• Economies of Scale • Long-run cost curves show minimum cost in an ideal environment. Cost Elasticity and Economies of Scale
• Cost elasticity is εC = ∂C/C ÷ ∂Q/Q.
• εC < 1 means falling AC, increasing returns. • εC = 1 means constant AC constant returns. • εC > 1 means rising AC, decreasing returns. Long-run Average Costs Minimum Efficient Scale • Competitive Implications of Minimum Efficient Scale – MES is the minimum point on the LRAC curve. • Competition is most vigorous when: – MES is small in absolute terms. – MES is a small share of industry output. – Disadvantage to less than MES scale is modest. Transportation Costs and MES – Terminal, line-haul and inventory costs can be important. – High transport costs reduce MES impact. Firm Size and Plant Size • Multi-plant Economies and Diseconomies of Scale – Multi-plant economies are cost advantages from operating several plants. – Multi-plant diseconomies are cost disadvantages from operating several plants. Economics of Multi-plant Operation: an Example • Plant Size and Flexibility Learning Curves • Learning Curve Concept – Learning causes an inward shift in the LRAC curve. – Learning curve advantages are often mistaken for economies of scale effects. • Learning Curve Example • Strategic Implications of the Learning Curve Concept – When learning results in 20% to 30% cost savings, it becomes a key part of competitive strategy. Economies of Scope • Economies of Scope Concept – Scope economies are cost advantages that stem from producing multiple outputs. – Big scope economies explain the popularity of multi-product firms. – Without scope economies, firms specialize. • Exploiting Scope Economies – Scope economics often shape competitive strategy for new products. Degree of Operating Leverage – DOL=Q(P-AVC)/[Q(P-AVC)-TFC] – DOL is the elasticity of profit with respect to output.