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 Kaya means ͚body͛ or ͚appearance͛ in Sanskrit.

Kaya points out that a clear and flawless skin is the most attractive aspect of
an the individuals appearance.
Its clinic promise to enhance natural skin to make it look healtheir, Fresher,
Younger and more glowing.

Kaya offers
‡ Laser hair removal
‡ Skin polishing and brightening
‡ Glycolic and salicylic peels
‡ Photo rejuvenation
‡ Micro current facial toning
‡ Deep wrinkle removal
‡ Fillers, etc.
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‡ Marico Industries Ltd. is an Indian company

‡ Three business segments

‡ Occupies leading position in FMCG industry

‡ Mainly consumed by urban population

‡ Ayurvedic solutions for skin care

‡ Unique ethnic Indian products

‡ Sales conscious

‡ Branded products
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‡ Understanding of Indian consumer behavior in the hair oil segment.

‡ Large distribution network all over India.
‡ Rural market reach

 

‡ 4ot strong within the shampoo segment, having hardly any share.
‡ 4ot having any antidandruff hair oil whose market potential is worth 25% of the
total oil market in India.


 

‡ 4eed to concentrate within the various others market potential zones like skin care
products, hair shampoo, hair colorants etc.


 

‡ Competition from the diverse players present in the market can cause loss of
market share.
  
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‡ Many Competitors

‡ Promotion Techniques

‡ Product Differentiation

‡ Language Barrier
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‡ Technology

‡ Target on Indian expatriates

‡ Target rural areas

‡ Launch and prototype new products

‡ Maintain supply chain

‡ Digitalization & Demos & Free fairs

‡ Leverage ͚Kaya͛ brand
‡ Diversify the Capital

‡ Availability of Doctors in CLI4IC

‡ Publicity by Actors

‡ Feel like 
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‡ Training programs for Practitioners



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