ONE DAY STUDY IN

RETAILING…

BY
BALRAJ.G.S
KRISHNAN POTTI.M
THUSHANTH.L
IRISHI KIRAN.P.R
Retailing
 Retailing is the set of activities that
markets products or services to final
consumers for their own personal or
household use.
Cont……
 The word "Retail" originates from a French-
Italian word
 Retailer-someone who cuts off or sheds a
small piece from something
 Retailer is a Person or Agent or Agency or
Company or Organization who is instrumental
in reaching the Goods or Merchandise or
Services to the End User or Ultimate
Consumer
The Indian Retail Sector
 Indian retail industry is going through a
transition phase
 Most of the retailing in our country is still in
the unorganized sector.
 Though retailing in India is undergoing an
exponential growth, the road ahead is full of
challenges.
Retailing formats in India
Recent Trends
Key challenges
1. Location - "Right Place, Right choice"
2. Merchandise
3. Pricing
4. Target audience -"Consumer the
prime mover"
5. Supply chain activities
THE KERALA STATE CIVIL SUPPLIES
CORPORATION LIMITED
(SUPPLYCO)
 Incorporated in 1974
 Fully owned by Gov.
 Authorised capital of 15 crores
 Regulating market price
 1 million customers per day
 Sales outlets for every 20 sq. km
 Head quartered in Kochi
 5 Regional offices
 14 District depots
 42 Taluk depots
 Around 1000 retail outlets
 Work force of nearly 3500
Retail channels
 Maveli store
 Super markets
 Labham markets
 Petrol pumps
 Medical stores
 LPG outlets

Products - Tea
Rice & Coffee
Curry powders
Other brand products
Supplyco Labham market,
Adoor
 Location :-
The Gov. started according to the
availability of place
 Parking :-
Parking facility is available
Cont……
Promotional activities:-
- Discounted rate for all products
- Advertisements are done by Gov.
- Home products are sold with high
discount rate
Cont…..
Employees :-
- 8 members
- 3 permanent
- 5 temporary
Salary :-
7000/- for permanent employees
2000-2500 for temporary workers
Hiring of employees :-
Local people for daily wages
Permanent employees are appointed
by Gov
Training :-
Training is given before posting
Branded products :-
- Sabari products , HUL , P&G

No hiring space is provided for Companies

Average walk-in :- 350
Turn over :- 1 to 1.5 Lakh per day
SUGGESTIONS
 Allow sufficient space for products in
the shelf
 Provide 2 staff in the festival seasons