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    ADVERTISING CONTENTS Introduction Definition Elements Objectives Functions ‡Types of Media ‡Types of Appeal ‡Criticism ‡Conclusion DEFINITION ³Advertising consists of all the activities involved in presenting to an audience a non personal sponsor-identified, paid-for message about a product or organization.´ ³William J. Stanton´ ELEMENTS Paid form Non personal Speedy and mass communication Identified sponsor OBJECTIVES To increase demand To sell a

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    ADVERTISING CONTENTS Introduction Definition Elements Objectives Functions ‡Types of Media ‡Types of Appeal ‡Criticism ‡Conclusion DEFINITION ³Advertising consists of all the activities involved in presenting to an audience a non personal sponsor-identified, paid-for message about a product or organization.´ ³William J. Stanton´ ELEMENTS Paid form Non personal Speedy and mass communication Identified sponsor OBJECTIVES To increase demand To sell a

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    11 views20 pages

    Advertising Auto Saved)

    Uploaded by

    John22y
    ADVERTISING CONTENTS Introduction Definition Elements Objectives Functions ‡Types of Media ‡Types of Appeal ‡Criticism ‡Conclusion DEFINITION ³Advertising consists of all the activities involved in presenting to an audience a non personal sponsor-identified, paid-for message about a product or organization.´ ³William J. Stanton´ ELEMENTS Paid form Non personal Speedy and mass communication Identified sponsor OBJECTIVES To increase demand To sell a

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    of 20

    ADVERTISING

    PRESENTED BY:-
    ISHA GANDHI
    MBA
    SEC.N
    CONTENTS

    • Introduction
    •Types of Media
    • Definition
    •Types of Appeal
    • Elements •Criticism
    • Objectives •Conclusion
    • Functions
    Definition

    “Advertising consists of all the activities


    involved in presenting to an audience a non
    personal sponsor-identified, paid-for message
    about a product or organization.”

    “William J. Stanton”
    Elements

    • Paid form
    • Non personal
    • Speedy and mass communication
    • Identified sponsor
    Objectives

    • To increase demand
    • To sell a new product and to build new brands
    • To build goodwill
    • To support salesman
    • To educate the masses
    Functions

    • Promotion of sale
    • Introduction of a new product
    • Creation of good public image
    • Education of people
    • Helpful in facing competition
    Types of media

    Print Outdoor Internet


    Media Media Media

    Broadcast Direct mail Others


    Media Media
    TYPES OF
    APPEAL…
    Informational Appeal

    This appeal is usually straight forward and


    delivers the message directly. It lists out the
    benefits to the person.
    Musical Appeal

    This appeal is one in which an ad is basically has a


    musical background or one or more people sing a
    song about the product.
    Celebrity Appeal
    Celebrity appeal as the name suggests uses the
    name and following of a celebrity like rock star ,a
    movie star or a sport star.
    Fashion Appeal

    Changes in fashion are affected by this kind


    of appeal where people are motivated to buy
    products due to the change in time.
    Social Appeal
    This appeal usually targets the society and the
    citizens in general to improve and enhance the
    living and working condition.
    Humorous Appeal
    When advertiser convey his message through
    advertising in a funny and hilarious manner, it is
    known as humorous appeal.
    Emotional Appeal

    This type of advertisements include warmth,


    sentiments ,family/kids/friends and use
    adjectives like heaven ,lovely, gentle.
    Most Effective Appeal
    Others
    Emotional
    Humor
    Musical
    The Most Expensive Media

    50

    40

    30

    20
    z

    10

    0
    Audio magazine yellow newpaper Radio
    pages
    Criticism

    •Makes the product more costly


    •Creates brand monopoly
    •Undermines moral values
    •Confuses the buyer
    Conclusion

    • Effective means of communication.


    • Help in developing overall product & firm image.
    • Efficient impact on the consumers and society.
    • Identified with the different brands available.
    THANK YOU

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