Big Bazaar

Æ
g

cP ag e

PGCM is the one of the most reputed professional course in XISS. It
include theory as well as its practical application. Summer Training is
an integral part of PGDM-retail programme, for sucessful completion of
this programme requires seven week summer training in any
organization. So after completion of first semester each student at
Xavier institute of social services need to undergo seven week training
in an organization.
This training serves the purposes of acquainting the student with

environment of an organization in which student have to work hard in
future .Only theoretical knowledge is not enough but its practical
application is also required to be learned.
I was fortunate enough to have an opportunity of doing summer training

at BIGBAZAAR, RANCHI. Every trainee was required to prepare a
report of his working in the organization. I was assigned a project on
³COSTOMER SATSFACTION IN BIGBAZAAR.´
In this report, all the important findings of the project are included, over
and above an overall profile of the company(PANTALOON) is also
given. It is hoped that this report will make the readers familiar with the
store and also give the idea about the product and services offered by
the company.

¦P ag e
Acknowledgement
The project of this magnitude would not have been completed singly.
Firstly I want to give my hearty thanks to all mighty who made the
world and me also.
There are many other people without whom the completion of the
project would not have been possible. Some have contributed towards
this directly while other have provided indirectly.
It gives me immense pleasure to thank
rP ag e

P ag e
ô

!

"#

"###
$"

%####

&

!!'

( !'

bazaars
)

ô

*

+
*
( !( !
*( *
& "# ' ** (",% *-)

&

' .

*

& )

/

ô

0/1

)

)

2
,##3
4*
5
(

5 (

0

2
,##3
6
ô

!

(
7

- ' /

8
·P ag e

6

)

)

)

. )

9

:

ewrite les, etain Vales¶

:

)

.

)

(

)

9

)

)

";;3&
)

)!!'

< :
,##" .

( !'
='= )

))
> ,##, 0

> ,##?

'

)

& )

)
&

)

)
&
) )
) @ @ :

A

-

)

)

B

üP ag e

ô

) )

)

C
(
7
(
7

&

"#

"###

%####

(

7

$"
$? *

! !' ô
(
!'
& )
1
+
(

'

(
7

(
ô (

7

ô 7 9 0

* ! !
) ! ! ) ô (
ô

)
D"

/

&
-

-
7

(

0&. 4*/

*
4</

ô
/

& ) !
(
*
(
7
E

0
0
)

0

0
ô

F&

G/

/
)

*P ag e

P ag e
-

c ô
'6

c c Lanch !. 0
-

c
:)

c *
A
9

)

&

/

c >
A(

c A

<
c ! !' s se sasta ar accha kahi nahin¶ /

( !'

ô
A G* 0 ô

&

: : ô /

!

( * /

AG

/
9

/'

(
ô

<- '

ô
(
!' *

( 01
+

'

7

-

) 0&. 7
7

ËP ag e
~r cltre
. 0 )

)
(
6
)
6

2
)

,3

8

)

)

)

/

)

)

ô

:

! 9

)
)

)

9

))
)

)

)

!

6

. )

6
9

)

)

. ) ) )

6

)

c P a g e
ew discoveries in retail

,##$/#3

)

)

6

)
)

9 )

?,

,##$/#3 &
9
)
'
)
!

)

)

*
< .ô

>&

*

)

)

)

)

&

)

)

!

.

/

!
!

A

(

,##$/#3

&

/

&

'

cc P a g e

A

&

9

)

9

&

)

9

)

9 .

)

/

)

<

)

)

&

)

c¦ P a g e

< <
*
H?###

)

.

(
(

-
9

,##$/#3 H
""

)

)3

,##3&

%#>
,##3
%")

"

)

(

,##3
!!1
<)

.,##$&

)

G 7

)

G*4

)

!1
&

)

9
3#

&

)

6
/
)
0
/)

&

7
ô
,#####
)

)

9

)

#?#

"?
)

)

)
'
)

&

,##3/#H
) )

5 0
+

5ô
)-ô)

9

9 ô

7)*

0)
(
(

cr P a g e
+

,##$/,##3

!
!'.)

)

!!'
,3
)
,,

"I#

. >
,##3

)

?$!!'
I%
6
!!'

9

. . ô
*
<

&

) )

)

9

/

)

&

9
9

&

*<4
9

)

*
ô

"#####

&

) ? ! !'
*
ô

ô

9

&
*.,##?/#$

c P a g e
! !'

.

*

&

'

,?#

9

!,! &

$#
(2 ,##H

"## !
!'
)

9

+

)

!

/

'
):

( !'

&

)

( !' )

9

,##$/#3

,$
I#

)&
( !' %#>

,##3 H$
&

))

&

/J/

c· P a g e
&

( !'

?#

6
Fresh & Pure

'

)

Tasty Treat

)

)

Caremate

)
Cleanmate

.
) G!! 6

ô )
I

&

( !'

&

/ )

&ô . +ô 7 4*.+

&

9

)

!

(2 #3/#H

( !'

9

,##

½tre ideas
+

)

cü P a g e
(

+
8
)

/G

)

' (

)
)

.

(

+

) )

)
-

&
+

&

)

&

+

&

)

(

&

(

-

)

(

)
-

)

.

(

) ) ,#
-
)

(
7

*

)

& "#+
*8*& ) (8.
&

)

c* P a g e

-
)

/

+

)

+

)
&

+

A+
09

+

$/

?# / . )
9 -
+

)
- K &
&

&
+
09

+

9

)
"##

L
5

*-
<
+

)
+

/)
4<

* 6 /

(2 ,##3/ #H
+

"##

&

!
8 6

%?
)

&

*8*

/*8** &

!
(

c P a g e
&

)

-

)

& ) !

K
(

G& ) ( 8
.

: ô ô

. ,##3
*

?,##

)

&

)

*

( 8 .

?#

+

&

)
' &

ô

9
9

)

) )
)

9

9

+

,##$/#3

9

)
/

)

'

)

9

cË P a g e

+

ô

)

)

)

ô )

-

) "?

9

& G*

9

)

&
G7

/

)

&

0

7 )&()

0 :
&

9
&

&
-

'

ô
I$M

'
)

)

' ,3

¦ P a g e
&

H",M
)

&

%####

(2#H
"H###

(2#3

)

)

' !

ô

&
@&

)

@6

"H###

,3

ô

'

ù he Pantaloon People Management Systemù& ?

)
/ ô
!

!
*

!
raining .

8 +

&

< )

* 8.

&

)

)

Praarambh and Parikrama (

ô =

Grkool

¦c P a g e
&

I?##

&
SMLE

) *

=

"##

(
7

E(
F A
) )
)

)

(

9

9
)

)
B

)

)

&

/

6
(
7 ) )
(

create ftre scenarios
consmer space

&

)
)

/

:
) -
what
need

where, how when

6
) -
)
) write sccess stories
6
) -

)
)
evolve
6
) -
)
) set trends

)

.)

(
6

.

-

¦¦ P a g e
ewrite les etain Vales

7 K
½tre Grop shall deliver Everything, Everywhere, Every time

for Every ndian Consmer in the most profitable manner
7
N 6

9

N6
)

A

N6

)

)

N 6

/

)

)

6

ô
K

ndianness:
ô

Leadership:
&

espect & Hmility:
&

ntrospection:

~penness:
¦r P a g e
&

)
)

Valing and rtring elationships:
&

Simplicity & Positivity:
*

Adaptability:
&

9

½low:
&

)

MAAGEME S LE
&
'
! '
( !
'

)

)
)

/ ( (
¦ P a g e
!'

) )

. "H##

) !'
*

I##

.
)

0

9
HE S A EG
*

&

)
)

<

!')

)

' . '
)

)

&

.

)

9

!') '
&

)
/

' )

)

&

) - 9

)

! ' &
! '

))

? $#

)

&

³sse sasta ar achha kahin
nahin´

LE ~½ BUSESS
Line of Bsiness Sb Department Under the Brand
¦· P a g e
!!/( !(/ô
!7!.1..
!(/<. !7!.1..
!(/
!7!.1..
!(/
. !7!.1..
!(/
!7!.1..
!(/
. !7!.1..
!!/7 /( ( !7!.1..
.

( )
!7!.1..
7(/
!7!.1..
7(/5
)!
!7!.1..
7(/* 7 !7!.1..
7(/& !7!.1..
!!/7 /
)
7/
O !7!.1..
7/
!7!.1..
ô

7/
!7!.1..

7/
!7!.1..
4

**/
!7!.1..
7
:
ô /.

:50 :!0

ô /ô
:50 :!0
ô /)
:50 :!0

8
ôô/5 **

ôô/
**
+
+/! +

¦ü P a g e
+/
+

+/*
+

0
00/ô8
: 0!.1..
.

00/ô
: 0!.1..
8.

00/ô
: 0!.1..
+

00/0
: 0!.1..
00/
: 0!.1..
0

( !' (!/ô
1
(::+!.1..
(!/ô * (::+!.1..
(!/(
(::+!.1..
(!/(
**
(!/7

(::+!.1..
(!/

(::+!.1..
(!/ (::+!.1..
(!/*5* (::+!.1..
(!/
**
(
( /(
: 0!.1..

(
( : 0!.1..

/ô
: 0!.1..
/0
: 0!.1..
/

: 0!.1..
(45 (",% !'
5 5 /
5
>
)

** !!**( **
.

¦* P a g e
5& :+4ô&:5
.retailer retail

)

'
9

)

&

' ô

)

&

)

>

&

&

.

&

' )

)

'
9

'

&

'

.

-

9

6

)

-

&

9.
9

-

9 9
9 &
9

¦ P a g e

&

9)

0&.

. E

@

)

/

&

@

@

)

)

N

N

)

)

N

)-

N&

N

)
))

)

¦Ë P a g e
&
6 :'

N

&

)

)

N&

/

)

-
&

9

N

)

while
traditional firms have had to rethink theirbsiness
N

9

)

)

)

0&. P
&

9

Õ
9

9

Õ

9

9
r P a g e
Õ&

Õ&
9

L

6

9

Q
Õ*

Õ

Õ*

Õ

Õ

Õô )

Õ

Õ*

Õ*

Õ*

Õ

Õ

Õ

rc P a g e

ô
9
3*:(!7!.1..

r¦ P a g e
p analysis of big bazaar

Õ

Õ
Õ

Õ
Õ

Õ

Õ 0

<

c Place (store location Prodct (merchandise

R&

Rô

Rô

R

!
R

R

3 Price Promotion
Rô +

9

R .

RK

*

Rô

*

R

RS +

R*
R.
/

People element Process element
R* :

rr P a g e
R0
+

R. *

R0

S

Rô

*'
R

9

9 Q
Õ*
-

Õ*
)

Õ(

Õ

9
R

9

R09

'

A 9'

A 9'
A 9'

A '
R0

R.

R.

.

& )
R

!
r P a g e
RK

)

9
)

'

+

9 )

9
)

9

:'
'

president

Wise president

Marketing
H Category ½inance ~peration
Manager Manager Manager Manager Manager

Marketing H Category ½inance ~peration

HEAD HEAD HEAD HEAD HEAD

r· P a g e

*&: 0*& 4ô&4 0

S ~ E
MAAGE

DEPE ME MA E G H ASSSDEPE CSD VDUAL
MAAGE MA CHADSG

MAAGE MAAGE MAAGE

ASSSDEPE
MAAGE CASHE ADMS A ~
CSD

EAM
LEADE
SECU MA AACE

ASSSDEPE
rü P a g e MAAGE

ype : hypermaket
½onded : c
Headqarter : jogeswari , mmbai
ndstry : retail
r* P a g e
Prodct : department, frnitre, grocery and fashion
Promoters : ishore biyani
Parent : pantaloon
Pnch line : ³isse sasta ar accha kahin nahi´

!'
! H####

)

!!'
-

'

Visitors wait &

otside the new "##"%###/

Big Bazaar in :

)

anchi on ½irst

)

day
)

9

&

"#

( !'
/!' +
.
<

(

r P a g e

'
<

&

)

&

! !'

!!'

&

/
/

E!!'

*

)

9

)

)

F

0

*
)
E6
)

9 >,$."?F )

)

))

E.

)

)

&
)

)

"$#### 6

)
)
""

;;;
F )
&

)
)

)

)

&

"?#

/
rË P a g e

)
&

)

)

<

'
P a g e

*

BG BAZAA
JC ~WE , AD U M~ E
MA ~AD
ACH,JHA HAD 3c
c P a g e
PH~E ~
)

'.'
)

)

&

.

)

9

' ) '
& )

)
'
&

'

9

&

)

&

&

)

'

?
"%

I -

)

5 -
)

)
'

' ) ",###

",$$??

$?#I%
)

3###

!
' )

ô

'

¦ P a g e
&

&

)

**6

&

)
T ' ( ) )

9

)
' :

'
)

6

'

)
)

)

)

Exterior store design:

9

)

&

9

Q
*

Õ(

Õ&

Õ&

&

09

)

&)
( 6

ô

)

)

*

*

)
) )

r P a g e

nterior store design:

)

)

&

Q
Õ*

Õ(9

Õ

Õ7

:

!' )

&
ô

09

(

&

)

L

)

9
)

! *

0

*
* (
&

)

&

( ô7

)

?

&

P a g e

ô

)

9

' .

9

&

9

9

'

! !' -

6

!!'

.!!' )

/ ) )

6

)

)
.
-

!!'

9

Õ
) %"

)
<
! 7
Õ!' -

Õ

Õ

'

Õ.
! !'
)

· P a g e
3c3 arget Adience:
Õ!!'

Õ&

) )

Õ!!'

) )

)

3 ½eatres
!!' )

Q
Õ

Õ
/

)

Õ7
(",%

)

Õ4
9 *5*

Õ&

)

9
Õ

Grond ½loor:
&

/

)

6
)

)

&
) ' )

Q
Õ

ö '

ö'

ö
Õ /

ö

ö

ö

ü P a g e
Õ
Q
ö

ö

Õ

Õ

Õ

Õ&
ô ( !'

,##H/#;

)%"M
Õ&

( !' H#3$ *

$?#I%

",M
*

Õ&

( !' ,H$,
cst ½loor:

&

"
) )

* P a g e

)

)

)

&"

)

Q
Õ )

Õ

Õ
-

Õ4ô
8

Õ )

Õ'
Õ

Õ+

Õ )
Õô

Õ>
)

Õ6
8

nd floor
&

8

8

8

*

:

L

&

Q
Õ
)

ö

ö
)

ö

ö
)

ö
)

ö
)

)

P a g e
ö

)

ö
)

Õ)

ö )

ö )

ö

ö

Õ5 -
)

3rd floor
&

8

*

:

&

Q

Õ
)

ö

ö

ö

8

ö
)

ö

)

ö

ö
)

ö
)

Õ

Õ",%
Õ '

Õ
8
Õ
Ë P a g e
Õ

th floor
& )

' ô
)

)
- &

)

)

' &

)

ô

Q
Õ0
'
ö)

ö

ö
ö.ô8

öô+
ö.
öô
8
ö

Õ

Õ

Õ

8

th floor
&

2

)
' 7 )
)

)

)

ô /

)

· P a g e
&

ô

'

&
)Q
Õ

Õ

Õ
Õ
Õ
Õ

Õ

ö
ö
8

ö
ö

·c P a g e
·¦ P a g e
·r P a g e
· P a g e
·· P a g e
(*

Cstomer Service Desk, Big Bazaar

ô
*

+
ô*+

.

ô*+

*
ô*+

)

)

( !'

½nctions of Cstomer Service Desk(CSD , Big Bazaar
ô
*

+

&

ô*+

/
Õô*+
Õ ôô

Õ !
ô

Õ
Õ 09
ô

Õ .

Õ *

ô

ô*+

&
)

)

ô*+Q

c Cstomer Service Desk(CSD :

)

9

ô
*

+

ô
*

+

)

)

·ü P a g e

ô*+ ô
*

)

&

ô*+*

)

ô*+B

)

ô

)
ô*+
'
)
9

Cash Conters:
&
)

9

Q
R

R

R ô
)

R 7

R

R 0

R

R

R .)

=

R ô

Baggage Conter:
!
ô

)

!

·* P a g e

.

)

)

Packaging:

7)

)
*

'B

Exchange Conter:
.
9

9

&

9

)

9

)

ô*+ )

9

Alterations:
.

&

-

Secrity:
ô

)

*

&
)

Q
Õ '

· P a g e
Õ 6

'

Õ ô

'

Õ .)

Õ ô

Õ

) )

Õ 0

Õ :

Õ .)

)

/
)

)

Õ6

)

*6:&. !'
·Ë P a g e

.)
)

)

& )
9

)

'
Strengths of Big bazaar

ü P a g e
Õ!

ÕK

-

9

Õ!

Õ+

Õ.

Weaknesses of Big bazaar
Õ

9

ÕK

Õ

~pportnities for Big bazaar
Õ

Õô

Õô
9

hreats for Big bazaar
Õ

Õ

Õ

Cstomer Service Desk
Strengths:
Õ

L.

üc P a g e
Õ

Õ09

)"?

)

Õ&

Õ.)

Õ

)

Weakness:
Õ
&

ô*+

Õô
)

7 :

Õ6 )

Õ&

ô*+
Õ0

Õ&

9

Õ

)

Õ

)

9

Õ.

~pportnities:
Õ&

Õ& )

ü¦ P a g e
Õ&

)

Õ&

Õô

B

9

)

9

Õ&

9

Õ&

Õô

)
G7 :

- )

Õ0

9

)

-

)

Õ&

)

B

ô*+

hreats:
Õ

)

)

Õ

)

Õ&

)

Õ&

)

)

Õô

7

ür P a g e
Õ&

7

Õ&

)

**
Sggestions
&
)

!!'/
o be implemented at Cstomer Service Desk
Õ

/ ô
*

+

Õ0

/

Õ0

9

) )

*

Õ
9 ô
*

+

Õ

)

)9
9

9
o be implemented at Cash conters
Õô

-

Õ&

)

)

)

Õô

)

B

)

)

)

o be implemented at Baggage conter
Õô

9

)
)

ü P a g e
Õ7

9

Õ6

9

)

)

)

Õ

B

9

)

Õ. )

Õ. )

o be implemented for Packagings
Õ0

9
)

Õ0

9

'

Õ.

/

)

)

)

Õ

Õ7

%

Õ

9

!!'/

!!'

'

ü· P a g e

"3####

! !'

6

! !'

*

I?### 6

)

)

!!'

)
)

)
A
)

)

B

&

!!'Q
&

)

)

9

&

! !'

!!'

&

!!'Q
*
!!'

9

)

*

!!'

Q

üü P a g e
$ &
½ood Bazaar

)

$&

'

$½rnitre Bazaar

)

$Electronics Bazaar

)

$ ½treBazaarcom

)

! !'

$6

&0K. :*:((00 **.&*(0+&0ô:4*&: 0 *Q
he Great Exchange ~ffer

! !'
&
7
09
:
) E!

)F
)

"$ (
,##H

&

)
"$
,##H

4

9

)

)
- )
)

)

9
&

L

&

)

ü* P a g e

9

)

)
&

9
! !'
)

Q
,##

)
,?

L
L

3?
)
L

"##

L

"?

?#

3?

,#
&

9

)

I ?

E ) F (

)

- )

&

)

,?M

( !!'

(

!!'

))

&
7
09
:
Q !
)

&
7

09
:

Q

N*

')

)

N (

Above the line activities for he Great Exchange ~ffer involved:
N&Kô

* * *
9
*:

N )

! !' )

)

N5
)

* &
&

ü P a g e
Wednesday Bazaar ± Hafte ka sabse sasta din
> ,##3 ! !'
6

!'

E
<*
*+F)

)

)
6

!'

-
)

)

&

)
(

6

!'
E
<*
*+F)

!!'B6

!'
)

( !!'6

!'
)

( )

6

!
!'

)

))Q

Below the line activities for Wednesday Bazaar involves:
N K
'

)

N(

Above the line activities for Wednesday Bazaar involves:
N&Kô

* * *
9
*:

üË P a g e
N5
)
6

* &

N :.+*

Sabse Saste een Din (Big days
E,$ >
+ 5 F! !'

+

) ,##$

)

*
*
&
+5

))

!!'
) )CC &
)
5

)
!' )
$?M

8

*

)
*
*
&
+
Promotion

@

@@
)

@ &

)

&

=
)/
/
=

/

!
)/
/

)

9

*

))

!&
)

9

)

)

BEL~W HE LE SALES P ~M~ ~
!
)

/

6

* P a g e

-

)

)

&

.

)/
/

+ Q
=.

9

=
Methods of below the line sales promotion
c Price promotions

) @
@
&

) )Q
$.

$

)

-

)
)

)

Copons
ô

)

ô

)
9

Q
/:

/

)
)

/./

/:

&

-

) 9'

A

*c P a g e

)

4

)

9
) )
3 Gift with prchase
&
@ )
@

9 )

)

/* /

'

/ô
9

Competitions and prizes
&

)

Money refnds

ô

)

)
A

½reqent ser / loyalty incentives

9

*¦ P a g e
Pointofsale displays
*

! !'

/ /

S~ME E S G EXAMPLES ~½ B L P ~M~ ~

)
!&

Some of the interesting examples are:

&
&

)

)

)

/

K

)

&

)

)

&

)

&

)

)

)

*r P a g e

'

I,? "I

) )

!&

)

)

)

.

!& )5<0

5

)

-

)

5 )H+

!&

)

@

@
)

N )
6

)
6

Nô
!+ô
!+
N

* > <<
<<!
(
+

Big Bazaarùs `jnkù swap offer
* P a g e
! !'
* )

@!

)@

.

)

9

-&

L

&

9
!!'
Q
,##

)

,?
L
L

3?

)
L
"##

L

"?

?#

3?

,#

@&
)

)

- )

@
*-
.)

5
)

'
(
7
!!'
<
!/
(
7
/

! !'

E
D"

F!

(

!' )
9

D"
,##3/ #H !
!'

&
7
9

D3/H ,#""
)!!'
9

DI

(
7 =

!

Eô
)

H# !
!')

"$#

F

*· P a g e

)

! !'

,#"")
%#

"#

*

!

)
9

"%##

& )
)

eview of Literatre
6

)

&

&

Q

&)

.
)

))

ntrodction
E&

&
'

)

)

9

) F
<
!

E&

F
.*

E&

9
)F
.' )

*ü P a g e

!
0,##"

.

,#

)

)

'

)

9

&

'

) )

4* 4< (
7

6 *

4*

)
'

,##,
'

?##

5ô

&

)
E*
8 ô
*

+

F E&
9
. 09
*

&
9.8 4
*
ô

* &
9F.

)
&

)

Q

ips for Boosting mplse Sales:
ô

)

** P a g e

'

)

@

@

+
)

)

7

&"Q

/
& ,Q

)

& %Q

)

&IQ

'

&?Q

)

)

& $Q

9

U

&3Q

&HQ

)

)
&;Q

& "#Q

) )

*

'

)

)

)

)

"##M

* P a g e

<

0

";HI .

) /

(
";HH) )

)

)

&

)

)

*

S

.

(
9
& !
,##"

)

)

K

&

";?H)

Q

EV
))

B

F

:9

";3I

Q

EV

V

*Ë P a g e

9

9

V

V

F

.

+
;";H? )
'

E

V

-
-

)

-
F

.

)

)

)

+
";;"B

";H; )

9

/

!
5
";H?B +

";;" !

< ";H?

)

/

9

)

'

P a g e

)

)

Q EThere exist a positive
relationship between relative price and goods quality.´

* )

#

* ! ";;3 6

E

)

F .

5";HI
)

)

)

)

ô

)

)
Q
³A higher level of customer retention orientation of the retailer leads to
a higher level of relationship satisfaction.´

.

)

ô

H#

)

)

!!'*

- '

) '

)

)

ESEA CH ME H~D~L~G
c P a g e
&

)

)

Period of Stdy: &

9

3)

Area of stdy: &

9

9

-
)

Sampling Design: &

)

)

9

Sample Procedre: E

ô

9
.

)

Sampling Size: &
'

"##

Data Collection: +

*

¦ P a g e
+

)

)

ools of Analysis: / &

)

'

esearch DesignQ / &

)
9

-

+.

Qcdo yo know big bazaar?
ESP~SE ~ ~½ ESP~DE S PE SA AGE

ES
~ c c
~ AL c c
r P a g e
9
åå
å
å
å 9P
å

AALSS:
(

"##

HHM
!!'
",M
'
E P E A ~

) !!'

Q n a month how many times yo visit big bazaar?
:
)
&

.

A ~CE
B WCE 3
C H CE
D M~ E HE H CE
E AS PE EQU EME 3
P a g e
î
À es
7%
as per requirme t twice

7%
%
trice
%
mÀre the thirce

%

E P E A ~:
: "##

%3M

)

,?M

,%M
)

3M8HM

'

Q3 What encorages yo to visit Big Bazaar?

*

.

K

S ô

AALSS

A P CE c
B SE VCE c
· P a g e
C AMBECE c
D P ~DUC VA E 3
E P ~DUC QUAL
½ C~VEECE 3

å
å
7å
å
å
å eries

å
å
å
å

Q What type of prodcts do yo mostly prchase in Big Bazaar?
ô 7

(

0

7

.

A CL~ HS 3
B G ~CE c
C ½~~D EM 3
D LEA HE EM
E ELEC ~C c
½ G½ EM 3
G A ~ HE
ü P a g e
å
å
7å
å
å eries
å
å

Analysis:
& )

)

)

%#M
#%M

"#M

!

,M##M5

nterpretation:
(

.

'&

'

)

)

)

-

QDo yo prefer kirana store?
a

. ES
! ~ c
* P a g e
å
å
7å
å
å
å eries

å
å
å
å

Analysis:
:

"##
H?M

"?M

& )-

' !

)

nterpretation:
.

'

'

' *

)

9

-

QCompare yor nearest kirana store with big bazaar on the
folloing parameters
a

P CE SE VCE VA E QUAL C~VE SH~PPG
ECE EXPE ECE
P a g e
BG c
BAZAA
AA 3 c
S ~ E
å
åå
å
å
å
9
å 9 9
å
AnalysisQ
&

)

)

'

3#M

'

?#M

'

?#M

0

"##M

'
.

$#M

)
I#M

'

3?M

)
,?M
'

;#M

9

' )
"#?

Ë P a g e

9

.

;?M
'

')
?M

'

nterpretation:

'
'

!'

'

QDo yo feel that bag bazaar provide yo vale for money?
2
5
ES
~ c
å
å

å
eries
å
å
å
9

E P E A ~:
Ë P a g e
: "##

H?M

'

"?M

³Discovering more value´ he above statement is tre spotted by the

above data
Q ~verall, how satisfied are yo with the cstomer service
experience?
.K

!
)

ô5
+
)

0K

A VE SA S½ED
B S~MEWHA SA S½ED
C E U AL 3
D S~MEWHA DSSA S½ED
E VE DSSA S½ED c
å
å

å
eries
å
å
9 9 9

Ëc P a g e

Analysis:
:

"##
?$M

'#,M

& )-

'

'!

)

''
nterpretation:
.

'

!!

'

'
*

)

9

-

*4 K02(5+57*
½DGS
Õ*

)

Õ!'

9

Õ! '

0

Õ5

.

Õ+
)

Õ

Ë¦ P a g e
Õ

Õ

ÕS

Õ '

ô!+
Õ '
Õô

0ô: 05+.&:5*
Õô

)

8

Õ&

Õ

Õô

Õ

)

ÕK

)
4

Õ5

)

ÕS

Limitations of the stdy
Õ&

-
Õ*

/

Õ*

Õ*

Õ&

)

)

Ër P a g e
Õ

9

S40*&:55. 0
ame: ««««««««««««««««««««««
Sex: a Male b ½emale
Contact no: ««««««««««««««««««««««
Qcdo yo know big bazaar?
2

Q n a month how many times yo visit big bazaar?
:
)
&

.

Q3 What encorages yo to visit Big Bazaar?

*

.

K

Ë P a g e

S ô

Q What type of prodcts do yo mostly prchase in Big Bazaar?
ô 7

(

0

7

.

QDo yo prefer kirana store?
a

QCompare yor nearest kirana store with big bazaar on the
folloing parameters
a

VVVV
VVVV
QDo yo feel that bag bazaar provide yo vale for money?
2
5
Q ~verall, how satisfied are yo with the cstomer service
experience?
.K

!
)

ô5
+
)

0K

Q f yo were less than totally satisfied, what cold have been
done to serve yo better?
VVVVVVVVVVVVVVVVVVVVVVVVVVV
R
Ë· P a g e
!!:7 .2
!::< 0(0 0+Q

esearch methodology (C othari
etailing Management (Levy & weitz
60!*&0*Q
)))
)))

))))

)))

Ëü P a g e

Big Bazaar

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Big Bazaar

Uploaded by

Copyright:

Available Formats

Æ 

This training serves the purposes of acquainting the student with

I was fortunate enough to have an opportunity of doing summer training

It gives me immense pleasure to thank

      

  )

   )  "? 

    

   '

.    ) 

½tre Grop shall deliver Everything, Everywhere, Every time

     

  

Line of Bsiness Sb Department Under the Brand

  

   

c Place (store location Prodct (merchandise

!    H####  

Visitors wait &

E.   

   &

Cstomer Service Desk, Big Bazaar

    

  

      ! !'   

he Great Exchange ~ffer

    

-  

    

Qcdo yo know big bazaar?

ESP~SE ~ ~½ ESP~DE S PE SA AGE

as per requirme t twice

mÀre the thirce

   S  ô 

³Discovering more value´ he above statement is tre spotted by the

!::< 0(0 0+Q

You might also like

Æ

)

) "?

'

.)

! H####

Visitors wait &

E.

&

! !'

-

ESP~SE ~ ~½ ESP~DE S PE SA AGE

S ô

!::< 0(0 0+Q