PROJECT PROPOSAL

Information of the Participant:

Name: Dhora Jignasha B.

Email : dave_jigs2985@yahoo.co.in

Telephone no: (R) 0265-2410174 (M) 9925221128

Department: : Department of commerce including business administration

Course: Post graduation diploma in marketing management

Information about the Project:

Project title: Customers’ Preference and Satisfaction towards Men’s Readymade
Garment Retail Formats

Project description:

Introduction: The Indian retail industry is on the verge of a revolution with savvy
apparel businesses in line for anywhere up to $250m - $500m in sales according to a
report published by leading consultancy McKinsey.
India is lagging behind other developing economies, said the report. In many of these
countries, the organised retail segment (including apparel and food) already has a 40 per
cent share of the market compared with India's two per cent. But the situation is already
beginning to change.

Men's clothing and sportswear look to be the most profitable sectors. They have already
begun to take off in the past few years, with men's clothing accounting for 70 per cent of
branded goods sales compared with 22 per cent for children's wear and just eight per cent
for women’s wear. This trend is expected to continue, with men's branded apparel
anticipated to increase by 30 per cent a year against 10 per cent each for women's and
children's clothing.
Research methodology:
Objectives of study:

 The overall purpose of this endeavor is to investigate empirically

customers’ preference towards exclusive and multi brand retail outlets of
men’s readymade garments and to determine the factors that influence the
satisfaction level of customers’ in retail sector especially in Vadodara city.

 This study is also aimed at finding out the relation between major
demographic variables and satisfaction level of customers’ and preference
of retail formats.

 To study the preference given by consumers in term of quality, ambience,

service, scheme and location for retail purchase.

 What are the factors affects for the purchase?

Research Design: Descriptive research design will be used.

 Type : Descriptive Study

 Scope : combination of theoretical study as well as Statistical Study

 Environment : Field Research

Data Sources:

1. Primary Data ~ Survey of Customers in Baroda.

It will be collected with the help of Questionnaire Method and Survey Research.

As well as unstructured observation will also come in use at some part (topic) of
study.

2. Secondary Data ~ It will be collected with the help of books, journals, articles of
newspapers & magazines and research papers related to booming organised retail
sector, specially in subject of men’s readymade garment and latest

Data Analysis: Data will be analyzed with the help of certain statistical tools.

1. Questionnaire method
2. Method of observation

Sampling Design:

 Population : Consumers of Baroda city

 Survey area : Consumer located in different area of Baroda city

 Sampling method : Non-Probability Convenient sampling plan

 Sample size : 100 consumers from Baroda city

Significance of the Study:

 To know the awareness of people about different brands of readymade garment,

even their preference and loyalty toward their selected brand.

 Result will be the knowledge about customer’s preference towards exclusive and
multi-brand retail outlet of men’s readymade garments which will be helpful to
find out the factors that influence the satisfaction level of customer.

 It will be helpful to know the connection between demographic factors of

consumer like age, income, education and choice of people for above type of
product.

Limitations of the Study:

 The present study is limited to the readymade garments only in men’s section.

 The bias of respondents while responding cannot be eliminated.

 The study was limited to only in baroda city.

 Only two demographic variables have been considered for the study.

Delivery Method: Three hard copies in form of booklets and three softcopies in form
of CDs.

I. First copy of project report will be submitted to the related department office.

II. Second copy of project report will be submitted to project guide.

III. Third copy is participant’s own copy.

Information about the Project
Guide:

Name: Prof. Bijal N. Zaveri

Dept. of Commerce incl. Bus. Admn.
Email: bijalzaveri@rediffmail.com

Contact No.:(M) 98982 78991

Education Qualification:

1. Bachelor of Science(Chemistry)

2. Master in Business Administration (Marketing)

3. Doctor of Philosophy(Commerce including Business Administration)

Date: _____________

_________________ __________________

(Signature of Guide) (Signature of Student)

_______________________

Date:_____________ (Professor Parimal H. Vyas)

COURSE DIRECTOR