Sales and Distribution

System
Of
Britannia

Presented By :
Group No. 10
 Company


Overview
Type Public

Founded 1892
Headquarters Kolkata and Bangalore; R&D Chennai, India

Area served India

Key people Nusli Wadia : Chairman
Ms. Vinita Bali : Managing Director
Industry Food
Products Biscuits , Cake , Rusk, milk

Revenue ▲ Rs 2,200 crore

Parent Wadia Group
Website www.britannia.co.in
Products at a
glance
 Sales
organizati
on of
company
 Distribution Style

 Intensive Distribution: As biscuits

and cakes need to reach the
consumer at their nearest locations
so this type of distribution channel is
used. This type of distribution helps
customer looks for location
convenience.
 Flo w o f
D istrib u tio n

C Cuusto
sto m m
er e
C
O
N
S
U RETAILER DISTRIBUT CFA FACTOR
M OR Y
E Assortin
R g Allocation Sorting
Accumulati
on

Functions of different
entities
 Source of Information

Mr . Raju Upadhyay

v Covers 60 % of Market of Lucknow .

vMonthly turn over : 5 Lks.
vHas 200 men to distribute.
vDistribution completes within a day.
vKeeps 500 SKU’s of Biscuits and Cakes.


 Profit Margin
CFA

FACTORY

Purchases
at
80 % of
MRP

WHOLESALE DISTRIBUTOR
RETAILER
Gives at 85 %
of MRP
Earns 1 . 5 - 2 % margin after
deducting all expenses .
 Thank You
Group Members
Anshul K. Singh
Jubin Modi
Kesharpu Sekhar, Sadik Quadri
Saurabh Tamrakar, Tapan Jain
Vivek Bohra