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His is a legendary
rags to riches journey
during which he
shattered established
business theories and
rewrote new ones.
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him into a mastermind businessman. He family, though no one in the family earlier
addressed the needs of millions of Indian to him dealt into any venture, thus were
consumers who had no choice but to kneel very highly risk averse and had a fear of
before the limited number of options of failure. But the zeal of the venture has
high cost detergents available in the Indian never allowed the circumstances to thwart
market. his vigour and verve.
He launched the brand “Nirma” named Karsanbhai set up shop at small workshop
after her daughter Nirupama, in the year in an Ahmedabad suburb. The Nirma brand
1969. This was an after-office business the quickly established itself in Gujarat and