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  • Consumer Acceptance OF Eastern Ready To Eat Foods

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    The document analyzes consumer acceptance of ready-to-eat foods produced by Eastern Group of Companies. A survey of 50 consumers found that taste and quality were highly correlated with consumers' future use and likelihood of repurchasing the products. While some consumers were satisfied, others preferred traditional cooking methods. The analysis concluded that taste and quality determine future use of ready-to-eat foods, and that awareness and usage of such products needs to improve in Bangalore for the company to succeed.

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    The document analyzes consumer acceptance of ready-to-eat foods produced by Eastern Group of Companies. A survey of 50 consumers found that taste and quality were highly correlated with consumers' future use and likelihood of repurchasing the products. While some consumers were satisfied, others preferred traditional cooking methods. The analysis concluded that taste and quality determine future use of ready-to-eat foods, and that awareness and usage of such products needs to improve in Bangalore for the company to succeed.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    20 views11 pages

    Consumer Acceptance OF Eastern Ready To Eat Foods

    Uploaded by

    niiad
    The document analyzes consumer acceptance of ready-to-eat foods produced by Eastern Group of Companies. A survey of 50 consumers found that taste and quality were highly correlated with consumers' future use and likelihood of repurchasing the products. While some consumers were satisfied, others preferred traditional cooking methods. The analysis concluded that taste and quality determine future use of ready-to-eat foods, and that awareness and usage of such products needs to improve in Bangalore for the company to succeed.

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    of 11

    CONSUMER ACCEPTANCE

    OF
    EASTERN
    READY TO EAT FOODS

    Faculty Guide Presented by


    Prof. Uma Sharma Nihad Ali
    0920318
    MBA-D
    READY TO EAT FOODS

    • Food products that constitute complete meals,


    require minimal processing.

    • Total market is valued at INR 800 million in 2010


    growing at 18% annually.

    • Competitors- MTR, HALDIRAMS, GITS, KOHINOOR

    EASTERN GROUP OF COMPANIES

    • Business areas include Spices, Mattresses,


    Clothing, Packaged water and Rubber tread.
    RESEARCH METHODOLGY

    • Objectives
    - To know customer acceptance of Eastern
    ready to eat food

    - Understand shortcomings from


    consumers using ready to eat products

    • Descriptive research

    • Primary data (onfield, face to face)

    • Sampling (simple random, 50 in number)

    • Tool used (questionnaire & SPSS)


    ANALYSIS

    Hypothesis

    • Null – Taste & Quality does not depend


    for the future use of ready to eat
    foods

    • Alternate - Taste & Quality does depend


    for the future use of ready to eat
    foods
    How satisfied are you regarding the following
    characteristics of these products?

    120

    100 22 2 4
    6 6
    12 20
    14
    80
    26 36 very satisfied
    22 20
    60 good
    neutral
    40 30 40
    somewhat satisfied
    58 56
    20 not satisfied
    6
    24
    14
    0
    Quality Taste Usage Price
    experirnce
    How likely are you to use these products again?

    100
    90
    40
    80
    definetely not
    70
    probably not
    60
    20 not sure
    50
    40 probably

    30 26 definetely
    20
    10
    10 4
    0
    Your confidence level in using the new product?
    SPSS OUTPUT

    Correlations

    quality usage taste


    quality Pearson Correlation 1 .736* .788**

    Sig. (2-tailed) .01 .01

    N 50 50 50

    usage Pearson Correlation .736** 1 .786**

    Sig. (2-tailed) .01 .01

    N 50 50 50

    taste Pearson Correlation .788** .786** 1

    Sig. (2-tailed) .01 .01

    N 50 50 50

    **. Correlation is significant at the 0.01 level (2-tailed).


    RECOMMENDATIONS

    • Product varieties

    • Take customers preference into consideration

    • Low pricing

    • Position as an alternative to traditional


    methods

    • Cooking shows

    • Attractive promotional offers


    CONCLUSION

    • Taste & Quality determines the future


    use of ready to eat foods

    • People prefer traditional cooking practices


    in Bangalore

    • Awareness and usage of RTE is not good enough in


    Bangalore
    THANK
    YOU

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