Professional Documents
Culture Documents
Presented By:
Abhideep
Rashmi Ranjan
Deepak.s
ABOUT Axis Bank
• Incorporated as UTI Bank, headquartered in
Mumbai
• First Branch inaugurated at Ahmadabad
• Completes first profitable year in operation in
1995
• Deposit crosses Rs.10bn mark in 1996
.
• Opens its first international branch in Singapore
• Opens Representative Office in Shanghai
• Crosses the 2,000 ATM mark in 2006
• Opens a Full Licence Bank Branch in Hong Kong
• Re-brands itself as Axis Bank
• Mumbai, Jul 30 2007 : UTI Bank on Monday
rechristened itself as Axis Bank.
Current Shareholding Pattern of Axis Bank
.
• The Axis banks business is divided into four
segments:
Marketing Overview
Mission
• Customer Service and Product Innovation
tuned to diverse needs of individual and
corporate clientele.
• Continuous technology up gradation while
maintaining human values.
• Progressive globalization and achieving
international standards.
• Efficiency and effectiveness built on ethical
practices.
Marketing Objectives
Reduction in NPAs %
to 0.61%, increase in
Revise as needed in the light of actual
retail deposits, Retail
performance, changing conditions, new
banking powering
opportunities & new ideas.
growth in fee based
income
Current Strategy
Govt. Departments:
• DGFT ePayments
• MCD - Municipal Tax or Fees ePayments
• MCD - eTendering Project
• Sampark - Utility Bill ePayments
• Bangalore One Project - Utility Bill ePayments
Alternate Channels:
• ATM Channel
• Services:
a) Funds Transfers
b) Bill payment
c) Shopping
Mobile Banking Channel:
Any Query's
Thank you