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 Done by:

Ranjeet. R. Iyer
 Definiton
‡ P.R activities focused on enhancing or
protecting the overall µcorporate image¶ of an
organization.

‡ Corporate public relations is used to influence

customer and non- customers publics and is
particularly relevant in a marketing context when
these publics have to be influenced in order to
gain market entry.

‡ Corporate P.R. is essential as it manages the

reputation of an organisation.
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‡ India¶s largest engineering and

constructions company.

‡ Built many of India¶s priced landmarks.

‡ Presence in over 20 countries apart from

India.
 Äopics covered
‡ Need of Corporate P.R.

‡ Functions of Corporate P.R.

‡ Corporate Image

‡ Importance of Logo

‡ Corporate Social Responsibility

‡ Corporate Communications
 Need of Corporate P.R
‡ Seeks to project image and identity of the
company.

‡ Required for proper communication with public.

‡ Helps in building positive corporate image.

‡ P.R helps in safety management.

‡ P.R required for proper CSR activities.

 Functions of Corporate P.R
‡ Communications management
‡ Media
‡ Government Affairs
‡ Publicity
‡ Investor Relations
‡ Community Relations
‡ Public affairs
‡ Social Responsibility
Corporate Image
 Corporate Image
‡ It is the set of beliefs, ideas and
impression a customer, shareholder or an
employee holds regarding the company.

‡ It can be negative or positive.

‡ Cannot built positive image overnight.

 How good corporate image can be
developed?
‡ Better quality and pricing techniques.
‡ Attractiveness of products & services.
‡ Discounts, credits, after sales services.
‡ Logos.
‡ Relations with press (media).
‡ Social responsibility.
‡ Employee welfare.
‡ Consumer service & welfare.
‡ Extent of R&D in product modification.
‡ Extent of innovations.
 Corporate Image of L&Ä
‡ L&Ä health centre, Mumbai provides free medical check
ups to employees.
‡ Alliances with many foreign companies.
‡ Constructions in abroad also.
‡ Many community welfares and CSRs increased the
image of L&Ä.
‡ AIDS awareness, mother-child care, family planning
measures.
‡ L&Ä constructs state-of-art buildings.
‡ Railway bridge on the Panval Nadi, near Ratnagiri in
Konkan Railway is highest viaduct in Asia.
 Corporate Image of L&Ä
‡ Record construction of J.N Stadium in
Chennai in 260 days!
‡ Award for constructing ICICI Corporate
office, BKC, Mumbai
þ  
 Logo
‡ It¶s a single piece of type comprising a
word or words, trademark or design.

‡ Companies use it for easy identification of

their products.

‡ L&Ä has a simple logo

 Need and purpose of Logo
‡ Essence of personality.
‡ Identity to the world.
‡ Logos should be created wisely.
‡ Logo framing involves lot of time and
money.
‡ Should grab public interest in a single
view.
‡ Logos help in checking illegal goods.
 Logos and consumers
‡ Logos keep the band name high in
consumer¶s mind.

‡ It helps illiterate people to easily identify

the right product.

‡ Logos with tag-line attract consumers.

 L&Ķs ECC
‡ A logo of L&Ä in infrastructure educates
people about L&Ķs contribution.

‡ L&Ä can bag more contracts with logos

painted in constructions.
Corporate Social Responsibility
Corporate Social Responsibility
‡ Commitment of business firms to serve the
economy.

‡ Ethical behavior towards employees and

customers.

‡ Serving environment in which its operates.

 Benefits of CSR
‡ Creates positive image.

‡ Creates emotions among public.

‡ Involved in short-term employment.

‡ Provides satisfaction and motivation to

employees.
 Implementing CSR
‡ Proper flow of communication from top to bottom
level.

‡ Appointment of proper CSR personnel.

‡ Good relationship with customers, investors etc.

‡ Annual CSR reports.

‡ Regular feedback.
 CSR and Brands
‡ µLead India¶ campaign by Ä I for bringing
change in society.
‡ Ä I gained public sympathy and
enhanced image.
‡ NIKE CSR, 2003-learning from consumer,
NG attacks.
‡ Infosys contributes 1% of PAÄ for various
community development.
 CSR and Brands Contd«
‡ E-Choupal by IÄC for assisting farmers
through internet for selling their output.

‡ M&M¶s K.C.M.E.Ä has given Rs.7.5 crs as

grants and scholarships.

‡ ÄCS¶s Adult Literacy Program (ALP) to

address the problem of illiteracy.
 CSR and Brands Contd«
‡ Aptech¶s tie up with an NG to provide
education in Barrackpore.

‡ JCB India adopted a government school in

the vicinity of company premises.

‡ DCM Shriram providing education to girl

child, water to villages in Kota, Rajasthan.
 L&Ķs CSR
‡ Prayas: trust formed to help the less
privileged people of the society.

‡ Rehabilitation efforts: Help during

calamities in rissa, Gujarat and Bhutan.

‡ Free eye check-up with Arvind Eye

Hospital at Kancheepuram, Ä.N.
 L&Ķs CSR Contd«
‡ AIDS awareness campaign at BIAL on 01st
Dec¶2006.

‡ Blood donation camp at Barkeshwar on 28th

Nov¶ 2006.

‡ Construction Vocational Äraining to laborers

from poor background at Chennai and Panvel.

‡ Ähey were given training on carpentry,

plumbing, masonry etc. free of cost
G LDEN PEAC CK Award for
CSR-L&Ä Infotech
 Corporate Communications
Department of L&Ä
‡ Provides an interface with company¶s publics.

‡ Info on company¶s activities (projects, tenders).

‡ Media briefings about company.

‡ Image promotion and marketing.

‡ Advertising.
Ähank you