Analytics: Application Developer (Siebel 7.

7)

Module 15: Siebel Analytics

Applications Overview
Module Objectives

After completing this module you will be able to:

 Describe prebuilt Siebel Analytics Applications
 Describe the role of the prebuilt Siebel Analytics
Repository
 Describe role-based analytics

Why you need to know:

 Provides an understanding of how Siebel Analytics is
integrated with Siebel eBusiness Applications

Module 15: Siebel Analytics Applications Overview 2 of 20

Siebel Analytics Applications
 Provides all that the standalone application does, plus
applications for common industry analytical processing such as
Service Analytics, Sales Analytics, Pharma Analytics, and so on
 A prebuilt database (Siebel Relationship Management
Warehouse) designed for analytical processing with prebuilt
routines to extract, load, and transform data from the Siebel
eBusiness application (transactional) database
 Prebuilt repositories that are configured to work with the SRMW
 Prebuilt role-based Dashboards to support the needs of line
managers to chief executive officers
 Prebuilt screens, views, and applets to support accessing the
supplied Dashboards through a Siebel application

Module 15: Siebel Analytics Applications Overview 3 of 20

Siebel Relationship Management Warehouse
 Prebuilt database in star schema format
 Uses Siebel Analytics tools to design, manage, and run routines
to extract, transform, and load (ETL) data from the Siebel
eBusiness Applications (transactional) database and external
databases

Data is loaded W_GEO_D W_TERR_D

into prebuilt
star schemas
from tables in W_INDUSTRY_D
W_PRODUCT_D
the Siebel
transactional W_REV_F
database W_OFFER_D
W_POSITION_D

W_OPTY_D

W_PERSON_D W_ORG_D
Module 15: Siebel Analytics Applications Overview 4 of 20
Loading the Data Warehouse
 Prebuilt batch processes are used to extract, transform, and
load data into the Siebel Relationship Management Warehouse
(SRMW)
 Extract data from the Siebel system
 Transform data into optimized format—numeric aggregations
 Load data into the SRMW
 Can be full or refresh loads
 Data Warehouse
 Focuses on a subset of corporate data
 Optimized to quickly retrieve only needed data

Siebel Siebel
DB RMW

Is the focus of the Data Warehouse course

Module 15: Siebel Analytics Applications Overview 5 of 20

Prebuilt Siebel Analytics Repository
 Has subject-specific business models that map to the SRMW
and Siebel operational (OLTP) database

Predefined
repository
All applications eliminates
are modeled in the the need to
repository build it from
scratch

Module 15: Siebel Analytics Applications Overview 6 of 20

Prebuilt Siebel Analytics Repository: Data Sources
 Business models map to prebuilt data sources
 Can map to more than one database

Pharma business model maps to

Pharma Data Warehouse

Universal Queuing (UQ) business

models map to UQ Siebel OLTP

Module 15: Siebel Analytics Applications Overview 7 of 20

Prebuilt Siebel Analytics Repository: Business Models
 Prebuilt business models map to prebuilt subject areas

Prebuilt Pharma
business model

Prebuilt Pharma
subject areas

Module 15: Siebel Analytics Applications Overview 8 of 20

Prebuilt Siebel Analytics Repository: Subject Areas
 Prebuilt repository subject areas are exposed in Siebel Answers
based on user’s security privileges

Prebuilt Pharma
subject areas

Prebuilt Pharma
subject areas

Module 15: Siebel Analytics Applications Overview 9 of 20

 Prebuilt Siebel Analytics Repository: Subject Areas
Continued

 Repository subject areas correspond to prebuilt Intelligence

Dashboards

Note: Not all subject areas

are designed for end users;
some are designed for
administrators

Module 15: Siebel Analytics Applications Overview 10 of 20

Example Siebel Analytics Application
 Dashboards are available through Siebel applications like Call
Center, Sales, or Service
Accessed from Siebel eBusiness Applications

Product
Analytics
Dashboard

Module 15: Siebel Analytics Applications Overview 11 of 20

Siebel Sales Analytics
 Enables organizations to analyze sales pipelines and evaluate
the performance of the entire sales team

Dashboard

Module 15: Siebel Analytics Applications Overview 12 of 20

Siebel Service Analytics
 Enables organizations to identify service request trends and
improve service team performance based on key performance
indicators

Dashboard

Module 15: Siebel Analytics Applications Overview 13 of 20

Role-Based Analytics
 Prebuilt Dashboards are role-based
 User’s Siebel application login or position determines the data
visible
 User’s Siebel role in organization determines the type of analytics
applications available

Which of my accounts has the

Employee asks...
highest order revenue?

Which of my team’s accounts

Manager asks... have the highest order
revenue?

Which accounts have the

Executive asks… highest order revenue for the
business?

Module 15: Siebel Analytics Applications Overview 14 of 20

Role-Based Analytics Continued
 Data and views available are controlled by the Siebel security
model (discussed in a earlier module)

Module 15: Siebel Analytics Applications Overview 15 of 20

Siebel Applications Analytics Architecture
 The same architecture as the standalone application, except for
prebuilt content in Siebel OLTP and Siebel RMW

Browser

Web Server
Leverages Same
security on SWSE Siebel Analytics Web architecture on
Siebel side Analytics side

Siebel Siebel Siebel

Siebel Analytics
Enterprise Analytics Analytics
Repository Repository
Server Scheduler Server

Siebel eBusiness
data such as
accounts, contacts,
opportunities, and Siebel
so on Siebel RMW
OLTP
Module 15: Siebel Analytics Applications Overview 16 of 20
Siebel Applications Analytics Architecture Continued
 Same components used by Siebel Analytics Server

Siebel Cache
Analytics
Server

NQSConfig.ini NQServer.log
.rpd
DBFeatures.ini NQQuery.log
Siebel Analytics
Administration Tool

Key difference is the large Siebel Analytics

repository; starting the Analytics Server
takes longer because of its size

Module 15: Siebel Analytics Applications Overview 17 of 20

Configuring Analytics Applications
 After installation, you must configure the Siebel Analytics
repository and initialize the Siebel operational application
 Configure the Analytics repository using the Siebel Analytics
Administration Tool
 Change the database connection type for the data sources relevant to
your analytics operational applications
 Change the default data source names (DSN) and DSN user name to
conform with your DSNs and DSN user name
 Change the table owner to match the owner of your database
environment for:
 Siebel OLTP database
 Siebel Data Warehouse
 Change the operational application host name to the host name of
the machine that runs Siebel Analytics Web

Module 15: Siebel Analytics Applications Overview 18 of 20

Summary

This module showed you how to:

 Describe prebuilt Siebel Analytics Applications
 Describe the role of the prebuilt Siebel Analytics
Repository
 Describe role-based analytics

Module 15: Siebel Analytics Applications Overview 19 of 20

Lab
 In the lab you will:
 Configure Siebel Analytics application
 Explore prebuilt Siebel Intelligence Dashboards
 Explore Siebel Answers prebuilt subject areas

Module 15: Siebel Analytics Applications Overview 20 of 20