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Niraj Agarwal
I managed to land up in the Mumbai
regional finals of the Tata Crucible (’10)
Sidhartha and I have your brilliant compilation to
thank for. For a noob like me, your
e-book was a godsend as a one-stop
shop for crucible material. In fact, your I am truly amazed by what you
book's popularity is quite wide spread have done for the quizzing
because one enterprising candidate fraternity. A BIG Thank You !
had taken its printout and brought it
along in hope of cracking the prelims!
Tata Crucible does not need any introduction to the quizzing community in India. As far as the quality
of the quiz and the hoopla surrounding the event is concerned, people have different opinions. As a
matter of fact even both of us have contrasting views regarding Tata Crucible, its content and various
issues. However, the one fact that both of us do agree upon is, that it is a quiz followed closely by many
quizzers.
We went around looking for a set of questions which have been asked in Crucible but the best we could
find was on Nair’s site. Although the collection is quite comprehensive, a large number of questions are
now outdated. Giri has the tendency to ask quite a few questions on current affairs, which we
appreciate, but current affairs of 2007 are not relevant in 2010 or 2020. Also, some quiz bloggers had
posted questions of their cities from memory hence some were without answers, erroneous or ill
framed. So, we decided to take care of these problems and set out with a task to make a database of
questions from Tata Crucible which are relevant today and will be relevant even in 2020, if Tata Crucible
lasts that long. We sure hope it does.
In this document you would find a set of 421 questions** which have been asked in Tata Crucible
Corporate Editions over the years 2006 to 2009. For the list of cities covered have a look at the table
given below:
City\Years 2009 2008 2007 2006
Ahemdabad
Bangalore
Bhubneshwar
Chandigarh
Chennai
Cochin
Coimbatore
Delhi
Goa
Hyderabad
Indore
Jaipur
Jamshedpur
Kochi
Kolkata
Lucknow
Mumbai
Pune
Ranchi
FINALS
Cheers,
Ravi Handa
Avinash Maurya
Level – 1
This set contains 251 questions of moderate level of difficulty. Most of these
questions were asked in the prelim round of Tata Crucible over the years.
7. Which Microsoft hardware product, launched in 2000, was created by Seamus Blackley and Kevin
Bachus ?
9. Which brand of tea is named after its founders Mallik and Dilhan?
Answers:
10. Mail for which you have subscribed but get filtered as SPAM.
11. Which Hasbro toy line, manufactured by Takara Tomy, is divided into heroic autobots and evil
decepticones?
12. Which R&D organisation started Projects Garuda, Setu, Veda, Vyasa, Vidwan, Vidur?
13. Who authored the book, “India: From Midnight to the Millennium” in 1997?
14. Which Padma Vibhushan awardee was the editor of Fortune magazine from 1943-48?
15. If Michelle Obama is one of the two US first ladies to feature on the cover of Vogue, name the other
one?
16. Which US director agreed to an out of court 5 Million dollar settlement with an apparel company for
using his picture in their ads?
17. Prestige pressure cooker and Kohinoor condom belongs to which company?
18. “A Double Tall Tale of Caffeine, Commerce, and Culture” book is on which organisation?
19. Leaden hall Street in the City of London in England was the headquarters of which organisation in 1729?
20. What did William Ramsay create which is now popularly used as an advertising tool?
Answers:
13. Shashi Tharoor 14. John Kenneth Galbraith 15. Hillary Clinton
16. Woody Allen 17. TTK 18. Starbucks 19. East India Company
21. At the request of Mohd Ali Jinnah this person started the building ship ports/shipping industry?
23. What did Robert Wood create after getting inspired by a speech by antisepsis advocate Joseph joined
brothers James Wood and Edward Mead?
24. Which Company has a logo called Joe and the ad line - “Change your body, Change your life”?
25. The Italian company Barilla is the world’s largest maker of what?
26. The Indian arm of which company traces its history to the accounting practice of Marc Merengue and
W.A.Brown in Calcutta in 19th century?
28. The Codex Leicester (also briefly known as Codex Hammer) is a collection of largely scientific writings by
Leonardo da Vinci. Who purchased it in 1994 for 30.8 Million $ making it the costliest book ever?
29. Born at 10, Downing Street, London. He is the second son of Prime Minister Fredrick John Robinson. He
was an authority in Self and Local governance. Who is this, in whose name a landmark stands at
Chennai?
30. What was founded by Narayana Ranga Rao in 1948 as “Mysore Products and General Trading Company”
producing soap nut, turmeric and agarbathis, its presence in 40 countries.?
Answers:
21. Walchand Hirachand 22. ITC 23. Johnson & Johnson 24. Gold’s Gym
25. Pasta 26. Price Waterhouse Coopers 27. Low Unit Packaging
33. Which product appears on the International space station menu, was created by Edward McIllhyney?
35. Which brand of Bosch, started with the name that means or is "Ideal”?
36. Name of which Cookie Brand is also a slang for a Black who acts or thinks like a White because of its
black exterior and becomes white as you go inside?
37. What term was given by Lou Montalli in 1994 of Netscape communications which is also a food items?
38. From 1990 until 1996, which brand used geographic, such as Africa, Alaska, Java, Nevada, and Inca to
name its variants?
39. Which brand of clocks was started by O.R.Patel, Jaysukh Patel and Manubhai Patel?
40. Which Game is also known as Literati, Alfapet, Skip-A-Cross, Spelofun, Palabras Cruzadas?
Answers:
31. D C Books 32. Indian-Made Foreign Liquor (IMFL) 33. Tabasco sauce
34. TAN or Tax Deduction and Collection Account Number is a 10 digit alpha numeric number required to be
obtained by all persons who are responsible for deducting or collecting tax.
41. The film’s Adina’s deck, Odd Girl Out and Shredderman Rules create awareness about which internet
phenomenon?
42. Which Grammy winner owns Destino, Southern Hospitality and tequila 901?
44. What annual prize is given at Sundance Film Festival for movies that focuses on science or technology as
a theme, or depicts a scientist, engineer, or mathematician as a major character?
45. Which publication aims "to take part in a severe contest between intelligence, which presses forward,
and an unworthy, timid ignorance obstructing our progress."?
46. Which airlines name means ‘united’ and has different classes like diamond, coral, and pearl?
47. Which bubblegum belongs to “Topps Company” and is packaged in red, white and blue colors?
48. Which manufacturer of steel barrels started in Kolkata was founded by two Scotmen - George Stephen
Balmer and Alexander Lawrie?
49. Complete the quote by Harry Truman ‘Its …… when your neighbour loses his job, its ……. when you lose
your job’?
50. ‘A Space’ – in Facebook is a social networking site for which category of people?
Answers:
47. Bazooka 48. Balmer Lawrie & Co. Ltd 49. Recession, Depression
51. Which automobile manufacturer also produces high-end accessories like the P9521 mobile phones & the
P8400 sun-glasses?
52. What did Alexander McRae start as the McRae Hosiery Co.?
54. The book From Bankruptcy to Billions by Sudhir Kumar & Shagun Mehrotra is the story of the
turnaround of which Indian organization?
55. What was created for the German Army due to petrol shortages in World War I and became very
popular in rural India?
56. Which computer industry billionaire owns Valley Crest Companies, Americas largest landscaping firm?
57. Who said, “Keeping liquidity and not investing in low market is like saving up for sex in old age"?
59. Which management guru said “Today’s problems come from yesterday’s solutions"?
60. Which maverick tycoon was briefly given the post of "litter Tsar" by Margaret Thatcher charged with
"keeping Britain tidy"?
Answers:
51. Porsche 52. Speedo 53. Deloitte 54. The Indian Railways
55. Paraffin 56. Michael Dell 57. Warren Buffet 58. BHP Billiton
62. Which multiplex chain has in house food and beverage counter called Refuel?
63. Which is India’s first company to sponsor a car in the NASCAR Nationwide Series?
64. Which company began its Indian operations in 1928, closed down in 1959 and returned in 1994 with a
JV with CK Birla group?
65. Whar was first introduced in USA during 1930 depression by Albert an unemployed architect?
67. The book “Against all Odds” was about which Japanese giant?
68. Olivero Toscani, an Italian photographer, is famous for designing controversial advertising campaigns for
which brand?
69. What was invented by Lawrence and Lambert and it is now available in flavours like mint and citrus?
70. Which company was founded in Mumbai in 1938 by two Danish engineers, Henning Holck-_____ and
Soren Kristian ______?
Answers:
61. The Observer 62. Inox 63. Mahindra and Mahindra 64. General Motors
65. Scrabble 66. APJ Abdul Kalam 67. Toyota 68. United Colors of Benetton
71. Which management guru of Indian origin has emerged as the most influential management guru in
recent times of recession?
72. In which landmark building is the restaurants XEX, Diamond tony & Shin Yeh located?
73. Which landmark was designed by David Rockwell of the Rockwell group & is now owned by the CIM
group?
75. Which Actor joined Hindi service of BBC in 1939 after taking the blessings of Mahatma Gandhi?
76. Shepton Dash, Fernville Lord Digby and Gambit are the names of which brands mascots?
77. Identify the company which divides its values into Engaging you, Achieving Together, Passion for
Innvovation, Very Human?
78. Which foundation runs four high level awards in the field of literature, the Saraswati Samman, Vyas
Samman, Bihari Puraskar and Vachaspati Puraskar?
79. MIT professor, Dr. Y. W. Lee invested his life savings in which company in 1964?
80. The logo of which company, started by Joseph Cyril Bamsford, is off-set at 18 degrees from the
horizontal and 22 degrees from the vertical? The company makes yellow-and-black engineering vehicles.
Answers:
71. Ram Charan 72. Taipei 101 73. Kodak Theater 74. Amartya Sen
75. Balraj Sahini 76. Dulux; they all are the names of Dulux dogs 77.Nokia
81. Which management guru severed in the United States Navy, worked in White House and authored Re-
imagine! Business Excellence in a Disruptive Age?
82. Which American public corporation’s data centre is located at Area 71?
83. He argued “if people take full accountability of taxes, they can reduce the burden of government.”
Ronald Reagen was greatly inspired by this economist. Identify?
84. What was invented by 29 yr old Felix in 1899 when working in a chemical factory?
85. For which brand of champagne did Sir Winston Churchill famously say "In victory, deserve it. In defeat,
need it!"?
86. This company was originally founded as Shokosha Watch Research Institute in 1918 and currently
known as the manufacturer of CINCOM precision lathe machine tools and what else?
87. Who, in one of his flirtations with journalism started the 'Asian Travel Writers Association' with two of
his friends in 1982 to promote Indian writing on travel and tourism?
88. Planet Waves is a brand of wine available in Europe. It is the signature label of which Music icon?
89. Who in 1936 published a book called “The General Theory of Employment, Interest and Money”?
90. Which company was started as a shipping firm by Yataro Iwasaki in 1870?
Answers:
91. Finish the advertising slogan “Don’t just book it, _______ ____ it!”?
92. Which company was founded as the Swallow Sidecar Company in 1922?
95. Which company founded by Ralph Roberts and Daniel Aaron in 1963 gets its name from the words
"Communication" and "Broadcast"?
96. Which brand was advertised with the slogan "You will wonder where the Yellow went" in the 60's and
70's? –
97. In 1922, which car became the first to sell over a million units?
98. A manufacturer of high performance sports cars based in a small Italian village of Sant’Agata Bolognese
near Bologna. This company was founded in 1963 by Ferrucio ___________. Name this company.
100. The Priceless campaign of Master Card was envisioned by which ad agency?
Answers:
91. Thomas Cook 92. Jaguar 93. The Vatican Bank. The name translates to Institute for Works of
Religion.
101. Name the famous strategist who has also written the following books – “The Next Global Stage”, “The
Mind of Strategist” and “The Borderless World” among others.
102. What are the 4 Ps of marketing – Product, Price, Promotion, Place collectively known as?
103. Originated from a force of Special Agents created on July 26, 1908, by Attorney General Charles Joseph
Bonaparte during the presidency of Theodore Roosevelt. At first it was named the Bureau of
Investigation (BOI.
104. Jeff Johnson and Steve Prefontaine were the first to be associated with which brand?
106. Yasui Sewing Machine Co., a company that sold and repaired sewing machines, was established in 1908
by Kanekichi Yasui, the father of the founders of?
107. What was created in 1929 by County Chemicals at the Chemico Works in Bradford Street, Birmingham,
England?
108. Sameer Gehlaut, IIT D graduate, is the founder and chairman of which online trading firm?
109. Who wrote the popular trilogy on economics, American Capitalism (1952., The Affluent Society (1958.,
and The New Industrial State (1967.?
Answers:
104.Nike. Jeff was the first full time employee and Steve was the first track star to endorse it.
108. India Bulls 109. John Kenneth Galbraith 110. Jet Airways
112. Danjaq, LLC is the holding company responsible for the copyright and trademarks to the characters,
elements, and other material related to what?
114. Whose final book published in 1993 was titled 'The New Economics for Industry, Government and
Education'?
115. It was the production of which substance that really kick-started Pfizer's growth in the 1880s?
117. The 24 signatories to which document were known as “Founding and subsequent fathers”?
118. The retail outlets for what are known as “Scoop Shops”?
119. Santhosh George Kulangara, MD of Labour India Publications is the first Indian to do what?
120. Which brand currently owned by Insight Pharmaceuticals is colloquially known as “Hari Patti”?
Answers:
111. Saffron 112. James Bond 113. Anita Roddick (Body Shop)
121. What was surpassed as the world’s tallest structure by Chrysler Building on May 28, 1930 when it added
a spire?
122. Old Monk, world’s third largest Rum selling brand and the biggest IMFL brand, is produced by which
company?
123. Who manufactured the first fluoride containing toothpaste in 1955 called CREST?
124. Agilent is a company which designs and manufactures electronic and bio-analytical measurement
instruments and equipment for measurement and evaluation. It is a successor of which company’s
engineering division?
125. Which insurance company has a mirror, arrow and serpent in their logo?
128. The Discover Card is a major credit card, issued primarily in the United States. Who first launched it?
Answers:
121. Eiffel Tower (Empire State Building beat Chrysler 11 months later)
122. Mohan Meakin 123. Proctor and Gamble 124. Hewlett Packard
131. Which company's chairman is Arthur Ochs Sulzberger Jr., whose family has controlled the paper since
1896?
134. Which Indian conglomerate has the in-house magazine called Namaste?
135. What term first appeared in the book, “Mathematics and the imagination”?
136. Which book on competition theory was inspired by Ronald Reagen’s policy?
137. HMH Publishing Co. was created in 1953 for what purpose?
138. What started when in 1826. The Duke of Savoy gave his permission to start bottling water from the
spring?
139. Founded in 1896 by Fritz Hoffmann, the company was early on known for producing various vitamin
preparations and derivatives. Which company?
140. Calisto Tanzi founded which Italian company as a 22 year old dropout?
Answers:
131. New York Times 132. Mt. Everest (It replaced King Gyanendra’s image)
145. This term was first coined by Sir Walter Scott in his famous novel 'Ivanhoe'. It is widely used in business
and journalism these days. What is it?
147. Who began his business career by publishing a weekly magazine 'TV week' at the Southdown Press in
Melbourne in 1956?
148. Which famous pharmaceutical company was formerly known as 'American Home Products'?
149. Which Hong Kong based apparel company has the tagline, “Color our world”?
Answers:
141. Gudang Garam 142. Rakesh Sharma 143. New Okhla Industrial Development Authority
144. Kodak 145. Freelancer 146. Yashwant Sinha 147. Rupert Murdoch
148. Wyeth (Now it is owned by Pfizer) 149. Bossini 150. Mont. Blanc
151. If it is the Big Mac index for Mc Donalds, what is it for Starbucks?
152. Bottled for business: the less gassy guide to entrepreneurship is a book by?
153. Who inspired Barbie's Wild Concert Tour Fashions line of dolls?
154. In 1986, Body Shop formed an alliance with Green Peace to campaign for safety of which creature?
156. For whom did IBM build Harvard Mark I, first large scale automatic digital computer in US?
157. Which private firm was the first to report Abraham Lincoln's death in Europe?
158. “Successful habits of visionary companies” is the tagline of which book by Jim Collins?
159. Ezra Cornell and Hiram Sibley were financers to Samuel Morse’s telegraphic experiments. They founded
which company in 1857?
160. “Facts of life” is a book which gives basic, clearly-expressed advice about child health. Who publishes it?
Answers:
151. Tall Latte Index 152. Karan Billimoria (Cobra beer) 153. Madonna
157. Reuters 158. Built to Last 159. Western Union 160. UNICEF
162. With which watch making company would you associate Calvin Klein jewellery?
163. Which brand of instant tea and coffee shares its name with a state in the US?
165. Which communication company was founded by the founders of the peer to peer sharing network
Kazaa?
166. He was born to Florence Spellman, an unwed mother at the age of 17. His adoptive father was a Jew
who came from Ellis Island. Name this business tycoon.
168. Which famous economist once said, “There is no art which one government learns of another fast than
that of draining money from the pockets of the people”?
169. Which Japanese company’s name literally means “The Rising Sun”?
170. In 1853, Compende General d'Eaux was licensed to bottle and market mineral water. How is the
company now known?
Answers:
161. Barclays 162. Swatch 163. Georgia 164. HSBC 165. Skype
171. In one of his books, Dom Moraes defined a character called Bodke which means 'somebody who walks
with long strides. How is this family known as today?
172. Jean-Baptiste Say coined which word first in about 1800 meaning "one who undertakes an enterprise”?
173. Which word comes from the roman term meaning “cooked twice”?
174. Which legendary CEO owns a restaurant chain called Koo Koo Roo?
176. When first invented it was called the “Pappin’s Digester”. How do we know it today?
177. Which international voluntary organization was founded by the present French minister for foreign
affairs Bernard Kouchner?
178. Which Indian was the richest man in the world in 1937 and appeared on the cover of Time magazine?
179. Which Indian fashion designers said 'We don’t make garments, we make heirlooms'?
180. Which Hollywood superstar owns a production house called Play Tone?
Answers:
176. Pressure Cooker 177. Doctors without borders 178. Nizam of Hyderabad
182. Which media conglomerate did Lowry Mays and Red McCombs found in 1972 and focuses only on
radio?
183. Which Indian film director, who owns Shayadri films, once worked as an ad executive for Lintas?
185. Ad campaign for what, “Separate Men from Boys, not from Girls. Strike Now!”
186. What was the theme for the Tom Perkins book, “Mine’s bigger”
187. In which legendary campaign did American character actress ” Clare Peller” at the age of 81 acted in
1984..”Where is the Beef”?
188. Complete the quote by Ted Turner, “Early to bed, early to rise – work like hell and _______”
189. What was first published on Oct 19, 1918 in New York Globe which is now owned by Jim Pattison
Group?
190. Who said “There is nothing so useless as doing efficiently that which should not be done at all” ?
Answers:
181. Igor Ansoff 182. Clear Channel Communications 183. Shyam Benegal
191. Listed as VED on LSE, this Indian metal giant is named after the mother of its founder?
192. Which airline company headed by Gopal Goyal is named after his father and son?
194. In personal care business F&F industry supplies the essential ingredients for making perfume. If one F
stands for Flavour, what does the other one stand for?
195. Which departmental store was started as “The Golden Rule” and its current slogan is “Everyday
Matters”?
196. Which popular skin care brand was invented by Ivan Combe in 1950 and contains Benzoyl Peroxide,
Triclosan and salicylic acid?
199. Till 2008, which company used to market Top Ramen in India?
200. Which company is known as the "Time-maker" and its name means exquisite, minute, Success in
Japanese?
Answer:
191. Vedanta 192. Murli Dhar Lakh Ram 193. Black Swan by Nicholas Taleb
198. Padmasree Warrior (Probably Indian with highest number of twitter followers above Big B, Tharoor, SRK,
Sachin, etc.
201. Which American Business woman said "First god, Second family, Third My Ashes”?
202. Ivar Coulson, a soda jerk for a Walgreen's drug store, invented what in 1922 and called it Malt?
203. Which company was in the business of making Japanese aircrafts in World War 2 and is now famous in
the automobile sector?
204. “Local roots global reach” is the tagline of which French brewery?
208. The importance of money flows from it being a link between the present and the future. – Which
famous economist’s quote?
209. Which group owns the Necker Islands, a holiday destination for couples?
Answer:
201. Mary Kay Ashe 202. Milkshakes 203. Mitsubishi 204. Pernord Ricard
213. Which American Shoe Company is named after a corn dish used to feed pet dogs?
214. The motto for which organization is "nullius in verba", is Latin for "Take nobody's word for it"?
215. Which term used in trade union negotiations was coined by Beatrice Webb in 19th century?
216. Along with Prof. Krishnan, who authored “The New Age of Innovation”?
217. Who wrote the words ''Satisfaction Guaranteed'' on the first Wal-Mart sign and said that they were the
two most important words of his life
218. Which group owns the retail brands Food World, Books & Beyond and Music World?
219. Which non-government, not-for-profit, industry-led and industry-managed organization was set up as
Engineering and Iron Trades Association (EITA. in 1885?
220. What was accidentally invented by Roy Plunkett of Kinetic Chemicals, later acquired by Dupont, in New
Jersey in 1938?
Answers:
211. A listed company acquiring an unlisted company which automatically ends up listing the unlisted company
212. Nigerian Email Scam 213. Hush Puppies 224. Royal Society of London
221. Which company has the rotating propeller logo and was earlier in the aircraft business?
222. Which brand gets its name from the Japanese god of mercy?
223. Cash Cow and the growth share matrix are ideas by which company?
224. Which product first made by Joseph Lawrence & Jordon Lambert as a medicine in 1879 is now available
in flavors like original, fresh, cool mint, natural?
225. Which brand, currently owned by Wrigleys, that has existed since the turn of 19th century used the
slogan "The Original Celebrated Curiously Strong (insert flavour here. Mints" for a number of years?
226. What was co-invented in 1965 by Donald L. Elbert, James M. Faria, and Robert T. Wright, employees of
Monsanto Company and sold under the brand name Chemgrass?
227. Which Ludhiana based company owns the brand Monte Carlo for woolen wear?
228. About what did Indira Gandhi say in 1975 "a Government organ, it is going to remain a Government
organ”?
230. Which political party adopted the bicycle as its political symbol after a survey showed the bicycle as a
very important tool in the rural areas?
Answers:
225. Altoid 226. Astro Turf 227. Oswal 228. All India Radio
232. The term was coined by Sher Shah Suri & used by subsequent mughal emperors for a silver coin which
was used as currency?
233. Which certification denotes that child labour has not been used in the manufacture of carpets?
234. Which car was also known as the Fiat Millecento in Italy?
235. What came into existence on November 29, 1945 as Bachraj Trading Corporation Private Limited?
239. Where in India would you find vehicles registered under the code DD?
240. "Tel Bhavan" is the corporate headquarter of which Indian PSU in Dehradun?
Answers:
231. Gandhi 232. Rupiyah (Rupee is derived from it) 233. Rugmark
234. Premiere Padmini 235. Bajaj Auto 236. Xerox 237. World Bank
241. Which Sports Goods Company owns the range of products under the name Ballistic, Stealth, Atomic and
Velocity?
243. Which historical novelist and poet is featured on notes issued by Bank of Scotland?
244. Which journal was first published & edited by Norman Lockyer in Britian?
245. Which private equity firm founded by Peter Peterson and Stephen Schwarzman in 1985 has the name,
which is a cryptogram of the founders’ names?
246. The invention of what has been attributed to Chapel S. Carter, son of a Connecticut Baptist church
deacon, in the year 1896?
247. What was founded by Curtis Priem(ex-SUN engineer., Chris Malachowsky(ex-SUN engineer.& Jen Hsun
Huang(ex-AMD. in 1993?
248. It started when companies belonging to four prominent business groups - Tatas, Khataus, Killick Nixon
and F E Dinshaw groups got together in 1936?
249. What first appeared in the UK market in 1968 with the suffix Ultra? In the 90s it was reformulated as
Futur.
250. What was constructed by engineer Wilson Greatbatch entered use in humans from April 1960 following
extensive animal testing?
251. Harrah's Entertainment, Inc founded on October 30, 1937 as a small bingo parlor in Nevada operated by
William F. Harrah, became the first company of which type of business?
Answers:
241. PUMA 242. MAD Magazine 243. Sir Walter Scott 244. Nature
Tata Round
This set contains 20 questions from the world of TATAs. We could not find too
many from this department. We would love it if you can contribute to this part.
1. Expand TRF?
2. Which company was promoted in 1968 by Tata Steel, in collaboration with Yodogawa Steel Works and
Nissho Iwai Corporation (since merged with Sojitz Corporation), Japan?
4. Launched in October 2006, Croma is India's first country-wide chain of consumer electronics and
durables. It is managed by?
5. Since 1964, which company has been manufacturing Tushar Water Coolers?
10. Visual Computing Labs (VCL) is an animation, visual effects and game asset building facility servicing
production for which Tata company?
Answer:
1. Tata Robin Fraser 2. Tayo Roll (India’s leading manufacturer and supplier)
7. Taj Wellington Mews 8. Mithapur (Tata Chemicals began its journey here)
11. Watawala Plantations is a joint venture between Tata Tea and Estate Management Services (Pvt)
Limited, a leading player from which country?
13. To bring quality knowledge, Tata had tied up with which publishing house?
14. Which company was incorporated in 1955 Private Limited Company under the name of `The Commercial
Printing Press Ltd.'?
15. Pure, is positioned as India's first international restaurant with a focus in organic ingredients. Which
hotel chain runs it?
16. What are the cheap houses from Tata Housing, nicknamed Nano houses, formally known as?
17. The 15 year for Economic Development of India – an idea mooted by JRD is more commonly referred to
by what name?
18. Which was the first organization to place an order with TELCO / Tata Motors?
19. Which company was founded in 1972 by Fmali Herb Co. and was bought by Tata Tea in 1998?
20. Who said "You aim for perfection, you will attain excellence.If you aim for excellence, you will go lower”?
Answers:
14. Tata Infomedia 15. Taj Hotels 16. Shubh Griha 17. Bombay Plan
Level – 2
This set contains 150 questions of above average level of difficulty. Most of these
questions were asked in the city final round of Tata Crucible over the years.
1. J C Leyendecker created the trade character known as _______ ______ ___. It was the name
given to the various male models, who appeared in advertisements for shirts and detachable
shirt collars manufactured by Cluett Peabody & Company of Troy, New York. Which character?
2. In the UK and Ireland it is known as P45, in Belgium its equivalent is known as a C4. Which it
called in India and USA?
3. Loved by women since 1908, what can also be found under the genres, Historical, Medical,
Desire, Intrigue, Modern, blaze, spotlight?
4. Originally used by The German Military for gathering feedback from multiple sources in order to
evaluate performance during World War II, what is now used as an HR tool?
5. What was first made by Gisecke & Devrient in 1991 in sizes of 85.6X53.9X0.76mm & 26X15X0.76
mm, with the later being more popular?
6. Norbert Pearlroth was the sole contributor from 1923-75, for seven days a week in New York
Public library for which magazine?
7. Big city, big enterprise, which telecom player of India extracted its name from it?
8. Sailors used to use it, it became a style symbol in 1970's and popularised in Bollywood, what is
being talked about?
9. It was first formulated at the command of a Queen of Hungary, sometimes identified as Isabella
but usually as Elisabeth, or in one document "Saint Elisabeth, Queen of Hungary". It is called the
Hungary Water?
10. What was first patented in 1949 as “classifying apparatus and methods” and described as
“article classification through the medium of identifying patterns”?
Answers:
11. Which cleaning product first appeared in 1904 as an off shoot of monkey brand soap and has
the meaning “force, vigour”?
12. Which finance term derives from Latin word meaning “condition of flowing”?
13. Which university was founded in 1961 at Elk Grove village, Illinois, located at 2815, Jorie
Boulevard in Oak Brook, Chicago, Illinois, over 70,000 people have graduated from here from
119 countries?
14. The Greeks and Romans in 600 A.D. organised guild called “benevolent societies” which cared
for the families and paid funeral expenses of members upon death. What concept originated out
of it?
15. The Japanese and Italians are the first one to use it. Chinese use specific Arabic gum, egg whites,
gelatine and bees wax. Identify this?
17. In what would one find 'A glass and a half of milk in every half pound'?
18. What was, first created by Suaing Ching, used by US Army 1945 and currently, it is used by
corporate as a training tool?
19. Rolls Royce came out with many brands - ghost, phantom. When they came out with Silver Mist,
they were told it was German word for manure, rubbish, or dirt, so they changed it to what?
20. Which generic business word/brand today was initially trademarked by North American Gaslight
co. and Downer and co.?
Answers:
15.Nail Polish 16.The difference between the face value of a coin and the cost of producing,
distributing and retiring it from circulation
21. What resulted in 1937 after Lt. John McCready had returned from a Balloon flying adventure
and the sun had done permanent damage to his eyes?
22. Which company divides it customers in to 3 groups, i.e., Brand Aspirationals, Price-Sensitive
Affluents and Value-Price Shoppers?
23. Managing Director of which household appliances market, earlier called as Qingdao
Refrigerators, ordered its 76 faulty refrigerators to be destroyed by the employees in 1985?
24. Which liquor brand derives its name from the number of the casket chosen from a 100 Caskets?
25. Which concept was started by an American TV network founded by Lowell Paxon and Roy
Speer?
26. Which creativity word was given by Alex Osborne in 1953 in his book called Applied
Imagination?
27. The smallest of this species is Ispidina lecontei, the largest is Megaceryle maxima. What brand
name do we get from this species?
28. Which organization’s newsletter is called Grapevine, which it terms as ‘meeting in print’?
29. The name of what product, which Vogue magazine termed as the ‘invention of the 20th century’
in 1908, entered the Oxford English Dictionary in 1911?
30. The word, being in French and difficult to pronounce, was called by its abbreviated name, which
also enters the OED subsequently. What technique did Albert Humphrey pioneer at Stanford
University in the 1960s using data from Fortune 500 companies?
Answers:
31. Which Oxford economist of the 18th century was never given an honorary doctorate by his own
university but was honoured by having his image printed on a British currency note?
33. What was created by Alexey Pajitnov that has sold 40 million copies, but did not benefit its
creator monetarily since he invented it in communist-era Russia?
34. Which term is derived from the Latin word "secreme" meaning to distinguish and to set apart?
35. Which magazine always featured only its founder on its cover, before Michelle Obama appeared
along with her on its cover?
36. Which NGO was founded by an airlines purser and his 6 friends, Rs. 50 and a dining table as their
resources in 1979?
37. This term for standardization, efficiency & productivity is coined as a pun on which major fast
food chain?
38. Bhiwadi produces 70% of this country’s production of this item. It alleviates pain. What?
39. The founder of which bookstore believed in Regret Minimization framework and hence founded
the bookstore?
Answers:
31.Adam Smith 32.Marketing in which the potential customer is made to get in touch with the
marketer, such as a toll free number, or a discount coupon that will bring the
customer to the store.
41. In SHOT Show, a show on archery materials, guns, fireworks, If OT is Outdoor Trade. What is SH?
42. Which company was created in 1952 in Memphis, Tennessee, by homebuilder Kemmons Wilson
to provide inexpensive family accommodation? Its name was inspired by a Bing Crosby movie.
43. In 1880s Bivraj Agarwal of Agra moved to a hill station with the Britishers and started selling
‘Gurdhani’. How is it better known now?
44. In 1873, TE Comstock Law was passed in US after Anthony Comstock. What was this Law
concerning?
45. Which symbol is composed of 3 arrows, forms the ‘Mobius strip’ and can’t be trademarked?
46. With which Basmati rice brand did Pepsi enter Indian markets in the 80s?
47. Which corporate word comes from a Greek word meaning “high priest”?
48. What is the term given for people who spend a night in McDonalds? This system is prevalent in
Japan.
49. Why did US post start 'V mail' or 'Victory mail', in 1940s?
50. P3 is a UK based company that bought furniture from Punjab, Haryana & Chandigarh. This scrap
is later sold in UK and made huge profits on margins. How?
Answers:
49. In order to optimally utilize transport space during WW II, mails were scanned onto photofilms and
transported during WW II.
52. What are mostly made in the "traditional” and “Chalet” styles and has most popular melodies
called “The Happy Wanderer” and “Edelweiss”?
54. By developing a vegetable variant of what has Shandip and Ketan Shah recently had a
runaway/controversial success in health stores in UK?
55. Developed by Albert Pick in 1974 & published by Krause publications. What is Pick
Catalogue for?
56. This term was first used by New York World newspaper in 1929 to refer to large custom-built
tabulators IBM made for Columbia University?
57. What were introduced by Sir Harry Burnett Lumsden and William Stephen Raikes Hodson in
1848 for British colonial troops in India and were found to be especially effective for field service
and battle?
58. Which company founded by Warren _________ in the early 1900, was involved in the building
of the Hoover Dam?
59. This Founder and Chairman of infoUSA in order to give back something to his alma mater started
a B school there. Name him.
60. This company was founded in 1913 by Mario ______. Mario’s granddaughter Miuccia inherited
it and led the company’s expansion into couture. Name the brand.
Answers:
51.It's an elephant orphanage and produces stationary out of Elephant dung 52.Cuckoo clocks
57.Khakhis 58. Bechtel 59. Vinod Gupta (VGSOM, IIT Kharagpur) 60.Prada
63. Which airline often gives its aircraft feminine names like Ladybird, Island Lady and Ruby
Tuesday?
64. “We Try Harder” ad campaign by AVIS was created by which agency?
65. Which Indian state promotes itself as “Emrald Blue and You”?
66. Where was the term, “Invisible Hand” (economics) first used?
67. What is the name given to an employee who quits a company to take up a job with another
company, but rejoins his previous company?
68. Snap, Pop and Crackle are the characters associated with which famous brand?
70. What term was first used in reference to the refined substance in 1892, and was registered as a
trade name by British wholesaler Carless, Capel & Leonard?
Answers:
71. This Gujarat based organization has the motto 'for the woman, by the woman, of the woman'.
Name it.
72. About what did Dorothy Parker, a humorist, say – “I like to have a ______ / Two at the very most
/ After three I am under the table / After four I am under the host”?
73. Who put forth the 525 rule which meant that 25 per cent of a company's sales revenue should
accrue from products launched during the last 5 years?
74. Often the Happy Meal is themed to promote a current family-oriented movie. The first such
promotion was for which film?
75. Which brand name was suggested by Dhirajben Ruparel, in a contest held for the purpose, with
prize money of Rs. 5?
76. Mary Quant ran a popular clothes shop in Kings Road, Chelsea, London, called Bazaar, from
which she sold her own designs. She named which product after her favorite car model?
77. What was the name that Apple wanted to use for its Internet Kiosks?
78. Which company was the official supplier of uniforms to the SA, SS, Hitler Youth, NSKK and other
Nazi Party organizations?
79. The website says, “Some think that this name is the product of the founder’s mind. Others are
of the view that it came from a book of ancient myths. Of such books, one that is very famous is
the “Masnavi Gulzar-e-Nasim”. In this book, there is a character who was the daughter of
Muzaffar Shah, the King of Firdaus (Heaven).” Name the character / product?
80. In 1882, American Express started its expansion in the area of financial services by launching
which service to compete with the United States Post Office?
Answers:
71. Mahila Grih Udyog 72. Martini 73. Sumantra Ghosal 74. Star Trek, 1979
75. Lijjat Papad (Gujrati for tasty) 76. Miniskirt after Mini (Probably the second most influential
car of the century after Model-T)
77. Ipod 78. Hugo Boss 79. Rooh-Afza 80. Money Order
81. What was invented in 1969 by Henkel after studying the "twist-up ease" and convenience of
lipstick applicators?
82. Yuan (Chinese), Yen (Japanese) and Won (Korean) are cognates. What do they mean?
83. De La Rue was the first company to manufacture Playing Cards on a mass scale. Thomas de la
Rue's designs for playing cards are the basis for the modern standard design. They now have
presence in 150 countries by doing what?
84. Mr. and Mrs. Singh, she set up an educational institute, Vidya Bharati Shikshan Prasarak Mandal.
They also set up Shram Sadhana Trust that runs hostels for working women. How do we know
Mrs. Singh better?
85. Dada and Co. were the first distributors of HLL in India. Which brand was named after them?
87. “Pizza is free if we don’t give you a bill”. Why did such services originate in the US?
88. What was the 8.3 convention that was changed by Windows 95?
89. Percy Spencer noticed the melting of a peanut candy bar that he had in his pocket while working
on an active radar set. What famous appliance came out as a result of this incident?
90. Which famous TV show's name comes from a Cole Porter song?
Answers:
81. Glue stick 82. Round object / round coin 83. Selling high-security paper and printing
technology for over 150 national currencies.
84. Pratibha Patil 85. DALDA (L was added by request of Unilever)
87. To eliminate cheating by workers who used to report less sales to the owners
88. Character limit in filenames. It was also known as shortname 89. Microwave
91. Why the first commercially available version of the Oracle database was called Oracle 2?
94. Which former dean of Harvard Business School and founder of INSEAD is often touted as the
“Father of Venture Capitalism” ?
95. Café HAG and Sanka are two coffee brands from the house of Kraft Foods. What is unique about
them?
96. Disgusted with film work, who along with a friend Sheikh Hassan Banatwala, managed some
finance, and together they launched the Rainbow Recording Company with an office in
Lamington Road?
97. Who in 1923 wrote the book - The problem of the rupee: Its origin and its solution (history of
indian currency & banking)?
98. Which technological innovation forced Proctor and Gamble to concentrate on the soap
business?
99. In U.S coinage act of 1864, there is mandate which basically says presence of which inscription
on all coins minted in U.S.?
100. Maurice Lauré, Joint Director of the French Tax Authority, was first to introduce this on April 10,
1954, although German industrialist Dr. Wilhelm von Siemens proposed the concept in 1918.
What are we talking about?
Answers:
91. So that people don’t think that they are an amateur company launching their first product.
92. People in the Pornography business 93. Steve Jobs 94. Georges Doriot
98. Electric bulb. They used to make candles 99. In God we trust 100. VAT
101. According to a study by Tom Chavez of "Rapt", this feature costs Google $110 million a year as
1% of all searches use this feature and bypass all advertising. Which feature?
102. Which is the most traded spice, in terms of monetary value, in the world? The “International
________ Exchange” is located in Kochi.
103. Which company, founded in 1992 by Mel and Patricia Ziegler, designates its employees as
ministers, customers as citizens and retail outlets as embassies?
104. India in general and particularly the towns Mandvi and Salia have a long history in
manufacturing this product. However demand for this product has now grown so much in the
Middle East that it is not easily available in India. Name the product.
105. David Sassoon founded his business in Bombay in the 1850s manufacturing carpets. Who did he
pass his legacy to?
106. In 1925, a professor in accounting in the USA started doing some consultancy out of interest.
What did this result into?
107. How one of the first eight people to graduate from Harvard is immortalized in the United
Kingdom?
108. This sportsman is credited with having invented this product. As a matter of fact, he was paid to
use this product so that its benefits could be seen by all. Name the sportsman and the product.
Graham Yallop
109. Which television personality who in his early career did commercials for Doritos brand of chips is
an automobile collector and writes a column in Popular Mechanics?
110. In the mid 40s I signed on for the Blue Books three month modelling course and was hired by
Holga Steel (for some host party i think). Who am I?
Answers:
101. I am feeling lucky 102. Pepper 103. Republic of Tea 104. Wooden boats
111. Which brand is owned by Unilever was founded in a gas station in 1977 when its owner took a
$5 worth course in Pennsylvania?
112. Which legend was presented with a special medal by League of Nation in 1935 because his
creation was a symbol of universal goodwill?
113. Goodbye, Farewell and Amen is a television movie that served as the 251st and final episode of
which television series?
114. What was first published between 1768 and 1771 in Edinburgh, Scotland? When launched it was
aimed at educated adults.
115. “Statistics are like ______. What they reveal is suggestive, but what they conceal is vital” is a
quote by Aaron Levenstein. Fill in the blank.
116. What was first proposed by the New Zealand entomologist George Vernon Hudson, whose shift-
work job gave him leisure time to collect insects, and made him aware of the value of after-
hours daylight?
117. The sticks were made of polished hazel or willow wood, and transactions were recorded by
notches carved into the square with a knife. The size of the notch indicated the denomination.
Name of which Software Company is derived from the name of the stick?
118. What did Peter Minuit purchase from Native Americans on May 24, 1626 for goods to the value
of 60 Dutch guilders?
119. What was added to the Morse code on 24th May 2004, its 160th Anniversary?
120. The Dollar Baby (also sometimes referred to as the Dollar Deal) is a term coined by best-selling
author Stephen King in reference to which select group of people?
Answers:
111. Ben and Jerry’s 112. Mickey Mouse, Walt Disney 113. MASH 114. Encyclopedia Britannica
115. Bikini 116. Daylight Savings Time 117. Tally 118. Manhattan
119. The @ Symbol
120. To whom he has granted permission to adapt one of his short stories for the sole consideration of
one dollar ($1)
121. Anna Jarvis started this campaign and was so disturbed when the concept was made commercial.
She tried to copy right the concept but ended up without success. It is considered to be one of
the most popular days for dining out in US and Europe. Which concept is being talked about?
122. This firm wanted panelists – Single, married and Couples to “Come out and tell us the truth”
campaign. They were used as panel of testers and considered to be path breaking. Which firm?
123. Italy’s Monte Paschi di Siene, established in 1472 has the distinction of being the oldest of its
kind. What is it?
124. Which inventor spent the last ten years of his life in near-seclusion in Suite 3327 (where he also
died), largely devoting his time to feeding pigeons while occasionally meeting dignitaries?
126. Which US President used to work as a model for magazines like Living and Cosmopolitan?
128. The credit for popularising which term is given to Arnold Toynbee, whose lectures given in 1881
gave a detailed account of it?
129. How was the naming of HP decided between Bill Hewlett and David Packard?
130. What started on the Swansea and Mumbles Railway in south Wales, UK; it was horse-drawn at
first, and later moved by steam and electric power?
Answers:
121. Mother’s Day 122. Durex Condoms 123. Bank 124. Nicholas Tesla
125. Country Diplomats 126. Gerald Ford 127. Pepsi 128.Industrial Revolution
131. What was established by an English librarian named Abel Joshua? It is alleged that he arrived in
India as a British stowaway.
132. Which Bird now extinct was considered in 1962 to be a symbol of Friendship & Co-operation?
133. What is made from potatoes and is known as little water in the country of origin?
134. For Kagaz ke Phool what copyright did Guru dutt buy from 20th Century Fox?
136. The B.F. Goodrich Company coined what name in 1923 for the line of rubber overshoes that it
made using the fastener, adopting the term to refer to the speed with which the new overshoes
could be fastened or unfastened?
137. Which beer is brewed at Mohan Rocky breweries in Maharashtra, mount Shivalik in Rajasthan,
Impala Breweries in Goa, Iceberg in Bihar & Manav Breweries in UP?
138. This entertainment company derives its name from a famous landmark in Vancouver. It is
famous for producing the Michael Moore documentary Fahrenheit 9/11, which became the
studio's highest grossing film.
139. It was first mentioned by Mark Twain in 1872 in his novel 'Roughing It'. There was also an
attempt to trademark it by a magazine known by the same name. However it was not allowed to
do so. What is being referred to here?
140. Who moved to London to take up the post of warden of the Royal Mint in 1696?
Answers:
131. Higginbottom (India’s oldest bookshop in Chennai) 132. Concorde 133. Vodka
134. Cinemascope 135. Subash Chandra Bose 136. Zipper 137. Cobra
138. Lions Gate Entertainment 139. Calling Card 140. Isaac Newton
141. ISO 4217 is the international standard describing 3 letter codes for what?
142. Which term originated in 19th century to denote unfinished business? It took its current
meaning in 1904. Symptoms include dehydration, fatigue, headache, nausea, vomiting, diarrhea,
etc.
143. What was developed by Nike and their ad agency Wieden+Kennedy in 2004 as a fund raising
item?
144. Governor General Lord Auckland had two beautiful sisters - Emily and Funny. India being an
alien country, Lord Auckland wanted his sisters to grow up in an atmosphere of unfettered joy in
the lap of nature. He helped them develop something which has served as the All India Radio
building and the Burmese pagoda for them to enjoy in the past. What?
146. Which term was used by the Romans to refer to the Roman province covering much of the
island of Great Britain? The name itself derives from Pretannia, Diodorus's rendering of the
indigenous name for the Pretani people whom the Greeks believed to inhabit the British Isles.
147. What began at the 'Green Room' on March 27, 1956 as the free enterprise?
148. The name of which youth apparel brand that designs high quality, functional products for surfing
is derived from an Australian English word meaning a small lake, specifically an oxbow lake?
149. Which method was used by Isaac Pittman to teach shorthand in UK?
150. Hyman Kirsch and his son Morris, both Russian immigrants living in the Williamsburg section of
Brooklyn, New York, began selling sodas in 1904. What was unique about it?
151. Which liberal politician and economist’s grave was discovered in 2007 by CP Bhatia, an assistant
commissioner of Income Tax, while he was researching a book on India's tax history in Mullick
Bazaar, Kolkata?
Answers:
141. Currency Codes (INR for Indian Rupee, USD for US Dollar) 142. Hangover
143. Livestrong wristbands 144. Eden Gardens 145. Gram Per Square Meter
146. Britannia 147. Nani Palkiwala’s annual budget speeches 148. Billabong
149. Distance Learning 150. No-cal-soda. It was the first zero calorie soda
Ravi Handa
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