Group Assignment

On

SERVICE MARKETING
Submitted to:
Prof. Dr.R.V.Jayathiratha

Indian Business Academy,

Bangalore

Submitted by:

Lokesh Agarwal (FPB0911/063)

Dibya Narayan Saha (FPB0911/031)

Indian Business Academy Page 1

 Arrive at Submit Move Ask about Buying the Go to Collect the
Customer the the to help
Move to
the offer require billing bill and
particular
Action showroo luggage if desk
section
product counter exit
m have

Line of interaction

Welcome Giving Do the Billing

Onstage
Onstage contact
contact Open the
gate and Pamphlet Transaction
person
person Guidance regarding offers

Line of Visibility

Back
Back stage
stage contact
contact Inventory Guiding Packaging of Customer
person Balancing customer to purchased retention
person
product through value
right counter
coupon

Line of interaction

Operations Security
Support
Support
of Material Check
Process
Process inflow

Indian Business Academy Page 2

PRODUCT LEVEL OF BIGBAZAR

CORE BENEFIT: - Shopping maximum product under one roof

GENERIC PRODUCT: - Availability of stock through the year

EXPECTED PRODUCT: - More and more discount in every product

AUGMENTED PRODUCT: - Opening of restaurant and pubs inside the mall and giving discount coupon
for drinking with purchasing of goods

POTENTIAL PRODUCT: - Can open multiplex inside the mall with luxury facility

Indian Business Academy Page 3

FLOW CHART OF BIG BAZAAR

Indian Business Academy Page 4