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COURSE TIMETABLE

Taught by: SEM 1 YR 1 SEM 2 YR 1 SEM 1 YR 2 SEM 2 YR 2


UNIT
Advertising Creative: Introduction New LevC 1 1
Advertising Creative: Electronic Media 1 1
Consumer Behaviour or elective
Advertising Management 1
Advertising Creative: Copywriting and Art Direction 1
Advertising Creative: Graphic Design I Hutson 1 1
Contemporary issues in advertising seminar
Elective
Elective
Major Project 1 1 1 1
Internship or Elective

Total 3 3 4 2

Student profile:
Part Time domestic students: Grad Cert 20%, Grad Dip 40%, Masters 40%
Full Time international students enrolled in the Masters program (likely to be strong demand from Singapore)

Creative Advertising 3 Year Projection


Projected Student Load - EFTSU Annual Rate Year 1 Year 2 Year 3
Domestic Commencing (allows for 20% of
enrolment in Business units in 1st year) $7,680 8 12 16
Domestic Continuing $7,680 6 9
International Commencing $17,000 5 7 10
International Continuing $17,000 2 3

Development Year 1 Year 2 Year 3


Cash Inflows
Domestic Students $61,400.00 $138,200.00 $192,000.00
Less contribution to QUT -$12,300.00 -$27,600.00 -$38,400.00
less contribution to CIF -$8,600.00 -$19,300.00 -$26,900.00
Net Domestic Student Income $40,500.00 $91,300.00 $126,700.00
International Students $85,000.00 $153,000.00 $221,000.00
Less contribution to QUT -$34,000.00 -$61,200.00 -$88,400.00
less contribution to CIF -$6,800.00 -$12,200.00 -$17,700.00
Net International Student Income $44,200.00 $79,600.00 $114,900.00
Net Income $0.00 $84,700.00 $170,900.00 $241,600.00

Cash Outflows Year 1 Year 2 Year 3


Full time Level C $82,300.00 $84,400.00 $86,500.00
Casual academics $5,000.00 $15,000.00 $25,000.00
Existing staff (built into workload allocation) $16,000.00 $15,000.00 $25,000.00
Course Development $22,000.00
Marketing $5,000.00 $5,000.00 $5,000.00
Consumables $5,000.00 $7,000.00 $10,000.00
ETV Cost (tba)
TALSS Cost (tba)
Total Expenditure $22,000.00 $113,300.00 $126,400.00 $151,500.00

Net Result for Year -$22,000.00 -$28,600.00 $44,500.00 $90,100.00


Net Result for Course -$22,000.00 -$50,600.00 -$6,100.00 $84,000.00

Points to Note
The 3 year projection does not include any flow onof domestic student enrolment from the Strategic Advertising course offered by Business
Use of industry placements could reduce casual academic costs as there will be less need for guest lectures from industry professionals
Casual staff requirements may vary depending on skill set of new Level C appointed to coordinate course
Existing staff teaching into course will be moving from undergraduate to postgraduate teaching
There are indications of strong international demand, particularly from Singapore

C Shannon
11/04/2021 14:10:30 35485548.xls
Creative Advertising Break Even Analysis
Projected Student Load - EFTSU Annual Rate Year 1 Year 2 Year 3
Domestic Commencing $7,680 7 10 14
Domestic Continuing $7,680 3 6
International Commencing $17,000 4 6 9
International Continuing $17,000 2 3

Development Year 1 Year 2 Year 3


Cash Inflows
Domestic Students $53,800.00 $99,800.00 $153,600.00
Less contribution to QUT -$10,800.00 -$20,000.00 -$30,700.00
less contribution to CIF -$7,500.00 -$14,000.00 -$21,500.00
Net Domestic Student Income $35,500.00 $65,800.00 $101,400.00
International Students $68,000.00 $136,000.00 $204,000.00
Less contribution to QUT -$27,200.00 -$54,400.00 -$81,600.00
less contribution to CIF -$5,400.00 -$10,900.00 -$16,300.00
Net International Student Income $35,400.00 $70,700.00 $106,100.00
Net Income $0.00 $70,900.00 $136,500.00 $207,500.00

Cash Outflows Year 1 Year 2 Year 3


Full time Level C $82,300.00 $84,400.00 $86,500.00
Casual academics $5,000.00 $15,000.00 $25,000.00
Existing staff (built into workload allocation) $16,000.00 $15,000.00 $25,000.00
Course Development $22,000.00
Marketing $5,000.00 $5,000.00 $5,000.00
Consumables $5,000.00 $7,000.00 $10,000.00
ETV Cost (tba)
TALSS Cost (tba)
Total Expenditure $22,000.00 $113,300.00 $126,400.00 $151,500.00

Net Result for Year -$22,000.00 -$42,400.00 $10,100.00 $56,000.00


Net Result for Course -$22,000.00 -$64,400.00 -$54,300.00 $1,700.00

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