Professional Documents
Culture Documents
Diploma in Business
Group Assignment I
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Introduction 3
Summary 4
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Introduction
Malaysia, truly Asia. Differences races and religions where Malay, Indians, Chinese
and many other ethnic groups live together in peace and harmony.
Multiculturalism has not only made Malaysia a tasty food paradise, it has also made
Malaysia home to hundreds of colorful festivals. No wonder Malaysians like to celebrating
and socializing. (www.tourism.gov.my)
Malaysia has been one of the best kept tourism secrets in the world. Malaysia also
offers a wide range of cuisine designed to appeal to all tastes, most importantly, at relatively
affordable prices. (www.oppapers.com)
Malaysia tourism obtained the fast development because of the result of it own higher
in quality in natural and culture travel resources on top of governments forcefully hold up.
Malaysia has become the second biggest source of dealings in foreign money (foreign
exchange) and third largest economy sector. But with the excellent scene, we should have a
more clear understanding to the tourism¶s weaknesses and the issues in the Malaysia travel
industry to keep on upward it more productively. (www.oppapers.com)
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Summary
In this report I mention the vulnerability indicates that in a specific moment and region,
because of some special incidents¶ influence, the tourism industry appears the casual
characteristic and produces a sequence of long time negative effect from this. The tourism¶s
vulnerability usually hides under the travel business¶ long-term prosperousness, once meets
some certain uncontrolled factors, then the negative effect is get ready to start off, and
continuously accumulates and continually reacts.
As of the require portion, tourism is based on the satisfaction of the request from
people¶s daily lives then produces the top level of request for vacation. So the traveling
demand is one kind of non-primary need, once people receive the threat of physiology
(disease, unemployment) or safe and security (war, public security), the non-primary need
must pass through unavoidably for the primary need.
Since the provide portion, tourism is an inclusive industry that the traveling activities
need many different industry departments¶ management, if any link short will affect the
overall situation. This had decided the tourism is a fairly weak industry in which the six big
essential factors ³food, hotel, transportation, trip, shopping and entertainment´ make it
extremely extends to other profession domains and of course any of the outside has accident
will affect the entire traveling industry. (www.oppapers.com)
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Issues and challenges to Malaysia Tourism- Social Problem: Safety and security
According to Datuk Seri Dr Ng Yen Yen, the Tourism Minister, the government is
worried that the latest inflammable attacks on churches might have implications on the
tourism industry of the country and might threaten the growth of the sector and that she is
saddened by the current spiritual anxiety which will affect both the economy and the industry.
She said "This is the communication era, so information travels fast...tourists will choose not
to visit a country faced with conflicts, especially religious conflicts. The church attacks are
sending the wrong message to foreign tourists when Malaysia was always advertised as a
harmonious country regardless of its food paradise and multicultural society. However, the
ministry had not received information on the effects of the incidents on tourist arrivals in
Malaysia. We are monitoring the developments through our offices overseas." (Zen, 2010)
Issues and challenges to Malaysia Tourism- Political Problem: Safety and security
Political instability has influence the tourism industry in Malaysia since many of
tourists are fearful. If the bad things or news continue to happen Malaysia wouldn¶t be a
grand destination for tourists to vacation. In 19 March 2008, Democratic Action Party (DAP)
has won the voting when the election result had come out. DAP faced various problem like
lot of protesters gather outside the KOMTAR to anti DAP. In this viewpoint, it will give an
awful impression to tourists who plan to visit Malaysia for holidays.
One more case Hindu protested in Klang. They are trying to fight for the right of
Hindu. It consists of 5000 Barisan National Youth members in anti-Israel demonstration and
it was an illegal demonstration. Through this entire political problem occurs in Malaysia
make the tourists feel not secure to bring their family come to vacation Malaysia. (Baradan,
The Malaysian Insider, 2007)
Issues and challenges to Malaysia tourism- Environment Threats: Beauty and clean
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Pulau Layang Layang and so on. The tourists are likely to come across these Islands to take
pleasure in the crystal clear water and experience to the beauty of marine life in the sea.
i. Aubbish
Although several efforts have been made to decrease the quantity of rubbish, there is
still no ways to prevent the public from littering the beach. A lot of rubbish at the washed by
sea water will affected be alive of marine flora and fauna. Imagine that a lot plastic bag and
bottle flow on the surface of sea can cause many marine flora and fauna lack of carbon
dioxide and dead. Additional, imagine that tourists coming to the beaches in Malaysia and
found a lot of rubbish littering around the impression in their mind that the beach paradise
will be destroy.
ii. Aivers
There are many racial original groups that still survive in Malaysia and the citizens
depend on the rivers to stay alive. They depend the rivers for water supply, for food, bath and
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for their crops. Well, river have become their main important natural resources for their live
without rivers their continuous their life generations to generations.
The rivers have become a tourist attraction and this has prompted the construction of
hotels and resorts around the area. As a result, many of the forests surrounding the river areas
have been chopped down. The surrounding soils have no roots to hold on to and soon erode
when the rains come. The soil runs into the rivers and soon the rivers become murky and shut
out all the sunlight from reaching the aquatic life in the rivers and streams. This causes them
to die. (Oracle)
Ways to decrease or solve: Social Problem and Political Problem: Safety and Security
With the purpose to solve the political instability in Malaysia, a few steps are taken to
avoid tourism decline in Malaysia. In this, Government enforced the Anti Hopping Law. This
law establish with it objective: No one can party hopping, where there is no person in the
party who resign from one party is because to join another party. For example: this happening
to be shown in Perak.
Encourage to live in harmonies by government, like recently our Prime Minister Najib
come out ³Satu Malaysia´ policy. This policy with objective: encourage people live in peace,
tolerance between each races, respect each other races religion and cultural and help each
other when face problem. With all of this, tourism in Malaysia will be increase because we
give a good example and impression to foreigner that many differences live in one country
also can be peaceful.
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i. Aubbish
To prevent people littering rubbish around the beach, Government need to enforce
some law to punish the people who simply throw rubbish at the public place in order to
reduce the amount of rubbish. Such like beaches, super market, playground and etc. Foe
example place a big notice board to remind public doesn¶t simply throw rubbish if not you
will be refine by RM500.
Establish a campaign like gather several groups of people to clean up the rubbish
along the beach. This campaign can be done by private or government sector and school. This
campaign will let the children to learn how to protect the beauty environment.
Encourage to use more recycle paper, less to use plastic bag or bottle. For example:
like recently a lot of States in Malaysia implement ³Recycle Day´ that encourage their
citizens use recycle bag rather than use plastic bag. To beauty the clean environment will
attract more tourists come to visit our country and thus help to booming our economy.
ii. Aivers
Solution of rivers pollution can be done by government and us. Government can
encourage smart agriculture practice use the right-sizing applications of fertilizer and using
techniques like biodynamic farming, no-till planting, settling ponds, and riparian buffer zones
can help keep polluted excess from entering river. Enforce law to every industry using and
improve sewage treatment, to avoid harmful toxic entering the rivers. (Cousteau, 2008)
For us, support organic foods mean that there were no pesticides or other harmful
contaminants used in the growing of the food, thus the industry and farm will least to pour
out that harmful chemical into the rivers. The preservation of natural wetlands provides a
relatively simple water pollution solution. Wetlands serve as nature¶s filter and create a
natural safeguarding zone between the water and the land. (News & Articles On Air, Land
And Water Pollution Causes, Effects And Solutions, 2009)
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Baradan. (2007). The Malaysian Insider. Retrieved May 28, 2010, from themalaysianinsider:
http://www.themalaysianinsider.com
Cousteau, J. (2008). Grinning Planet. Retrieved May 28, 2010, from Grnning Planet Saving
The Planet One Joke At A Time: http://www.grinningplanet.com
News & Articles On Air, Land And Water Pollution Causes, Effects And Solutions. (2009).
Retrieved May 28, 2010, from News & Articles On Air, Land And Water Pollution Causes,
Effects And Solutions: http://scipeeps.com/water-pollution-solutions-for-governments-and-
us/
Oracle. (n.d.). Oracle Education Foundation. Retrieved May 28, 2010, from Oracle
Education Foundation: http://library.thinkquest.org
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