By..

PAVANI.AMMINENI
 HISTORY
• The Hy un dai M otor Comp any was f ounded by Chung Ju-Yung
.It is a division of the Hyundai Kia Automotive Group, South Korea
's largest and the world's Sixth Largest Automaker.

• Hyundai Motor Company- 1967

• It is headquartered in Seoul, South Korea.

• In Ulsan, South Korea Hyundai operates the world's largest

integrated automobile manufacturing facility which is capable of
producing 1.6 million units annually.

• The Hyundai logo, a slanted, stylized 'H', is symbolic of two people

(the company and customer) shaking hands and its official global
tagline slogan is "Drive your way". Hyundai means "modernity" in
Korean.
 VISION & MISSION
• Vision statement:
Our team
provides value for
your future.

• Mission Statement:
To pursue
excellence and
deliver cars that
inspire, so you can
live your life the
 BENCH MARKS

 The Hyundai Verna has bagged some of the most prestigious awards
starting with the title of "Car of the Year 2007" by India's leading
automotive publication – Overdrive

 The “Best Mid-size Car of the Year” award by the NDTV Profit C&B
Awards 2007

 the “Best Value for Money Car” by the CNBC Auto car Auto awards

 ‘Performance Car of the Year 2007’ from Business Standard Motoring.

 HMIL has also been awarded the benchmark ISO 14001 certification for
its sustainable environment management practices
 PRODUCTS OF HYUNDAI

• HMIL presently Indian

car market 20
variants of passenger
cars in six segments.
 STRATEGIES

 Free service

 Customer Relations

 Parts delivery centers

 Warranty

 24 * 7 service
 Types of customers
• Status minded

• Finance minded

• Technical minded

• Looks minded

• Mix of above
 SWOT Analysis
Strengths
 Strong domestic market.

 Good quality

 Cheap labor costs

 Production facilities.

Weaknesses

 Design

 No luxury cars

 No innovations
 SWOT Analysis
Opportunities
Cost Reduction

 diversification

 Cheaper cars

 European and African market

Threats
 Competitors from Germany, Japan.

 Threat from local companies.

 10yrs warranty in USA.

PORTER’S FIVE FORCES MODEL

NEW ENTRANTS SUBSTITUTE

PRODUCTS

COMPETITION

BARGAINING BARGAINING
POWER POWER
OF SUPPLIERS OF BUYERS
Threat of new entrants:
New entrants from china and Japan are always a
threat to the company, which may take away some of the
company's market share.

Bargaining power of suppliers:

some parts of the cars are supplied by some other
companies. these companies may bargain for a high price. The
bargaining power of suppliers is low and the manufacturer may
shift to some other supplier .

Bargaining power of buyers:

The bargaining power of buyers is high and the
buyer may shift to some other manufacturer if he is not satisfied
with the price .
Threat of substitutes:
This threat is not high as we do not have many
substitutes. This threat may be from metro trains and public
transport systems like buses.

Intense competition:
As there is high competition in this industry one
should increase their market share by taking away it form their
competitors.
 RECOMMENDATIONS
• Improve the quality and appearance.

• Concentrate more on other markets like Asian

and African markets.

• Increase sponsorships and promote events.

• Add new cars to their product line and get into

luxury models.

• Get into hybrid cars.

 LEARNINGS
• ABOUT THE AUTOMOTIVE INDUSTRY IN INDIA AND
ABROAD.

• ABOUT THE GROWING OF HYUNDAI MOTORS.

• TOP COMPETITORS IN PASSENGER CAR INDUSTRY.

• GROWTH STRATEGIES ADOPTED BY CAR COMPANIES.

 Hyundai Motor India Limited

THANK YOU