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42 views22 pages

w1 Lec Slides 2007

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History

• TRIBAL MAN (criers and barkers)

• GUTEMBERG (Movable type)
• ELECTRONIC MEDIA

• 1908 First advertising course. John

Powell: first lecturer in advertising.
What is Advertising Creative?
How does Advertising Creative fit within academic theory ?
Rhetoric
you think
Analytical systems effectively
You critic

Creativity
You think
Strategic Advertising/Creative Advertising
The concept

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