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    Strategic Marketing Market Research Prof. Dr. S. M. Pruser. A systematic, objective collection and analysis of data about a particular target market, competition, and / or environment www.marketresearchworld.net.

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    Strategic Marketing Market Research Prof. Dr. S. M. Pruser. A systematic, objective collection and analysis of data about a particular target market, competition, and / or environment www.marketresearchworld.net.

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    33 views16 pages

    Market Research: Kwadwo Oware

    Uploaded by

    api-20075561
    Strategic Marketing Market Research Prof. Dr. S. M. Pruser. A systematic, objective collection and analysis of data about a particular target market, competition, and / or environment www.marketresearchworld.net.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    Strategic Marketing

    Market Research Market Research

    Prof. Dr. S. M. Prüser

    Kwadwo Oware
    November 11, 2009

    November 11, 2009 1
    Strategic Marketing
    Market Research Market Research

    Prof. Dr. S. M. Prüser

    What is Market Research?

    …a systematic, objective collection and analysis of data about a particular target 
    market,  competition, and/or environment
    - www.marketresearchworld.net

    …any organized effort to gather information about markets or customers.


    - Wikipedia

    It is a very important component of business strategy

    November 11, 2009 2
    Strategic Marketing
    Market Research Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 3
    Strategic Marketing
    Market Research Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 4
    Strategic Marketing
    Market Research Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 5
    Strategic Marketing
    Market Research Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 6
    Strategic Marketing
    Market Research Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 7
    Strategic Marketing
    Market Research Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 8
    Strategic Marketing
    Market Research Market Research

    Prof. Dr. S. M. Prüser

    GfK ‐ Nürnberg Gesellschaft für Konsumforschung

    November 11, 2009 9
    Strategic Marketing
    GFK Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 10
    Strategic Marketing
    GFK Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 11
    Strategic Marketing
    GFK Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 12
    Strategic Marketing
    GFK Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 13
    Strategic Marketing
    GFK Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 14
    Strategic Marketing
    GFK Market Research

    Prof. Dr. S. M. Prüser

    November 11, 2009 15
    Strategic Marketing
    GFK Market Research

    Prof. Dr. S. M. Prüser

    Source: 
    www.gfk.com
    www.google.com/lbc
    www.marketresearchworld.net
    www.wikipedia.com
    www.bized.co.uk/educators/16‐19/business/marketing/presentation/research.ppt

    November 11, 2009 16

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