PLUMEANTIX

PHARMACEUTICALS
SDN. BHD

SCAR WET TISSUES

 PROMOTION MIX
Characteristics/ Advertising Sales Promotion Public Relation
Promotion Tools
Communication 1 way 1 way 2 way
Way

Cost High High Low

Effectiveness of Very effective – magazines, Effective – Immediate Not effective

Promotion newspapers consumer response
- able to reach large group
of potential consumers
Speed Depend on media Fast Slow

Durability Based on contract with ads Limited period Longer period

company

Target Audience Age: 15-50 years old Age: 15-50 years old Experts

Coverage Mass coverage - slow Mass coverage – Limited coverage

response immediate response

Type of Product Consumer Product Consumer Product Business Product

Industrial Product
 PROMOTION MIX
Promotion Tools / Advertising Sales Promotion Public Relation
Pro & Con

Pro • 1 way communication Both way • 2 way communication

• Magazines – ability refer communication – give • Low expenditures
back, quality image samples, coupons • Create positive
• Newspapers – mass • Lead to trial & attitude towards our
coverage purchase product
• Able to get immediate • Enhances credibility of
results our company
• Attract attention of
consumers

Con • Magazines & Newspaper • Cannot overcome: • Company less control

– did not know how - Poor brand images over publication
effective advertising - Poor product • Do not give accurate
- High cost deficiencies measurement of effect
- Do no give accurate - Poor training of sales on sales
measurements of result people
• Not lead to sales &
profit growth