ASIF ANWAR Twitter: http://twitter.

com/SEOPPCSMM
Personal Site/Blog: asifanwar.tumblr.com

House - 6/1, Road - 3, Kallangur Facebook: http://fb.com/asifanwapage

Dhaka-1207, Bangladesh. LinkedIn: https://www.linkedin.com/in/asifanwar
Mobile: +880 (17) 12181761 Softcopy of this Resume: http://bit.ly/asifanwarcv
tradeconsultant@gmail.com

SUMMARY (Skim through the bold texts for quicker reading, check the references section for superscripts)
● One of the Pioneering Digital Marketing Professionals in Bangladesh. Nationally granted as
an Authority for Digital Marketing information and support (P2+P9+P10+P11+P12),
● Digital Marketing Researcher & Globally Reputed Blogger for Search Engine Journal (SEJ),
Social Media Today (Page 10, Blogging Status), and guest blogging on Marketing Pilgrim (P6+L1+ L2),
● Certified Professional on Google Ads on Search, Display, Video, and Google Analytics.
Inbound Marketing certification by Hubspot. And globally, the top 1% SEO expert (Page 10,
Tests & Certifications)
in Upwork & Freelancer.com (better than 99% of the test takers)
● Professionally blogging at AsifAnwar.Tumblr.com, One of the top 50 tweeters, most
connected LinkedIn user in Bangladesh (Page 9, Social Media Power),
● One of the most sought PPC & B2B Marketing Consultants (P2+P11+P12 ) for various
outsourcing companies in Bangladesh for their advertising campaigns and lead generation,
● 2 times finalist in Search Engine Marketing - SEM Scholarship Contest (P6 ) of Marketing
Pilgrim in 2008 (L1 ) and 2009 (L2 ),
● Pioneering Digital Marketing Trainer for BASIS (P12, P14 ) (Bangladesh Association of
Software and Information Services), the largest Software and IT Association in Bangladesh,
● Excellent relationships with various Marketing Professionals in Bangladesh and
worldwide, Bangladesh Government Officials, Bangladeshi Journalists, IT Communities, etc.

EDUCATION
MSCSE (Data Science) – 2024 (Expected) BBA (Business Administration) - 2002
United International University (UIU), Dhaka Khulna University, Khulna
Result: Currently in study Result: 2.88 out of 4
HSC (Science) – 1997 SSC (Science) – 1994
Notre Dame College, Dhaka Badshah Faisal Institute, Dhaka
Result: 60% Result: 78.4%
Elementary Education from Lee Elementary School, Columbia, Missouri, USA.

KEY QUALIFICATIONS & SKILLS (Turn Page for Details)

Digital B2B Lead

20 yrs 14 yrs Search Engine Optimization (SEO) 18 yrs
Marketing Generation
Pay Per
Growth Hacking 16 yrs 15 yrs Search Engine Marketing (SEM) 14 yrs
Click (PPC)
Multilingual
Content Marketing 20 yrs 16 yrs Facebook Advertising 14 yrs
Marketing
International
Copywriting &
22 yrs Business 16 yrs Social Media Marketing (SMM) 16 yrs
Blogging
Dev

Content Monetization 16 yrs Email Marketing 6 yrs Service Marketing 16 yrs

Social Sales 12 yrs E-commerce 15 yrs Data Science 2 yrs
Outsourcing as a Client 8 yrs Web Analytics 15 yrs Desktop Publishing 25 yrs
 FULL-TIME WORKING EXPERIENCE

Managing Director Rising Plus

November 2021 — October 2022 (1 year) www.risingplus.com.bd
Own agency to provide client services for national and international clients seeking Digital Marketing,
Digital Transformation, Offline and online Activation services, and/or consultancy.

Responsible for strategy development, sales, and marketing for the company, and in-house team
management for various client services that include: Marketing Automation, AI Marketing, Google Ads &
GDN, Facebook Ads, 360 Marketing, Content Marketing, E-commerce Shopping Ads, Video and YouTube
Marketing, SEO (On-page & Off-page), Offline Marketing (ATL+BTL+TTL), Chatbots & CRM Consultancy,
Marketing & Sales Communication, Data-Driven Funnel-based Marketing, Mobile & Apps Marketing, Media
Buying & Planning, Social Media Marketing (SMM), Online PR Distribution, Creative Design & Content
Development (Articles/Blogs, Videos/Animation, etc.), Website, Apps & Software Development, etc.

Achievements: Successfully maintained 3 new clients each month.

Head of Digital Marketing Jadroo E-commerce Limited

October 2020 — July 2021 (10 months) www.jadroo.com
Family and female-centric e-commerce brand in Bangladesh with a multi-vendor and multi-vertical
platform. Jadroo has operating offices in China, Hong Kong, UAE, Turkey, and the USA.

Responsible for managing Digital Marketing (SEO, PPC/Web Advertising, Media Buying), Branding,
Creative, UI/UX, and Customer Care Team. Duties: Team Building, Team Management, Digital Marketing
Strategy Development, New Verticals and Business Development, SEO, Digital Advertising (Facebook and
Google Ads), and Customer Care Support for Growth.

Achievements: The first Bangladeshi e-commerce company to start Google Shopping in Bangladesh.
200% growth in revenue. Set up a strong creative and branding team.

Business Development Manager Color Experts International

February 2017 — September 2018 (1 Year & 8 months) www.colorexpertsbd.com
One of the largest BPO companies in Bangladesh, based in Virginia, USA providing Photoshop-based
services since 2007. Joined the company after 10 years when their leads started to decline.

Responsible for B2B Lead Generation and Business Growth for the company. Looking after a 9-member
digital marketing team for various responsibilities like Organic and paid SEO, ROI-based PPC Campaign
Management, Organic Social Media Marketing, Social Media Ads, Customer Data Management, Custom
Audience-based Marketing and advertising, Remarketing, Display Network, Video Marketing, Multilingual
Marketing, various B2B lead generation strategies, and many more.

Achievements: Revived the company from collapse. Within 6 months, I was able to improve previous
and new organic SEO ranks and improve PPC leads. Grew leads from 4 leads per week to 8 leads per day
(50+ leads per week). Set up a stronger content-driven marketing team. Acquired previously giant
competitor’s websites for the company and aided with trademark registration.

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 Digital Marketing Strategist and Business Partner Ivive Labs
July 2012 — December 2014 (2 years 6 months) www.ivivelabs.com
Partnership business for running an independent internet marketing agency, running various affiliate
marketing schemes, establishing some new businesses based on internet marketing, site farming, etc.
Also, generate web technology-based B2B leads for the company. Supporting agency for the clients I
acquire as an Independent Digital Marketing Strategist and Consultant.

Achievements: Acquired customers from the USA for digital marketing and software development.

SEM Account Manager(P7) Blueliner Marketing, LLC

January 2010 — April 2012 (2 years 6 months) www.bluelinerny.com
US-based Digital Marketing Agency with teams in India, Bangladesh, and China. Provided Search Engine
Optimization & Marketing (SEO & SEM) for clients and companies, knowledge sharing, marketing training,
Lead Management, Copywriting, and Blogging; Marketing Campaign and project Support, etc.

Achievements: Aided in acquiring customers like CMS Forex (Currently Forex.com), AtSeoul, Bogner,
St. Lucia Government, Avec Eric, and many more. Organic traffic increases through expert blog writing
and SEO tweaks. Provided client support for the above-acquired customers and also: Bid on The City,
Cayman Islands, Duval Group, Fundamental.com, Garden OBGYN, Jack Georges, Latino Gigs, Lufthansa,
Morningside Translations, OMG Jeans, Russia Today (RT Arabic), KSINO, etc.

Associate Manager, Web Marketing Solutions Grameen Solutions

September 2008 — August 2009 (1 year) www.grameensolutions.com
Search Engine Optimization & Marketing (SEO & SEM) for clients as well as for the company, B2B Lead
Management, Direct Marketing, Copywriting and Blogging; Marketing Campaign & Project Support,
training, etc. for in-house clients. Also successfully operated Web Marketing Solutions as the independent
strategic business unit for various clients all around the globe.

Achievements: Established the first ever Digital Marketing Agency in Bangladesh before the 2009
recession. Made the company survive with various small global projects during the recession.

Business Development Associate (SEM Specialist) Grameen Solutions

January 2008 — September 2008 (9 months) www.grameensolutions.com
Keyword/Key-phrase Research, Search Engine Optimization (SEO), Webcopy& Marketing Content
Development, Link Building, Search Engine Marketing (SEM), Social Media Optimization (SMO), Social
Media Marketing (SMM), Web Design and development, Marketing Strategy Development and Analysis.

Achievements: Developed the strongest team in Bangladesh for digital marketing services. Served
various international clients for their web marketing solutions.

Manager (Marketing & Sales) Color Experts International

March 2007 — December 2007 (10 months) www.colorexpertsbd.com
Coordinating the e-marketing Team for Search Engine Optimization & Marketing (SEO & SEM), Email
Marketing, Direct Marketing, and SMS Marketing; Technical and multilingual Copywriting and Blogging;
Marketing Campaign Management, Parameters Monitoring and analysis.

Achievements: Developed the strongest organic site as an Image Editing Outsourcing Company.
Acquired keyword ranking for: Clipping Path, Image Editing Service, etc.

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 International Marketing Officer The Golden Fibre Trade Centre Limited (GFTCL)
May 2006 — February 2007 (10 months) www.jutexporterbangladesh.ne1.net
Trade Document Preparation, Letter of Credit (L/C) Documentation, Export Documents Preparation,
Supply Chain Management for International Trade, Overseas Shipment Management, Email Marketing
and International Customer Relationship Management (CRM), Multilingual Communication, B2B
Communication (Correspondence, trade lead observation, profile maintenance), Online Trade Research
and Customer Data-mining (Multilingual), Internet Marketing Training for Coworkers, etc.

Achievements: Aided in getting major leads for the company through SEO and online leads. Helped in 8
global shipments/consignments.

Web Information & B2B Officer The Golden Fibre Trade Centre Limited (GFTCL)
May 2005 — April 2006 (1 year) www.jutexporterbangladesh.ne1.net
Worked on Trade Research and technical Copywriting, Project Support, Web Administration, Search
Engine Marketing (SEM), Multilingual Keyword Research, SEO Copywriting, Multi-lingual Copywriting,
Blogging, Competitor Analysis, Link Building, Web Analytics and Research (Reporting, Analyzing, and
Predicting Probable Sales), B2B Communication (Correspondence, trade lead observation, profile
maintenance).

Achievements: Developed SEO-friendly website, including multilingual landing pages in French,

German, Spanish, Portuguese, Italian, Arabic, etc. The company experienced Inbound Marketing benefits
for the first time. Acquired various leads and international customers on various B2B websites.

Research Officer SRG Bangladesh Limited (SRGB)

March 2004 — May 2005 (1 year 3 months) www.srgb.org
Providing support services for projects, preparing write-ups for proposals and reports, information and
data services, event organization, sourcing and correspondence with overseas businesses, facilitating
SMEs for business development and export, event management, training and focus group arrangements,
etc.

Achievements: Aided various customer sales presentations and tender documents.

Trade & Investment Facilitator Global Trade & Technology Network (GTN)
April 2004 — March 2005 (1 year) www.usgtn.net
USAID supported the program. Provide Administrative Support for international and local customers,
suppliers, and investors and facilitate SMEs for trade, B2B communication, project (investment &
technology), information (trade regulations, foreign company verification, sourcing directory, etc.)

Achievements: Aided 250+ SMEs to enable export-based growth by providing a client database.

Executive Manager (Marketing & Business Development) OneWorld - ERC

May 2003 — February 2004 (10 months) www.oneworld.7p.com
Duties: Marketing & Promotion, Selling and Distribution of Books, Tele & Marketing, Customer Relations,
Computer Information System Management, Maintenance & Troubleshooting of Networking, All IT & MIS
Related Tasks, Maintaining & Troubleshooting SQL Database, MIS Activities, etc.

Achievements: Developed new businesses – bandwidth selling, book sales unit, etc.

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 LONG-TERM CONSULTING, CONTRACT, AND PROJECT EXPERIENCE

Independent Digital Marketing Strategist and Consultant Asif Anwar

September 2006 — Present asifanwar.tumblr.com
Started as an Independent Digital Marketing Strategist and Consultant in September 2006 for Color
Experts International. Later, I was hired full-time for the company. Later on, consulted on the PPC
Campaign for Blueliner Marketing and got hired full-time for the company. Acted as National Consultant
(Web Optimization) for Aspire to Innovate (A2I), a joint initiative by UNDP and Prime Minister Office
(PMO), popularly known as the “Digital Bangladesh” Program. Afterwards, I consulted Prothom Alo for
SEO of their site; the #1 ranked Bangladeshi site in Alexa.

Supports provided to clients are Startup and Digital Entrepreneurship Consultancy, Digital Marketing and
Content Plan, Search Engine Optimization (SEO), Search Engine Advertising, PPC (Pay Per Click) or
Google Ads, Social Media Marketing (SMM) and Facebook Marketing, Social Media Optimization (SMO),
Social Media Advertising, B2B Lead Generation and Social Media Lead Generation, LinkedIn Sale
Navigator Support, Video Marketing and Advertising, Affiliate Marketing, Link and Media Buying, etc.

Worked independently to build marketing products and resources, like Twitter Leadbots, Various SEO
Templates and Checklists, Content Spinning Templates, B2B Lead Data Collection Tools, etc.

Provided various Digital Marketing training on Internet Marketing (in General) in various events, Search
Engine Optimization (SEO), Corporate Social Media Marketing (SMM), Content Marketing, etc.

Independent Consultant (SEO Specialist) Aspire to Innovate (a2i)

February 2022 — July 2023 (1 year 6 months – Part-time) www.a2i.gov.bd
A joint initiative by UNDP and the Cabinet Division of the Peoples Republic of Bangladesh, popularly
known as the “Digital Bangladesh” Program. Provided support for Search Engine Optimization (SEO),
content and topic planning, and preparing guidelines for various sites of the government managed by
A2I. Sites including Bangladesh.gov.bd, 2,500+ sites under National Portal Framework (NPF),
MyGov.bd, A2I.gov.bd, etc.

Vice President, Marketing JoomShaper

September 2021 — November 2021 (3 months - Fulltime) www.joomshaper.com
One of the global leaders in the Joomla Community providing Joomla and WordPress Plugins. Aided in
developing marketing plans for Tutor LMS (A Themeum Product, sister company). Aided in setting up
marketing campaigns, conducted marketing research for SEM and content marketing, and developed
funnel-based marketing automation and CRM integration plan.

SEM Consultant Helical Inc.

January 2020 — December 2020 (1 Year – Part-time) www.helical-inc.com
One of the rising Cybersecurity solution providers based in New York, USA. Worked as a part-time Search
Engine Marketing (SEM) Consultant. Conducted marketing research for SEM, managed Digital
Transformation, and managed digital marketing operations.

Head Consultant (Search Engine Algorithm) Pipilika

January 2020 — December 2020 (1 Year – Contract) www.pipilika.com
One of the first search engines developed in Bangladesh and later acquired by The Government of
Bangladesh for supporting search for government documents. Developed various suggestions on the
current and future scope of work for Pipilika, action plan to implement central search initiative to all

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 government portals and systems from 2019-2023, identify search engine signals for Pipilika, NLP-
integration plan, identify Search Engine Algorithms for Pipilika, and evaluate existing research.

Digital Growth Lead Sheba. XYZ

October 2018 — March 2019 (6 months - Fulltime) www.sheba.xyz
One of the largest and fastest-growing Service Marketplace in Bangladesh. Constantly maintained great
Gross Merchandise Value (GMV) through both quarters, developed a strong digital team, aided the tech
team with technical marketing support, doubled the app user base, changed sales behavior, and
increased sales from the app in comparison to other sources. Was responsible for Facebook and Google
media buying, other media buying and management, team building, digital marketing agency
management, digital sales analysis, and account management for in-house SBUs.

SEO Consultant The New Modern Home

February 2017 — November 2017 (10 months - Contract) www.thenewmodernhome.com
Provided SEO Audit, Competitive Analysis, SEO Plan (Onpage & Offpage), Keyword Research, Keyword
Mapping, Speed Optimization and bounce Rate Optimization Plan, Content Plan and Design, SEM
Campaign Setup, AIDA-based Keyword Target (e.g. “Floor Plan” proved to be more cost-effective for
them), etc.

Digital Marketing Consultant Xiaomi Bangladesh

December 2016 — February 2017 (3 months - Contract) www.xiaomibangladesh.com.bd
A local authorized agent of globally top-selling mobile phones and various electronic consumer goods.
Setup their first ever Google Ads Campaign for Search & Display Network, Google Ads & Facebook
Remarketing, Buyer Persona Research, Google Tag Manager Setup, E-commerce Tracking in Google
Analytics, Ad design planning, conversion optimization, landing page optimization, Pre-book campaign
setup, online sales & payment setup, order monitoring dashboard setup (Google Data Studio), customer
filtering (e.g. removing people who already bought product both online and offline), Digital Sales Team
setup, and many more.

SEO and Organic Marketing Consultant ChefOnline

March 2016 — June 2016 (4 months - Contract) www.chefonline.co.uk
Restaurant Order and Reservation Generation portal based in the UK. Worked on SEO Plan and
implementation for 500+ (and a growing number of) restaurants in the UK. Provided support on SEO and
SMM Team Management (7 SEO Experts, 4 SMM and sales Experts, and 6 Interns), Digital Marketing
Guideline Development, Team Building, Technical Training on Digital Marketing, Restaurant Order
Generation, etc.

Digital Marketing and Startup Consultant Credelier

December 2015 — February 2016 (3 months - Contract) www.credelier.co.nz
Web and Design Solutions outsourcing startup based in New Zealand with an office in Dhaka,
Bangladesh. Developing the startup for Graphic Design, Animation, Web Design and development,
Architectural Design services, etc. Major duties: Develop and implement digital marketing strategy (SEO,
PPC, and SMM), web copywriting and content strategy, account and project management, etc.

SEO Consultant Prothom Alo

January 2014 — May 2014 (8 months - Contract) www.prothom-alo.com
Most read Bangla Newspaper in the world and also the #1 Bangladeshi site in Alexa. Provided support for
On-page SEO, SEO planning and implementation, and prepared guidelines and training for Journalists,
marketing team, and management. SEO & Organic marketing consultancy of Prothom Alo Bangla

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 (www.prothomalo.com), mobile version (m.prothomalo.com), and English version
(en.prothomalo.com). Introduced a Fixed Topic Feature for the company that improved their ranks for
traffic-hungry keywords.

National Consultant (Web Optimization) (P9, P10) Aspire to Innovate (A2I)

July 2013 — April 2014 (11 months - Contract) www.a2i.gov.bd
Previously a joint initiative by UNDP, USAID, and Prime Minister Office (PMO), popularly known as the
“Digital Bangladesh” Program. Provided support for web optimization, content planning, and preparing
guidelines for various sites of the government managed by A2I. Sites including Bangladesh.gov.bd,
2,500+ sites under National Portal Framework (NPF), e-ThothyaKosh, Teachers.gov.bd, Ebook.gov.bd,
and A2I.gov.bd.

SEO & PPC Consultant CellBazaar

April 2013 — June 2013 (3 months - Contract) www.cellbazaar.com
Previously one of the largest Classified sites in Bangladesh (later renamed to ekhanei.com). Provided
support for Optimization planning, SEO Audits, Implementation, preparing guidelines for development
teams, digital marketing training, PPC Localization Consultancy, PPC Branding Strategy Development, etc.

Director, Business Development (P11, P12) NIHRD

May 2012 — August 2014 (2 years 4 months - Freelance) www.nihrd.org
NIHRD (National Institute of Human Resource Development) was an institute for creating outsourcing
professionals and web entrepreneurs. Working with their global business development, lead generation,
team building, Training of Trainers (ToT), etc. Represented the company in BASIS.

(P11, P12)
SMM Consultant, eMarketing Committee Member, and Trainer BASIS
August 2011 — August 2012 (1 year 1 month - Freelance) www.basis.org.bd
Conducted 2 workshops on “SEO Fundamentals” with BASIS (Bangladesh Association of Software and
Information Services), the largest association of Software/BPO-based companies in Bangladesh. Worked
as a Social Media Marketing (SMM) Consultant for the event Soft-Expo in 2012 hosted by them. Also was
an active member of the eMarketing Standing Committee during the period.

PPC Consultant (before Joining full-time) (P7) Blueliner Marketing, LLC

November 2009 — December 2009 (2 months - Contract) www.bluelinerny.com
Worked to get 3 million clicks in 30 days from an Arabic Audience on behalf of Blueliner Marketing, LLC
for an Arabic Social Media site by Russia Today. Platforms and tools: Google Ads (Editor), Affinity
PPC+RON Ads, Facebook Ads, Bing Ads, Microsoft Advertising Intelligence for Excel, AdEngage RON Ads.

Online Marketing Consultant & Trainer CJVU Bangladesh

May 2007 — November 2007 (7 months - Freelance) www.cjvu.co.uk
Facilitated training for Search Engine Optimization (SEO) and developed other internet marketing
strategies for their sites. Worked on their sites: BDTube.com, Domain.com.bd, SMS2Bangladesh.com,
and Made-in-Bangladesh.com as an employee of Color Experts International (CEI).

Search Marketing Consultant (before joining full-time) Color Experts International

September 2006 — February 2007 (6 months - Contract) www.colorexpertsbd.com
Worked on providing various consultancy services like Search Engine Optimization (SEO), Competitor SEO
Activities Analysis, Keyword Research, Building Database of Prospective Link Partners, Vertical Integration
Analysis and Strategy Development, Strategic Site Content and theme Development, Blogs Setup, Web
Analytics Setup, Link Building, E-Marketing Training, etc.

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 SHORT-TERM CONSULTING & VOLUNTEERING EXPERIENCE

(P11, P12 )
Admin, Co-Founder, and Voluntary Moderator BIMPA
September 2010 — Present (Volunteering) www.bimpa.org
BIMPA (Bangladesh Internet Marketing Professionals Association) is a Facebook-based group and the
largest group for Internet marketing professionals in Bangladesh. Actively participating in the group to
help the internet marketing community of Bangladesh, online reputation building, etc.

Digital Marketing Advisor (P9) Aspire to Innovate (A2I)

2017-2020 (3 years - Volunteering) www.a2i.gov.bd
Consulted for developing Terms of Reference (TOR) for Agency Contracts on Digital Media Optimization
(including Search Engine Optimization (SEO), Social Media Optimization (SMO), Mobile Traffic
Optimization, App Store Optimization (ASO), Content Marketing Plans, Training of Trainers (ToT), etc.).
Consulted for various improvements for Eksheba (Government Service Portal). Various project supports
for the Pipilika project (mentioned earlier on page 7).

Digital Marketing Policy Advisor E-commerce Association of Bangladesh (eCAB)

September 2016 (2 days – Volunteering) www.e-cab.net
Guide the research team in the e-Commerce Association of Bangladesh (eCAB) on preparing a Digital
Marketing Policy Proposal for the Government of Bangladesh. Also provided various resources and inputs.

(P9)
Social Media Usage Policy Advisor Aspire to Innovate (A2I)
April 2015 (3 days - Volunteer) www.a2i.pmo.gov.bd
Consulted and reviewed various policies regarding the usage of Social Media for the Bangladesh
Government Officials. Aided the research team with inputs and resources.

Free Internet Advisor(P9) A2I + Internet.org

March 2015 (2 days - Volunteer) www.internet.org
Volunteered to prepare a list of sites that are useful for Bangladeshi audiences and those that can be
offered for free browsing. The list was submitted to the Internet.org Facebook Indian team for
evaluation. Most of the major sites listed in my list are currently offered for free browsing listed on
FreeBasics.com.

SEO Advisor (P9) Aspire to Innovate (A2I)

August 2012 (1 day - Volunteer) www.a2i.gov.bd
Developed SEO strategies and guidelines in 2 months and discussed various SEO strategies for both A2I
and upcoming Bangladeshi government sites and service portals. Prepared guidelines and protocols for
search engine-friendly government sites in Bangladesh. Presented my findings in their Innovation Adda at
Ansar Academy, Gazipur.

SEO Consultant & Trainer Global Web Outsourcing

July 2010 — September 2010 (2.5 months - Volunteer) www.globalweboutsourcing.com
Supports provided: consulted critical issues for some clients, developed SEO service plan, SEO pricing,
SEO professional and intern recruiting, team building, and training.

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 SKILL PROFILE

Search Engine Optimization (SEO) Since 2003

Experienced in working with Keyword Research and analysis, SEO Performance Analysis and audits,
Competitor Analysis and monitoring, SEO Copywriting and copyediting, Markup Manipulation for SEO,
Keyword Mapping and planning, Social Media Optimization (SMO), On-page SEO, Multilingual SEO, Topic
Research & Content Planning, Content Marketing & Outreach (Previously Link Building), “For AdSense”
Site Research for Content Distribution, Web Analytics, site-speed optimization consultancy, SEO Keyword
A/B Testing (through SEM). SEO experience in many CMS, like WordPress, Joomla, Magento, Tumblr, etc.
Experienced in using various SEO tools like Google Search Console, SEMRush, Ahrefs, Moz, Spyfu,
Compete, etc. (comprehensive list of tools used) (L8) Proficient in App Store Optimization (ASO). Also
proficient in content marketing strategies like audience/need-based web and blog content planning, guest
blogging, press releases, video content planning and management, content re-purposing, etc.

Pay Per Click (PPC) & Search Engine Marketing (SEM) Since 2007
Experienced in: Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and many more.
Worked for PPC Campaign Management, MCC Account Management, PPC Keyword Research, Display Ad
Network Planning & Management, Search Campaign Planning and Management, Target Market Strategy
Development, Custom Audience/Segment Development, Custom Affinity & In-market Audience
Development, Sponsored Local Listing, YouTube & Video Advertising, Mobile Advertising & App
Campaign Setup & Development, Google Shopping/Merchant Setup and Campaign Development,
Multilingual Ad Copy Planning & Management, Text Ad Copywriting, Landing Page Optimization, Ad Rank
Optimization, Conversion Rate Optimization (CRO) for Landing Pages, Ad Extensions, Call Analytics
Setup, Web Analytics, Conversion/Goal/Remarketing Setup and Tracking, Google Tag Manager Setup,
Data Studio Report Development, 3rd party plug-in implementation, ROI-based PPC campaign
management, CPM-CPC-CPA Campaign Management, Campaign Automation, PPC Funnel Development,
Multilingual PPC Campaign Development, CRM Integration, Remarketing, PPC A/B Testing and
Experiments, using various PPC Tools, etc. (comprehensive list of tools used) (L8)

Social Media Marketing (SMM) Since 2007

Experienced in Social Media Optimization (Meta and Open Graph Optimization), Facebook Page
Management, Meta Pixel/Event Management, Meta Business Account Management, Facebook Organic
Campaign Management, Twitter and Facebook Status Update Management, Twitter and Facebook
Follower/Fan base increase, Meta CPM-CPC-CPA Advertising Management, Custom Audience Setup in
Facebook, Campaign A/B Testing, Blog Marketing in Social Media, Social Media Reputation Monitoring
and Management, and Social Media Analytics. Power Networker in LinkedIn, Facebook, Twitter, and other
Online Social Media for Professional Relationships and Online Reputation Building, etc.

Social Sales & B2B Lead Management Since 2008

Experienced in B2B Lead Management using social selling tools like LinkedIn Sales Navigator, LeadIQ,
Twitter Search for Leads, Facebook Lead Ads for List Building, etc. Experienced in Lead Generation,
Tracking, and Communication. Also in Data Mining, Email Validation, Lead Validation, etc.

Web Content Development & Content Marketing Since 2005

Experienced in Technical Copywriting and corporate Blogging: Content research, on-desk and off-desk
information sourcing, competitors’ content analysis, planning thematic contents, analyzing keyword
density, performing SEO operations, content plagiarism management, etc. Highly experienced in SEO
Copy-editing, Content Spinning, and Multi-lingual Content Development for Articles, Press releases, Web
copy, Ad Copy, etc.

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 Web Analytics (Google Analytics, Tag Manager, Data Studio) Since 2007
One of the Early adopters of web analytics. Proficient in using Google Analytics, Statcounter, Webstream,
Piwik, AwStat, etc., and Social Media Analytics like Facebook Insights, Bitly and Short URL Tracking, etc.
Expert in Google Tag Manager setup, Google Ads Conversion and Google Analytics Goal Setup, goal and
event setup and tracking, GTM URL Building, GA4 Transition, and tracking for web, ads, and emails.
Proficient in using Google Data Studio for desired analytics reporting dashboards.

Web Administration Since 2005

Experienced in Domain Registration and DNS Management, CPanel and Fantastico Operations, Cloud
Storage/Web-folder and FTP Operations and maintenance, managing site operations in GoDaddy,
Namesilo, Namecheap, etc. Setting up Gmail for businesses, installing, optimizing, and maintaining
WordPress, Tumblr, and Joomla sites, etc.

Desktop Publishing (DTP) Since 1997

Experienced in graphic design & video editing and banner, cover, and interactive presentation, etc.
Microsoft Office Applications user since 1997, using: Microsoft Word (at advanced level), Publisher, Excel,
PowerPoint, FrontPage, Access, and Outlook. Graphics/DTP Applications: Adobe Photoshop, Adobe
PageMaker, Quark Express, etc. Web publishing Applications: Dreamweaver, Flash & Swish, etc.

Email Marketing & List Building Since 2003

Experience in list building for Bangladeshi and International Markets. Also experienced in Marketing Data
Mining, List Building, Automated Email Mining Software, Multilingual Data Mining, Email Database
Management, Address Book Management, etc. Proficient in using MS Outlook Email Merge, cloud-
based/hosted email blasting tools, MailChimp & other email marketing campaign tools for list building and
management, template design, and email scheduling & blasting, etc.

Multilingual Marketing(L4) Since 2005

Experienced in Multilingual Content Development for Search Engine Marketing (SEM). Efficient in using
various Online Machine Translation Tools for Multilingual Communication Content for Email, Fax, etc.
Proficient in developing ad copies and text adverts for web advertising (ran an Arabic campaign for
Russia Today). Strong correspondence capability in Bangla, English, Hindi, and Urdu (Spoken only).

International Marketing, Outsourcing, and Business Development Since 2002

Experience in International Business for Commodity: L/C Documentation, Supply Sourcing, Customer
Relationship Management (CRM), Trade Consultation, etc. Experience in Service Offshore Outsourcing
and Business Development for Small and medium-sized Enterprises (SMEs) through Export Growth.
Strong understanding of global cultures and environment.

Project Management Skills Since 2004

Experienced in using various time and project management tools like Clickup, Jira, Trello, Zoho, etc.
Experienced in creating and utilizing complex data using MS Excel for project management. Capable of
using MS Projects for Planning and designing Gann Charts and task lists for project completion
monitoring.

Sales Presentation and Proposal Building Skills Since 2003

Experienced in developing tailor-made strategies, presentations, reports, and analyses for sales
proposals. Develop high-value and convincing presentations to gain attention by using both smart-up and
dumb-down methods. Developed lead-generating sales proposals for various companies I was involved
with.

Asif Anwar | asifanwar.tumblr.com | Mobile: +8801712181761 | tradeconsultant@gmail.com Page 10 of 15

 FEW SIGNIFICANT CLIENTS
Clients
Xiaomi Bangladesh
Prothom Alo
Bangladesh Government
Robi (Axiata)
Ekhanei (Telenor)
Lufthansa
Russia Today
CMS Forex
Morningside Translations
Ready Flats in Dhaka
Services Achievements
PPC & E-commerce PPC Campaigns, E-commerce Setup, Digital Sales
Team.
SEO Planning SEO Planning and implementation (ongoing)
SEO Planning SEO audits, planning, and implementation for
Bangladesh.gov.bd and 2,000+ NPF sites.
Facebook PPC Test campaign for their mobile matrimony service.
PPC, Facebook, SEO SEO Audits, Implementation, PPC Localization
PPC Campaign Setup Successful setup of campaign.
Multi-Platform PPC 3 million+ clicks in 30 days with Arabic site.
SEO, PPC, SMM Improved organic traffic. Ranked site for “Forex” in
the top 10. Also done SEO for their VT Trader site.
SEO Planning & Improved organic traffic and ROI. Ranked site for
Implementation “Patent Translation” for many language
combinations.
Site Setup, SEO, PPC WordPress Site Development from scratch, Branding,
SEO (KW: Ready Flats in Dhaka), PPC: Search,
Display (Google Ads& G&R), and Video.

SOCIAL MEDIA POWER

Social Media Distinction

Twitter (14,649 followers)
http://twitter.com/seoppcsmm
LinkedIn (29,690 followers)
http://linkedin.com/in/asifanwar
Other Social Media Profiles
Social Blade Rank #596,143 (in 2023)
https://socialblade.com/twitter/user/seoppcsmm
One of the Most connected LinkedIn Users in Bangladesh.
LinkedIn Open Networker (LION) since 2007.
YouTube - https://www.youtube.com/c/asifanwar (511 subscribers)
Instagram - https://www.instagram.com/pathikbd/ (1,385 followers)
FB Page - https://www.facebook.com/asifanwarpage (2,507 followers)

Statistics based on Data Collected on August 28, 2023

BLOGGING STATUS
● Blogging since 2005 and currently personally blog on http://asifanwar.tumblr.com

● Search Engine Journal Guest Blogger: http://www.searchenginejournal.com/author/asif-anwar/(P5)

● Social Media Today Guest Blogger: https://www.socialmediatoday.com/users/seoppcsmm/

● Listed Blogger in South Asia in Global Voices Online: http://bit.ly/asifanwarongvo(L5).

● Member Author of Bangladesh Corporate Blog (http://bangladeshcorporate.blogspot.com)

● 2 times finalist on Search Engine Marketing (SEM) Contest(P6) organized by Marketing Pilgrim in
2008(L1)and 2009(L2) on guest blogging and marketing contests. Competed with many capable internet
marketers from all over the world.

● Admin and frequent contributor for one of the highly qualified SEO Groups on Facebook:
http://fb.com/groups/seofbgroup/(P3, P4 )

Asif Anwar | asifanwar.tumblr.com | Mobile: +8801712181761 | tradeconsultant@gmail.com Page 11 of 15

 TESTS & CERTIFICATIONS

Google Ads Certification: Search, Display, Video (Profile: http://bit.ly/asifgoogleadscertificates)

Inbound Marketing Certification by Hubspot -http://bit.ly/asifhubspotinbound2019

Freelancer.com - http://www.freelancer.com/exam/results/show.php?id=763253
Top 1% Search Engine Optimization (SEO) Expert in Freelancer.com (93% test score)

Upwork - http://bit.ly/asifanwaronodesk

Distinction Test Name Better Than* Score Link

Top 10% Search Engine Optimization 99% 4.25/5 http://bit.ly/topseoexpertinodesk
Top 10% Internet Marketing 95% 4.75/5 http://bit.ly/topimexpertinodesk
Top 10% Social Media Marketing 93% 4.5/5 http://bit.ly/topsmmexpertinodesk
Top 10% Technical Writing 97% 4.1/5 http://bit.ly/techwriteexpertodesk
Top 20% Google Ads 80% 4.0/5 http://bit.ly/adwordsexpertupwork
Top 20% Article Writing and Blogging 86% 4.4/5 http://bit.ly/bloggingexpertodesk
Top 30% US English Basics 79% 4.1/5 http://bit.ly/usenglishexpertodesk
* Better than the % of Test Takers
Brain Bench

Test Name Better Than* Score Link

Internet Industry Knowledge 90% 3.5/5 http://bit.ly/internetexpertbrainbench
Business Writing 89% 3.29/5 http://bit.ly/bizwritingbrainbench
Internet Technology Fundamentals 76% 3.5/5 http://bit.ly/internetechbrainbench

Personal Information

Full Name : Asif Anwar (আসিফ আন োয়োর) Nickname : Pathik (পসিক)

Father’s Name : Abid Anwar Mother’s Name : Shajeda Akter
Date of Birth : 21 February 1979 Nationality : Bangladeshi
Marital Status : Married Religion : Islam
Blood Group : A+ve Height : 5’4” or 162 cm

Addresses & Contact Details

Work Address Mailing/Residence Address Permanent Address

House 479 (1st floor), Road 7, House 6/1 (4th floor), Road 3, Hasina Manjil, Village: Char
Avenue 6, Mirpur DOHS, Dhaka- Kallyanpur, Dhaka-1207, Algi, Kathiadi, Kishoregonj,
1216, Bangladesh. Bangladesh. Bangladesh

Personal Cellphone #: +880(17)12-181761 (SMS, WhatsApp) | Alternate: +8801747225542

Personal Emails: tradeconsultant@gmail.com, asif.anwar.bd@gmail.com
Skype – pathik_bd, Google Meet – tradeconsultant@gmail.com, Twitter - @seoppcsmm
Best communication media: Mobile call, SMS, email to tradeconsultant@gmail.com
Best time to call: 1100-2200 Dhaka Standard Time (0500-1600 GMT, 0000-1100 EST, 2100-0800 PST)

Asif Anwar | asifanwar.tumblr.com | Mobile: +8801712181761 | tradeconsultant@gmail.com Page 12 of 15

 REFERENCES
International References
P1. Bickley Russell
Strategic Partner Manager at Google
1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA.
Mobile: +1 (650) 3960121
Email: bickey.russell@gmail.com
www.google.com
Relationship: Met Bickey in Bangladeshi Bloggers’
Dinner with Google and had conversations online.
P3. Scott Polk
VP of Internet Marketing
Obsidian Edge Marketing
3361 Bellaire Drive, Altadena, CA 91001, USA
Phone: +1 800.455.6292
Email: scott.polk@gmail.com
Relationship: Co-admin in SEO Group at
http://fb.com/groups/seofbgroup
P5. Melissa Fach
Managing Editor
Search Engine Journal
5020 Clark Rd, #149, Sarasota, Florida 34233, USA
Email: mfach@searchenginejournal.com
www.searchenginejournal.com
Relationship: Several communications for article
writing for Search Engine Journal and community
participation in Facebook in 2011.
P7. Arman Rousta
CEO, Blueliner Marketing, LLC.
55 Broad Street, 17th Floor, New York, NY 10004
Tel: (212) 904-1240
Email: arman@bluelinerny.com
www.bluelinerny.com
Relationship: Ex-employer and mentor. Connected
in various social media, interacting, and sharing
knowledge since 2009.
Asif Anwar | asifanwar.tumblr.com | Mobile: +8801712181761 | tradeconsultant@gmail.com Page 13 of 15
P2. Nash Islam
Head of Mobile Ad Operations, Asia Pacific
Google Asia Pacific
8 Marina View, Asia Square 1 #30-01, Singapore.
Mobile: +65 9652-6758
Email: nasheet.islam@gmail.com
www.google.com.sg
Relationship: Interacted in several events of
Google Business Group, organized by Nash.
P4. Saad Kamal
Internet Marketing Professional
Singapore
Phone: +65 9100.3590
Email: me@saadkamal.com
www.saadkamal.com
Relationship: Connected in Facebook since 2009.
Networking and sharing ideas through the internet.
P6. Andy Beal
Chief Editor, Marketing Pilgrim
8711 Six Forks Road, Suite 104-200
Raleigh, NC 27615, USA.
Tel: +1 919.816.2106
Email: andy@marketingpilgrim.com
Relationship: Several communications for article
writing for guest article writing for the SEM
Scholarship Contest in 2008 and 2009.
P8. Martin Labbé
Online Marketing and Digital Networks Adviser
International Trade Centre (ITC)
NTF II Project Manager, ITC-UNTAD/WTO
Geneva, Switzerland.
Email: Labbe@intracen.org
Relationship: Met several times in BASIS events.
Nominated to support him and BASIS for the
project: http://bit.ly/zLqYkO(case sensitive)
All references mentioned above are fluent in English
 National (Bangladeshi) References

P9. Anir Chowdhury P10. Rezwanul Islam

Policy Advisor Finance Expert
Aspire to Innovate (A2I) Program by Prime Aspire to Innovate (A2I) and
Minister’s Office (Bangladesh) Regional Editor for South Asia
Old Sangshad Bhaban, Dhaka, Bangladesh Global Voices Online
Tel: +880 2.815.9896 Tel: +880 2.815.9896
Email: anirchowdhury@pmo.gov.bd Email: rezwan@gmail.com

Relationship: Direct supervisor and worked Relationship: Connected online since 2005. Worked
together for various projects in A2I. together on various projects in A2I.

P11. Kazi Monirul Kabir P12. Fahim Mashroor

Country Director (Bangladesh) CEO (Successful Web Entrepreneur), BDJobs
HTTPOOL Bangladesh. Senior Vice President, BASIS
33, Shah Ali Tower, 10th Floor, Karwan Bazaar, BDBL (5th Floor - West)
Tejgaon, Dhaka-1215, Bangladesh. 12 Kawran Bazar, Dhaka, Bangladesh.
Mobile: +880-17-11500009 Tel: +880 (2)815.1196
Email: monirulk@gmail.com Email: fahim@bdjobs.com

Relationship: Senior from university and met on Relationship: Connected online since 2005. Several
various digital marketing, online branding, and communication and meetup-related blogging for
alumni events. the development of Bangladesh.

P13. Dewan Kanon P14. Ahmed Nadir

Chief Executive Officer (CEO) CEO, NIHRD
Xiaomi Bangladesh Executive Director, BASIS
House 7, Road 54/A, Gulshan-2, CEO & Director, Albatross Technologies Ltd.
Dhaka-1212, Bangladesh. H: 18/A, R: 34, Sec: 7, Uttara, Dhaka, Bangladesh.
Mobile: +880-19-21888666 Tel: +880 2.791.2178
Email: sajjad@solarectrobd.com Email: nadir@albatrossbd.com

Relationship: Consulting client for PPC and e- Relationship: Connected online since 2005. Several
commerce setup projects. Advisor for various of his communication and meetup-related blogging for
business initiatives. the development of Bangladesh.

All references mentioned above are fluent in English

For further references please visit my LinkedIn Profile: http://www.linkedin.com/in/asifanwar

Connected with ~30,000 people on LinkedIn, please go through my profile and let me know which
reference is important to you and I’ll be delighted to explain my relationship with the person.

Links and Evidence

L1. 3rd SEM Scholarship Contest (2008) Links:

Contest Result: http://www.marketingpilgrim.com/2008/07/3rd-annual-sem-scholarship-contest-
winner-is.html,
My article: http://www.marketingpilgrim.com/2008/05/13-prophecies-of-internet-marketing.html
L2. 4th SEM Scholarship Contest (2009) Links:
Contest Result: http://www.marketingpilgrim.com/2009/08/our-top-five-finalists-for-the-4th-annual-
sem-scholarship-contest.html

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 My Article: http://www.marketingpilgrim.com/2009/06/how-to-write-hundreds-of-unique-articles-
from-one-article-with-ms-excel-article-theme-versioning.html(Content spinning concept before any
content spinning software was available in the market)
News: http://www.asifanwar.com/post/157044767/my-article-is-in-top-5-finalist-of-sem-scholarship,
L3. One of the top 10% SEO experts in Upwork (http://bit.ly/asifanwarupwork or
https://www.upwork.com/o/profiles/users/_~01cf5f8053dc2d8141/)

L4. 3 DMOZ Listings: Unofficial Site of GFTCL (http://www.jutexporterbangladesh.ne1.net) at Category:

Top: Business: Textiles and Nonwovens: Industrial Yarns and Sewing Threads: Import and Export.
French Site of GFTCL (http://www.tradezone.com/tradesites/jutedebangladesh.html) at Categories:
Top: World: Français: Commerce etéconomie: Produitset services industriels: Matériaux and Top:
World: Français: Régional: Asie: Bangladesh: Commerce et économie.

L5. Listed blogger in Global Voices Online at http://globalvoicesonline.org/2008/04/29/bangladesh-

motivation-for-corruption/

L6. Top 25 Tweeters from Bangladesh at http://bit.ly/toptweetersinbd(avoid non-Bangladeshi profiles)

L7. Top Google Plus User from Bangladesh http://findpeopleonplus.com/Country/Bangladesh

L8. List of Digital Marketing Tools used by Asif Anwar -

https://docs.google.com/document/d/1sPJ1JRyT2eLKD0Ub-
05gYRWnfpeeLYyc/edit?usp=sharing&ouid=114817813448540864333&rtpof=true&sd=true

INDUSTRY EXPERTS’ TESTIMONIALS

Wow, really powerful predictions here Asif. I’m seeing quite a bit of what you’re talking about already –
I’m stripping out tons of extraneous incoming emails myself and only focusing on those few marketers I
truly admire and respect. And, as I’ve recently blogged about myself, I believe we’re in the midst of a
movement away from aggressive internet marketing to more relationship-based online marketing.
Mari Smith, 2008
Top SMM & Relationship Expert
On http://bit.ly/marismithonasifanwar

On the 3rd of May 2012 someone wrote most of the stuff I was checking already here
http://www.asifanwar.com/post/22317389824/google-penguin-recovery-tips-by-barry-schwartz-and-my-2I
add my comment there because I thought he was reading my thoughts. :)
John S. Britsios (WebNauts), 2012
Globally Acclaimed and Oldest SEO Guru
On http://bit.ly/webnautsonasifanwar

I CERTIFY THAT ALL INFORMATION STATED IN THIS RESUME IS TRUE AND COMPLETE TO THE BEST
OF MY KNOWLEDGE. I AUTHORIZE YOUR ORGANIZATION AND ALL ITS AFFILIATE COMPANIES TO
VERIFY THE INFORMATION PROVIDED IN THIS RESUME AS WELL AS CONTACT BOTH NATIONAL AND
INTERNATIONAL REFERENCES MENTIONED BELOW.

Date: 28 August 2023 ASIF ANWAR

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