AGRI - BUSINESS

AND
INFORMATION
TECHNOLOGY

Presented by
Devi T
Sudip Khasnabis
OBJECTIVE
 Identifying the issues and challenges faced by Agri-
business
 Indentifying the emerging areas

 Identifying solutions for issues based using Information

Technology
INTRODUCTION
 Second largest country in farm output
 Contributing 17% to the total Indian GDP.

 52% of the total Indian population

depends on Agriculture
 Largest producer of milk, coconuts,
cashew nuts, ginger, tea, turmeric and
black pepper.
 Second largest producer of wheat, sugar,
rice and groundnuts
AGRI-BUSINESS
 Various businesses involved in food production,
including farming and contract farming, seed supply,
agrichemicals, farm machinery, wholesale and
distribution, processing, marketing and retail sales.
NEED FOR AGRI-BUSINESS
 Continuous expanding market size.
 Private Trade.

 Increase demand of value added service & lack of rural

infrastructure.
 Poorly developed marketing infrastructure and
inefficient system of marketing activities.
 Inadequate, ill equipped, and mismanaged market yards.

 Direct marketing by ‘farmers to consumers’ remains

negligible.
EMERGING AREAS
 Production
High yielding seeds, high-quality planting material (tissue culture),
nurseries, organic farming, floriculture.
 Processing
Fruits and Vegetables, maize, millets, sugarcane, herbal & medicinal
plants and live stock products and wastes
 Infrastructure
Cool chain infrastructure, storage and warehousing, special transport
services, packaging, agri-clinics and service centers.
 Trade and Others
Procurement, Retailing, Supply chain management and capacity
building
RECENT INITIATIVES
 Facilitating private markets, direct procurement from
farmers and contract farming
 Monetary concessions

 Agri Export Zones (AEZs)

 Foreign Direct Investment (FDI)

 Growth in Organized Retailing

CHALLENGES
 Low productivity
 Lack of Infrastructure

 Lack of Technology

 Increased Customer awareness and Expectations

 Supply Chain Management

 Increased Regulations in food safety, environmental

production and etc…
 Food crisis

 Increased Competition (locally and Globally)

SUGGESTIONS
 Bio Informatics - to create genome annotation software
 Geographical Information System (GIS) - to map the
environment with crop
 Satellite based Remote sensing – to show the status of
crops
 RFID – to find put the moisture level and contaminations
of the soil and also in Food safety
 Micro-controller enable motor – to automate the
Irrigation
CTND…
 Cyber Farm website
 Rural banks can provide necessary information regarding
agribusiness to the local community
 Mobile phones with embedded java speech API to
provide information in regional languages
CONCLUTION
 India is a country known for Software development and
services related to Technology..
 Third Green Revolution could be a technology based..
THANK YOU…