bms4 5

ADMISSION PROCEDURE :
Admission Fee Timing :- 11.00a.m. to 1.00p.m. & 1.30 p.m to 2.30 p.m.
The Selected Candidates should submit the following necessary documents while
paying the fees.
 General Category :-
Original Documents Photocopies Attested

H.S.C. Marksheet Three Attested Copies.
H.S.C. Leaving Certificate Three Attested Copies.
Photographs Three Copies
 OBC/SC/ST/VJ/DT/NT/SBC Category :-
Original Documents Photocopies Attested

H.S.C. Marksheet Three Attested Copies.
H.S.C. Leaving Certificate Three Attested Copies.
Caste Certificate Three Attested Copies.
Income Certificate Three Attested Copies.
Form No 16-A or Tahsilder
Caste Validity Certificate Three Attested Copies.
Non Creamy Layer Certificate Three Attested Copies.
Dist Change Certificate Three Attested Copies.
Gap Certificate Three Attested Copies.
Photographs Three Copies
Ration-Card Three Attested Copies.
B) Dates Admission :-
 Sale of Form :- 4th June, 2009 to 12th June, 2009.
 Collection of filled in :- 5th June,2009 to 15th June,2009.

 Admission Form
 First Merit List :- 17th June, 2009

 (Payment of Fees) 17th June, 2009 to 19th June,2009.(till 1.30 p.m)
 Second Merit List :- 19th June,2009 (Evening)

 (Payment of Fees) 22nd June,2009 & 23rd June,2009
 Third Merit List :- 23rd June,2009 (Evening)

 (Payment of Fees) 24th June,2009 & 25th June,2009
 Final Merit List :- 26th June,2009 (Evening)
 (Payment of Fees) 27th June,2009
 Start of the Course 1st July, 2009.

Eligibility :
• A candidate for being eligibility for admission to the Degree Course in

Management Studies shall have passed XII Std. Examination of the Maharashtra
Board of Higher Secondary Education or its equivalent and secured not less than
50% Marks in aggregate at first attempt.
• Every candidate admitted to the Degree Course in the Consistent / affiliated

college / recognised institution conducting the course, shall have to register
himself/herself with the University.
COVERAGE OF SUBJECT FOR THE THREE YEARS INTEGRATED COURSE
FOR BACHELOR DEGREE IN MANAGEMENT STUDIES
Year 1
SEMESTER I SEMESTER II
Sub Subject Sub Subject
Code Code
1.1 Foundations of Human Skills 2.1 Business Environment
1.2 Introduction to Financial Accounts 2.2 Industrial Law
1.3 Business Law 2.3 Computer Applications in Business
1.4 Business Statistics 2.4 Managerial Economics I
1.5 Business Communication 2.5 Business Mathematics
1.6 Introduction to Computers 2.6 Introduction to Cost Accounting
Year 2
SEMESTER III SEMESTER IV
Code Code
3.1 Management Accounting 4.1 Productivity and Quality Management
3.2 Managerial Economics II 4.2 Direct and Indirect Taxes
3.3 Marketing Management 4.3 Export Import Procedures &
Documentation
3.4 Business Aspects in Banking & Insurance 4.4 Cooperatives and Rural Markets
3.5 Production Management and Materials 4.5 Research Methods in Business
Management
3.6 Strategic Management 4.6 Public Relations Management
Year 3
SEMESTER V SEMESTER VI
Code Code
5.1 Human Resource Management (UA) 6.1 Entrepreneurship (UA)
5.2 Service Sector Management (UA) 6.2 Quantitative Method of Business I (UA)
5.3 Financial Management (UA) 6.3 Marketing Research (UA)
5.4 Elements of Logistics Management (UA) 6.4 Indian Management Thoughts & Practices
(UA)
5.5 Management of Cooperatives (UA) 6.5 Elective 1: Econometrics / International
Finance (UA)
5.6 Rural Marketing (UA) 6.6 Elective 2: Special Studies in Finance/
Special Studies in Marketing (UA)
5.7 Project Work I 6.7 Project Work II
UA: University Assessment

SEM I
1:1 Foundation of Human Skills
Unit Topics Number of

Number lectures
I) Understanding Human Nature 12
• Basics of Human Nature
i. Influence of Environment and Heredity
ii. Concept of Attitude
II ) Concept of Intelligence 12
• Intelligent Quotient
• Intelligence as Basis of Abilities
III ) Effective Thinking 13

• Thinking Skills
• Thinking Styles
• Concept of Six Thinking Hats
IV ) Individual Interaction and skills: 13

Basic Interaction Skills- personal and interpersonal
intrapersonal skills. Concept , definition, meaning of skill-types
of skills; conceptual, supervisory, technical, managerial and
decision making skills.
• Group Influence on Interaction Skills
Reference Books
Sr No Title Author Publisher
1 Industrial Psychology Gosh P.& K & Ghorpade M.B. Himalaya,
Mumbai,1999
2 Organizational Behaviour Newstrom J.Keith D Tata McGraw Hill,
New Delhi
3 Organizational Behaviour P G Aquinas Excel Books, Delhi
4 Introduction to Organizational Petlinger R McMillan, London,

Behaviour 1999
5 Human Values for Managers Chakraborty S Wheeler New
Delhi 1966
6 Organization: Theory and Mathew M.J. RBSA, Jaipur,
Behaviour 1993
1:2 Introduction to Financial Accounts

Number Lectures
I) A. Meaning and Scope of Accounting: Need, development and definition; Book- 20
keeping and accounting; Persons interested in accounting; Disclosures; Branches of
accounting; Objectives of accounting
B. Accounting Transactions :Accounting cycle , journal, journal proper, Opening and
closing entries, Relationship between journal & ledger; Rules regarding posting; Trial
balance; Subsidiary books; Bank reconciliation statement
C. Accounting Standards
AS 1 : Disclosure of accounting policies: Meaning of accounting policies – Purpose -
Different policies - Areas of policies - Disclosure of policies - Disclosure of change in
policies -Simple illustrations
AS 6 : Depreciation accounting: Meaning – Definitions – Importance –Factors - Useful
life of a depreciable asset - Estimating useful life – Additions - Residual value –
Methods - Disclosure of surplus - Change in method - Simple illustrations
AS 9 : Revenue recognition: Meaning and scope - Transactions excluded - Sale of
goods - Rendering of services - Effect of uncertainties – Disclosure - Simple
illustrations
AS 10 : Accounting for fixed assets : Meaning – Definitions – Importance - Cost of
fixed assets - Self constructed fixed assets - Non-monetary consideration -
Improvements, repairs, additions and extensions – Revaluation - Sale or retirement -
Valuation of fixed assets in special cases - Special types of fixed assets – Disclosure
II ) A. 15
1) Expenditure: Classification of Expenditure - Capital, Revenue and Deferred
Revenue Expenditure : Distinction between capital expenditure and revenue
expenses; Unusual expenses; Effect of error ;Criteria tests
2) Receipts : Capital receipt, Revenue receipt , Distinction between capital receipts
and revenue receipts
3)Profit or Loss : Revenue profit or loss ,Capital profit or loss
B. Depreciation Accounting : Practical problem based on accounting treatment by
provision for depreciation using SLM and RBM methods
III ) Trial Balance and Final Accounts of a Sole Proprietor, Introduction to trial balance 10
and final accounts of a sole proprietor. Rectification of errors.
Preparation and Presentation of Final Accounts in Horizontal Form:
Manufacturing Account; Trading Account: Profit and Loss Account:
Balance Sheet
IV) Accounting in Computerized Environment 15
i. An overview of computerised environment.
ii. Features of computerised accounting system.
iii. Concept of grouping of accounts.
iv. Codification of accounts.
v. Maintaining the hierarchy and ledgers.
vi. Accounting packages and consideration of them in selection.
Reference Books
Sr No Title Author Pub
lisher
1 An Introduction to financial Andrew Thomas McGraw Hill
Accounting
2 Financial Accounting – A Ashok Banerjee Excel Books
Managerial emphasis
3 Financial Accounting Weugamt. Keiso, Kimmel
4 Accounting Theory – an L.S.S. Porwal Tata McGraw Hill
Introduction
5 Elements of Accounts T S Grewal S.Chand & Co.,
6 Business Accounting Frank Woods Pitman Publication
7 Advanced Accountancy R. L. Gupta & M. Radhaswamy S. Chand & Co. (P) Ltd.,
New Delhi.
8 Accounting Standards --- Institute of Chartered
Accountants of India,
New Delhi
9 Financial Accounting for Dr. Dinesh D. Harsolekar Multi-Tech. Publishing Co. Ltd.,
Management Texts & Cases Mumbai
10 Indian Accounting Standards Ashish Bhattacharya Tata Mc. Graw Hill & Co. Ltd.,
and US Gaap Mumbai
11 Financial Accounting Warren Thomson Learning
12 Company Accounting Shrinivasan Anand Taxman
Standards
13 Financial Accounting J. R. Monga, Girish Ahuja Mayur Paper Back
1:3 Business Law
Objectives: The subject should be taught keeping in mind that the BMS students will be joining
the industry, therefore the emphasis should be on uses on application of Business Law to
various Organisations.
Unit Topics Number
Number of
lectures
I) A) Law of Contract ( The Indian Contract Act, 1872) : Section 1-30
Essential Elements of Contract - Agreement and Contract - Capacity to contract - 20
Free Consent – consideration - Lawful objects/consideration
B) Sales of Goods Act, 1930
Scope of the Act - Sale and Agreement to sell - Essentials of a valid sale Contract -
Conditions and Warranties - Rights of an unpaid seller - Rules of Delivery - Auction
sales – CIF & FOB contract
C) Indian Partnership ( The Indian Partnership Act, 1932)
What is Partnership? - Partnership Formation - Types of Partnerships - Dissolution
of Partnership - Rights , Duties and liabilities of partners
II ) Negotiable Instrument Act, 1881 10
Introduction of Negotiable Instruments - Characteristics of Negotiable Instruments -
Different types of Negotiable Instruments - Parties to Negotiable Instruments -
Negotiation, Endorsement and Presentment - Criminal Liability on Dud cheques
III ) Companies Act, 1956 (Section 1-100) 20
What is company? - Incorporation of Company- Memorandum of Association &
Articles of association – Prospectus - Meetings - Board of Directors
IV ) (A) Consumer Protection Act, 1986 10
Objects of consumer Protection - Introduction of consumer - Who is
consumer?- Meaning of the words “Goods and Services” - Meaning of the words “
Defects and Deficiencies of Goods and services” - Consumer disputes and
complaints - Unfair Trade Practice - Consumer Protection Councils - Consumer
Disputes - Redressal Agencies
Reference Books
1 Bare Act relating to the various ___ ------
laws
2 Business Law K.R.Bulchandani Himalaya Publishing
House
3 Elements of Mercantile Law Kapur N.D. Sultan Chand
4 Business Law S S Gulshan Excel Books, Delhi
5 Business Law P.K. Goel Biztantra
6 A Manual of Mercantile Law M.C.Shukla Chand & Co.
7 Students Guide to Corporate Law Datey V Taxman, New Delhi
8 Company Laws Dr. Avtar Singh Eastern Book Company
1:4 Business statistics

Number Lectures
I) Descriptive Statistics For Univariate Data 15
Introduction to Statistics: Types of data. Data collection methods – Census and Sample
Survey: Presentation of data: Tabular (Frequency distribution) and
Graphical (Frequency Curve, Ogives, Histogram)
Measures of Central Tendency: Arithmetic mean, median, mode, geometric mean-their
properties and applications.
Measures of Dispersion: Absolute measures – Range, Quartile deviation, Standard deviation,
Variance and Relative measures – coefficient of range, coefficient of quartile deviation,
coefficient of variation.
II ) Forecasting Techniques 15
Correlation and Regression: Karl Pearson’s coefficient of correlation
(Properties and calculation); Spearman’s Rank Correlation coefficient. Linear regression
equation – Statement and use.
Time Series: Components. Additive and multiplicative models,
Estimation of linear trend by (i) least squares method (ii) moving average method.
Determination of seasonal trend using simple average method.
Index Numbers: Meaning and uses, Simple and composite index number.
Aggregative and average of price relatives – simple and weighted index numbers.
Construction of index number-fixed and chain base.
Laspayre’s Paasche’s Kelly’s and Fisher’s index numbers.
Construction of (i) consumer price index (ii) Cost of living index numbers.
Deflating, Splicing, Shifting of Base Year. Conversion from fixed Base to Chain Base
index numbers and vice-a-versa..
III ) Probability and Probability Distribution: 15
Probability: Sample space as a concept, different types of events.
Definition of probability. Addition and Multiplication Laws of probability
(Statements and use only) conditional probability, Bayes’ Theorem ( concept only)
Random Variable, Expectation and Variance. Probability distributions-Binomial and
Normal.
IV ) Testing of Hypotheses: 15
Sampling distribution : Sample mean and sample proportion.
Determination of sample size. Central Limit Theorem (Statement only)
Hypothesis: Simple and composite, null and alternative.
Two types of errors, level of significance( concepts only)
Large sample test Tests based on Normal distribution (Tests for mean
and difference in two means, proportion and difference in two
proportions). Interval estimation. t-test (concept only)
Reference Books
1 Statistics for Management Richard Levin and Prentice Hall of India,
David S. Rubin New Delhi
2 Statistics for Business & Economics David R Anderson, Thompson Publication
Dennis J Sweney (Scuta Eastern)
3 Fundamentals of Statistics S.C. Gupta Himalaya Publishing House.
4 Business Statistics Bhardwaj Excel Books, Delhi
5 Introduction to Probability Feller W. Wiley
theory and its Application
6 Data Analysis for Roberts H Scientific Press
Managers
7 Statistics For Management Sharma Himalaya Publishing House.
8 Theory and Problems of Statistics M.R. Spiegel, McGraw Hill Publishing Co.
9 Elementary Statistics S.P. Gupta and Archana
Sultan Chand and Sons, New
Gupta Delhi
10 Business Statistics J. S. Chandan Vikas Publishing House
11 Mathematics for Business and Social Mizrahi and Sullivan John Wiley and Sons
Sciences
12 Mathematics for Business Studies J.K. Thukral Mayur Publications
13 Business Mathematics S.K. Singh & J. K. Singh

Brijwasi Book distributors
and publishers.
14 Theory & Problems of Business Statistics
Schaum’s Outline Series
McGraw Hill Book Company
1:5 Business Communication

Number Lectures
I) Fundamentals of Communication -Definition, Meaning -Types , process and 10
importance
II ) Effective Communication 15
• Concept & Practice of Effective Communication
• Barriers to Effective Communication
Methods to Improve Communication Skills
III ) Written Communication Skills 15
• Report Writing
• Letter Writing
• Preparation of Promotional Material
*with special reference to banks, Insurance companies and Joint stock
companies
IV ) Oral Communication Skills 15
• Understanding Audience
• Use of Language
• Use of Tone
• Understanding Body Language
Reference Books
1 Effective Communication Rai Urmila Himalaya, Mumbai
2 Business Communication Kaul Prentice Hall India
3 Basic Business Communication Lesikar TMH
4 Business Communication & Personality Das Excel Books, Delhi
Development
5 How to Listen Better? Pramila Ahuja & G Ahuja Sterling Publication
6 Contemporary Business Scot Biztantra
Communication
7 Business Communication for Penrose Thomson learning
Managers: An Advanced Approach
8 Business Correspondence Whitehead G & H A.H.Wheeler,Allahabad
1:6 Principles of Management - 1

Number Lectures
I) Management- concept,nature,process and Significance .An overview of 15
functional areas of management, managerial roles ( Mintzberg)
Evolution of Management Theory – Work of Fredrick .W. Taylor, Fayol’s
contribution , Behavioural Science approach, Contingency approach.
II ) • Management Functions – Planning , Organising 15
Staffing , Directing and controlling.
• Planning : meaning-importance-elements- process - limitations
• Decision Making- concept, importance and steps in decision making
Preparation of Business Plan
III ) Organising - Concept,nature and significance; Authority and 15
responsibility relationships, centralization and decentralization,
departmentation., organization structure- forms.
Staffing - importance, sources of recruitment,selection process.
IV ) •Directing – meaning and steps I direction : motivation – concept; theories 15
– Maslow , Herzberg , Mc Gregor.
•Leadership- concept, styles and traits
•Control :concept, process: Effective control system; control techniques.
•Coordination- concept , Definition and importance.
Reference Books
1 Essentials of Management Koontz H & W McGraw Hill, New
York
2 Principles of Management Ramaswamy Himalaya, Mumbai
3 Management Concept and Hannagain T McMillan, Delhi
Practice
4 Basic Managerial Skills for All McGrath, E.H. Prentice Hall of India
5 Management-Text & Cases VSP Rao Excel Books, Delhi
6 Essentials of Management Massie Joseph Prentice Hall of India
7 Management: Principles & GuidelinesThomas N. Duening Biztantra

& John Ivancevich
8 Management Concepts and OB P.S.Rao & N.V.Shah Ajab Pustakalaya
9 Management Concepts and Strategies J S Chandran Vikas Publishing
House
10 Principles Of Management Tripathi P.C. Tata McGraw Hill
11 Principles of Management : Theory Sarangi S K V M P Publishers &

and Practice Distributors
12 Principles Of Management Terry G R AITBS
1:7 Introduction to Computers
Number lectures
I) Fundamentals of Computers :
Data, Information and EDP. Need and concept of data, Information. 15
Electronic Data Processing and Electronic Machines. Number system and
Codes : Binary, Octal, Decimal, BCD, ASCII concepts only (no conversion)
Computer Processing System : Definition of Computer : Hardware and
Software Concepts, Generation of Computers, Types of Computers ,
Elements of Digital Computers, CPU and Its function, Various computer
Systems.
Input Output Devices : Basic Concept of I/o devices, Various Input Devices :
Keyboard, mouse, MICR, OCR, Microphones
Various Output Devices :VDU, Printers, plotters, Spooling.
Storage Devices : Primary and Secondary Memory, Types of memories,
Memory Devices and their comparison, Auxiliary storage devices : Magnetic
Tapes, Disks (magnetic as well as optical).
Software : Concepts of System Software and Application Software.
System Software, OS, Utilities, types of Operating Software : DOS, Windows
Concept, differences, advantages. Application software: General Purpose
Packaged Software and tailor made software.
II ) Computer Based Applications : Word processing : Meaning and role of 15

Word processing in creating of documents, editing, formatting and printing
documents, use of tools such as spell check, thesaurus etc. in word
Processor (MS WORD)
Electronic Spread Sheet : Structure of Spread Sheet and Its
application to accounting, finance and marketing functions to business.
Creating a dynamic / sensitive worksheet, Concept of absolute ad relative
cell reference ; Using Built In Functions. Using Graphics and formatting of
worksheet. (Concepts and elementary knowledge
only)
III ) Computer based information System (40) 15
• Accounting Information System (AIS): Meaning, characteristics,
diagrams to depict AIS and its major subsystems.
• Management Information System: Meaning, concepts, input and
output of MIS with illustration.
IV ) Network : Need of communication, Data 15

transmission,Bandwidth,communicationChannel, multiplexing, basic
Network Concept, O.S.I. models, Types of Topologies, LAN, WAN, Client
Server Concept.
Internet : Concept and History, Development in India, IP Addresses,
internet Protocol, Applications Internet in Business, education, governance
etc.
Information Audit : Basic Idea of Information audit, Difference with the
traditional concepts of audit.
Suggested Readings :
• Goyal : M I S , Macmilan India, New Delhi
• Yeats : System Analysis & Designs : Macmilan India
• Kanter : Managing with Information, P H New Delhi
• Rajaraman,V., ‘‘Introduction to Information Technology’’, 2003 PHI.
• Hunt, R., J. Shelley, ‘‘Computers and Commonsense’’, Prentice Hall of India, 2002.
• Leon A. and Leon M., ‘‘Fundamentals of Information Technology’’, Leon, Vikas 2002
• Software manuals.
• Sinha, Pradeep K. and Preeti Sinha, ‘‘Foundation of Computing’’, BPB Publication,
• 2003.
• Basandra, Suresh K., ‘‘Management Information System’’, Wheeler Publication, New
• Delhi.
• Kumar, Muneesh, ‘‘Business Information System’’, Vikas Publishing House, 1998.
• Bharihoke, Deepak, ‘‘Fundaments of Information Technology’’, Excel Book, 2000.
• Saxena, Sanjay, ‘‘A First Course in Computers’’, Vikas Publishing House, 1998.
• Fizgerald & Dennis – Wiley, ‘‘Business Data Communication and Networking’’.
• Rajaraman , V., ‘‘Analysis and design of information Systems’’, 2003 PHI.
• Sadagopan, S., ‘‘Management Information Systems’’, 2003 PHI.
• Laudon, Kenneth C. and Jane P. Laudon, ‘‘Management Information Systems’’, 2003
SEM II
2:1 Business Environment

Number Lectures
I) Constituents of Business Environment: Political ideology - Economic 12
Policy – Legal System - Level of Technology – Competition - Social &
Cultural Factors
II ) Evolution of Business Environment in India :Pre British Period - British Period 13
- From Independence to Indira Gandhi Era - Rajiv Gandhi & Chandra Shekhar
Period ;
Post 1990- Liberalisation & Globalisation of Indian Economy
III ) International Business Environment & India 12
Change in Political Systems - International Treaties & Impact on Indian
Economy - Challenges for Indian Economy
IV ) Indian Response to the Evolving Business Environment 13
Government Policies since the year 2000 - Global Capital Flows, Banking
& Capital Markets - Investment Opportunities for Indian Industry –
Response of Indian Industrialists
Reference Books
1 Business Environment Cherunilam F Himalaya Mumbai
2 Essentials in Business Environment Aswathappa Himalaya Mumbai
3 Business Environment Raj Aggarwal Excel Books, Delhi
4 Business Environment Mathew M RBSA, Jaipur
5 Strategic Planning for Corporate Ramaswamy V McMillan, New Delhi
2:2 Industrial Law
Objectives : The subject should be taught keeping in mind that the BMS students will be joining
the industry, therefore the emphasis should be on the practical aspect and uses of Industrial
Law by the Organisation

Number Lectures
I) Laws related to Industrial Relation and Industrial Disputes 20
i) Industrial Disputes Act, 1947
(Definitions , authorities award and settlement, strikes,
lockouts, layoffs, retrenchment and closure)
ii) The Trade Unions Act, 1926
II ) Laws related to Health, Safety and Welfare 10
• The factories Act, 1948
( Provisions related to approval, licensing, registration,
inspecting staff, health safety and welfare)
III ) Social Legislations 10
i) Employees’ State insurance Act, 1948 (Committees councils
and various benefits)
ii) Employees’ Provident fund and iii)Miscellaneous Provision
Act, 1948 (schemes, administration and determination of dues)
IV ) Laws related to Compensation Management 20
i) The Payment of Wages Act, 1948 (Objectives , Definitions,
authorized deductions)
ii) The Minimum wages Act, 1948
iii) The Payment of Gratuity Act, 1972
Reference Books
1 Industrial and Labour Laws Dr.Sanjeev Kumar Bharat Law H P Ltd
2 Commercial and Industrial Law S K Dasgupta Sterling Publishers
Pvt Ltd
3 Bare - Acts ---- Govt. Publications
4 Industrial Law Mr.N.D.Kapoor Sultan Chand
5 Industrial and Labour Laws Dr.Sanjeev Kumar Bharat Law House
(P) Ltd.
6 Industrial Participation Bell D Pitman London
7 Employee’s Provident Fund Chopra D.S Labor Law Agency

8 Industrial Law Mr.P.L.Mallick Mr.P.L.Mallick
2:3 Computer Applications in Business

Number Lectures
I) Tally 15
1] Starting Tally
2] Opening a company
3] Company features – configure alter co. account & Inventory
features
4] List of Accounts
Groups - a) Single Group b) Multiple Group
Ledgers – a) Single Ledger b) Multiple Ledger
5] Units of measure
6] Voucher Entry
a) Purchase Entry
b) Sales Entry
c) Receipt Entry
d) Payment Entry
7] Financial Statements
a) Profit & Loss b) Balance Sheet
II ) Word Processing and spreadsheets 15
A : Word Processing
1] Introduction to word processing
2] Graphics and Diagrams
3] Working with Tables
4] Mail Merge
5] Speech Recognition
6] Working ActiveX Controls
7] Security
B : Spreadsheet
1] Using Advanced Functions
2] Introduction to charts
3] Creating Charts using chart wizard
4] Editing & formatting charts
5] Excel Built in formatting features
6] Macros
7] Importing & exporting files ( Database Interactions )
III ) Power Point and Access 15

A: Power Point
1] Creating a Presentation slide
2] Using Different views of a slide
3] Editing & formatting text in a slide
4] Working with slide master
5] Drawing Line & Arcs
6] Rotating Objects
7] Adding speaker notes
8] Portioning Text & Graphics
9] Working with timer and Animation
B: Access
1] Why are Access?
2] The Access window
3] Creating a Database & Database window
4] Closing & Saving Database
5] Working with Tables, Queries, Fields, Forms, Reports.
IV )  HTML, Web Page Designing, Dynamic Designing and Forms 15
,CSS.
 E-Commerce : Definition and Scope , trade cycle, electronic
market,EDI,B2B,B2C
Reference books
1] Intro to Comp & MS-Office – Sanjay Saxena
2] SQL
a) Understanding SQL – Ciruber Martin
b) Teach yourself MS – SQL Server 7.0 – Waye Mire Richard
c) MS – SQL Server 2000 – Mamm Anthony
d) Teach yourself SQL in 21 days – Gennick Jonathan
e) SQL the complete reference – Groff James
E-Commerce
a) E – Commerce how to create profitable business for internet & beyond – C
Seybold Potricia
b) E – Commerce & Indian Perspective Joseph P. T.
c) E-Commerce Strategy Technologies & Applications – Whiteley David
Web Designing
1) Web Designing the complete reference – Powell Thomas
2) Textbook of Internet & Web Page Designing – Srivastav Rajkumar
3) Advance Programme in Web Design – Jain V. K.
2:4 Managerial Economics – I

Number Lectures
I) Introduction 15
Meaning and Scope of managerial economics- relationship to economic
theory- relationship with decision theory- role of managerial economics-
objectives and constraints of the firm- introduction to risk, asymmetric
information and game theory
II ) Demand Analysis 15
Meaning of demand-Market demand function -Demand curve, factors
affecting demand-Variation and increase/decrease in demand-Elasticity of
demand- Graphical representation of price elasticity of demand Price-
income and cross elasticity of demand-
Estimation of demand-Numerical problems for measurement of elasticity
III ) Production and Costs 15
Meaning of production- Types of production function – Importance of
production function in managerial decision-making – Application of
production function in productive sectors (service and manufacturing) –
Economies of scale and scope.
Importance of cost in managerial decision-making – Economic concepts
of cost – Functional form of short run and long run cost – Estimation and
alternative methods of estimation of cost - LAC as a decision making tool
– Impact of learning curve.
IV ) Market Structures 15
Meaning of market structure, need for analyzing market structure,
types of markets
A. Perfect competition & Monopoly
Features-Representative firm, and industry-Equilibrium in short
and long run-Price and output determination using diagrams-
Normal profits, losses and supernormal profits in short run-
Long run and normal profit-Merits and limitations of perfect
markets
B. Oligopoly and Monopolistic Competition
Oligopoly-definition and characteristics-Collusion and cartel-
Non-price competition-Price stickiness and kinked demand
Monopolistic competition-definition and characteristics-Equilibrium-Price and output
determination
Reference Books
Title Author Publisher
1 Managerial Economics Dean Joel Eastern Edition
2 Managerial Economics Almanand Excel Books, New
Delhi
3 Managerial Economics Hague, D., Longman, London
4 A study of Managerial Gopalakrishna Himalaya Mumbai
Economics
5 Managerial Economics Cauvery, R. et al; S. Chand, New Delhi
6 Managerial Economics Paul G Keat, K Y Young Prentice Hall
Publication
7 Managerial Economics: Lila J. Truett and Dale B. John Wiley & Sons
Analysis, Problems, Cases Truett
8 The Economy Today Bradley R Schiller McGraw-Hill
9 Principles of Economics Robert H Frank and Ben S Tata McGraw-Hill, New
Bernanke (2007) Delhi.
10 Managerial Economics Ahuja HL (2007): S. Chand & Co, Delhi
11 The New Managerial William Boyce Biztantra
Economics
(Suggested Readings: Samuelson pp 46-61, Mark Hirschey pp 179-206)
2.5 Business Mathematics
(All the concept in the syllabus should be illustrated with examples from Management,
Commerce and Economics. Total number of lectures assigned for each unit is 15).
Number lectures
I) Elementary Financial Mathematics 15
• A.P., G.P. and sums of their first n terms. Problems with
business applications.
• Simple interest, compound interest, interest compounded more
than once a year – nominal, effective and continuous rates of
interest.
• Immediate (ordinary) Annuity, its present value and future
value.
• Equated Monthly Installments (EMI) using reducing interest
system, amortization of loans.
• Sinking fund.
• Depreciation of assets.
• Functions : Step, Exponential and Logarithmic Business and
Economic Functions
• Break even analysis.
(Problems to be solved with calculator. Use of logarithm tables to be
avoided.)
II ) Matrices and Determinants 15
• Matrices, Matrix Operations (addition of two matrices, scalar
multiple of a matrix, matrix multiplication, transpose of a
matrix)
• Determinant of a matrix of order 2 and 3, elementary
properties of determinant, solving system of linear equations
(up to 3 variables) using Cramer’s rule and application to
business problems.
• Elementary row and column operations on matrices, Inverse of
a matrix (up to order 3). Application of matrices to Leontief’s
open input-output model.
III ) Functions of one variable and Derivatives 15
• Concept of real valued functions – constant function, linear
function, xn, ex, ax, log x. Functions in Economics such as
demand, supply, total revenue, average revenue, total cost,
average cost and profit function. Equilibrium point and break-
even point.
• Derivatives as a measure of rate. Derivatives of functions –
constant function, xn, ex, ax, log x. Rules of derivatives – scalar
multiplication, sum, difference, product and quotient. Second
order derivatives. Applications of derivatives – marginal cost,
marginal revenue, elasticity of demand, maxima and minima
for functions in Economics and Business.
IV ) Functions of two variables and Integration 15
Functions of two variables with examples from Economics and
Commerce Such as Cobb-Douglas and other production
functions, demand functions involving two commodities. First
and second order partial derivatives, marginal functions and
their simple applications in Economics.
Maxima and minima of functions of two variables using
second order partial derivative criterion. Constrained maxima
and minima (one constraint only) using Lagrange’s multiplier.
Simple applications in Economics and Commerce: Marginal

physical productivity of labour and capital, demand analysis of
complementary and competitive commodities, partial elasticity,
optimization of functions of two variables in Economics and
Business.
• Integration as the reverse process of derivatives, standard
formulae - integration of constant function, xn, ex, ax, log x.
Rules for integrals – sum, difference and scalar multiplication.
Simple problems (Integration techniques such as integration by
substitution, parts, partial fractions etc. to be avoided).
Applications such as finding total cost from marginal cost, total
revenue from marginal revenue. Definite integration, simple
problems (No properties), applications such as producer’s
surplus, consumer’s surplus, present value and future value of
a continuously compounded annuity.
Reference Books
1. Mathematics for Economics and Finance – Martin Anthony, Norman Biggs, Cambridge
low-price editions, 2000. Chapters 1, 2: 2.1-2.2, 4, 6: 6.1 – 6.3, 7: 7.1-7.4, 8 – 10, 15 –
22, 25.
2. Business Mathematics – D.C. Sancheti, V.K. Kapoor, Sultan Chand & Sons
Publications, 2006. Chapters 1, 2: 2.1-2.4, 2.5: 2.5.1, 2.5.3, 2.6: 2.6.1, 2.6.3, 4, 7: 7.1,
7.4, 7.4.1, 7.5, 7.6, 7.8, 8: 8.1- 8.4, 8.6, 8.8, 9, 10: 10.1 – 10.4, 10.6.
3. Mathematics for Business and Economics – J.D. Gupta, P.K. Gupta, Man Mohan, Tata
McGraw-Hill Publishing Company Ltd., 1987. Chapters 5, 6, 7: 7.4, 7.5, 7.9, 9: 9.2.1 –
9.2.5, 9.4, 9.9, 10, 11, 12: 12.1 – 12.3, 12.7, 13, 15.
4. Mathematical Basis of Life Assurance IC – 81, published by Insurance Institute of India,
2006. Chapter 1: 1.1 – 1.4,1.6 – 1.11. Chapter 2: 1.1 – 2.9, 2.31.
5. Mathematics for Finance by Peter Zima
Tata McGraw-Hill Publishing Company Ltd.
6. Mathematics of Finance 2nd Edition
Tata McGraw-Hill Publishing Company Ltd.
By Peter Zima, Robert Brows.
2:6 Introduction to Cost Accounting

Number Lectures
I) Introduction & Importance of Cost Accounting: Cost, costing, cost 15
accounting ; Cost ascertainment ;Cost control; Cost classification ;
Reporting : Distinction between cost & financial accountancy ; Advantages
of cost accounting ; Objectives of cost accounting
II ) A .Elements of Cost: material-labour- overheads 15
B .Bases of Cost Classification :
On the basis of :-Behavior / Variability :Element of cost including
direct & indirect concept functions
C. Determination of Total Cost
Cost structure
• Cost sheets
• Composition of selling price
III ) Reconciliation between Cost and Financial Records 10

Meaning and Definition - Need for reconciliation - Causes of
disagreement - Procedure and preparation of statement of
reconciliation
IV ) Elementary Principles and Techniques of Marginal Costing 20
(Excluding Problems on Managerial Decisions)
A.Elementary Principles of Marginal Costing:
Meaning - Features of marginal costing - Advantages of marginal
costing - Limitations of marginal costing - Concept of profit
B.Techniques of Marginal Costing
Contribution - Profit / volume ratio - Break even point
Margin of safety - Cost volume profit analysis
Reference Books
1 Management Accounting I.M Pandey Vikas Publishing
2 Cost Accounting C.S. Rayudu Tata Mc. Grow Hill
& Co. Ltd.,
Mumbai
3 Cost Accounting Theory & Practice M.N. Aurora S. Chand & Co.
(P) Ltd.,
New Delhi
4 Cost Accounting-A Managerial Horngren, Charles, Foster Prentice Hall of
Emphasis and Datar India
Advanced Problems and Solutions in Maheshwari S.N. S. Chand & Co.
Cost Accounting (P) Ltd., New Delhi
6 Cost Accounting Jain S.P., Narang K.L. Kalyani,New Delhi
7 Cost Accounting and Financial Ravi M. Kishore Taxman’s,

Management
8 Principles of Cost Accounting Vanderbeck Thomson learning
2:7 Environmental Management

Number Lectures
I) Environment: Definition and Composition – Lithosphere 15
,Hydrosphere , Atmosphere ,Biosphere.
Biogeochemical cycles –Carbon , Nitrogen and Hydrological Cycle.
Man and Nature relation and interaction with respect to Food, Clothing,
Shelter and Occupation.: Concept of Ecology and Ecosystem.
II ) Resources and Wealth -- Meaning ,Types of Resources, Exploitation 15
of Resources , Use of Technology and its Impact on Natural
Environment: Wealth—meaning , Distinction between wealth and
resources , Optimum Conversion of Resources into wealth :
Anthropogenic Waste- its effects, Man-made Industrial waste.
III ) Environmental Degradation - Meaning , causes : Degradation of 15
Urban Land, Forest and Agricultural Land due to natural causes and
human interference: Global Warming.:Problems of non-degradable
Waste-Electronic Devices, Plastic and Man-made fibres.; Environmental
Assessment- Environmental Impact Assessment (EIA) , Environmental
Auditing ,Environmental Legislation in India, Carbon Bank.
IV ) Environmental Management: meaning, development and 15
environmental linkages. Environmental concerns in India . The need for
sustainable development. Actions for environmental protection: national
and international initiatives ,emerging environment management
strategies , Indian initiatives - Environmental Protection Movements and
NGOs in India.
Disaster Management-meaning ,need and Planning with reference to
Flood, Storms, Tsunami, Cyclones and Earthquakes in India
Reference Books
1 Centre for Science and Environment _____ C.S.E, New Delhi
The State of India’s Environment
Society 1984-85 Reprint
2 Environmental Priorities in India Khoshoo Environmental Society
New Delhi
3 Environment Management N. K. Uberoi Excel Books, Delhi
4 Environmental Management H.V.Jadhav Vipul Prakashan,Mumbai .
5 The Hindu Survey of Environment The Hindu Chennai
6 Environmental Economics, Karpagam M Sterling, New Delhi
SEM III
3.1 Management Accounting
Unit Topic No of
Number Lectures
1 Analysis and Interpretation of Accounts 08
a) Study of Balance Sheet Schedule VI of Limited Company.
b) Study of Manufacturing Trading Profit & Loss A/c of Limited
Company.
Vertical Forms- Relationship between items in Balance Sheet 10
and Profit and Loss Account.
a) Trend Analysis.
b) Comparative Statement.
c) Common Size Statement.
2 Ratio Analysis and Interpretation (Based on Vertical Form of 10
Financial A/c) including Conventional and Functional Classification
Restricted to-
a) Balance Sheet Ratios:-
i) Current Ratio
ii) Liquid Ratio
iii) Stock Working Capital Ratio
iv) Proprietary Ratio
v) Debt Equity Ratio
vi) Capital Gearing Ratio
b) Revenue Statement Ratios:-
i) Gross Profit Ratio
ii) Expenses Ratio
iii) Operating Ratio
iv) Net Profit Ratio
v) Net Operating Profit Ratio
vi) Stock Turnover Ratio
c) Combined Ratios:-
i) Return on Capital employed (Including Long Term
Borrowings)
ii) Return on proprietor’s Fund (Shareholders Fund and
Preference Capital)
iii) Return on Equity Capital
iv) Dividend Pay out Ratio
v) Debt Service Ratio
vi) Debtors Turnover
vii) Creditors Turnover
Different Modes of Expressing Ratios:-Rate, Ratio, Percentage,
Number etc.
Limitations of the use of Ratios, Interaction of Ratios
3 Preparation of Statement of Sources and Application of Cash (Cash 10
Flow Statement) with reference to Accounting Standard No .3
4 Working Capital-Concept 17
Estimation /Projection of Requirements in case of Trading and
Manufacturing Organization.
Marginal Costing
Concept of Marginal Cost
Contribution
Break even Analysis
Application of marginal costing in Managerial Decision Making.
Reference Books
1. Saxena & Vashist , “Cost Management” , S. Chand and Sons
2. Ravi N.Kishor, “Cost & Management Accounting”, Publication Taxmonth
3. P.N.Reddy, “Essential of Management Accounting”, Himalaya
4. Robert S Kailar, “Advanced Management Accounting”, Prentice Hall
5. S.R.Varshney, “Financial Of Management Accounting” , Wisdom
6. Charbs T Horngram, “Introduction Of Management Accounting” ,PHI Leaving
7. I.M.Pandey, “Management Accounting”, Vikas Publication
8. D.K.Mattal, “Cost & Management Accounting”, Galgotia
9. Khan & Jani, “Management Accounting”, Tata Mcgraw
10. R.P.Resstogi, “Management Accounting”, Gelgoha
3.2 Managerial Economics – II

Unit Topic No. of
Lectures
1 Introduction to Macro Economics.
Macro economic aggregates and concepts
Circular flow of income.
National income and related concepts, calculation of National
income, National income and social welfare, concept of Human
Development Index. Supply of money, demand for money, price level.
Inflation and Stagflation.
15
Determination of Income and Employment
Overview of classical and Keynesian analysis. Business cycles –
features, causes and remedial Measures. Equilibrium in the Goods
and Money markets (IS-LM)
2 Policy Environment
Role of state in different economic systems.
Theory of economic policy
Monetary policy – objectives and instruments.
Fiscal policy – objectives and instruments, , impact on business,
concept of inclusive growth.
15
Economic stabilization – Fiscal v/s Monetary policy and
Structural policy.
Trade policy – Protection v/s Free trade
3 International Trade
Overview of International trade.
Distinction between domestic and international trade.
Basis of trade – comparative cost difference, factor
endowment and factor intensity.
Balance of payments – accounting structure,
disequilibrium (types, causes and remedial measures),
15
trends in India’s Balance of payments.
Mechanism for international payments.
Flexible v/s Managed exchange rate systems.
4 Globalization
Globalization – meaning and effects (gains and
problems), role of IMF and World Bank, concept of global
recession with contagion effects.
World Trade Organization – agreement s and
implications for India, contentious issues, disputes
15
settlement mechanism.
Foreign Capital – need for foreign capital, role of MNCs,
FDI v/s Portfolio investment, causes of rising FDI in India.
Note: There should be Case Studies with special reference to India.
Reference Books:
1) Dornbusch R, Fischer and Startz – “Macro Economics”, ( Tata McGraw Hill ).
2) Richard T Froyen – “Macro Economics”, ( Pearson Education ).
3) Mankiw N G – “Macro Economics”, ( Worth Publishers).
4) Prabhat Patnaik (ed) – “Macro Economics”, ( Oxford University Press ).
5) Andrew Abel and Ben Bernanke – “Macroeconomics”, ( Pearson Education)
6) H L Ahuja – “Macro Economics for Business and Management” ( S Chand).
7) A Nag – “Macro Economics for Management Students”, (Macmillan)
8) Shyamal Roy – “Macro Economic Policy Environment – an analytical guide for managers”, (
Tata McGraw Hill ).
9) Suraj B. Gupta – “Monetary Economics: Institutions, Theory and Policy”, (S. Chand)
10) Robert J Carbaugh – “International Economics”, ( Thomson Southwestern).
11) Robert Dunn, Dana Stryck, James Ingram and Robert Dunn Jr. – “International
Economics Study Guide and Workbook”, (John Wiley and Sons)
12) Dominick Salvatore – “International Economics”, (John Wiley and sons).
13) Paul Krugman and Maurice Obstfeld (2005) – “International Economics: Theory and
Policy”, (Addison Wesley)
14) Bo Sodersten and Geoffrey Reed, - “International Economics”, (Macmillan)
15) J. Wild, K. Wild and J. Han – “International Business”, (PHI)
16) Ray S K – “The Indian Economy”, ( PHI).
17) Vibha Mathur - “Indian Economy and the WTO”, ( New Century).
18) Veena K Pailwar – “Economic Environment of Business”, ( PHI).
19) Dutt and Sundaram – “Indian Economy”, ( S Chand)
20) Jagdish Bhagwati (2004) – “In Defense of Globalisation”, (Oxford University Press)
21) Bradley Schiller, “The Economy Today”, (McGraw-Hill)
22) M. Adhikary – “Economic Environment of Business”, (S. Chand)
Marketing Management 3.3

Unit Topics No. of
Lectures
1 Introduction to Marketing- 13
(a) The 4 Ps and 3Cs of Marketing
(b) Marketing as an activity, function, and philosophy
(c) Needs, wants and demands; transactions, transfers & exchanges
(d)Orientation of a firm: Production concept; product concept; selling
concept; and marketing concept.
New Trends in Marketing: E-Marketing, Internet Marketing, and Marketing
using social networks
Societal Marketing/Relationship Marketing
2 Marketing Research; MIS; & Consumer Behaviour 10
The micro environment of business (management structure; marketing
channels: markets in which a firm operates; competitors and stakeholders.
Macro Environment: political factors; economic factors; socio-cultural
factors; technological factors (pest analysis)
Marketing Research:
Importance of Marketing Research
Types of Marketing Research:
Product research; sales research; consumer/customer research; promotion
research.
Consumer Behaviour:
Basic stimulus response model
Influence on consumers decision-making process
High involvement and low involvement products
Influences on buying behaviour: cultural factors, social factors, personal
factors and psychological factors (Maslow’s Hierarchy)
Methods of sales forecasting
3 Industrial Buying Behaviour; Product & Brand Management; STP 12
Industrial buying behaviour
Decision making process
DMUs and its composition Factors influencing purchasing: economic
environment; organizational factors; inter-personal characteristics; and
individual buyer characteristics
Key differences between Consumer and Organizational Buying
Product and Brand Management
(a) Products: core, tangible and augmented products
Product mixed decisions: product line decisions; strategic filling, line
modernization decisions
New product development process: idea generation, screening,
concept development and testing, marketing strategy, product
development, market testing, test marketing, and commercialization.
product life cycle: Introduction growth, marketing decline,
(b) Brand Management

Brand equity; branding decisions; brand extensions; brand portfolios
Segmentation, Targeting and Positioning (STP):
Segmentation variables for consumer markets:
Geographic, demographic, psychographic, behavioural
Segmentation variable for industrial markets: customer location, type of
industry, size of the firm, purchase criteria, etc.
Targeting: undifferentiated marketing; single segment and multi segment
structures; guidelines for selecting target markets
Positioning:
Identifying frame of reference; points of parity and points of difference;
choosing category membership; product and brand differentiation for
identifying of position
4 Pricing Decisions, Channel Decisions; Promotion Mix; Strategies; Integrated 15
Marketing; Communications; Marketing Services; & Ethics in Marketing
Pricing Decisions
Pricing objectives; factors influencing pricing decisions
Ttypes of pricing: Mark up/cost plus pricing; perceived value pricing; value
pricing; geographic pricing; etc.
Responding to competitors
Action through price and non price variables.
Impact of the products: stage in the PLC on pricing decisions.
Channel Decisions:
Types of channels: Intensity of distribution, channel conflict and channel
management.
Retailing importance, and types of retail formats, Indian Retail Scenario
Promotion mix
Advertising: Importance and scope
Sales promotion: objectives; consumer promotions
PR and publicity
Personal Selling: recruitment, selection, training, motivation and evaluation
of sales reps.
Integrated Marketing Communication:
Definition of target audience; determining communication objectives;
designing communication and selection of channels
Marketing Services:
Characteristics of services; ways of improving services, delivery, managing
service maturity.
Ethics in Marketing
Advertising Standards Council of India code of ethics in advertising;
promotion to children; unfair practices in marketing
Reference Books
1. Kotler, Keller, Koshy, and Jha, “Marketing Management: A South Asian Perspective”
12e, Pearson/Prentice Hall
2. Etzel, Stanton, Walker & Pandit, “Marketing Concepts & Cases”, 13e, Tata McGraw
Hill
3. Russel S. Winer, “Marketing Management”, 3e, Pearson Education
4. Kurtz Boone, “Principles of Marketing”, Thomson
5. S H H Kazmi, “Marketing management”, Excel
6. Kerin Hartley, “Marketing Management” ,Tata McGraw Hill
7. Ramaswamy &Namakumari, “Marketing Management”, Macmillan India
8. Roger Kerin/Robert A, “Peterson Strategic Marketing Problems”, Prentice Hall
9. Roger A. Kerin, Steven W. Harley, “Marketing” ,Tata McGraw Hill
10. “Marketing Planning and Strategy”, Thomson
11. “Kellogg on Integrated market”,Wiley India
12. Philip Kotler, “Marketing Management”,Pearson Education
13. William Stanton, “Fundamentals of Marketing”, Tata McGraw Hill
14. Rustom Davar, “Modern Marketing Management” ,Universal Books
15. Kotler, Keller, Kozhy, Jha, “Marketing Management- South Asian Perspective”,
Pearson Education
16. V.S. Ramaswami and S Namakumari, “Marketing: Planning, Implementation and
Control”, Macmillan India
17. Theodore Levitt , “Marketing Management”
18. Rajan Saxena, “Marketing Management”, Tata McGraw Hill
3.4 Business Aspects in Banking and Insurance

Lectures
1 Overview of Indian banking sector
Structure of Indian banking sector 18
Sources of funds for a bank
Various deposit products
Types of bank financing – fund based and non fund based Cash credit,
bank overdraft, term loan, demand loan, export / import financing, rural /
farm lending etc.Bank guarantee, Introduction to NPAs and its
management, Classification of NPAs and recovery strategy
2 Central banking – concept
Functions and role of RBI 18
Money creator
Credit regulator
Supervision of banking sector
Reforms in Indian banking
Narsimham committee I & II
Fundamentals of Investment banking
Fund based and Fee based services
Innovations in banking – E banking
Introductions to NBFCs – Role and Classification
3 Introduction to Insurance
Basic principles of Insurance 10
Significance of Insurance to business
Reasons for slow growth of insurance business in India
4 Types of Insurance
Life, Fire, Marine, Crop / Agriculture Insurance 14
Bancassurance
Policy Servicing and Claims Settlement
Nomination and Assignment
Surrender Value and Paid up Value of Policy
Procedure to take life insurance policy
Claim settlement under life insurance policy
Reference Books for “Business Aspects in Banking and Insurance”

1. H.R.Machiraju, “Modern Commercial Banking”, New Age Int.
2. Sethi & Bhatia, “Elements of Banking and Insurance”, Prentice Hall
3. M.Y.Khan, “Indian Financial System”, TMG
4. Bharati Pathak, “Indian Financial System”, Pearson
5. L.M.Bhole, “Financial Institutions and Market”, TMG
6. Raghu Palat, “Retail Banking”, Cortland Rand
7. K.P.M.Sundaram, “Indian Economy”, S. Chand
8. K C Shekhar, Lekshmy Shekhar, “Banking Theory and Practice”, 19e, Vikas Publishing
House
9. Dekock, “Central Banking”, UBSPO
10. Anand Chandavarkar, “Central Banking in developing countries”
11. M.N.Mishra, “LIC of India”
12. RBI Staff, “Various RBI Publications”, RBI
13. Various IRDA Publications, IRDA
14. Journal of Insurance Institute of India
15. www.rbi.org,
16. www.irdaindia.org,
3.5 Production Management and Materials Management
Unit Topics No. of

lectures
1 Introduction to the concepts of Operations and Operations 10
Management
Development of Production Function. Relation of Production with
other functions like design function, purchase function, plant layout,
maintenance, etc.
Product Classification, Product selection (steps for identifying the
product for manufacturing), Product development (market pull,
technology push, interfunctional approach). Brief
description/importance of Research, Development and Design of a
Product
2 Facilities planning (how much to produce, level of automation, 15
facilities required for manufacturing, where to produce, arranging
required facilities, how to produce, etc.). Production Systems
Plant Layout. Differences between various types of layout (Product
layout, Process layout, Cellular layout, Static Layout, etc)
Various types of Material Handling Systems. Their
guidelines/principles, distinguishing features, uses
Overview of various types of maintenance systems
Meaning/Functions/Nature of Production, Planning & Control
3 Importance of Materials Management (corporate policy, 15
organization, research, planning, source selection)
Value Analysis and Value Engineering
Purchase management, importance of purchasing, various R’s of
purchasing, purchasing systems.
Need for forecasting price/policy on seasonal commodities and
capital equipments. Simple problems on various types of
forecasting including exponential smoothing.
Inventory management, its prime importance in our country today.
Inventory Control Techniques – ABC, FSN, GOLF, VED, SOS,
HML. Make-or-buy decisions. Problems on ABC analysis.
4 Warehousing and Stores management. Centralised and de- 15
centralised stores. Brief introduction to various methods of stores
accounting. Need for stock verification.
Management of scrap/waste/surplus/obsolete materials
JIT, KANBAN, KAIZEN, Push V/s Pull concept. Materials
Requirement Planning.
Explanation of EOQ – its advantages/limitations/modifications.
Types of inventory systems (P-system and the Q-system). Need for
safety stock/reserve stock. Simple problems on these topics
SQC. Techniques of SQC. Control Charts. X-bar chart, R-chart, p-
chart, c-chart. Graphical representation. Direct problems on them
Reference Books
1. Jay Heizer, “Principles of Operations Management”, Prentice Hall
2. Kenneth W. Dailey, “The Lean Manufacturing Pocket Handbook”, D.W. Publishing
3. James M. Morgan and Jeffrey K. Liker, “The Toyota Product Development System:
Integrating people, process and technology”, Productivity Press
4. Taiichi Ohno and Norman Bodek, “The Toyota Production System: Beyond large-scale
production”, Productivity Press
5. Lee J. Krajewski , Larry P. Ritzmann and Manoj K. Malhotra, “Operations Management:
Processes and Value Chains”, Prentice Hall
6. Donald W. Fogarty , John H. Blackstone and Thomas R. Hoffmann, “Production and
Inventory Management”, Douth-Western College
7. George W. Plossl, “Production and Inventory Control: Principles and Techniques”, Prentice
Hall
8. W. Bolton, “Production, Planning and Control” Addison-Wesley Longman Limited
9. Journal on Materials and Supply Chain, Materials Management Review (MMR), Indian
Institute of Materials Management , Bangalore
10. P. Gopalakrishnan and M. Sunderesan, “Materials Management – An Integrated
Approach”, Prentice Hall - International
11. Peckham Herbert, “Effective Materials Management”, Taraporevala Publications
12. P. Gopalakrishnan and M. Sunderesan, “Inventory Management”, Macmillan
13. K.S. Menon, “Purchasing and Inventory Control”, A.H. Wheeler & Co.
14. K.S. Menon, “Stores Management”, Macmillan
15. Magee John F, “Production Planning and Inventory Control”, Tata-McGraw Hill
16. Gannon Thomas A., “Product Service Management”, Taraporevala Publications
17. Buffa Elwood S., “Production and Operations Management”, Richard D. Irwin
18. J.R. Tony Arnold, “Introduction to Materials Management”, Prentice Hall
19. Willsmore A.W., “Modern Production Control”, Issac Pitman
20. P.C. Sharma, “Materials Management”, Kitab Mahal
21. Ambade Vasant, “Materials Management”, Aditya Publishing House
22. Kingsman Brian G., “Raw Materials Purchasing and Operational Research”, Pergamon
Press
23. A.K. Datta, “Integrated Materials Management: A Functional Approach”, Prentice-Hall
International
24. Starr Martin K., “Inventory Control: Theory and Practice”, Prentice-Hall International
25. N.M. Shah, “An integrated Concept of Materials Management”, Tata-McGraw Hill
26. Meier Robert C. and Johnson R., “Cases in Production and Operations Management”,
Prentice-Hall International
27. Sasser W. Earl and Olsen R.P., “Management of Service Operations: Text, Cases and
Readings”, Allyn and Bacon
28. L. Prasad, “Production Management”, Sterling Publications
29. Diprimio Anthony, “Quality Assurance in Service Organizations”, Chilton Book
3.6 Strategic Management
No. of
Unit Topics
sessions
Introduction to Strategic Management
Definitions & concepts
1 (Company / Business / Management levels) 10
Nature, importance & benefits of Strategic Management Strategic
Management models & guidelines for effective Strategic Management
Overview of Strategic Management Process
Strategy Formulation
Setting objectives ( Vision, Mission, goals)
Analysing internal and external environment (SWOT)
Strategy making
2 15
• Entrepreneurial Model
• Adaptive Model
• Planning Model
Types of strategies
Analysing and choosing the right strategy
Strategy Implementation
Implementation of strategy to functional areas
Production
Operations
3 15
Marketing
Finance
Human Resource Management
Others ( R & D, Innovation, Quality enhancement etc)
Strategy Evaluation
Review
Feedback
4 15
Control
General Characteristics of an effective Evaluation System
Contingency planning and Auditing
Reference Books
1. Fred. R. David, “Strategic Management - Concepts and Cases”, Prentice Hall India
2. Thomas.L.Wheelen, J.David Hunger,Krish Rangarajan,”Concepts in Strategic
Management and Business Policy”, Pearson Education
3. Andrews, “Strategic Management”
4. Guillick, “Strategic Management - Concepts and Cases”
5. Philip Sadler, “Strategic Management”, Kogan Page
6. Parnell John A, “Strategic Management:Theory and Practice”, Biztantra
7. McCain Roger A, “Game Theory : A Non-Technical Introduction to the Analysis of
Strategy”, Thomson Learning
8. Black J Stewart, Gregersen Hall B, “Leading Strategic Change: Breaking through the
Brain Barrier”, Pearson Education
9. Forgang William G, “Strategy Specific Decision Making: A Guide for Executive
Competitive Strategy”, Prentice Hall India
10. Gupta Vipin,Gollakota, Kamala Srinivasan R, “Business Policy and Strategic
Management: Concepts and Application”, Prentice Hall India
11. Mellahi Kamel Frynas, Jedrzej G, Finlay Paul, “Global Strategic Management”,
Oxford
12. Rinkie Wofl J, “6 Proven Strategies for building High Performance organizations
Winning Management”, Jaico Publicaton House
13. Namakumari, Ramaswamy, “Strategic Management”, Macmillan India
SEM IV
4.1 Productivity and Quality Management
Unit Topics No. of

lectures
1 Concept of productivity and various ways/modes of calculating it. 10
Ways to improve productivity. Partial productivity and Total
productivity. Simple direct problems relating to productivity, partial
productivity and total productivity.
Product and Service Quality dimensions. Characteristics of Quality.
Quality Assurance. Quality Circles. Elements of Total Quality System.
Quality Circles.
Philosophies regarding Quality, namely, Deming and his
contribution to quality, Deming’s 14-points for management, Philip B.
Crosby’s philosophy relating to quality. Juran’s philosophy regarding
quality. Cost of Quality.
2 Suggestion schemes. Various types of wage incentive plans. Total 15
Productivity Maintenance.
Job evaluation and Job rotation. Learning curves – description,
limitation and use to management. Simple problems on learning
curves.
Lateral thinking. Split brain theory.
Work study (Method Study, Time and Motion Study). Work
Measurement. Problems on these topics
3 Concepts of customer service in relation to right quality, right quantity, 15

etc.
Total Quality Management – definition, basic concepts, eight building
blocks, seven stages and pillars of TQM Seven deadly disasters. TQM
in Services
Introduction to “lean” thinking. Juran’s triology – Muri, Mara, Muda.
Kepner Trego Method of problem solving. Brain storming.
Delphi and nominal group techniques.
Ergonomics. Single Digit Minute Exchange of Dies (SMED).
Benchmarking.
4 Holistic Quality Management. Quality performance and various 15
excellence awards
Six sigma features, enablers, goals, DMAIC/DMADV
Taguchi’s quality engineering. Poka Yoke. National Productivity
Council. JIDOKA, KANBAN, ISHIKAWA (Fish Bone) diagram
ISO standards regarding quality such as ISO 9000, ISO 14000, QS
9000 and other emerging standards. Malcolm Bridge National Quality
Award. Deming Application Prize and TPM Awards
Reference Books
1. Srinivas Gondhalekar and Uday Salunkhe, “Productivity Techniques”, Himalaya
Publishing House
2. Gerard Leone and Richard D. Rahn, “Productivity Techniques”, Jaico Book House
3. John S. Oakland, “TQM: Text with Cases”, Butterworth-Heinemann
4. David J. Sumanth, “Total Productivity Management (TPmgt): A systematic and
quantitative approach to compete in quality, price and time”, St. Lucie Press
5. Bill Creech, “The Five Pillars of TQM: How to make Total Quality Management work for
you”, Dutton/Plume
6. Craig Gygi , Neil DeCarlo , Bruce Williams , Stephen R. Covey, “Six Sigma for
Dummies”
7. Anitava Mitra, “Fundamentals of Quality Control & Improvement, Pearson Education,
Asia”
8. Chen Gordon K.C. and McGrrah R., “Productivity Management: Text and Cases”,
Dryden Press
9. Sawhney S.C., “Productivity Management: Concepts and Techniques”, Tata McGraw
Hill
10. Vrat Prem and G.D. Sardana, “Productivity Management: A Systems Approach”,
Narosa Publishing House
11. J.M. Juran, “Juran’s Quality Control Handbook”, McGraw-Hill
12. Y.K. Shetty and V.M. Buchler, “Productivity and Quality through people”, Toppan Co.
13. Dale Barrie G., Cooper C., “Total Quality and Human Resources”, Blackwell
14. S.M.S. Raju, “Total Quality Management”, Tata-McGraw Hill
15. Pennathur Krish, “Work Study”, Nabhi Publication
16. Taiichi Ohno, “Just-in-time: For today and tomorrow”, Productivity and Quality
Publications
17. Sekine Kenichi, Arai K., “Kaizen for quick changeover. Going beyond SMED”,
Productivity and Quality Publications
18. J.M. Juran, “Quality Planning and Analysis”, Tata McGraw-Hill
19. Indian Government, “Quality Team Concept in Total Quality Control”, JMJ Books
20. International Labour Office, “Productivity and Quality Management”, International Labour
Organization
21. A.C. Rosander, “Quest for quality in services”, Quality Resources
4.2 Direct and Indirect Taxes
Unit Topic- Direct Tax No of

Lectures
1 Basic Terms (S: 2, 3, and 4) 13
Assessee
Assessment Year
Annual value
Business
Capital Assets
Income
Person
Previous Year
Transfer
Scope of Total Income (S: 5)
Residential Status (S: 6)
2 Heads of Income (S: 14; 14A) 18
a. Salary (S: 15 to 17)
b. Income from House Properties (S: 22 to 27)
c. Profit & Gain From Business
(S:28,30,31,32,35,35D,36,37,40,40A & 43B)
d. Capital Gain (S: 45, 48, 49, 50, 50B, 50C)
e. Income from Other Sources (S: 56 to S: 59)
Exclusions From Total Income (S: 10)
Exclusion related to specified heads to be covered with relevant head.eg.
Salary, Business Income, Capital Gain, Income from Other Sources.
a. Deduction from Total Income
S 80C, 80CCC, 80D, 80DD, 80E, 80 U
b. Computation of Total Income for Individual
3 Indirect Taxes – Service Tax- 12
Basic Terms
Taxable Service
Input service
Output Service
Provision Related to some important services
Practicing Chartered Accountants
Business auxiliary
Commercial Training & Coaching
Courier Services
Other Important aspects
Valuation of Taxable Service (Incl. Abatements)
Service Tax & Cess Payable
CENVAT Credit related to Service Tax (Only Basic Principles)
Registration & Returns
4 Indirect Tax- MVAT 12

Definitions
Section:2(4) Businesses
2(8) Dealers
2(12) Goods
2(13) Importer
2(15) Manufacturer
2(20) Purchase Price
2(22) Resale
2(24) Sales
2(25) Sales Price
2(27) Service
2(33) Turnover of Sales
Incidence of Levy of Tax
Sec 3. Incidence of Tax
Sec 4. Tax Payable
Sec 5 Tax Not Leviable on Certain Goods
Sec 6. Levy of Sales Tax on goods specified in the schedule
Sec 7. Rate of tax on Packing Material
Sec 8. Certain Sale & Purchase Not Liable For Tax
Payment of Tax and Recovery
Section: 42.Composition of Tax
Set Off, Refund etc.
Section 48 &49 Set Off, Refund etc. along with rules52, 53, 54, 55
NOTE:
1. The Syllabus is restricted to study of specified section only.
2. The Law In force on 1st April immediately preceding the commencement of Academic year will
be applicable for ensuing Examinations.
3. Study of rules is not implied for unless and until specifically mentioned.
REFERENCE BOOKS:
1. V.K.Singhania, “Students guide to Income Tax”, Taxman
2. Ahuja & Gupta, “Systematic approach to Income Tax”, Bharat Law Publication
3. T.M. Manorahan, “Income Tax”
4. N.V.Mehta, “Direct Tax ready reckoner”, Kuber Publication
5. V.S.Date, “Indirect Taxes” , Taxmann
6. S.S.Gupta, “Service Tax”, Taxmann
7. V.S.Balchandra, “Indirect Taxes” , Sultanchand.
4.3 Export Import Procedures and Documentation
Unit Topic- Indirect Tax- Service tax No of

Lectures
1 Preliminaries for Exports and Imports: 12
Meaning and Definition of Export – Classification – Strategy and
Preparation for Export Marketing – Export Marketing Organisations –
Registration Formalities – IEC – RCMC - Export Licensing – Selection
of Export Product – Identification of Markets – Methods of Exporting –
Pricing Quotations - Payment Terms – Letter of Credit.
Liberalisation of Imports – Negative List for Imports – Categories of
Importers – Special Schemes for Importers
2 Export Import Documentation 13
Aligned Documentation System – Commercial Invoice – Shipping Bill -
Certificate of Origin – Consular Invoice – Mate’s Receipt – Bill of
Lading – GR Form – ISO 9000 – Procedure for obtaining ISO 9000 - BIS
14000 Certification – Types of Marine Insurance Policies.
Import Documents - Transport Documents – Bill of Entry – Certificate of
Inspection – Certificate of Measurements – Freight Declaration.
3 Export-Import Procedure 12
Steps in Export Procedure - Export Contract – Forward Cover – Export
Finance – Institutional framework for Export Finance - Excise
Clearance – Pre-shipment Inspection – Methods of Pre-shipment
Inspection - Marine Insurance – Role of Clearing and Forwarding
Agents – Shipping and Customs Formalities – Customs EDI System –
Negotiation of Documents - Realisation of Exports Proceeds.
Pre-Import Procedure - Steps in Import Procedure – Legal Dimensions of
Import Procedure - Customs Formalities for Imports - Warehousing of
Imported goods – Exchange Control Provisions for Imports – Retirement of
Export Documents.
4 Policy and Institutional Framework for Exports and Imports 13
Foreign Trade Policy – Highlights - Special Focus Initiatives – Duty
Drawback - Deemed Exports - ASIDE – MAI & MDA - Star Export
Houses – Town of Export Excellence – EPCG Scheme – Incentives for
Exporters.
Export Promotion Councils – Commodity Boards – FIEO – IIFT – EOUs –
SEZs – ITPO – ECGC – EXIM Bank.
Reference Books
1. Handbook of Import-Export Procedures - Ministry of Commerce, Government of India,
New Delhi.
2. Paras Ram: “Export: What, Where and How”; Anupam Publishers, Delhi.
3. Mahajan M.I., “Exports - Do it yourself”, Snow White Publications, New Delhi.
4. M. I. Mahajan, “Import – Do it Yourself”, Snow White Publications, New Delhi.
5. TAS Balagopal “Export Marketing” – Himalaya Publishing House.
6. “Export Documentation and Procedures”, Nabhi Publications, New Delhi.
7. R. L. Varshney, “International Marketing Management”, Sultan Chand.
8. Terpstra, “International Marketing”, Holt Saunders.
9. Sharan V., “International Business, Concept, Environment and Strategy”
10. D.C. Kapoor, “Export Management’, Vikas Publishing House
4.4 Cooperatives and Rural Markets
Unit Topic- Indirect Tax- Service tax No of

Lectures
1 The concept of the Co-Operation – Historical Background – Principles – 15
Objectives – Characteristics – Types of Co-Operatives – Formation of Co-
operatives (Urban Co-operative Banks – Credit Co-operative Societies –
Housing Co-operative Societies – Labour Co-operative Sociessties –
APMC).
Role of Co-operatives – Social and Economic Development – Role of Local
Leadership – Competition from Non Co-operative Organisations.
Role of NABARD – State Government – RBI (Urban Banks Dept.) –
Federations.
2 Legislations Influencing Co-Operatives – Intent and Scope of Maharashtra 15
State Co-operative Societies Act. 1960 – MSCS Rules 1961 – Consumers
Protection Act. 1986 – Right To Information Act. 2005
Rights and Duties of Managing Committee – Members – Registrar of Co-
operatives – Auditors
Challenges before Co-operatives – Strategy to face the challenges – Future
of Co-operatives in India.
3 Definition and Scope of Rural Markets – Rural vs. Urban Markets – Rural 15
Marketing Environment – Rural Consumer Profile – Consumer Behavior –
Rural Marketing Mix.
Rural Market Segmentation – Targeting and Positioning – Marketing of
Consumer Durables – Rural Sales force Management.
4 Agricultural Produce Marketing – Importance – Problems – Lines of 10
Improvement – Regulated Markets.
Quality Orientation – Standardization and Grading.
Role of Financial Institutions in Agricultural Marketing – Innovative
Marketing Techniques and Resent Trend in Rural Markets.
Impact of Globalization on Indian Markets – e-choupals – Commodity
Markets (Importance)
Reference Books
1. T.P.Gopalawamy, “Rural Marketing”, Vikas Publishing
2. Ramakishen, “Management of Co-operatives”, Jaico Publishing
3. Krishnamoorthy, “Rural Marketing”, Himalaya Publishing
4. Ramakishen, “Rural Marketing,” Jaico Publishing
5. A.P.Gupta, “Marketing of Agricultural produce in India”, Vora and company
6. Badi and Badi, “Rural Marketing”, Himalaya Publishing
7. Kamath, “New dimensions of Cooperative Management”, Himalaya Publishing
8. Goel B, “Cooperative Management and Aministration”, Deep and Deep
4.5 Research Methods in Business

lectures
1 Fundamentals of Research: - Meaning, Objectives and Significance. 10
Types of Research: - Basic research, Applied, Descriptive, historical,
Exploratory, Experimental, Ex-post-factor and Case study approach.
Approaches to Research: -
a. Quantitative approach: -
i Inferential
ii Experimental
iii Simulation
b. Qualitative approach: -
i Ethnographic
ii Phenomenological
iii Field Research
Importance of research in management decisions: -
Various areas of research in business:
a) Marketing Research
b) Government policies and economic systems
c) Social relationship
d) Planning and operational problems of research in business
2 Research process: - 15
Selecting the topic, defining the research problem, objectives of research,
literature survey, sample design, data collection, execution of project,
analysis of data and hypothesis testing, generalization and interpretation and
preparation of research report.
Features of good research
Research design – Meaning, need, features of good research design,
types of research design –
a) For exploratory research b) For descriptive research
b) For causal research studies
3 Hypothesis: - 15
Meaning, importance and types. Formulation of hypothesis and testing of
hypothesis.
Chi-square test, Correlation Co-efficient, Regression analysis.
Sampling: -
Meaning , Sample and sampling, essentials of good sample. Sample size,
methods of sampling: -
a) Probability sampling – cluster sampling, stratified sampling, multi
stage sampling.
b) Non-probability sampling: - Purposive sampling, Quota sampling,
Convenience sampling.
4 Sources and Methods of data collection: - 15
Primary and Secondary data.
a) Primary sources: -
i. Observation
ii. Interview
iii. Questionnaire
iv. Interview schedules
b) Secondary sources
Data processing – Tabulation - Data analysis and Interpretation
Report writing – layout of research report
Reference Books
1. C.R.Kothari, “Research Methodology - Methods & Techniques” , New Age International
Publishers
2. Krishnaswamy O R, “Research Methodology, Himalaya Publishing House
3. Donald R Cooper & Pamela S Schindler, “Business Research Methods”
4. Nandagopal /Rajan, “Research methods in Business”, Excel
5. Uma Sekaram, “Research Method for Business- A skill building approach”
6. Donald H McBurney, “Research Methods”, CRC Press
7. Levin & Reuben, “Statistics for Management” , Prentice Hall
8. Dr S Shajahan, “Research methods for Management”, Jaico
4.6 Public Relations Management
Unit Topics No. Of

Lectures
1 Public Relations: Definition – Meaning – Importance – Objectives – Scope 15
and Functions – Organization of Public Relations of Corporate Bodies –
Internal Organization – Seeking Consultancy Services – Role of Public
Relations for Corporate Internal Security in managing Delegates and Visitors
– Qualities of Good Public Relations Personnel – Selection, Training and
Development of Public Relations Staff – Importance of Mannerisms and Body
Language in Public Relations
2 Public Relations Strategy – Meaning – Importance – Strategy for Marketing – 20
Tangible & Service Products, Marketing Strategy for Creating Corporate
Image – Strategy for Promoting Social Awareness & Public Education for
National Integrity, Social Reforms, Health & Education – Strategy for Damage
Control – Meaning and Importance – Case Study of Corporates in India-
Public Relation Activities Before, During & After General Meetings of
Corporate Bodies – Public Meetings – Event Management
3 Public Relations Communications – Meaning – Importance – Process for 15
Customer Care & Complaint Handling – Process to Collect Dues & keep the
Customer – Communication with Aids to Trade – Bankers, Insurance Agents
and Local Bodies
Public Relations Materials & its Importance – Organizing Press Conferences
– Electronic Media Coverage, Sales Promotion Campaign, Participation in
Trade Fairs & Trade Exhibitions – Essentials in Presentations in Seminars /
Conferences – Dress code – Audio Visual Aids – Communication Skills –
Contents of Presentation – Time Management – Feedback Analysis -
Information Management – Sources – Importance in Public Relations
Management
4 Public Relations Management – Ethics – Do’s & Don’ts in Public Relations 10
Management – Customers & Investors Education – Selection & Importance of
Brand Ambassadors-Public Relations Functions in the light of : Right to
Information – Consumerism – NGO Activism – Code of Conduct in
Advertisement – Outsourcing of Public Relations – Importance, Selection,
Control
Reference Books
1. Frank Jefkins, “Public relations for your business”, Jaico Publishing House
2. Philip Lesly, “Hand Book of Pubic Relations and Communications”, Jaico Publishing House
3. Baskin Oits, Aronoff Craig, Lattimore Dan, “Public Relation: the Profession and the
Practice”, McGraw Hill
4. Newsom, Turk, Kruckeberg, “This is PR- The Realities of Public Relations”, Wadsworth-
Thomson Learning
5. Fraser .P. Seitel, “Practice of Public Relations”, Prentice Hall
6. C. Rayendu & K.R. Balan, “Principles of Public Relations”, Himalaya
7. Winer Park, “Effective Public Relations Management – A Guide to Corporate Survival” ,
Jaico
8. Mehta. D., “Handbook of Public Relations in India”, Allied Publishing, Delhi
9. Gerry McCusker, Tailspin – “Public Relations Disasters – Inside Stories & Lessons
Learnt”, Kogan Page
SEM V
5.1 Human Resource Management
Introduction to Human Resource/Personnel Management-Origins of Personnel

Functions in India-Personnel role today - Characteristics of today’s work force - Job design,
analysis and evaluation - Personnel Planning – Recruitment-Induction- Performance Appraisal
– Employee Training and Development – Job Rotation and – Transfer – Promotion Policies –
Career planning – Compensation Management. Factors influencing wages/salaries –Incentives
–Fringe Benefits and their relevance – Personnel Philosophy – Trends in Participative
Management – Personnel Manual.
Reference Books :
1. Personnel Management – Mamoria C., Himalaya
2. Human Resource Management and Human Relations – Michael V. Himalaya
3. Human Resource Management Systems – Ceriello V., Freeman C., Lexington New York.
4. Personnel Management – Flippo E. McGraw Hill, New York.
5. Excellence Through Human Resource Development – M. R. R. Nair and T. V. Rao.
6. Human Resource Development and Management – Ghosh – Biswanath, Vikas.
5.2 Service Sector Management :
Nature and scope of Service Industry – Recent trends – Leisure Industry – Travel,
Tourism, Hotelry and catering. Transport Industry Airlines, Bus and Trucking – Health Care and
Hospital Management – Housing and Construction Industry – Information Technology and
Computer Service – Financial Services – Banking and Insurance.
Reference Books :
1. Service Sector Management – Sanjay Patankar – Himalaya.
2. Management Services – Christopher H. Lovelock.
3. Tourism and Hotel Industry in India – Anand M. M. (Prentice Hall)
4. Financial Service in India – Khok M. A. (Lig. Vijay Pub)
5. Professional Hotel Management – Jain O. D. (S. Chand and Co.)
6. Strategic Financial Management – G . P. Jakhotia, Vikas.
5.3 Financial Management :
Introduction to Business Finance – Finance Function, Objective to Financial Management –

Analysis of Financial Statements – Ratio Analysis- Funds Flows Analysis and cash Flow
Analysis ; Theory of Capital Structure; Working Capital Management –Risk and Return trade-
off in Management of Working Capital –Approaches to Management of Working
Capital. Determining Working Capital. Determining Working Capital . Requirement ,Cash
And Marketable Securities Management –Cash Budget : Receivable Management and Credit
Policy –Sources of Financing Working Capital: Sources of long term Finance
Reference Books :
1. Financial Management – Prasana Chandra – Tata McGraw – Hill
2. Financial Management – Khan M. Jain P. – Tata McGraw – Hill
3. Financial Management – and Policy – James C. Van Horne
4. Financial Management – I.M. Pandey, Vikas Publishing Horne.
5. Fundamentals of Financial Management – Horne J. Wachowicz J. Prentice Hall of India-
1996.
6. Strategic Financial Management – G.P. Jakhotia, Vikas.
5.4 Elements of Logistics Management :
Overview of Logistics Function : Logistics Strategy and Planning : Logistics System

Fundamentals Transportation system, Logistics Planning Process, Facilities, Location
Decisions, Inventory Policy, Purchasing and Product Scheduling Decisions : Logistics
Organization : DRP – Package – An Overview, Logistics Costing and Performance Auditing.
Reference Book :
1. Logistical Management – Bowerso K. D. Closs D. – Mcgraw Hill New York – 1996
2. The Strategy of Distribution Management – Martin Christopher
3. Physical Distribution Management – Logistical Approach – Khanna K. – Himalaya
4. Logistics Systems Analysis – Mossman, Banket and Delferich
5. Business Logistics Management – Ronald Ballou.
5.5 Management of Co-Operatives :
Historical perspective of Co-operative Movement. Different types of Co-operative credit,

Consumers, Agro Processing, Food Processing, Industrial and Housing, Commonality of
Approach in respect of Co-operative and Corporate sectors and specific problems related to co-
operatives. Problem of Democratic Management and its relationship to professionals
Management Clear-Cut delineating of role of the law.
Reference Books :
1. New Dimensions of Co-operative Management – Kamath G. S. Himalaya.
2. Co-operative Management and Administration – Geol B. – Deep and Deep – New Delhi.
3. Leading Issues in Public Enterprise Management – Sankar T. Mishar R. and Others –
Himalaya.
4. The Management of Business and Public Organizations – Buchele R. McGraw Tokyo.
5. Co-operative in New Millennium – Selvaraju R.
5.6 Rural Marketing :
Profile of Rural Marketing – Profile of Rural consumer – Potential and changing pattern of
Rural Marketing : Tapping the Rural Markets – Motivating the rural consumer – Developing the
sales force for rural markets – Mass Communication in rural markets – Media and rural Markets
– Physical Distribution in rural markets satellite systems. State
Trading and Rural Markets.
Structure and types of Agriculture Markets : Primary Retail / Wholesale markets :

Secondary wholesale market ; Terminal markets: Method of sales ; Undercover or Hatta –
System ; Opeb auction system; by private agreement surplus : Marketing agencies ; village
Beopartinerant Beppari. Arahatias : Marketing Finance – Problem ; Defects ; Lacks of
Organization among producers ; forced sales; Superfluous middlemen ; Multiplicity of market
charges; Malpractices of middleman. Absence of grading and standardization, inadequate
storage facilities; Underdeveloped transportation systems; Lack of market information; High cost
of borrowing; Lines of improvement; Establishment of regulated markets; use of standard
weights and measures ; Standardization of contracts; Provision of marketing news,
Improvement in Grading and standardization, Development at co-operative Marketing.
Reference Books :
1. Marketing Management and the Indian Economy – Neelamegham S.- Vikas, Delhi.
2. Agricultural Marketing in India – Prasad S. Mittal – Delhi.
3. Marketing Management in Indian Environment – V. S. Ramasawamy & S. Neelamegham –
Macmillan
4. Rural Marketing – Gopalswamy T. – Wheeler Delhi.
5.7 Project Work – 1 -100 Marks
SEM VI
6.1 Entrepreneurship :
Concept of Entrepreneurship and emergence of entrepreneurial class. Theories of

entrepreneurship. Characteristics of entrepreneurial leadership, risk taking, decision taking and
business planning, analysis of business opportunities, Environmental scanning, sectoral studies,
Process of generating business ideas, screening and selection; Techno – Economic feasibility
studies, Developing detailed Project report for implementation. Ancillary industry, development,
identification of opportunities of ancillary industries; entrepreneurial opportunities in service –
industry, transportation, distribution. Entrepreneurial behavior, techno – economic innovation
and entrepreneurship, socio-psychological factors influencing entrepreneurship development.
Reference Books :
1. Dynamics of Entrepreneurial Development of Management – Vasant Desai – Himalaya,
Mumbai.
2. A complete Guide to successful Entrepreneurship –G. N. Pandey .
3. Entrepreneurship for Ninties –Gordan B. Batty
4. Beyond Entrepreneurship – Collins J .Lazier W .Prentice –Hall.
5. Strategic Financial Management –Jakhota –Vikas
6. Complete Guide to successful Entrepreneurship –Pandey –Vikas
7. Every day Entrepreneurs – Aruna Bhagava
6.2 - Quantitative Method For Business I
1. Introduction to Quantitative Method ; Concepts , scope, application areas , limitations .
2. Linear Programming ( LP) Concepts , Formulation of LP problems –Graphical method -

Simplex method Interpretation problems-Graphical method – simplex –method –
Interpretation of the optimal Tableau ; sensitivity analysis for changes in b-vector
Special situation ; Unique solution Multiple solutions, Unbounded solution Infeasible
Solution and Degeneracy problem
3. Special Topics ; Transportation Problem ( T P); Formulation of model –solution

Procedures .for IFS and Optimality check (Van and Modi Methods ) Balanced /Unbalanced
Problems Maximization Minimisation ,degeneracy , prohibited routing
problems, Assignment Problem :(AP); Formulation of model Hungarian method of
solution Maximisation /Minimisation , Balanced / Unbalanced -prohibited assignments
problems .
4. Network Analysis : CPM/PERT- Concepts; Definitions of projects Job events- Arrow

Diagrams- Time Analysis and derivation of Critical – Path- Concepts of floats (Total ; free
interfering and independent) crashing of CPM, Network probability assessment in PERT
Updating.
Reference Books :
1. Quantitative Approaches of Management (8th ed)- Levin Richard & Other – McGraw Hill, N
New York.
2. Management – A Qualitative Prospective – Loomba Paul V. Macmillan Pub.
3. Quantitative Techniques – Jhamb L. Everest – Pune.
4. Quantitative Techniques in Management – Vohra N. Tata Mcgraw Hill, Delhi.
5. Quantitative Techniques Management – C. R. Kothari U. B. S.
6.3 Marketing Research :
Meaning, definition and growth of marketing research, Marketing information system and
marketing research Growing importance of marketing research in the present marketing
systems. Advantage, limitation, dynamic nature and scope of marketing research – Consumer
orientation to marketing research. Increasing need of marketing research – marketing research
and marketing management.
Branches of marketing research- dealer Surveys and Shop Audit, Methods of Conducting
marketing research activity – Desk research –fled investigation- observation and
experimentation- consumer panels and use of published data. Selection of suitable method for
marketing research. Techniques of conducting marketing research activity- Detailed study of
steps involved in marketing research process communication with the management on
research report and marketing decision-making
Reference Books :
1. Marketing Research – Levid Luck renald S. Rubin (7th ed).
2. Marketing Research Maynard, Weidler and Backner.
3. Marketing Research – M. M. Varma & R. K. Agarwal.
4. Marketing Research – B. S. Goel.
5. Marketing Research – Text & Cases – G. C. Beri.
6.4 Indian Management Thought & Practices :
Personality, Personality development, learning nature-nature synthesis, work motivation and

work ethics, productivity, leadership role models, creativity, natural environment and human
society conflict and harmony in society and work organizations, contemporary organizational
experience of effectiveness of practices based on such Indian insight.
Reference Books :
1. Management by Values – S. K. Chakraborthy – Oxford University Press.
2. Management Theory – Rao M. & Rao S. Kanishkha Delhi.
3. Management Value – Oriented Holistic Approach – S. A. Shelekar- Himalaya.
4. Indian & Ethos in Management Edited by P. K. Ghosh.
6.5 Elective Paper I : Econometrics
1. Introduction to Econometrics as sciences Concept and types of econometric model

building.
2. Single Equation models with one and two explanatory variables, Properties of OLS
Estimators Co-efficient of determination of goodness of it.
3. Statistical tests for evaluation of model-tests for Individual coefficient and overall
Significance preparation of Anova Tables.
4. Problems associated with the models-Autocorrelation, Multicollinearity and
Heteroscedasticity.
5. Simultaneous equation models- Types of models, identification, method to solve them ILS
And 2SLS.
6. Simple Input-Output Models.
Reference Books :
1. Basic Econometrics – Gujarati Damodar – Tata McGraw Hill
2. Theory of Econometrics – Koutsoyiannmis A. English Language Society / McMillan.
3. Econometric Method – Johnson J. Tata McGraw Hill.
4. Economic Models and Methods – Christ C. Wiley.
OR
International Finance :
1. Balance of Payment : Meaning, Components and Importance.

2. International Monetary System : Exchange Rate Regimes, The International Monetary
Fund Object and Working – The Problem of Adjustment – The European Monetary
System.
3. Foreign Exchange Market, structure of foreign exchange market –Type of Transaction-
Exchange rate quotations and arbitrage – Interrelationship between Exchange and Interest
Rates.
4. International Financial Markets : Euro currency markets – Euro Credit and Euro Bond
Markets- Major Financial Instruments.
5. International Equity Markets : Equity Markets of Developing Countries – Direct Foreign
Investment.
6. Multilateral Financial Institutions – The World Bank. IDA, and MIGA.
7. Exposure and Risk in International Fiancé – The Nature of Exposure and Risk due to
Changes in Exchange Rates and Interest Rates- Hedging, Speculation and management
of Exposure and Risk Techniques and tools and Swaps. Options and futures.
Reference Books :
1. International Finance – Levi. M. P. (Tata McGraw Hill).
2. International Financial – Management – Apte P. G (Tata McGraw Hill).
3. Options & Financial futures – Dubofsky – (Tata McGraw Hill).
4. The Economics of Euro Markets – History, Theory & Policy- Macmillan,
5. International Finance – Avdhani – V. A .
6. International Economics – H. G. Mannur.
7. Monetory Theory/ Macroeconomics Theory M. C. Vaish
6.6 Elective Paper 2 Special Study in Finance :
Finance Objective The ROI Concept in Financial Planning and Control. Capital Expenditure
Projects : Discount Cash Flow Techniques its Application :
Negotiating Term Loans, by financial Institutions in India. Merchant banking Underwriting of
Securities Current Practices in India : Internal funds as a source of finance : Rights issue and
issue at premium Govt. Regulations of Issue of Securities in India-Prospectus for of securities –
Understanding and Interpretation Basic valuation Concept. Corporate Finance.
Reference Books :
1. Corporate Financial Management – Raj A New Delhi, Tata McGraw Hill 1988.
2. Financial Management – Chandra P – New Delhi. Tata McGraw Hill 1993.
3. Working Capital Management – Ramamoorthy V. Madras IMFR.
4. Business Finance – Kulkarni P. Mumbai, Himalaya, 1988.
5. Management of Working Capital – Agrawal N – Bangalore Sterling.
OR
Special Study in Marketing.
Communication Process :- Communication models for rural communication and urban

communication.
Organizational structure of advertising agency and its functions, Evaluation of Agency and its
functions; advertising objectives with specific reference to Dagmar Brand objectives and brand
image strategy development Persuasion and attitudinal change through appropriate copy
development; Copy Decision Creation and production of copy; advertising budget media
planning and media research ; Measuring the effectiveness of advertising campaign Public
Relations : Planning and designing sales promotion programme with specific reference to sales
contract, trade in discount coupons.
6.7 Project Work – II :
Guide Lines on the Preparation of project Reports I and II at the Semesters V And VI Few
Orientation lectures shall be taken by the Project Co-ordinator to guide the students in Selection
of the topic for projects in both semesters.
PROFORMA FOR SUBMISSION FOR FINAL PROJECT (100 MARKS)
1. All projects must be typed on A-4 sheets, font size one and half spacing on Executive
bond paper.
2. 2 Rexin bound copies must be submitted.
3. Each project guide must have Not more than 15 student under him/her.
4. Function wise centers for correction, Each examiner must correct not more than 25
projects.
5. No student shall attempt the same topic from the same College.
6. All projects must contain the following minimum requirements.
A) PREPARATORY PARTS :
1. Cover to be labeled with the report title, the writers name (Optional) and the submission
date
2. (optional)
3. The project report shall be from the functional areas of management or from the
modules of BMS
4. Syllabi.
5. Title page : The Title pages should include 4blocks of information.
i. Title of the report.
ii. Name, address of the College/Institute that and the student who prepared
the report.
iii. Name, address of the Persons, organization that authorizes the report. (if
any)
iv. Name and address of the Guide.
v. Date on which the report was submitted.
6. Project Certificate in the Prescribed Proforma to be provided by the Institute.
7. Table of contents.
8. List of Illustration & Visual Aids.
9. Synopsis or Executive summary.
B) TEXT OF THE REPORT
1. The project report shall have appropriate Chapter Scheme and be presented in total
indicative
2. Pages of 50-60
3. Introduction
4. Body : - It consist of the major sections or chapters (with various level of heading) that
present
i. Analyses, and interpret the finding gathered as part of your investigation.
These chapters
ii. Contain the “Proof” the detailed information necessary to support your
conclusion and
iii. recommendations.
5. Tools of Data Collection (if used) should be specified.
6. Conclusions :- The writer’s analysis of what the findings mean. These are the answers to
the questions that led to the report.
7. Recommendations :- Opinions, based on reasons and logic about the course of action
that should be taken.
C) SUPPLEMENTARY PARTS :
1. Acknowledgements & Bibliography :- You have ethical and legal obligations to give the
other
i. People credit for their work.
ii. Acknowledging your source also enhance the

credibility of
iii. Your Report. By citing reference of Books &
Websites in the
iv. Text you demon
2. state that you thoroughly researched the topic.
3. Annexure
4. Sample questionnaires (if used).
Note : The Declaration & Certificate should be attached in the Prescribed Proforma which shall
be provided by the co-ordinator/guide.
Fee Structure :
FEES :-
 General Category :- 12,080/-
 OBC Category :- 6,855/-
 SC/ST/VJ/DT/NT/SBC Category :- 800/-
 Date for Payment of fees 2008. :- 16th June To 18th June.
The Demand Draft should be drawn in the favour of “The Director, Alkesh Dinesh
Mody Institute For Financial & Management Studies.”
Passing Standards:
i) A candidate shall have to obtain a minimum of 50% marks in aggregate

each theory paper and a minimum grade of C in each project wherever
applicable to pass particular semester provided that the candidate must
have obtained a minimum of 35% of marks in semester end examination
for each theory paper.
ii) A candidate shall be placed in First Class with Distinction if he / she

secured a minimum of 50% marks in each of the theory papers and with
a minimum Grade of C in each project in Semester V & VI and
at least 70% marks in theory papers of Semesters V & VI taken together
in aggregate.
iii) A candidate shall be placed in First Class if he / she secured a minimum

of 50% marks in each of the theory papers and with a minimum Grade
of C in each project in Semester V & VI and at least 60% marks
in theory papers of Semesters V & VI taken together in
aggregate
iv) A candidate shall be placed in Second class he/ she secures a minimum
of
50% marks in each of the theory paper and a minimum Grade of C in
each project in Semesters V and VI less than 60% marks marks
in theory papers of Semesters V & VI taken together in
aggregate.
v) A candidate who fails in any particular theory papers shall be allowed to

reappear for that theory papers. However, his/her internal
evaluation marks shall be carried over. But he/ She shall not be
entitled to any class on passing.
vi) (a) A candidate shall be allowed to keep terms for Semester II if he/she
passes Semester I OR if he/she fails in not more than two
theory papers of Semester I.
(b) A candidate shall be allowed to keep terms for Semester III if he/she
passes Semester I OR if he/she fails in not more than two
theory papers of Semester I. and Semester II taken together.
(C) A candidate shall be allowed to keep terms for Semester IV if he/she

passes Semester I, II and III OR if he/she Semester I and
fails in not more than two theory papers of Semester II. and
Semester III taken together.
(d) A candidate shall be allowed to keep terms for Semester V if he/she
passes Semester I, II, III and IV OR if he/she Semester I
and Semester II and fails in not more than two theory papers of
Semester III. and Semester IV taken together.
(e) A candidate shall be allowed to keep terms for Semester VI if he/she

passes in each of Semester I, II, III ,IV and V OR if he/she
Semester I and Semester II and Semester III fails in not more than
two theory papers of Semester IV. and Semester V taken
together, irrespective of his/her Grade in Project-I of Semester V
(f) A candidate who does not secure a minimum grade of C in project I

and Project II has to submit a fresh project will he/she
secures a minimum grade of C.
vii) The evaluation of projects I &II and viva-voce examination shall be by

awarding grade in the seven point scale noted below :
No Grade Marks
1 O 75-100
2 A 64-74
3 B 55-64
4 C 50-54
5 D 35-49
6 E 25-34
7 F 0-24
A candidate shall have to obtain Grade C in this seven points scale grade
in project evaluation and viva-voce taken together to obtain 50% marks in
project work. (Vide circular No. UG/442 of 2001.)
ASSESSMENT STANDARDS :
A) Internal Assessment - 40 Marks
The allocation of 40 marks shall be as follows:
For non-practical subjects:

Two best of three periodical class tests held in the given semester - 20 marks
For Practical subjects: viz: 1.7, 2.3 Semester End Practical Examination- 20 marks, out of
which 5 Marks are for Journal.
A better of the two assignments with class presentations to be assessed by the

teacher concerned . 10 Marks
Group Discussions on current issues relating to the subject 10 marks
B) SEMESTER END EXAMINATION 60 MARKS
a) Duration – This examination shall be of 2 Hrs. duration.

b) Question paper pattern –
Section I ( Compulsory -30 marks)

Q1. Concept Testing - based on entire syllabus 15 marks
Q2. Case study/problem/ Application 15 marks
Section II (30 marks -Any 3 Qs out of 4 Qs )

4 questions carrying 10marks each should cover all the 4 units
Marking and Grading Scheme

The Ordinances for examinations are same as the existing ordinances except for the
introduction of the Grading scheme.
Class Division Marks Grade

I Class I-I 65 or Above O
I-II 60 – less than 65 A
II Class II-I 55 – less than 60 B
II-II 50 – less than 55 C
Fail --- Less than 50 D
ATTENDANCE & DISCIPLINE
i) The Institute lays emphasis on blending theory with practice, full attendance is
expected of all students both in theory and practical sessions.
ii) The Student will be disqualified from appearing in an examination, in any subject,
if his/her attendance with respect to that subject is not satisfactory, under the
relevant rules of the university.
iii) Absence without leaves is considered a breach of discipline. No leave will be

granted without previous written application except in case of illness or
emergency, or reason beyond his/her control.
iv) In case where a student's absence exceed 25 percent of class instruction but is
within 33percent, the Director may, in consultation with the Course coordinator,
condone such absence provided that student writes assignments on the
portions missed in class. Student exceeding 33 percent of absence will be
disqualified from appearing for the examination during the semester.
v) The Institute reserves the right to ask the student to leave the program if his/her
conduct is found unsuitable.
vi) Every student admitted must obtain on admission, an Identity Card, which must
be produced on demand by 1) Security personnel 2) The Librarian for use of
library facilities, 3) The Cashier at time of payment of dues, and 4) Faculty
members during the theory and practical classes/examinations, or at any time
by the authorities of the Institute. It’s a must to display your card when you are
on campus.
vii) The Institute believes that maintaining self discipline is part of educational
process. Students are responsible for their own conduct. They are, therefore,
responsible for any damage they may do to Institute's property. The institute
holds no responsibility of any loss of possession of the students.
viii) No Students shall do anything inside or outside the Institute that will hinder its
orderly administration and discipline.
ix) No association shall be formed in the Institute and no person invited to address a
meeting with out the permission of the Director.
x) No student shall communicate any information to or write about matters relating
to the Institute Administration to the press.
xi) The Institute reserves the right to terminate a student's enrollment or to deny
enrollment when it is judged to be in the best interest of the student or the
Institute. The Director's decision in such matters shall be final binding in the
student, as also in all academic matters.
xii) If any student is found abusing computer / internet or any other facility or using
it for any purpose other than official assignment, he will be liable to disciplinary
action or fine or both.

bms4 5

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

bms4 5

Uploaded by

Copyright:

Available Formats

ADMISSION PROCEDURE :

Original Documents Photocopies Attested

Original Documents Photocopies Attested

 Sale of Form :- 4th June, 2009 to 12th June, 2009.

 Collection of filled in :- 5th June,2009 to 15th June,2009.

 First Merit List :- 17th June, 2009

 Second Merit List :- 19th June,2009 (Evening)

 Third Merit List :- 23rd June,2009 (Evening)

 Start of the Course 1st July, 2009.

• A candidate for being eligibility for admission to the Degree Course in

• Every candidate admitted to the Degree Course in the Consistent / affiliated

UA: University Assessment

1:1 Foundation of Human Skills

Unit Topics Number of

III ) Effective Thinking 13

IV ) Individual Interaction and skills: 13

4 Introduction to Organizational Petlinger R McMillan, London,

Unit Topics Number of

Unit Topics Number of

13 Business Mathematics S.K. Singh & J. K. Singh

Unit Topics Number of

Unit Topics Number of

7 Management: Principles & GuidelinesThomas N. Duening Biztantra

10 Principles Of Management Tripathi P.C. Tata McGraw Hill

11 Principles of Management : Theory Sarangi S K V M P Publishers &

II ) Computer Based Applications : Word processing : Meaning and role of 15

IV ) Network : Need of communication, Data 15

2:1 Business Environment

Unit Topics Number of

Unit Topics Number of

7 Employee’s Provident Fund Chopra D.S Labor Law Agency

Unit Topics Number of

III ) Power Point and Access 15

Unit Topics Number of

Simple applications in Economics and Commerce: Marginal

Unit Topics Number of

III ) Reconciliation between Cost and Financial Records 10

7 Cost Accounting and Financial Ravi M. Kishore Taxman’s,

Unit Topics Number of

3.1 Management Accounting

3.2 Managerial Economics – II

Marketing Management 3.3

(b) Brand Management

Unit Topics Number of

Reference Books for “Business Aspects in Banking and Insurance”

Unit Topics No. of

4.1 Productivity and Quality Management

Unit Topics No. of

3 Concepts of customer service in relation to right quality, right quantity, 15

Unit Topic- Direct Tax No of

4 Indirect Tax- MVAT 12

4.3 Export Import Procedures and Documentation

Unit Topic- Indirect Tax- Service tax No of

Unit Topic- Indirect Tax- Service tax No of

4.5 Research Methods in Business

Unit Topics Number of

Unit Topics No. Of

5.1 Human Resource Management

Introduction to Human Resource/Personnel Management-Origins of Personnel

5.2 Service Sector Management :

5.3 Financial Management :

Introduction to Business Finance – Finance Function, Objective to Financial Management –