APPAREL INDUSTRY

1. * How often do you go for buying clothes ?

Other,please specify:
O O O M
nce in a nce in a nce in a ore than
week month quarter quarter

2. * On an average how much do you spend on apparel in one visit

3. * From where you normally prefer to buy your clothes

Sh De Fa Other,please specify:
Re
opping signer ctory
tail outlet
mall store outlet

4. * Which brand you are currently using (tick more than one option, if applicable.)

Raymond

John player

Vimal

Van hussain
 Levis

Nike

Adidas

Reebok

Lee cooper

Koutons

Grasim

Siyaram

Provogue

United colors of benetton

Other,please specify:

5. * How long you are using this brand

More than a
Six months One year Not clear
year

6. * With whom would you prefer to go for buying clothes

Alone
 Parents

Husband/Wife

Children

Friends

Other,please specify:

7. * Who influence your buying decision most

Trend

Movies

Celebrity endorsement

Other,please specify:

8. * Which type of clothes you usually wear

Other,please specify:
Western Indian Fusion
9. rank them following ( 1 being the most prefer,6 being least)

rank your preferences

Brand
*

Price
*

Quality
*

Comfort
*

Design
*

Style
*
10. * At which time would you like to buy clothes

Festive season

Special occasion like marriage

During discount period

No specific reason

Other,please specify:

11.
Tick against the correct option.

1. Definitely Disagree 2. Somewhat Disagree 3. Neither

4. Somewhat Agree 5. Definitely Agree

1 2 3 4 5

* I buy clothes regardless of the fashion

* I prefer to buy well-known designer level,rather than taking a

chance on new

* In this period of rising price spending excessive amount of

cash is ridiculous

* What you think yourself is reflected by what you wear

* Wearing good clothes is a part of leading good life

12. * Name

13. * Gender

Male Female

14.Age group

18-23

24-28
29-34

35-40

41-46

47 and above

15. * Marital Status

Single Married

16. * Occupation

Service

Business

Student

Not working

Other,please specify:

17. * What is your monthly income

Less than 10,000

10,000-20,000

20,000-40,000

40,000 and above