Creative Advertising @QUT

Dr. Terry Flew

Creative Industries Faculty
t.flew@qut.edu.au

QUT Postgraduate Evening

Creative Advertising @QUT

• New sequence of units focused upon

developing creative advertising strategy
• Strong applied and practical focus
• Complementary to Strategic Advertising
• Draws upon 20 years of leadership by QUT
in the Advertising filed

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Creative Advertising

• Understanding of advertising industry and

creative strategy
• Advertising management
• Skills development in creative production for
print, broadcast and online media
• Advertising copywriting
• Art direction
• Graphic design
• Creative campaigns

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Courses available

• IF94 Graduate Certificate in Advertising - 4

units/48 credit points)
• IF95 Graduate Diploma in Advertising
(Creative Advertising/Strategic Advertising)–
8 units/96 credit points
• IF96 Master of Advertising (Creative
Advertising/Strategic Advertising) – 12
units/144 credit points)

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Units on offer
• Advertising Creative: Introduction
– Creative concepts and strategy
• Advertising Management
– Working in the advertising industry
• Advertising Creative: Electronic and Print Media
– Cross-media principles and techniques
• Advertising Creative: Copywriting & Art Direction
– Persuasive text and design
• Contemporary Issues in Advertising
– Legal, ethical and social issues in advertising
• Graphic Design
– Persuasive design techniques
• Major Project
– Client-based cross-media campaigns

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Sub-majors (for Masters of Creative
Advertising students)
• Interaction Design
• Television
• Copywriting
• Art Direction
• Music & Sound

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QUT
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QUT
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QUT Postgraduate Evening
QUT
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QUT
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Postgraduate Evening
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