PDF For Management Final

ECONOMICS
ed
Revis
INDIAN ECONOMY REFORMS, INSTITUTIONS
S.K. Misra & V.K. Puri AND POLICIES: CHALLENGES
Part 1 CONFRONTING THE INDIAN
Economic Development: A Theoretical
Background ECONOMY
Part 2 Romar Correa & L.G. Burange
Structure of the Indian Economy
1. Generation of Economic Reforms for A Brave
Part 3 New World 2. Economic and Social Performance
Basic Issues in Agriculture of Indian Industry: Some Critical Issues and
Part 4 Implications 3. How Strong are Panchayati Raj
Industrial Development and the Related Issues Instituions? A Status Report on Fiscal
Part 5 Decentralisation 4. Interest Groups of Incentives: The Political Economy of
Foreign Trade and Foreign Capital Fiscal Decay 5. Impact of Indirect Taxes on Prices. Output, Profits and
Part 6 Concentration in Markets with Imperfect Competition 6. Money, Output and
Money and Banking Prices: A Samll Macro-econometric Model Relating to the Indian Economy
7. Money, Monopoly and labour 8. On a Measure of Expected Inflation
Part 7
9. Planning and Financing of Urban Rail Transport Proejcts: The mumbai
Public Finance
Experience 10. Infrastructure for Planning and managementof Urban
Part 8 Infrastructure
Economic Planning and Policy
ISBN- 81-8318-513-4 Edn: 2007 Price: Rs.1500 ISBN-81-7866-927-7 Edn: 2003 Price: Rs.950
INDIAN ECONOMY IN THE ECONOMIC REFORMS

NEW MILLENNIUM IN INDIA:
Mungekar, Nachane & RETROSPECT AND
Manohar Rao
PROSPECT
Part I : Development Policy and Issues V. Suguna, G. Rama Krishna &
Part II: Issues in Agricultural Economics A.G. Moss
Part III: Inflation, Output and Investment
Behaviour Impact of WTO and Economic Reforms
Part IV: Deficits and Debt on Indian Agriculture
Economic Reforms and Changing Public
Enterprise Policy in India in 1990s
Prospects of Financial Sector Reforms in
India
Various Papers on Economic Reforms in
India
ISBN-81-7866--75-X Edn: 2003 Price: Rs. 650 ISBN-81-7866-734-7 Edn: 2003 Price : Rs. 1250
OPEN ECONOMIC MONEY, INCOME , PRICES

DEVELOPMENT IN 19TH CENTURY INDIA
D. T. Nanje Gowda P.R. Brahmananda
Part - I : Gaps In Historical Statistics NDP of The
Indian Sub - Continent Estimation of Money Stock
Section 1 : Development Series The Rupee Census Time Series of Macro
Economic Variables
Section 2 : Reforms Part - II : Indian Economy Around The Early
1860’s Changing Profile of Indian Economy
Section 3 : International Economics Chronological Currency History Of India Monetary
Evolution During the Period. Theoretical Backdrop
Section 4 : Theory And Different Angles On The Currency History
Herschell Committee And its Report Fowler
Committee And Its Report Time - Course of Key
Variables In The Indian Sub - Continent The Economy
During The Period Prior to The Falling Exchange Rate Course Of The Indian Economy
During the Period Of the Falling Exchange Rate Due To The Falling Gold Price Of Silver
Course Of Key Variables During The Post - Mint -Closure Period Till The Advent Of The
Gold Exchange Standard (1893 - 94 To 1899 - 1900)
Lessons From The Currency History
Part - III : Correlation And Cyclicalities Determinants Of Price Level An Econometric
Analysis Demand For Money Supply Of Money Interest Rate And Its
Determination Determination Of Real NDP And Related Matters Exchange Rate
Of The Rupee And Related Trade Matters Public Finance General Impact Of
The Drain On The Economy Exercise In Econometric Modelling Of the Economy
Theoretical Framework Underlying Approach To Economic History In The Study
Quantity Theory Of Money Summary
Part IV : Historical Time Series Of The Indian Sub - Continent 1835 - 36 / 1861 - 62
To 1899 - 1900 Bibliography Index Of Authors Index Of Subjects Charts
ISBN- 81-7493-789-7 Edn: 2000 Price: Rs. 550 ISBN-7866-200-0 Edn: 2001 Price: Rs.1800
FEB 1 2008 www.himpub.com

ECONOMICS
NEW
ECONOMIC GROWTH & NEW MICROFINANCE SELF-
HUMAN DEVELOPMENT EMPLOYMENT AND
Sangita Kamdar POVERTY ALLEVIATION
Well-being : The Human Resource Sangita Kamdar
Development Approach
Well-being : The Human Development
Part I: Delivery System and Issues
Approach
Factors Affection Human Development : Part II: Gender Dimensions
The Role of Income and Public
Expenditure Part III: Case Studies
Human Development in Maharashtra : Part IV: The Way Ahead
District Analysis
Distribution of the Benefits by Public
Expenditure in Maharashtra
End Notes
Appendix
References
ISBN-81-8318-644-0 Edn: 2007 Price: Rs.165 ISBN-81-8318-706-4 Edn: 2007 Price: Rs.750
DISINVESTMENT: NEW
ECONOMICS OF
A SECOND LOOK FLORICULTURE
M.G. Shirahatti & R.G. Desai
N.A. Mujumdar 1. Liberalisation and Floriculture
Inaugural Address Development in India
Keynote Address 2. Leading States in Floriculture
Disinvestment of Public Sector Development & Karnataka’s
Enterprises¯ Critical Issues and Dominant Position
Challenges 3. Role of Institutions in Floriculture
Disinvestment As a Philosophy of Development in India
Development A Case Study of
Disinvestment 4. Review of World Markets for 7. Research Findings,
Disinvestment and Capital Market Problems & Sugges-
Valedictory Address Floriculture Trade
Disinvestment and Capital Market tions for Floriculture in
5. Price Variation in Domestic Market
Public Sector Banks Vs. Private Sector India
Banks & Benefits to Stakeholders
Financial Aspects and Valuation of 6. Analysis of Cost and Return from
Assets Cultivation of Cut Flowers
MANAGEMENT OF AN ECONOMIC ANALYSIS

POWER SECTOR FOR OF KABBALANALA
SUSTAINABLE WATERSHED IN
DEVELOPMENT KARNATAKA
S. Mallikharjuna Rao Dr. H.M. Nagabhushana
Part 1 : Restructuring of Power Sector Chapter 1: Introduction
for Sustainable Development
Chapter 2: Material and Methodology
Part 2 : Rural Electrification
Part - 3 : Issues in Distribution System
Chapter 3: Benchmark Information of
the Study Area
Part - 4 : Financing of Power Sector
Part - 5 : Legal and Regulatory Framework
Chapter 4: Results and Discussion
Part - 6 : Environmental Dimensions in Chapter 5: Findings and Policy
Power Sector Implications
Part - 7 : Human Resources Development Chapter 6: Epilouge
in Power Sector
ISBN-81-8318-512-6 Edn: 2006 Price: Rs. 650 ISBN-81-8318-511-8 Edn: 2006 Price: Rs. 225
www.himpub.com FEB 2 2008

ECONOMICS
Revis
ed
ECONOMICS OF ECONOMIC
DEVELOPMENT AND ENVIRONMENT OF
PLANNING Revised Edition
Releasing in BUSINESS
(Theory & Practice) March 2008 S.K. Misra, V.K. Puri
Misra & Puri Part I Economics Environment of
Business: Theory and Analysis
Part I: Basic Concepts and Issues Unit 1: Introduction
in Economic Development Unit 2: Basic Framework of Economic
Part II: General Theories of Economic Environment Business
Growth and Development Unit 3: Anatomy and Functioning of
Part III: Partial Theories of Development an Economy
Part IV: Problems and Policies-Domestic Part II Environment of Business in India
Part V: Problems and Policies-International
Unit 4: Indian Economic Environment
Part VI: Financing Economic Development Unit 5: Business and Government
Part VII: Development Planning: Issues and Indian Perspective
Techniques Unit 6: Indian Industrial Environment
Part VIII: Development and Planning in India Unit 7: Labour Environment in India
Unit 8: Financial Environment of
Business
ISBN-81-7866-540-9 Edn: 2006 Price : Rs. 1350 ISBN- 81-8318-380-8 Edn: 2008
ed
ECONOMIC Revis
ECONOMICS FOR
FOUNDATIONS OF BUSINESS
BUSINESS Appannaiah, Reddy & Shanthi
ENVIRONMENT Economics For Business

and Econometric Models
Economics
The Theory of
S.R. Pandian Consumer Behaviour Demand Analysis
Demand Forecasting Revenue Analysis
and Linear Programming Production Analysis
Introduction to Macroeconomics Cost Analysis Market Structure
Analysis of National Income, Equilibrium of A Firm Under Perfect
Employment and Inflation Competition Pricing Under Monopoly And
Analysis of Monetary Sector Monopolistic Competition Pricing Under Oligopoly Neoclassical Theory
Integration of Commodity and Money of Firm Pricing Theories - Various Models Management Theories of a
Market Firm Pricing Methods, Policies and Practices Circular Flow of Income
Analysis of External Sector National Income Analysis Macro Economic Policies and Balance of
Glossary and Definitions Payments Unemployment Consumption Function Rational Expectations
Supply Side Economics Indian Economy - Planning Era Characteristics
of Indian Economy Development of Indian Economy (Sector Wise
Analysis)
Edn: 2007 Price : Rs.550 ISBN-81-7866-851-3 Edn: 2004 Price : Rs. 650
Revis
ed
ECONOMICS FOR Revis
ed MANAGERIAL
MANAGEMENT ECONOMICS
(Text & Cases) Dr. D.M. Mithani
Misra & Puri 1. The Nature and Significance of Managerial
Economics 2. Basic Concepts, Tools and
Module 1 : Introduction Techniques of Analysis 3. Market Demand
Analysis 4. Theory of Consumer Demand
Module 2 : Theory of Production and Costs
5. Elasticity of Demand 6. Demand Estimation
Module 3 : Theory of Firm 7. Demand Forecasting and Demand - Led
Module 4 : Macroeconomic Analysis Business Strategy 8. Production Analysis
9. Supply Analysis 10. Cost Analysis
Module 5: Indian Economy 11. Economies of Scale and Scope 12. Revenue
Cases Analysis 13. Market Morphology 14. Competitive Equilibrium Price 15. Objectives
of the Firm 16. Break-even Analysis and Cost Control 17. Theory of Profit
Maximisation: Conditions for Equilibrium of a Firm 18. Equilibrium of the Firm and
Industry under Perfect Competition 19. Monopoly Pricing and Output Equilibrium
20. Price Discrimination (Discriminating Monopoly) 21. Monopolistic Competition
22. Oligopoly Market 23. Pricing Policy and Profit Planning 25. Rudimentary
Project Planning and Capital Budgeting 26. Government and Market Economy:
Key Issues 27. Characteristics of K-Economy 28. Business Cycles 29. Inflation
30. Linear Programming 31. Elementary Input-Output Analysis 32. Case Study
ISBN-81-7866-896-3 Edn: 2006 Price: Rs. 750 ISBN-81-8318-337-9 Edn: 2007 Price: Rs.850

ECONOMICS
ADVANCED ADVANCED
ECONOMIC THEORY MICROECONOMIC
Misra & Puri THEORY
Module I : Pricing Under Imperfect Misra & Puri
Competition
Module II : Pricing of Factors of Production Part I : Introduction
and Income Determination Part II: Theory of Consumer Behaviour
Module III : General Equilibrium And Social and Demand
Welfare Part III: Theory of Production and Cost
Module IV : Post Keynesian Theories of Part IV: Price Determination Under
Consumption Different Market Forms
Module V : IS- LM Curve Model Part V : Recent Developments In The
Module VI : Phillips Curve Analysis Theory Of The Firm
Module VII : Public Finance Part VI: Factor Pricing and The Theory
Module VIII : International Trade Of Distribution
Part VII: General Equilibrium and
Economic Welfare
FUNDMENTALS OF MONEY, BANKING,

ECONOMETRICS INTERNATIONAL TRADE
B.C. Mehta
AND PUBLIC FINANCE
PART I : Background
D.M. Mithani
PART II : Single Equation Estimation
PART III : Problems in Ordinary Least Part I
Square Model Money and Banking
Part II
The Theory of Income and Employment
Part III
International Trade Theory Policy and
Finance
Part IV
Principles of Public Finance
ISBN-81-8318-191-0 Edn: 2004 Price Rs. 750 ISBN-7866-332-5 Edn: 2007 Price : Rs. 650
ENGINEERING ECONOMICS AGRICULTURAL

E. Dharmaraj EXTENSION
Significance of Economics P. Muthiah Manoharan &
Demand Analysis R. Arunachalam
Demand Forecasting
Production Factors Part I
Supply Analysis and Production Theories Extension Education, Programme Planning
and Rural Development Management
Cost and Output Relationship
Market Structure Part II
Extention Methods and Transfer of
Break Even Analysis
Technology
Pricing Methods and Price Policy
Part III
National Income
Rural Sociology and Educational Psychology
Inflation and Deflation in Extension Education
Production and Productivity Analysis
Part IV
Capital Budgeting ICAR Junion Research Fellowship
Decision Making Process and Principles of Competitive Examination
Motion Analysis
ISBN-81-7866-517-4 Edn: 2002 Price: Rs. 325 ISBN- 81-7866-472-0 Edn: 2003 Price: Rs. 450

ECONOMICS & BANKING
AGRICULTURE AND RURAL DEVELOPMENT IN
RURAL DEVELOPMENT INDIA PAST, PRESENT AND
K. Venkata Reddy FUTURE : A CHALLENGE IN THE
Socio - Economic Structure of Rural India
Nature And Scope of Rural Development
CRISIS
Rural Developments: Approaches, Vasant Desai
Experiments, Policies And Programmes
Resources for Rural Development Section 1: Rural India
Agriculture in Economic Development Section 2: Rural Development
Land Reforms, Agricultural and Rural Section 3: Present Rural Development
Development Green Revolution and Rural Programmes
Section 4: Approach to Rural
Development Rural Marketing Rural Banking and Credit Rural
Development
Industrialisation Agricultural Labour Women and Rural Development
Section 5: Financing Rural Development
Appropriate Technology for Rural Development Agricultural Development
During The Planning ERA Liberalisation and WTO : Implications On Section 6: Rural Management
Agriculture and Rural Development Elements of A Realistic Strategy For Section 7: Future of Rural Development
Rural Development Bibliography Index Section 8: Experiments in Rural
Development
Section 9: Select Bibliography
ed
RURAL Revis HUMAN FACE OF INDIAN
DEVELOPMENT BANKING
I. Satya Sundaram A.C. Shah
1. Bank Branch
Part I : Rural Development : An overview 2. Honesty Ingrained
Part II : Agriculture and Allied Programmes 3. Creating Oasis in Desert
4. Not by Taking Away
Part III: Rural Power Structure
5. Unto the Last- Antyodaya
Part IV: Special Schemes 6. Forget Not the Poor
Part V: Rural Banking in India 7. Dawn after Darkness
8. Candle to Candle
Part VI: Rural Delivery System
9. No Help is too Small
Part VII: Rural Development: Experiences of 10. Dedication; Not mere Duty 19. Manager with a Mission
Select Countries 11. Youth Inspired by Ideals 20. Saving is Earning
12. From Despair to Hope 21. Entrepreneurship at its
13. Managing the Misguided Best
14. Moneylenders- A Bid Stumbling Block
15. Rural Artisans- A Unique Experience
16. Success Beyond Dream
17. Canvas, Colours and New Life
18. Will Paves the Way
NEW BANKS & INSTITUTIONAL NEW RISK MANAGEMENT IN

MANAGEMENT INDIAN BANKS
Vasant Desai Prof. Dr. K.M. Bhattacharya
Module - 1: The Nature and Role of
Financial System
1. Introduction
Module - 2: Banking Institutions 2. Concept of Risks in Banks
Module - 3: Non-Bank Financial 3. Risk Management
Intermediaries and 4. Quantitative Risk Management
Statutory Financial 5. Credit Risk
Organisations 6. Market Risk
Module - 4: Investment and 7. Operational Risk
Brokerage Inter- 8. Solvency Risk - Concept of Capital

Adequacy and Risk Based Capital
mediaries
9. Risk Based Supervision of Banks
Module - 5: Markets
ISBN-81-8318-247-X Edn: 2007 Price: Rs.1250 Edn: 2006 Price: Rs. 750

BANKING
NEW
Basics of BANKING AND Revis
ed
BANKING
FINANCE Gordon, Natarajan
Dr. K.M. Bhattacharya & 1. Banker and Customer 2. Deposits 3. Pass Book
4. Bank Customers-Special Types 5. Negotiable
O.P. Agarwal Instruments 6. Cheques 7. Material Alteration 8.
Crossing 9. Endorsement 10. Marking 11. Paying
1. Banking, Banker and Customer Banker 12. Collecting Banker 13. Rights of a Banker
14. Loans and Advances 15. Modes of Charging
2. Modern Banking Functions Security 16. Unsecured Advances 17. Securities
3. Cross Border Banking for Advances 18. Advances Against Goods 19.
4. Prudential Norms Advances against Documents of Title to Goods
20. Advances against Stock Exchange Securities
5. Emergence of E-banking and 21.Miscellaneous Securities 22. Subsidiary
E-commerce Services 23. Classification of Banks 24. Economic and Monetary Implications
6. Essentials of Finance (Financial of Modern Banking 25. Investment Policy of a Bank 26. the Balance Sheet of
Management) a Bank 27. Credit Creation 28. Bank Failures and Deposit Insurance and Credit
7. Financial Statement Analysis Guarantee Corporation 29. Money Market 30. The Banking System in India 31.
Commercial Bank and Economic Development 32. State Bank of India 33. The
8. Sources of Financial Information Banking Regulations Act, 1949 34. Central Baniing (I) Nature and Functions (II)
Method of Credit Control 35. Reserve Bank of India 36. Non-Banking Financial
Institutions 37. Foreign Exchange 38. International Monetary Fund 39. the
Banking Ombudsman Schem 40. Electronic Banking (E-Banking) 41. Management
of Non-Performing Assets (NPA’s)
Edn: 2006 Price: Rs. 600 Edn: 2007 Price: Rs. 950
DEVELOPMENT BANKING UNIVERSAL BANKING IN NEW
AND FINANCIAL INDIA AND ABROAD

O.P. Agarwal
INTERMEDIARIES Evolution of Universal Banking
Vasant Desai Commercial Banking Versus
Development Banking
Introduction Universal Banking in the Open
Section - I: Development Banking Economy
Risk in Project Lending
Section - II: Capital Market
Entry of Commercial Banks into
Section - III: Development Finance the Securities Business
Section - IV: Planning Consumer Finance
Section - V: Development Financial Institutions Case Studies – Universal Banking
Abroad
Section - VI : Looking Ahead
Role of Universal Banking
Recent Trends in Universal
Banking in India
ISBN-81-7866-342-2 Edn: 2001 Price : Rs.750 Edn: 2008 Price: Rs. 350
NEW
CENTRAL BANKING WTO OPPORTUNITIES
IN INDIA AND CHALLENGES FOR
K. Govind Bhat INDIAN BANKING
The Institution Of Ombudsman - Concept Das M.R.
Lokpal In India
Banking In India - Origin And Evaluation Introduction
Customer Service In Banks An Introduction to WTO
Grievance Redressal - Legal Framework Services Sector and Trade in
And Alternate Forums Services
Need For Alternate Dispute Resolution General Agreement on Trade in
Banking Ombudsman Scheme 1995 Services
Banking Ombudsman Scheme 1995 - Financial Services and Trade in
Grievance Redressal - At A Glance Financial Services
Banking Ombudsman Scheme - Appreciation GATS and Indian Banking Sector
And Suggestions Policy Issues
Banking Ombudsman Scheme (1995) - Tables
Frequently Asked Question Boxes
(FAQS) With Answers Annexes
ISBN-81-7866-420-8 Edn: 2008 Price: Rs. 375 Edn: 2004 Price: Rs. 650

BANKING & INSURANCE
BANKING LOKPAL TRANSFORMATION OF
- The Third Umpire INDIAN BANKS WITH
Shyam Lal Gaur INFORMATION
The Institution Of Ombudsman - Concept
Lokpal In India
TECHNOLOGY
Banking In India - Origin And Evaluation Sharad Padwal &
Customer Service In Banks Vasant Godse
Grievance Redressal - Legal Framework
Towards Transformation Through IT
And Alternate Forums
Emerging Role of information Technology
Need For Alternate Dispute Resolution (IT) in Financial Sector Information
Banking Ombudsman Scheme 1995 Technology Trends and India Banking Industry Change Management
Banking Ombudsman Scheme 1995 - Centralized Database : Concepts and Relevance Up - grading Technology
Grievance Redressal - At A glance Through ASP The Skill Gap in IT in Indian Banks Data Warehousing and
Banking Ombudsman Scheme - Appreciation CRM in Banking IT Issues In Indian Banks with Special Reference to
And Suggestions Security Marketing of Financial Services Outsourcing : A Plausible
Banking Ombudsman Scheme (1995) - Alternative Risk Management Assets / Liabilities Management (ALM)
Frequently Asked Question Treasury Operations for Banks IT Implementation Issues and Role of
(FAQS) With Answers Trade Unions
ISBN-81-7866-420-8 Edn: 2002 Price: Rs. 390 ISBN-81-7866-801-7 Edn: 2004 Price : Rs. 550
*Modern Banking NEW

FUNDAMENTALS OF
of India INSURANCE
O.P. Agarwal P.K. Gupta
1. An Overview of History of Banking Unit I
2. Functions of Commercial Banks 1. Risk Management and Control
3. Financing Small and Medium Enterprises 2. Insurance Basics
4. Development in Corporate Banking Unit II
5. Credit Management - Fund Based 3. Rating of Insurance Products
6. Credit Management - Non-fund Based
4. Legal and Economic Environment
7. Non-fund Based Services
8. Non-Performing Assets and Their
of Insurance Business
Classification 5. Underwriting Process and
9. Non-Resident Indians (NRI) Deposit Methods
15. Eege - Export Credit
12. Project and Engineering
Schemes 6. Reinsurance
Insurance insurance
10. Small-Scale Industries - Appraisal Unit III
16. Uniform Customs And 13. Social Insurance
Methods 7. Life Insurance
Practice for 14. Motor Insurance
11. Capital Management in Banks and Unit IV
Information Technology Docomentatry Credits 15. Miscellaneous
8. Fire Insurance
12. Electronic-Business and E-banking 17. Documentary Credits Insurance
9. Marine Insurance
13. E-payment, Settlements and Data for E-presentation E- 16. Insurance Business
ucpdc-600 Unit V
Communication Nationalisation &
Bibliography 10. Property and Liability Insurance
14. Anytime Banking/Anywhere Banking Regulation
11. Rural Insurance
and Cyber Law Glossary
ISBN- 978-81-8318-918-7 Edn: 2008 Price: Rs. 1250 ISBN-81-8318-094-9 Edn: 2006 Price: Rs.550
Principles and Practice PRINCIPLES OF LIFE

of INSURANCE INSURANCE
Dr. P. Periasamy Dr. Shrikrishna Laxman Karve
1. Nature and Scope of Risk Management
2. Methods of Handling Risks 1. Life Insurance - Principles
3. Management of Risks 4. Reinsurance
2. Life Insurance - Contract
5. Privatisation of Insurance Business in
India 6. Insurance Regulatory and 3. Life Insurance - Risk
Development Authority (IRDA) 7. Natur eof
Insurance Business 8. Classification of 4. Life Insurance - Policies
Insurance 9. Principles of Contract of 5. Life Insurance - Salesmanship
Insurance 10. Insurance Documents 11. General Insurance 12. Life
Insurance 13. Classification of Life Insurance Policies 14. Assignment
of Life Policies 15. Life Insurance Corporation of India (LIC) 16. Role of
Development Officer 17. Role of Insurance Agents 18. Nature of Marine
insurance Contract 19. Kinds of Marine Insurance Policies 20. Important
Clauses in Marine Policy 21. Marine Losses and Abandonment
22. Nature of Fire Insurance Contract 23. Types of Fire Policies
24. Miscellaneous Insurance 25. National Agricultural Insurance
Schemes 26. Fidelity Gurantee Insurance 27. Property Insurance
28. Motor Vehicle Insurance 29. Health Insurance 30. Cattle Insurance

INSURANCE & MANAGEMENT
NEW Principles and Practice of NEW LEGAL ASPECTS OF
NON LIFE INSURANCE INSURANCE
P.K. Gupta
P.K. Gupta
Unit I : 1. Introduction to Insurance
Unit II: 2. Marine Insurance 3. Marine Module 1: 1. Legal Framework of
Insurance Policies 4. Marine
Underwriting and Rating 5. Maritime Insurance Business 2. Insurance Act,
Losses & Claims 6. Progress of Marine 1938 3. Life Insurance Corporation Act,
Insurance 1956 4. General Insurance Business
Unit III: 7. Fire Insurance Contract and Policies (Nationalisation) Act, 1972 5. Insurance
8. Fire Underwriting and Rating 9. Fire Regulatory and Development Authority
Insurance Claims 10. Progress of Act, 1999 6. Motor Vehical Act 1939 and
Fire Insurance 11. Reinsurance
1988
Unit IV: 12. Motor Insurance 13. Burglary and
Personal Insurance 14. Other Module 2: 7. Marine Insurance Act, 1963
Miscellaneous Insurance 15. Rural
Insurance 16. Property and Liability
Module 3: 8. Insurance and Various
Insurance 17. Project and Engineering Transportation Law
Insurance 18. Social Insurance 19. Module 4: 9. Liability Laws and
Progress of Miscellaneous General
Insurance 10. Miscellaneous Laws
Insurance
Unit V: 20. Insurance Legislation in India
Concerning Insurance
Edn: 2006 Price : Rs.550 ISBN-81-8318-518-5 Edn: 2006 Price: Rs. 550
FRONTIERS OF NEW
BEYOND THE RHYTHMS NEW
MANAGEMENT IN THE OF MANAGEMENT

NEW ECONOMY D.M. Mithani & Juhary Ali
Beyond the Total Quality Management Beyond the
D.M. Mithani & Juhary Ali Performance Management System: A Seven Country Study
Beyond the Human Resource Management: The Malaysian Case
The Framework of K - business and New of Best Practices During Bank Post merger Phase Beyond
Economy the Internet Busines: Building Trust Beyond the
Whither Globalisation? E-commerce: Prospect, Problems and Structure Beyond the
Six - Sigma Management Strategy Digital Revolution Beyond the Strategic Human Capital
Formation and Management Beyond the Agendum for
Creating Corporate Competitiveness
International Human Resource Management: Managing Expatriates Beyond the Issue of
ICT Policy Support System for the SMEs Absenteeism: A case study of Elective Sick Leave usage Among Government Employees in Malaysia
Entrepreneurship Development in the New Economy : A Case In Beyond the SMI Developmen: A Malaysian Perspective Beyond the Occupational Safety and
Malaysia Health Performance Managemen: A Malaysian Perspective on Small and Medium Enterprises Beyond
the Corporate Governanc: A Chinese Perspective Beyond The Code on Corporate Governance: The
Paradigms of Management in Digital Banking Malaysian Case Beyond the Corporate Social Responsibility: Initiatives of Large Indian
Banking and Finance for SMEs Growth : The Malaysian Experience Companies Beyond the Dynamic Investment Strategies Beyond the International Stock Market
Human Capital Management : issues and Challenges Behaviour: Testing of Random Walk Hypothesis and Trading Rules Beyond the Performance Effects
Managing Quality in Technical Education of Bank Mergers: A Malaysian Case Beyond the Classification of Web-based Shoppers Beyond the
Real Money Demand: A Case Study in Botswana Beyond the Bgs Models: Preventing Disasters in
Disaster Management : Public Policy Malaysia Beyond the Total Quality Management in higher Education Beyond the Cultural Perspective
in Managerial Decision Making: A Case of India Index
ISBN-81-7866-477-1 Edn: 2007 Price: Rs. 475 ISBN-81-8318-707-2 Edn: 2007 Price : Rs.950
sed
MANAGEMENT Revi
MANAGEMENT
(VALUE-ORIENTED
HOLISTIC APPROACH)
Concepts and
S.A. Sherlekar
Practices
What is Management? Management Process Manmohan Prasad
(The Functions of Management) Indian Ethos for
Management Value-Oriented Holistic Management Part I: Management Principles
Evolution of Management Thought Total Quality
Part II: Planning and Business Forecasting
Management (TQM) Organisational Changes
Globalisation & Information Technology (IT) Part III: Organisation
Management in the Future New People Part IV: Controlling
Management (NPM) Social Responsibility Deision-Making Process Planning Part V: Miscellaneous Chapters
Function Types of Plans-I & II Planning Process The Organisation The
Part VI: Cases and their Discussions
Organising Process Delegation and Decentralisation Forms of Internal
Organisation Staffing and Management Development Leadership Bibliography
Motivation Communication and Co-Ordination Conflict Management in
Organisation Supervision and Controlling Management Controls (Part I & II)
Appendix Bibliography Index
ISBN-81-7866-832-7 Edn: 2007 Price: Rs. 650 ISBN-978-81-8318-917-0 Edn: 2008 Price: Rs. 1500

MANAGEMENT & GENERAL MANAGEMENT
Re vised
PRINCIPLES OF ECONOMICS, BUSINESS
MANAGEMENT AND INDUSTRIAL
T. Ramasamy MANAGEMENT
S.K. Sarangi
1. Nature of Management 2. Development of
Management Thought 3. Planning 4. Forecasting Economics Business Economics Macro
5. Objecties and MBO 6. Decision-Making Economics Business Economic Development
7. Organisation 8. Delegation of Authority and of India Policies and International Trade Nature
Decentralisation 9. Departmentation 10. Span of and Importance of Management Evolution of
Management 11. Types of Organisation Management Management - Society and
12. Organisation Charts and Manuals 13. Staffing Environment Functions of Management
14. Performance Appraisal 15. Training and Organising Functionof Management Staffing Function Direction And
Development 16. Job Analysis and Evaluation Leadership Controlling Function Communication Organisational Behaviour
17. Directing 18. Motivation 19. Leadership Production Management Production Planning Production Control Materials
20. Supervison 21. Communication Handling, Plant Maintenance & Quality Control Materials Management Factory
22. Controlling 23. Co-Ordination 24. Management Location and Layout Work Study and Work Measurement Human Resource
Audit 25. Business Ethics 26. Operation Management Wage and Salary Administration Industrial Laws Management
Research 27. Management Information System Information System Management and Electronic Commerce Safety and
Environment Management Marketing Management Financial Management
Entrepreneurship International Management Reference
ISBN-81-8318-659-9 Edn: 2008 Price: Rs.850 ISBN-81-7866-763-0 Edn: 2003 Price: Rs. 650
MODERN BUSINESS FUNCTIONAL

ORGANISATION MANAGEMENT
AND MANAGEMENT K. Ravichandran &
S.A. Sherlekar & V.S. Sherlekar S. Nakkiran
Part I: The Business System Part 1: Materials Management

Part 2: Inventory Management
Part II: The Business Structure
Part 3: Production Management
Part III: Pre-Promotion Problems
Part 4: Marketing Management
Part IV: General Management Part 5: Financial Management
Part V: Production Management System Part 6: Human Resource Management
Part VI: Marketing Management System Part 7: Management Information
Part VII: Financial Management System
System
Part VIII: Human Resources Management
System
Part IX: Business and Government
ELEMENTS OF FUNCTIONAL NEW PUBLIC

ADMINISTRATION MANAGEMENT
Rajasekhar Kandepu Dr. S.S. Gadkari
• Scope of Functional Administration • Security
and Vigilance • Industrial Housekeeping Chapter 1: Looking Back
• Managing Transport • Reception and Front Office Chapter 2: Public Administration and
• Fire and Fire Prevention • Maintaining Management
Communication System • Monitoring Contract Chapter 3: Classification of Government
Services • Managing AMCs (Annual Maintenance Functions
Contracts) • Welfare and Services Management Chapter 4: Birth of New Public Management
• Civil and Utilities Management • Pest Control
Chapter 5: United Kingdom
and Sanitation • Landscaping and Gardening •
Chapter 6: New Zealand
Insurance Coverage and Claims • Safety, First Air and Health • What should
you Do? • Liaison and Public Relations • Forms/Registers under the Factories Chapter 7: United States of America
Act • Check list of Alert Dates for Compliance • Managing Travel and Ticket Chapter 8: Other Developed Countries
Booking • Managing Hotel Reservations • Handling Car Rentals • Managing Chapter 9: Developing Countries
Logistics and Mail • Deed of an Agreement • Managing Leased Accommodations Chapter 10: What is NPM?
• Pollution Control and Environment • Administrative Budgeting • Legal and
Chapter 11: Critique of NPM
Administrative Terms • Elements of Organisational Behaviour • Fundamentals
of Project Management • Quality Practices to Remember • Management Theories Chapter 12: India and NPM
to Remember • Quotations to Remember
ISBN-81-8318-030-2 Edn: 2004 Price : Rs.450 ISBN-81-8318-141-4 Edn: 2005 Price : Rs.250

GENERAL MANAGEMENT
ed
Revis
CORPORATE EFFECTIVE MANAGEMENT
GOVERNANCE WORKOUT A CASE STUDY
H.R. Machiraju V.K. Singh, Sudhanshu Joshi &
Market Economy and Corporate Form of Vivek Kumar
Organization 1. Banking Sector Reforms in India 2. Lakshmi
Nature and Systems of Corporate N. Mittal- Morgan of 21st Century 3. Merger and
Acquisition (M & A) by Indian Companies over
Goverance
their Foreign Counterparts 4. Reliance Infocomm-
The Three Anchors of Corporate Gover- Future Oriented Strategy 5. Relience of ERP in
nance the Organisational Resource Integration (ORI)
Central Role of Board in Corporate 6. Future of Indian Insurance Market-The
Governance Changing Scenario 7. Corporate Social Respon-sibility (CSR) 8. Khajane- A New
Definition to Treasury Management System 9. Civil Society and ICT-Initiatives
Board Committees: Audit Committee
in Kerala 10. UTI Strategy to Retain its Lost Status 11. E-Governance Projects
Board Committees: Remuneration and Nomination Committees in India- A Comparative Study 12.Implementing it policies for Effective E-
Management Governance Framework 13. National Policy on Information Technology. 14.
Shareholders Infosys Foundation’s Corporate Social Responsibility. 15. The Emerging Indian
Banking Industry 16. ERP-Potential Software for Resource Integration 17. ERP
Corporate Social Responsibility Challenges: The Indian Scenario Case- SAP Implementation at Bharat Petroleum
Rating Corporate Governance 18. The Future of Financial Sector in India- A Case Study 19. SEI-CMM Imple-
Reform of Corporate Governance mentation at Infosys for More Effective Management Practices 20. Knowledge
Management (KM): Present and Future Impact on Business Organisational Frame-
Index work. 21. Management of Infor-mation Challenges in the Century
MANAGING TWENTY NEW 40 MANAGEMENT NEW
FIRST CENTURY LESSONS FROM

ORGANISATION CORPORATE WORLD:
S.G. Bhanushali EVERY EXECUTIVE NEEDS
TO KNOW
1. Development of the Concept of
Management
2. Total Quality Management S. Ravishankar, Upinder Dhar,
3. Supply Chain Management H.L. Kaila & J.K.M. Nair
4. Six Sigma Management
5. Benchmarking PART I: Behavioural Dynamics
6. Relationship Marketing PART II: Productivity and HRM Perspectives
7. Knowledge Management
8. Intellectual Capital PART III: Leadership and Performance
Mangement
9. Core Competence
10. Corporate Governance PART IV: Emerging Concerns
11. We will Manage This Way
PART V: Strategic Horizons
PERSPECTIVE FOR CASE METHOD

EFFECTIVE MANAGEMENT CASES IN MANAGEMENT
K.B. Kushal, S. Ravishankar, Neeta Baporikar
H.L. Kaila, R.K. Mishra PART ONE: Case Method :
Part I: Conceptual Framework 1. Case Method of Instruction 2. Case
Technology 3. Case Writing 4. Case
Part II: Strategic Issues Method and Roles 5. Case Method of
Part III: Organisational Dimensions Instruction and Development
PART TWO: Cases in Management
Part IV : Culture Building Aspects
Part V : Emerging Concerns
ISBN-81-8318-354-9 Edn: 2005 Price: Rs. 550 ISBN-81-8318-111-2 Edn: 2005 Price : Rs.325

GENERAL MANAGEMENT
MANAGEMENT TODAY NEW HORIZONS IN
K. Janardhanam & MANAGEMENT
M. Shankara
D.M. Mithani & Juhary Ali
Part -I Human Resource Development for Sustainable
New Horizons in Management Thinking Development in the New Age Human Capital
Part - II Management: Malaysian Perspective The Role
Quality in Management Education of Academic Institutes in the Area of Social
Responsibility Human Resource Management:
Part - III
A Study of Activity Pattern of Nursing Care
Knowledge Management & Management
Knowledge Conversion: A Study of Practices in
Education
Selected Firms Managing Knowledge in
Part - IV Entrepreneurial Organisations The Role of Government in Entrepreneurship
Gender Issues Development: The Malaysian Experience Small and Medium Industry
Part - V Development and Financial Support System Firm Competitiveness and the
Industry-Institution Interaction Challenges of Globalization — Selected Case Studies from the IT Industry in
Part - VI Malaysia Mantras for Good Corporate Governance Six-Sigma Way:
Indian Management Thought Managerial Perspective for a Developing Country Whither Supply Chain
Management? Managing Economic Turbulences in a Developing Economy:
Malaysian Perspective Infringement of Copyright Law in the New Millennium
Privatisation in the New Age: Thai Experience in Perspective
ISBN-81-7866-255-8 Edn: 2003 Price : Rs.750 Edn: 2004 Price : Rs.750
FOR ONE AND ALL

TIME MANAGEMENT EXECUTIVE SKILLS FOR
Shankar Digambar Bagade
Introduction to Time management How to
GLOBAL MANAGERS
Write effectively? Innovation & Creativity? Upinder Dhar &
The New Psychological Dimension for Managing S. Ravishankar
People The Art of Negotiation for Time
Management Managing Conflict for effective Part - I : Management Development
Time Management A Programme for Self - Perspectives
Improvement Effective Communication & Planning
for Time Management Development of People Part - II : Interpersonal Dynamics
in the Organisation Culture and Structure Part - III : New Age Skills
Managing People at Work Through Influence Tactics Organising
perspective Organisational Effectiveness Influencing Employee Behaviour
Time Management through Change Management Time Management
through Proper Forms, Reports and Record - Keeping Time management
- A Qualitative Approach Transational Analysis Motivation for Time
Management
INDIAN SOCIETY NEW INDIAN SOCIETY

R.V. Badi & N.V. Badi C.S.V. Murthy
Part - A: Integrative Process Unit I: How Indian Subcontinent Developed?
1. Indian Subcontinent 2. Impacts which helped
Part - B: The Indian State Indian Society
Unit II: Indian Society Through the Ages:
Part - C: Psychological Security and
3. Stages of Earlier Development 4. Vedic
Identity period 2000BC to 600 BC
Part - D: Social Institutions Unit III: Ancient India: 5. 600 BC to 500 AD
6. Rise of Islam and Islam Kings 500-1494AD
Part - E: Indian Democrary 7. the Mughals 1494Ad-1862AD
Part - F: Sustainable Development and Unit IV: India’s Freedom Movement (1857-
Rural Poor 1947AD): 8. Indians Freedom Movement
9. Europeans in India
Part - G: Managing Transition in India Unit V: India After Independence: 10. Integrative Process - Indian and
Part - H: Indian Society, History and Wester 11. Indian Society 12. National Symbols 13. Present India and its
Industrialisation People 14. Indian Art and Culture: Indian Marriage 15. The Caste System and
Casteism in India 16. Agriculture in India: Panchayat Raj Institutions 17. Indian
Part - I: Regional Trends Language 18. Poverty in India 19. India’s Population and Demographic Details
20. Energy Position in India 21. Indian Industries 22. Bureaucracy in India: LPG
23. Indian Infrastructure- Portfolio Management 24. New World Economic
Order 25. Women Empowerment 26. Indianism and Indian Management 27.
R&D Activities in India 28. Disasters in India 29. India Vision
Unit VI: Theme of Current interest Affecting Indian Society
ISBN-81-7866-807-6 Edn: 2005 Price: Rs. 750 ISBN-81-8318-443-X Edn: 2006 Price: Rs. 950

GENERAL MANAGEMENT
NEW
INDIAN CONSTITUTION NEW TURNAROUND
AND PROFESSIONAL MANAGEMENT WITH
ETHICS BUSINESS PROCESS
C.S.V. Murthy RE-ENGINEERING
1. Preamble to the Constitution of India O. P. Agarwal
2. Scope and Extent of Fundamental
Rights Under Part III Turnaround Management – An
3. Relevancee of Directive Principles of Introduction
State Policy Under Part IV Organisation and Management Concept
4. Significance of Fundamental Duties Nature and Significance of BPR
under Part IVA
11. Scope and Aims of 5. Union Executives Implementation of BPR
Engineering Ethics Problems, Issues, Scope and Trends in
6. State Executives
12. Responsibility of Engineers BPR
7. Constitutional Provisions for Scheduled
- Impediment to
Castes, Scheduled Tribes and Other Appraisal of BPR
Responsibility
8. Emergency Powers, Major Constitutional Managing Change in Indian Context
13. Honestry, Integrity and
Amendments
Realiability Bibliography
9. Electoral Process
14. Risk, Safety and Liability
in Engineering 10. An Understading of Ethics
Edn: 2006 Price: Rs. 550 Edn: 2008 Price: Rs.450
MANAGEMENT OF OFFICE MANAGEMENT

CO-OPERATIVES R.K. Chopra & Ankita Chopra
G.S. Kamat & Pulak Chakravarty 1. Modern Office and Its Functions
2. Office Management
Part A: Introduction: 1. Introduction to Co- 3. Office Organisation
operatives 2. Principles of Co-operation
4. Office Administration
Part B: Management Aspects of Co-operatives:
5. Office Space Management
3. Historical Perspective of Co-operative
6. Environment Management
Movement 4.Role of Leadership in Co-operative
Management 5. Effects of Co-operative Law on 7. Office Systems and Procedures
Management 6. Co-operative law and the legal 8. Office Services
Responsibilities of Co-operatives 7. The 9. Office Machines and Equipment
Management Aspects of Co-operatives 8. Commonality of Approach in Respect 10. Office Forms - Design, Management and
of Co-operatives and the Corporate Sector 9. Integrated Approach to Co-operative Control
Development 10. Institutional Support for Co-operatives in India 11. Records Management
Part C: Sectoral Study 11. Credit Co-Operatives in India 12. Consumer Co- 12. Office Stationery and Supplies
operatives 13. Agro-Processing Co-operatives 14. Co-Operative Spinning Mills 13. Communication Management
15. Food-Processing Co-operatives 16. Dairy Co-operatives 17. Industrial Co- 14. Office Correspondence and Mail Service
operatives 18. Management Aspects of Fishery Co-operatives 19. Housing Co- 15. Management Reporting
operatives 20. Labour Co-operative Societies 21. Marketing Co-operatives 16. Human Resource Management
Edn: 2006 Price: Rs. 525 ISBN-81-8318-400-6 Edn: 2006 Price: Rs. 750
Revis
ed
ORGANISATIONAL MANAGEMENT AND
BEHAVIOUR ORGANISATIONAL
K. Aswathappa BEHAVIOUR
1. A Prelude to Organizational Behaviour (Text, Cases & Games)
2. OB - The Emerging Challenges
3. Historical Evolution of Organisational P. Subba Rao
Behaviour 4. Foundations of Individual Part - A: Principles of Management
Behaviour 5. Personality 6. Perception Unit - I: Introduction to Management
and Attribution 7. Learning 8. Attitudes Unit - II: Planning
and Values 9. Motivation - Theories and Unit - III: Organising and Staffing
Principles10. Applied Motivation Practices 11. Work Stress 12. Group Unit - IV: Directing and Controlling
Dynamics 13. Team Dynamics 14. Power and Political Behaviour 15. Part B: Organisational Behaviour
Conflict and Negotiation 16. Leadership 17. Communication Unit - V: Introduction
18.Organisations 19. Organisational Culture, Creativity and Innovation Unit - VI: The Individual
20. Organisational Change and Development 21. Human Resource Unit - VII: The Group
Policies and Practices 22. International Organisational Behaviour Unit - VIII: The Organisation System
Unit - IX: Organisational Dynamics
Part C: Indian Business Leaders
Part D: Management Games
ISBN-978-81-8318-834-0 Edn: 2007 Price : Rs. 1250 ISBN-81-7866-756-8 Edn: 2007 Price : Rs. 950

GENERAL MANAGEMENT
ORGANISATIONAL MANAGEMENT AND
BEHAVIOUR BEHAVIOURAL
(Text & Cases) PROCESSES TEXT & CASES
Suja R. Nair K. Shridhara Bhat
UNIT 1: Management Concepts: 1. Management
Part I: Introduction 2. Behavioural Processes 3. History and
Part II: Individual Determinants of Development of Management & Organisational
Behaviour 4. The Managers and Their
Organisational Behaviour
Environments. UNIT 2: Planning and Decision-
Part III: Group Interactions and Organisational making: 5. Managerial Decision Making 6. The
Behaviour Planning Process. UNIT 3: Organising & Staffing:
Part IV: Organisation System Issues 7. The Organising Process 8. Organisational Structure and Design 9. Human
Resource Management and Staffing UNIT 4: The Individual In the Organisation:
Part V: International Organisational Behaviour 10. Foundations of Individual Behaviour 11. Perception & Individual Decision
and Knowledge Management Making 12. Values, Attitudes and Job Satisfaction UNIT 5: Influencing Processes:
Part VI: Cases Chapter 15: Foundations of Group Behaviour Chapter 16: Leadership Chapter 17:
Communication and Interpersonal skills Chapter 18: Corproate Culture, Innovation,
Change and Development UNIT 7: Controlling: Chapter 19: The Controlling
Process Chapter 20: Controlling Techniques UNIT 8: Special areas of Management:
Chapter 21: (a) Strategic Management (b) Managerial Ethics and Social Responsibility
UNIT 9: Case Analysis: Chapter 22: Case Analysis
ISBN-81-7866-750-9 Edn: 2005 Price : Rs. 950 ISBN-81-8318-353-2 Edn: 2007 Price: Rs.1250
ORGANISATIONAL ORGANISATIONAL NEW
BEHAVIOUR BEHAVIOUR
Karthick Dr. Vipan B. Kumar &
Dr. S. Gopinadhan
1. Organisation 1. Fundamentals of Organisational
2. Personality Behaviour
3. Organisation Structure 2. Motivation and Leadership
4. Leadership 3. Individual Behaviour and Group
Behaviour
5. Organisational Climate
4. Organisation Structure and Design
5. Organisational Culture
6. Organisational Development and
Change
Edn: 2005 Price: Rs.525 Edn: 2006 Price: Rs. 550
ORGANISATIONAL ORGANISATIONAL
BEHAVIOUR THROUGH BEHAVIOUR AND
INDIAN PHILOSOPHY CORPORATE
M.N. Mishra
1. Elements of Organisational DEVELOPMENT
Behaviour
2. Foundation of Organisational M.N. Mishra
behaviour Organisation Behavior in Organisation
3. Types and Forms of Organisations Perception Learning Personality Job
4. Perception Design and Job Satisfaction Motivation - Basics
5. Learning Motivation - Application Group Behaviour
14. Leadership 6. Personality Foundations Inter - Group Behaviour Conflict in Organisation Power and
15. Organisational Culture 7. Job Design Politics Communication Stress Management Delegation of Authority &
8. Motivation Centralisation Leadership Group Dynamics Organisation Structure
16. Creating & Sustaining
9. Group Dynamics Organisational Changes Technological Changes and Behaviour Organisational
Organisational Culture
10. Conflict Management Culture Corporate Development Corporate Behaviour Corporate Design and
17. O r g a n i s a t i o n a l
11. Power & Politics Decision-Making Performance Evaluation and Reward Systems
Changes
18. Organisational 12. Stress Management
Effectiveness 13. Delegation of Authority &
Centralisation

GENERAL MANAGEMENT
ORGANISATIONAL NEW
HIGH PERFORMANCE
DEVELOPMENT SKILLS LEADERSHIP
FOR COMPETITIVE EDGE Dr. G. Vijayaragavan
Biswajeet Pattanayak & 1. Leadership
2. Leadership Theories and Style
S. Ravishankar 3. Leadership Skills
4. Leadership Lessons through Literature
Part I 5. Team Work and Team Building
Development Perspectives 6. Conversation, Feed Back & Feed Forward
Part II 7. Interpersonal Skills - Delegation, Humour,
Managing The People Factor Trust, Expectations, Value, Status and
Compatibility
Part III
8. Conflict Management
Basis for Commitment, Communication and
9. Conflict Management - Coping Strategies
Participation
10. Conflict Management Styles
11. Positive Thinking - Attitudes and Beliefs
12. Positive Thinking Martin Seligman’s
Theory of Learned Helplessness
13. Positive Thinking- Martin Seligman’s
Theory of Learned Optimism
14. Psychology and Leadership Traits
ORGANISATIONAL LEADERSHIP AND NEW
DYNAMICS & HR MANAGEMENT

PROCESS Dr. A. Chandra Mohan
H.L. Kaila, S. Ravishankar, 1. The Concept of Leadership
2. Theories of Leadership
R.K. Mishra & 3. Leadership Styles of Indian Managers
C.S. Thomaskutty 4. Women and Leadership
Employee Motivation and Job Satisfaction 5. Leadership Ethics
Emotional Security – Insecurity at Workplace 6. Nature and Significance of Management
Stress Among Middle Level Managers 7. Communication
Organisational Climate : A Key Factor 8. Motivation
9. Training and Development and Wage and
Management Development and Training the Indian Experience
Salary Administration
Assessment Centres
10. Performance Appraisal
Validation of an Assessment Tool (Recruitment Test)
Core Competencies
Business Process Outsourcing (BPO)
Women issues at Workplace
Financial Management in Public Enterprises
Mergers, Acquisitions & Eco. Recession (Psychological Implications)
Appendix
Edn: 2003 Price : Rs. 375 ISBN-978-81-8318-808-1 Edn: 2007 Price : Rs. 650
ed NEW
Revis
BUSINESS ETHICS INDIAN ETHOS & VALUES
C.S.V. Murthy
1. Introduction to Business Ethics
FOR MANAGERS
2. Values, Norms Beliefs and Standards N.M. Khandelwal
3. Normative Ethics in Management
4. Ethics Mentioned by Some Great People 1. Model of Management in Indian Socio-
5. Managing Ethics Political Environment
6. Intellectual Property Rights, Designs, 2. Indian Work Ethos
Patents, Trademark, Copyrights 3. Indian Heritage in Production and
7. Ethics and the Organisation Consumption
8. Broader Ethical Issues in Society - 4. Indian Insight into to Total Quality of
Corruption and Bribery Mind (TQM)
9. Ethical Aspects in Marketing 5. Stress Management- Causes and
10. Ethics in HRM Remedies – Indian Approach
17. Global Business
18. Ethics and Information 11. Ethics in Production and Operation
Management 6. Management – Indian Perspective on
Technology Functions of Management
12. Ethics in Finance
19. Indianism and Indian 7. Management – Indian Perspective on
Management 13. Ethics in Social Responsibility and
Corporate Social Responsibility General and Functional Management
20. Ethical Dilemma
14. Broader Ethical Issues in Society 8. Teaching Ethics
21. Euthanasia and Abortion
22. Miscellaneous Topics -Ecological Concerns 9. Values for Managers
15. Discrimination on the Basis of Gender, 10. Personal Growth and Lessons from
23. Student’s Presentation of
Caste or Race Ancient Indian Education System
Projects
24. Case Studies 16. Ethical Decision-Making
CASES
ISBN-81-8318-148-1 Edn: 2007 Price: Rs.750 Edn: 2007 Price : Rs. 650

GENERAL MANAGEMENT
ETHICS IN BUSINESS FOUNDATIONS OF
AND MANAGEMENT MANAGERIAL WORK
S.K. Chakraborty
R.P. Banerjee
Section - I: Ethics : Definition, Scope and Value Perspectives and Transformational
Relevance Mathematics for Ethics Philosophical Psychology for Management
Foundations of Ethics - The Normative Ethics
Work and Quality of Work-Life Through
Ethics Values of Bhagwat Gita Ethics
Transformational Psychology
Consciousness of the Markets Empirical Ethics
Verses Eternal Ethics Technological Ethics Transformation Psychology in Action
Denotological Ethics Kan’s Universalim and Index
Categorical Imperative Ethics of Spinoza Ethics Glossary
Principles of Airstotle Ethics Views of Plato Rawl ‘ s Theory of Justice
Kautilyan Ethics Ethics Dimensions of Gandhi Ethics In Buddhism
Ethics Dimensions in Sufism Environmental
Section - II: Applied Ethics Ethics in Hr - Functions Ethics Issues in
Mergers and Acquisitions Ethics in Marketing Vs. Social Darwinism Ethics
in Finance Ethics Cases
Section-III: Ethics in Practice in Selected Organisations in India
Case Studies
BUSINESS ETHICS & NEW

A STUDY IN
VALUES BUSINESS ETHICS
D. Senthil Kumar Rituparna Raj
A. Senthil Rajan An Overview of Business Ethics
Introduction to Business Ethics Worklife in Indian Philosophy
Ethical Decision Making and Role of Attitudes, Beliefs & Life Positions
CEO Part I - Overview of the Ethical Value System
Ethical Issues in Society Part II - Culture & Ethics
Human Resources Management Ethics Role of Legislation & Other Bodies in Enforcing
Marketing Ethics Ethical Business Behaviour
Environmental Ethics Relationship Between Ethics & Corporate
Excellence
Indian Ethos for Management
Ethics & Individual Behaviour
Social Responsibility of Business
Gandhian Philosophy of Wealth Management
Social accounting and social audit
Social and Economic Responsibilities of
Business
Edn: 2006 Price : Rs. 450 ISBN-81-7493-700-5 Edn: 2008 Price: Rs. 375
RESOURCES MANAGEMENT DYNAMICS OF

FOR SUSTAINABLE ENTREPRENEURIAL
DEVELOPMENT Revised Edition
Releasing in
DEVELOPMENT AND
Ramaraju Thirumalai March 2008 MANAGEMENT
Development in Perspective Vasant Desai
Technology & Sustainable Development
Restoration of Ecology for Sustainability Part I: The Entrepreneurship
Eco Friendly Energy Production Part II: Entrepreneurship Development
Rethinking on Construction and
Part III: Entrepreneurship Development
Construction Materials
Desirable Pro-Active Actions Part IV: Project Management
Role of Engineering for Sustainability Part V: Financial Analysis
Environmental Management System - ISO Part VI: Sources of Finance
14000 Part VII: Quality Standards
Looking to the Future Part VIII: Marketing
References
Part IX: Setting Up a Small Enterprise
Annexures
Part X: Problems
Index
Part XI: Project Work
ISBN-81-7866-729-0 Edn: 2003 Price: Rs. 950 Edn: 2008

GENERAL MANAGEMENT
Revis
ed
ENTREPRENEURSHIP SMALL SCALE INDUSTRIES
DEVELOPMENT AND ENTREPRENEURIAL
E. Gordon & K. Natarajan DEVELOPMENT
Entrepreneur
Entrepreneurship C.S.V. Murthy
Entrepreneurship Development in India Entrepreneur and Entrepreneurship
Entrepreneurship
Women Entrepreneurs
Entrepreneurial Development (ED) and
Small-Scale Industry: An Overview Entrepreneurship Development
Staring Small-Scale Industry Programmes (EDPs)
Project Identification Training Facilities and Entrepreneurship
Marketing Assistance Subsidies and Incentives
Project Report
to Entrepreneurs Industrial Estates
Project Appraisal
Market Survey Project Management
Institutional Support to Entrepreneurs Organisational Structure Financial Institution
Institutional Finance to Entrepreneurs of Small Scale Industrial Sickness
Incentives For Small-Scale Units Industries Institutional Assistance to Small Scale
ISO 9000 and Industries
Sickness In Small-Scale Industry
Standardisation Export Assistance
Appendices Electronic Commerce
ed
ENTREPRENEURIAL SMALL - SCALE INDUSTRIES Revis
DEVELOPMENT &
Small-Scale
AND ENTREPRENEURSHIP Industries and
BUSINESS
Entrepreneurship
Vasant Desai
COMMUNICATION
Section - I: Small - Scale Industries
• Introduction • The Concept of Small-Scale
Industry • Evolution of the Concept of Small-Scale
Vasant Desai & Urmila Rai Industries • Characteristics of Small-Scale Vasant Desai
Industries • The Role of Small - Scale Industries
• Policies Governing Small - Scale Industries
Part I: • Rural Industries and Rural Artisans • Ancillary
The Concept of Entrepreneurship Industries • Industrial Estates • Organisational
Characteristics of Entrepreneurs Structure of Small Scale Industries • Ownership
Pattern • Finance for Small - Scale Industries
Different Forms of Entrepreneurship • Working Capital Management • Taxation Benefits • Marketing Mechanism
The Role of Entrepreneurs Part II: • Export Potentials • Problems and Prospects of Small - Scale Industries
The Entrepreneur and the Law Layout of a Business Letter Cases of Success Stories Section II: Entrepreneurship-The Road to Real
Promotion of a Venture Letters of Offer India: • The Road to Real India • Credo of Enterpreneurs • Entrepreneurs who
Changed the Pace of Corporte India • The Concept of Entrepreneurship
Financing of New Ventures Orders • Development of Entrepreneurs • Evolution of Entrepreneurs in India
Project Planning Status Inquiries and Recom- • Characteristics of Entrepreneurs • Classification and Types of Entreprenuers
Feasibility Studies mendations • Women Entrepreneurs • The Intrapreneur • The Role of Entrepreneurs
Project Appraisal Collection Letters • Entrepreneurial Environment • Identification of Opportunities • Converting
Business Opportunities into Reality • Location Issues • Environmental Problems
Reports Claims and Adjustments • Entrepreneurial Development & Training • Institutions in Aid of
Entrepreneurship Development • All about Relevant Acts
NEW NEW
INNOVATION ENTREPRENEURSHIP
MANAGEMENT DEVELOPMENT & PROJECT
C.G.S. Krishnamacharyulu & MANAGEMENT
R. Lalitha
Neeta Baporikar
Part I : Innovation Management Basics Part I: The Entrepreneurial Development

Part II : Managerial Aspects of Innovation Perspective
Function Part II: Creating Entrepreneurial Venture
Part III : Managing Innovation Projects Part III: Project Management
Part IV : Promoting Innovation Competencies Part IV: Entrepreneurship Development and
Part V : Thinking Tools for Innovations Government
Part VI : Managing Innovations Part V: Emerging Areas in Entrepreneurship

Part VI: Case Studies in Entrepreneurship

GENERAL MANAGEMENT
NEW
ENTREPRENEURSHIP NEW
HOW INNOVATORS
Dr. Vidya Hattangadi CONNECT
Rohit Agarwal & Patricia Brown
Role of Enterpreneurs in Economic
Development Innovation
Developing A Business Plan Sneak Peek
Connecting with Self
Entrepreneurial Environment
Connecting with An Idea
New Venture
Connecting with the Environment
Financing the Business Venture Connecting with Timing
Supporting Organizations to Connecting with the Team
Entrepreneurship in India Connecting with Partners
Expanding the New Ventures Connecting with Money
Business Management for SMEs Connecting with Customers
Connecting with Humility
Opportunities for New Ventures
Connecting with Failure
Connecting with Spirituality
Innovating at Tech Tribe
Innovator Biographies
ISBN-978-81-8318-899-9 Edn: 2007 Price: Rs. 550 ISBN-81-8318-704-X Edn: 2007 Price: Rs. 950
INSTITUTION BUILDING IN NEW GLOBAL CONVERGENCE OF NEW
INDIA COMMERCE EDUCATION

J. Philip G.P. Prasain
The Tragedy that Changed My Life Part I: E-Commerce and Information
Something Prophetic Technology
Days of Reflection and Resolution Part II: Value Added Tax
Accidents, Accidents and Accidents
Part III: Corporate Governance, Risk
My Life at XLRI, Jamshedpur Management and Capital Market
Enriching SAIL Experience
Part IV: Foreign Direct Investment
The Oberoi – The Five Star Deluxe
Culture and Matching Performance Part V: Border Trade
My Years with IIM-Bangalore
Founding of AIMS
A Small Experiment with the Social Sector
XIME- My Tryst with Destiny
Looking Back
Epilogue
Appendix
ISBN-81-8318-673-4 Edn: 2007 Price: Rs. 650 ISBN-818318-740-4 Edn: 2007 Price: Rs. 700
ed
Revis
PROJECT MANAGEMENT PROJECT MANAGEMENT
AND CONTROL Ramaraju Thirumalai
The Background
Narendra Singh Conceptual of Project Management
Part I: Investment Decision-Making and Implementation of Projects
Administrative Approval Total Quality Management
Part II : Execution of Projects
Application of ISO Standards in Quality
Part III: Completion of Projects and Post System in Project Management
Project Evaluation
Management of Project Team
Part IV: General
Education and Training of Team
Members
Modern Tools in Project Management
Realities of Organisational Life Problems
and Opportunities in Projects
Where Do We go From Here?

GENERAL MANAGEMENT
ed
PROJECT MANAGEMENT Revis
PROBLEMS AND
Vasant Desai SOLUTIONS IN PROJECT
Part I : Project MANAGEMENT AND
CONTROL
Part II: Financial Analysis
Part III: Project Finance
Part IV: General
Narendra Singh
Part V: Inputs of Project Management
Part VI: Appendices Part I
Investment Decision-making and
Administrative Approval
Part II
Execution of Projects
Part III
Completion of Projects
Part IV
General
ISBN-81-7493-956-3 Edn: 2006 Price : Rs. 750 ISBN-81-8318-731-5 Edn: 2007 Price : Rs.1200
PROJECT MANAGEMENT NEW

HOSPITAL MANAGEMENT
V.C. Sontakki S.M. Jha
The Foundation of Hospital Management The Foundation of Hospital Management
Total Quality Management in Hospitals Total Quality Management in Hospitals
Management Information System in Hospitals Management Information System in
Management of Behaviour in Hospitals Hospitals
Hospital Planning Management of Behaviour in Hospitals
Hospital Organisation and Departmentation Hospital Planning
Management of Hospital Materials and Hospital Organisation and Departmentation
Stores Management of Hospital Materials and
Management of Hospital Services Stores
Management of Human Resources in Hospitals Management of Hospital Services
Management of Finance in Hospitals Management of Human Resources in Hospitals
Management of Marketing in Hospitals Management of Finance in Hospitals
Management of Records in Hospitals Management of Marketing in Hospitals
Management of Control in Hospitals Management of Records in Hospitals
Rural Healthcare Management Management of Control in Hospitals
Strategic Management of Hospitals Rural Healthcare Management
Bibliography Strategic Management of Hospitals
Bibliography
ISBN-81-7866-110-1 Edn: 2003 Price : Rs. 650 ISBN-81-7866-110-1 Edn: 2003 Price : Rs. 850
GLOBAL DHARMIC AN INTRODUCTION TO

MANAGEMENT ENVIRONMENTAL
S.A. Sherlekar MANAGEMENT
1. Indian Wisdom and Ethico-Morality Dr. Anand S. Bal
(Dharma) 1. Environment, Ecology and Biosphere
2. Holistic Value-Based Management 2. Natural Resources, Limitations and
3. Indian Ethos for Dharmic Management Conservation
4. Social and Ecological Responsibility 3. Elements of Environmental Resources
(Acid Test in Ethico-Moral Values) Management
5. Leadership in Global Dharmic 4. Principles of Environmental Pollution
Management 5. Pollution of Atmosphere
6. Total Quality Management 11. Environmental Audit-A 6. Pollution of Earth Surface Water and
Support Tool for Land Pollution
7. Consumerism/Consumer Protection/
Environmental
Business Response 7. Environmental Management
Management Systems
8. Sustainable Development
12. Global Environmental
Policies and National 9. Environmental Impact Assessment (EIA)
Strategic for Protection 10. Risk Assessment and Applications in
of Environmental Quality Environmental Management
ISBN-81-8318-135-X Edn: 2005 Price: Rs.550 ISBN-81-8318-375-1 Edn: 2005 Price: Rs.550

BUSINESS ENVIRONMENT
BUSINESS ESSENTIALS OF BUSINESS
ENVIRONMENT ENVIRONMENT
(Text & Cases) K. Aswathappa
1. Business and its Environment - An
Francis Cherunilam Introduction 2. Meaning and Rationale for
Globalisation 3. Strategies for Going Global
Part 1 : An Overview of Business Environment 4. From Domestic Market to Global Markets
5. India, WTO and the Trading Blocks
Part 2 : Business and Society
6. Technological Environment 7. Political
Part 3 : Industrial Policies and Regulations Institutions 8. The Constitution of India
Part 4 : The Financial System 9. Rationale and Extent of State Intervention 10. End of Government in
Business 11. Economic Environment 12. Industrial Policy 13. Industrial Licensing
Part 5 : Labour Environment 14. From the MRTP Act, 1969 to the Competition Act, 2003 15. From Foreign
Part 6 : Economic Planning and Development Exchange Regulation Act, to Foreign Exchange Management Act, 16. The
Companies Act, 1956 17. Public Sector Enterprises 18. Privatisation 19. Small
Part 7 : Global Environment
Scale Industries 20. Industrial Labour 21. Industrial Sickness 22. Exit Policy
23. Infrastructure 24. Development Banks 25. Stock Exchanges 26. Monetary
and Fiscal Policies 27. Agriculture 28. Balanced Regional Development
29. Price and Distribution Controls 30. External Sector 31. New Economic
Policy 32. Cultural Environment 33. Social Responsibility of Business
34. Business and Society 35. Social Audit 36. Business Ethics 37. Corporate
Governance 38. Natural Environment
ISBN-81-7866-484-4 Edn: 2007 Price: Rs. 850 ISBN-978-81-8318-915-6 Edn: 2007 Price: Rs.1250
INDIAN BUSINESS GLOBAL ECONOMY AND

ENVIRONMENT BUSINESS ENVIRONMENT
R.V. Badi Francis Cherunilam
Global Economy, Characteristics and
1. Introduction to Business Issues
Environment An Overview of Business Environment
Environmental Analysis and Forecasting
2. Political Environment
International Trading Environment
3. Economic Environment Economic Integration and Cooperation
4. Technological Environment GATT/WTO and Global Liberalisation
5. Socio-Cultural Environment Global Trade
International Investments Technological and Natural
6. Natural Environment Multinational Corporations Environment
7. Global Environment Globalisation Some Social Issues in
International Business
8. Global Environment Global Competitiveness
Political and Regulatory Environment International Organisations
Skill Development Cases
Social/Cultural and Demographic
Environment
Edn: 2005 Price: Rs. 550 ISBN-81-7866-082-2 Edn: 2004 Price : Rs. 750
Revis
ed
BUSINESS AND BUSINESS PLANNING
GOVERNMENT AND POLICY
Francis Cherunilam Mamoria, Mamoria &
Business and Government - An Introduction
Subba Rao
Business and Government in India - A Preface Business System Business Planning
Industrial Policy IDRA and Industrial Licensing Business Policy Business Policy Related
Public, Private, Joint and Co-operative Sectors Aspects Objectives of Business New
Privatisation and Disinvestment Village, Economic Policy Major Macro Policies
Small and Ancillary Industries Industrial Organisational Structural Issues
Sickness Monetary and Fiscal Policies Money Behavioural Policies Personnel Policies
and Capital Markets Stock Exchange and Its Marketing Policies Production/Operations
Regulation Industrial Finance Industrial Financial Institutions Indian Company
Policies Finance Policies Social Responsibilities of Business Social
Law Patents and Trade Marks Competition Policy and Law Price and
Accounting and Social Audit Business Ethics Corporate Strategy The
Distribution Controls Consumer Rights, Consumerism and Business Labour
Strategist Environmental Analysis Analysis of Organisational Resources
Legislation Labour Welfare and Social Security Industrial Relations Trade
Selection of Strategic Alternatives Total Quality Management Business
Unions Exit Policy Planning in India GATT/WTO and Global Liberalisation
Process Re-Engineering and ERP E-Commerce Multinational Corporations
International Investment Development and Regulation of Foreign Trade
Strategy Formulation Strategy Implementation Strategy Evaluation
Foreign Exchange Management Act
Managing Strategic Change Strategic Management in Non-Profit
Organisations Index

STRATEGIC MANAGEMENT
STRATEGIC BUSINESS POLICY AND Revis
ed
MANAGEMENT STRATEGIC MANAGEMENT

Francis Cherunilam M. Jeyarathnam
Strategic Management: 1. The Strategic Management Process
An Introduction 2. Mission and Goals 3. Corporate Governance
Mission, Objectives and Social and Social Responsibility 4. External
Responsibilities Environment 5. Porter’s Five Forces Model
and Strategic Groups 6. Competitive
Business Environment Advantage: Resource- Capabilities and Core
SWOT Analysis and Strategy Competence 7. Internal Scanning: Organisational
Formulation Analysis 8. Strategy Formulation: Situation
Strategy Implementation Analysis 9. Strategy Formulation: Corporate Strategy 10. Strategy Formulation:
Globalisation At the Business Level 11. Strategy Formulation: Functional Strategy 12.
Strategy and Structure
Turnaround Management and Strategy in Global Environment 13. Building and Restructuring the Corporation
Strategy Evaluation and Control 14. Strategic Choice and Balanced Score Card 15. Implementation of Strategy:
Restructuring
Portfolio Strategy Designing Organisational Structure 16. Designing Strategic Control Systems:
Management of Change
Competitive Analysis and Strategies Matching Control and Structure to Strategy 17. Matching Structure and Control
Corporate Governance to Strategy 18. Implementation of Strategic Change: Politics, Power and
Corporate Level Generic Strategies Change 19. Techniques of Strategic Evaluation and Control 20.Strategic Issues
Business Growth in Managing Technology and Innovation 21. Strategic Issues in Entrepreneurial
Mergers and Acquisitions Ventures and Small Businesses 22. Strategic Issues in Not-for-Profit
Organisation.
BUSINESS ENVIRONMENT NEW BUSINESS POLICY AND

FOR STRATEGIC STRATEGIC
MANAGEMENT MANAGEMENT
K. Aswathappa & (Text & Cases)
G. Sudarsana Reddy Francis Cherunilam
Strategic Management: An Introduction
Section 1: The Meaning and Rationale for
Mission, Objectives and Social
Globalisation
Responsibilities
Section 2: Technologic Environment Business Environment
Section 3: Political Institutions SWOT Analysis and Strategy Formulation
Section 4: Economic Environment Strategy Implementation
Strategy and Structure
Section 5: Social and Cultural Environment Strategy Evaluation and Control
Section 6: Natural Environment Portfolio Strategy
Section 7: Integrating Environment and Competitive Analysis and Strategies
Strategic Management Corporate level Generic Strategies
Business Growth
Mergers and Acquisitions
Globalisation Management of Change
Turnaround Management and Restructuring Cases
ISBN-81-7493-217-8 Edn: 2007 Price: Rs.1250 ISBN-81-7493-723-4 Edn: 2006 Price : Rs. 475
NEW
STRATEGIC PLANNING BUSINESS PERSPECTIVES
AND BUSINESS POLICY K. Aswathappa
R. Nanjundaiah & Nature of Business
Business Environment
S. Ramesh Political Institutions
Rationale and Extent of State Intervention
Introduction Overview of Strategic
End of Government in Business?
Management Assessing the External Economic Environment
Environment - Situation Analysis - Opportunities Industrial Policy
and Threats Analysis - Some Indian Cases Public Sector Enterprises
Technological Forecasting Internal Analysis Privatisation
of the Company - Key Success Factors - Small Scale Industries
Competitive Advantage Industry Evolution Entrepreneurship
Infrastructure
Process and Competitive Advantage Strategic Planning Department - Indian
Industrial Sickness
Case Studies Merger (Takeover-Entry into New Business ) - India Case
Monetary and Fiscal Policies
Studies Expansion Strategy - Growth Strategy Role of Top Management External Sector
- Task of Top Management Functional Areas Structure - Marketing, Finance, Technological Environment
HRM, R&D and Production Production Management Financial Planning - Meaning and Rationale of Globalisation
Capital Budgeting Systems Approach to Personnel/HRM Marketing Social Responsibility of Business
Annual Objectives and Budgetary Control and MIS Organisational Behaviour Business Ethics
Do Indian Companies Survive? Corporate Governance
ISBN-81-7866-238-8 Edn: 2003 Price : Rs. 950 Edn: 2008 Price: Rs. 750

STRATEGIC MANAGEMENT
STRATEGIC STRATEGIC MANAGEMENT
MANAGEMENT AND MARKETING
K. G. Bhatt Narendra Singh
Strategic Management – An Introduction Part I Strategic Management
The Environment of Strategic Introduction to Part – I
Management Management
The Social Environment and Social Organisations
Responsibility of Business Organisation Structure
The Political and Legal Environment Strategic Management
Technological Environment Glossary of Management
The Economic Environment
Part II Sales and Marketing Management
Mission & Goals and Organisational
Role of Leadership and Introduction to Part – II
Assessment
Motivation Concepts and Practices
Tools of Strategic Management
Role of Creativity and Organisation and Organisation Structure
Innovation Strategies – Integration, Diversification,
Disinvesment, Downsizing Market and Marketing Research
Evaluation and Control Product Management
of Strategies Organisational Structure
Resource Mobilization – Money, Markets, Strategic Planning and Control (Texts)
Summary of the Book Strategic Planning and Control
Machine , Material, Men ( Human
Bibliography (Questions and Guidance)
Resource )
Question Paper Model Building and Models
BUSINESS POLICY MANAGEMENT POLICY

AND STRATEGIC AND STRATEGIC
P. Subba Rao R.M. Srivastava
Part I : Business Policy and Strategic Section I: Introduction
Management : An Overview
Section II: Environmental Scanning
Part II : Strategy Formulation and Analysis
Section III: Making Strategic Decisions
Part III : Strategy Implementation
Section IV: Functional Strategies
Part IV : Strategic Evaluation and Control
Section V: Implementation of Strategy
Part V : Special Issues in Business Policy
Section VI: Case Studies
and Strategic Management
Part VI : Strategic Management through
Case Analysis Method
NEW NEW
STRATEGIC RISK MANAGEMENT
MANAGEMENT INSURANCE AND DERIVATIVES
G. Sudarsana Reddy Dr. G. Kotreshwar
Business Policy—An Overview 1. Risk Management
Strategic Management 2. Management of Pure Risk and
Strategic Intent Insurance
Analysis of External Environment
Analysis of Internal Environment 3. Insurance Industry-Regulation and
Corporate Level Strategy Development
Mergers and Acquisitions 4. Pricing & Development of Insurance
Stability and Retrenchment Strategies Products and Claims Management
Functional and Corporate Restructuring
Operational 5. Introduction to Derivatives
Business Level Strategies
Implementation Strategy Implementation 6. Forwards and Futures
Strategy Evalution and Structural Implementation 7. Fundamentals of Options
Control Organisational Change
Social Responsibility 8. Options-Hedging Strategies and Valuation
Behavioural Implementaion
Soical Audit Organisational Conflict 9. Forward Rate Agreements (FRAs) and
Index SWAPS
10. Measures of Risk
Edn:2007 Price: Rs.650 ISBN-81-8318-176-7 Edn: 2007 Price: Rs.650

FINANCE
EQUITY - THE NEXT VENTURE CAPTIAL: VENTURE CAPITAL:
INVESTMENT DESTINATION
FUNDING THE DREAMS
FUNDING THE DREAMS
Pallavi Mody P. Subba Rao
1. Introduction P. SUBBA RAO Venture Capital As A Source of Finance
2. Evolution of equity markets in the
World Venture Capital- the ideas Inc
3. Evolution of Equity Markets in India Venture Capital Firms - Investment
Criterion
4. Critical Review of the Performance of
Equity Markets: 1991-2005 Venture Capital vs. Conventional
5. The Challenges before Indian Equity Financing and the Addresses of the
Markets Venture Capital Firms
6. Regulatory Environment Venture Capital - Legal Aspects
7. Conclusion Venture Capital in India : A Paradigm
Shift
Venture Capital : A Beleagured Past and
A promising Future
References
ISBN- 81-8318-249-6 Edn: 2006 Price: Rs. 525 ISBN-81-7866-265-5 Edn: 2003 Price : Rs. 375
FINANCE FOR ONE AND FINANCIAL Revis

ed
ALL MANAGEMENT AND

G.P. Jakhotiya & M.G. POLICY
Jakhotiya R.M. Srivastava
Section I : Corporate Accounting
Section I : Introduction
Section II : Cost Accounting
Section II : Investment Decisions
Section III : Management Accounting
Section III : Working Capital Management
Section IV : Financial Management
Section IV : Financial Instruments
Section V : Strategic Cost and Informration
Management Section V : Long-term Financing Decision
Section VI: Investment Management Section VI : Dividend Decision
Section VII : Corporate Restructing and
Strategic Alliances
Section VIII : International Financial
Management
ISBN: 81-7493-129-5 Edn: 2007 Price: Rs. 550 ISBN: 978-81-8318-863-0 Edn: 2007 Price: Rs. 1250
FINANCIAL Revis
ed FUNDAMENTALS OF THE
MANAGEMENT INDIAN FINANCIAL
P.V. Kulkarni & SYSTEM
B.G. Satyaprasad Vasant Desai
Part - I Part One : Financial System
Introduction Part Two : Financial Institutions
Part - II Part Three : Financial Markets
Financial Analysis Part Four : Government and Industrial
Part - III Securities Markets
Source of Finance Part Five : International Financial Markets
Part - IV Appendix I
Development of Funds
Appendix II
Cases & Tables
Appendix III

FINANCE
Revi
sed THE INDIAN FINANCIAL INDIAN FINANCIAL
SYSTEM AND SYSTEM
DEVELOPMENT Dr. G. Ramesh Babu
Unit I : Indian Financial System
Vasant Desai Unit II : Financial Institutions
Part One : Financial System (A) RBI
(B) Commercial Banks
Part Two : Financial Markets
(C) Insurance
Part Three : Financial Market Intermediaries (D) UTI
Part Four : Financial Institutions Unit III : Financial Markets
Part Five : Financial Instruments (A) Money Market
Part Six : Financial Services (B) Capital Market
(C) Primary Market
(D) Secondary Market
Unit IV: Financial Services
(A) Mutual Funds
(B) Credit Rating
(C) Merchant Banking
(D) Venture Capital
ISBN-978-81-8318-905-7 Edn: 2007 Price: Rs. 1500 ISBN- 81-8318-148-X Edn: 2005 Price: Rs. 750
NEW sed
ADVANCED FINANCIAL INDIAN FINANCIAL Revi
MANAGEMENT SYSTEM
S.B. Deodhar &
Narendra Singh Aditi A. Abhyankar
1. An Overview Financial System
Macro-Economic Dimensions of Financial
2. Nature and Scope of Financial
System
Management
Financial System: Other Aspects
3. Planning Environment
Indian Financial System
4. Sources of Finance
Major Issues in the Indian Financial System
5. Leverages, Capital Structure and Cost Financial Institutions
of Capital
11. Contemporary Developments
6. Capital Budgeting Commercial Banks Financial Markets and Instruments -
12. International Finance and Risk Money Market
7. Working Capital Management Non-Bank Finance Companies
Management
8. Financial Services (NBFCs) Government Securities Market
13. Management Accounting Development Financial Institutions Capital Market
9. Advanced Financial Analysis and
14. Costing and Accounting Investment Institutions Secondary Capital Market
Planning
System Small Savings and Provident Fund Foreign Exchange Market
10. Financial Management in Public
15. Financial Strategy and Financial Services International Financial Market.
Sector
Reporting
ISBN-978-81-8318-858-6 Edn: 2007 Price: Rs. 950 ISBN-81-8318-265-8 Edn: 2007 Price: Rs. 550
NEW
INDIAN FINANCIAL Revi
sed
FINANCIAL MARKETS
SYSTEM AND AND SERVICES
FINANCIAL MARKET Gordon & Natarajan
OPERATION Section A: Financial Markets
The Financial System in India
Vasant Desai Money Market
Part I: Indian Financial System New Issues Market
Financial Systems Indian Financial Secondary Market
System The Reserve Bank of India Securities and Exchange Board of India
Monetary Policy and Credit Control OTCEI and NSE
Development Banks Other Financial Depository System
Institutions, Insurance and Mutual Funds
Section B: Financial Services Discounting, Factoring and
Interest Rate Structure.
Financial Services (Meaning, Forfeiting
Part II : Financial Market Operations Scope & Innovation) Securitisation of Debt
The Money Markets The Capital Market Merchant Banking Derivatives
Recent Trends in the Capital Market New Hire Purchase Credit Rating
Issues Market and Government Securities Leasing Credit Cards
Market Investor’s Protection Financial Venture Capital Practicals in Stock Market
Services Credit Rating Financial Sector Mutual Funds Operations
Reforms

FINANCE
Rev ised
MARKETING OF MANAGEMENT OF INDIAN
FINANCIAL SERVICES FINANCIAL INSTITUTIONS
V.A. Avadhani R.M. Srivastava &
Revised Edition Divya Nigam
Part I : Financial System
Releasing in
Part II : RBI And Banking System
March 2008 Section I : Introduction
Part III : NBFCs And Their Services
Section II : Management of Commercial
Part IV : Financial Services In India
Banks in India
Part V : Sebi And its Reforms Section III : Management of Development
Part VI : Financial Markets In India Banks
Part VII: Market Indicators And Portfolio Section IV : Management of Investment
Management Services Institutions
Section V : Non-Banking Finance Companies
Part VIII: International Markets
ISBN-81-7866-357-0 Edn: 2006 Price : Rs. 950 ISBN -81-7868-343-0 Edn: 2008 Price : Rs. 850
MONEY AND FINANCIAL ENVIRONMENT AND

SYSTEM MANAGEMENT OF
Gordon & Natarajan
FINANCIAL SERVICES
Finance and Financial System
Financial Services
O.P. Agarwal
Money Market 1. Indian Financial System - An Overview
2. Broad Understanding of Terms of Banking
Indian Banking System
3. Justification of Inclusion of Banking
Credit Creation Services
Reserve Bank of India 4. Origin and Development of Indian Banking
Development Banks and Other Financial 5. Role and Functions of Different Types of
Institutions Banking
Role of Interest in the Financial Systems 6. Regulatory Framework
7. Other Financial Service
8. Money Market Services 14. Management of
9. Assets Related Credits Financial Services
10. Financial Engineering 15. Insurance and Risk
11. Regulatory and Legal Framework Management
12. Reform of the Financial System
13. Challenges and Development in
Financial Services
Edn: 2004 Price: Rs. 450 ISBN- 81-7866-747-9 Edn: 2005 Price: Rs. 450
Revi
sed
FINANCIAL MARKETS Revi
sed
INVESTMENT AND
AND INSTITUTIONS SECURITIES MARKETS
E. Gordon & K. Natarajan IN INDIA
1. The Financial System in India V.A. Avadhani
2. Money Market
3. New Issues Market
Part I - Securities Markets in India
4. Secondary Market
5. Merchant Banking Part II - Primary Markets in India
6. Mutual Funds Part III - Secondary Markets in India
7. Discounting, Factoring and
Part IV - Security and Investment Analysis
Forfeiting
8. Development Banks Glossary of Stock Market Terms
Edn: 2004 Price: Rs. 450 ISBN-81-7493-579-9 Edn: 2007 Price : Rs. 750

FINANCE
Revi
sed INVESTMENT Revi
sed
INVESTMENT
V.A. Avadhani Preeti Singh
Part I : Investment Setting Nature and Scope of Investment
Management
Part II : Money And Capital Markets And Financial Institutions in India
Institutions
New Issue Market and Stock
Part III : Stock Markets And Institutions Exchange in India
Part IV : Security Analysis Security Valuation
Returns
Part V : Risk And Return Concepts And
Management Risk
Efficient Analysis
The Investment Alternatives
Part VI : Valuation Of Stocks And Bonds Portfolio Analysis
Alternative Forms of Investment
Part VII : Portfolio Theory And Management Portfolio Selection and Interna-
Investor and Interest Rates
tional Diversification
Dividend Policies And The
Techniques of Portfolio Revision
Investor
Performance Measurements of
Investments and Tax Planning
Managed Portfolios
Fundamental Analysis
New Directions
Technical Analysis
Index
SECURITIES ANALYSIS CAPITAL MARKET

AND PORTFOLIO MANAGEMENT
MANAGEMENT V.A. Avadhani
V.A. Avadhani
Introduction to Securities Markets for Securities
and Taxes Risk and Return Concepts and Analysis Part - I
Economic Analysis Industry Analysis Basis Management and Financial Services
for Company Analysis Company Studies and Part - II
Earnings Forcasts Company Analysis and Equity Money Market Management
Research Security Pricing Financial Arithmetics
Part - III
for Equity and Bonds Bond Analysis - Macro-level Bond Analysis - Micro-
Primary Market Management
level Bond Management Strategies Options Trading Valuation of Rights,
Warrants and Convertible Claims Futures Trading Fundamental Analysis Part - IV
Technical Analysis Efficient Market Theory Introduction to Portfolio Theory Secondary Market Management
Capital Market Theory Risk and Return in Portfolio Management Capital
Part - V
Asset Pricing Model (CAPM) Portfolio Analysis Diversification and Techniques
Investment and Portfolio
of Risk Reduction Basics of Portfolio Management in India Markowitz Model Management
Modern Portfolio Theory Portfolio Management: Construction, Revision and
Evaluation Portfolio Management by Corporates Linear Programming
Application Mutual Funds and their Schemes Disinvestment Management
Securities Market Report (BSE) Selected Bibligraphy
WORKING CAPITAL WORKING CAPITAL

Dhiraj Sharma
Theory and Practice
1. Introduction to Financial Dr. P. Periasamy
Management 1: Working Capital Management Nature
2. An Overview of Working Capital and Scope
3. Working Capital Financing
4. Cash Management 2: Planning and Financing of Working
Capital
5. Cash Forecasting
6. Receivable Management 3: Liquidity and its test
7. Advances in Receivable
4: Cash Management
Management
8. Inventory Management 5: Inventory Management
9. Financial Analysis
6: Management of Accounts Receivables
10. Glossary of Financial Terms
ISBN-81-8318-303-4 Edn: 2005 Price: Rs. 650

ISBN-81-8318-259-3 Edn: 2005 Price : Rs. 550
FINANCE
TREASURY INDUSTRIAL FINANCE
Satyaprasad,
MANAGEMENT IN INDIA Satish Bhat & Udaya Chandra
V.A. Avadhani Industrial Finance
Part- I: Scope And Coverage Financial Planning
Part- II: Analysis And Planning In Treasury Sources of Industrial Finance
Part- III: Operations In Financial Markets Floatation of Securities
Part- IV: Environment In Treasury Stock Exchange
Management Term Lending Institutions
Management of Working Capital
Inventory Management and Control
Working Capital Finance
Retained Earnings
GLOBAL BUSINESS INTERNATIONAL Revi

sed
FINANCE FINANCE
V.A. Avadhani V.A. Avadhani
Part I - International Financial System
Introduction Part II - International Trade - Theory and
Part I - Global Business - Nature and Practice
Environment
Part III - Balance of Payments and
Part II - Globalisation Trends in India Restrictive Policies
Part III - MNCs - Global Business Decisions Part IV - International Marketing and Trade
Part IV - Global Financial System Practices and Procedures
Part V - Global Financial Markets Part V - Foreign Markets
Part VI - Global Risk Management Part VI - Foreign Exchange Risks
Part VII- Case Studies Management
NEW
INTERNATIONAL INTERNATIONAL
FINANCIAL MANAGEMENT FINANCIAL MANAGEMENT
H.R. Machiraju V.A. Avadhani
Part I Backdrop of International Financial
1. Financial Management of a Management
Multinational Enterprise Part II Management of Exchange and
2. Balance of Payments Interest Rate Exposure
Part III Management of Risks in
3. Exchange Rate Systems
International Transactions
4. Foreign Exchange Market Part IV Management of International
5. International Parity Relationships Business Operations and Practices
6. Currency and Interest Rate Part V Management of Short-Term
12. International Capital Budgeting Derivatives International Financing
13. Financing International Trade 7. International Banking and Indian Part VI Management of Long-Term
14. Working Capital Management: Corporates International Financing
Management of Current Assets 8. Financing in the International
15. Taxation of Multinational Bond Market
Enterprise 9. Foreign Direct Investment
16. Compliance of Corporate 10. International Equity Markets
Governance Provisions 11. Cost of Capital for Foreign
Investment
ISBN- 81-8318-503-7 Edn: 2006 Price: Rs. 550 Edn: 2007 Price: Rs. 950

MARKETING
Revi
sed
MARKETING NEW
MARKETING
S.A. Sherlekar K. Karunakaran
1. Marketing Management 2. Marketing
1. Overview of Marketing. 2. Marketing
Environment 3. Market Segmentation 4. Consumer
Management 3. Marketing Environment 4.
Behaviour 5. Marketing Research 6. Sales
Customer Demand and Market Segmentation 5.
Forcasting 7. Product Planning 8. New Product
Buyer Behaviour 6. Demand and Sales
Development 9. The Concept of Product Life
Forecasting 7. Marketing Information and
Cycle (PLC) 10. Services Marketing 11. Pricing
Research 8. Marketing Research Process 9.
Decisions 12. Distribution (Placing) 13. Promotion
Marketing Planning/Strategy 10. Social
Mix Decisions 14. Personal Selling 15. Customer
Responsibility 11. Consumerism/Consumer
Relationship Management (CRM) 16. Marketing
Protection Act and Business Response to Consumerism 12. Product Plan 13.
Product related Strategies 14. Price 15. Promotion 16. Personal Selling 17. Planning 17. Rural Marketing 18. Consumerism 19. Retail Management 20.
Sales Management 18. Advertising 19. Managing Distribution Channels (Part I) Global Marketing 21. Insurance Marketing 22. E-marketing 23. New Horizons
20. Managing Distribution Channels (Part II) 21. Physical Distribution 22. India: in Marketing 24. Indian Marketing Environment 25. Case Studies and
The Best Emerging Market in the World 23. International Global Marketing (Part Bibliography
I) 24. International Global Marketing (Part II) 25. Export Management 26. The
Business Market 27. Marketing of Services
ISBN- 81-8318-402-2 Edn: 2007 Price: Rs.750 Edn: 2007 Price: Rs. 850
MARKETING NEW INTRODUCTION TO NEW
MANAGEMENT RURAL MARKETING

(Text & Cases) R. Krishnamoorthy
1. Profile of Rural Market
2. Exploring The Growing Rural Market
Biplab S. Bose 3. Rural Consumer Behaviour
1.Role of Marketing and its Relevance 2.Marketing
4. Rural Market Segmentation
System – Tasks and Philosophics 3. Marketing
5. Product and Pricing
Process and Marketing Environment 4. Consumer
6. Distribution in Rural Market
Psychology and Buying Behaviour 5. Organisation
7. Rural Promotion
and Industrial Buying Behaviour 6. Market
8. Developing The Sales Force for
Segmentation and Target Marketing 7. Sales Forecasting 8.Marketing Planning
Rural Market
9.Product Life Cycle Strategy 10. Competitive Marketing Strategies 11. Product
9. Rural Marketing Initiatives
Planning Decisions 12.Brand Management 13.Packaging Management 14. New
10. Marketing of Agricultural Inputs
Product Development Strategy 15. Pricing Decisions 16. Advertising
11. Agricultural Marketing
Management 17. Sales Promotion and Sponsorship 18.Distribution Management Part II
12. Agricultural Finance
19. Physical Distribution 20. Retail Management 21. Marketing Organization 15. Co–Operative Marketing
22. Marketing Research and Marketing Information Systems 23. Personal 13. Defects in the Agricultural Marketing
System and Lines of Improvement– 16. Agricultural Pricing
Selling and Salesmanship 24.Sales Force Management 25. Marketing Controls Bibliography
26. International Marketing 27.Marketing of Services 28. Rural Marketing Part I
29.Direct Marketing 30. Quality Management in Marketing Strategy 31. Managing 14. Defects in the Agricultural
Customer Satisfaction 32. Insurance Marketing 33.Online or Internet Marketing Marketing System and Lines of
Bibliography Improvement
RURAL MARKETING RURAL MARKETING

R.V. Badi & N.V. Badi
Overview of Marketing Management Rural
IN INDIA
Marketing - Definition & Scenario Agricultural K.S. Habeeb-ur-Rahman
Marketing - Definition and Scope Rural
Demand, Rural Market Index and Support
Part - I: Indian Rural Market
System for Agriculture Problems in Rural
Marketing Markets and Market Structure Part - II: Rural Marketing Strategies
Market Forces and Price Determination Part - III: Rural Marketing and the
Agricultural Marketing and Economic Government
Development Producer’s Surplus of Agricultural
Commodities Projection of Demand and Supply Part - IV: Rural Market And Allied Issues
of Farm Product Scientific Marketing of Farm Part - V : Case Studies
Products Risk Management and Futures Market in Rual Marketing Marketing
Agricultural Input Marketing of Consumer Durables Rural Marketing Strategies
Marketing of Farm Products Transportation of Farm Products Grading and
Standardisation Storage and Warehousing Processing Market Information
Financing Marketing Agencies and Institutions Marketing of Farm Inputs
Food Processing and Manufacturing Traditional Agricultural Marketing System
Integration, Efficiency, Cost and Price Spread Training, Research and
Statistics in Agricultural Marketing External Trade in Agricultural Products
Recent Cases Appendix Bibliography Index
Edn: 2007 Price: Rs. 950 ISBN-817866-764-9 Edn: 2003 Price: Rs. 525

MARKETING
A NEW APPROACH TO CO-OPERATIVE

MARKETING IN INDIA AND
RURAL MARKETING
Kaushik Sircar
ABROAD
Chapter 1 :Entouring India L.P. Singh
Chapter 2 :An Introduction to Rural Marketing
Chapter 3 :Basics of Rural Marketing Section I: Introducing Co-operative Marketing
Chapter 4 :Peculiarities in Rural Areas
Section II: Co-operative Marketing in India:
Chapter 5 :Marketing Concepts Look
Need and Importance Genesis and Growth
Urban and Think Rural Organisational Structure Financing
Chapter 6 : Rural Marketing Strategy Business Operations Institutions in Co-
Chapter 7 : Persepctives available to the operative Marketing Co-operative Processing
Enterepreneures Co-operative Storage Co-operative Dairying
Chapter 8 : Challenges in Rural Areas Retrospect and Prospect
Chapter 9 : Advertisements in Rural Areas Section III : Co-operative Marketing Abroad:
Chapter 10 : Versatility of Rural Areas Co-operative Marketing Abroad Bibliography
Chapter 11 : Unavoidables
Chapter 12 : Case studies
Chapter 13 : Rural Facelift
ISBN- 81-7866-970-6 Edn: 2004 Price: Rs. 450 ISBN- 81-7493-962-8 Edn: 2000 Price: Rs. 525
MARKETING NON-PROFIT CHANNEL MANAGEMENT

ORGANISATIONS AND RETAIL MARKETING
S.M. Jha Meenal Dhotre
Section 1:
Basics Of Marketing Non - Profit Physical Distribution and Channel Management
Organisations Chapter 1: Marketing Channels Chapter 2: Physical
Management Of Non - Profit Distribution Management Chapter 3: Wholesalers
Organisations Chapter 4: Retailers Chapter 5: Franchising Chapter
Total Quality Management Concept In
6: Managing Marketing Channels and Channel
Non - Profit Organisations
Conflicts Chapter 7: Channels for Consumer
Marketing Education Services
Goods, Industrial Goods and Services Chapter 8:
Marketing Medicare And Health Care Promotions Chapter 15:
Services Multi Level Marketing (MLM) Chapter 9: Overview
On-line Retailing Chapter
Marketing Political Services of Supply Chain Management (SCM)
Marketing Police Services 16: Changing Face of
Marketing For Trade Unions Section 2:
Emerging Challenges Before NPOs Retailing Chapter 17:
Markting For NGOs Retail Marketing Management Chapter 10: Types
Bibliography Retailing in India
Marketing Red Cross Services of Retailers Chapter11:Supermarkets Departmental
Index Annexure
Stores- Chain Store Management Chapter 12: Store
Layout Chapter 13: Retail Merchandising and Shop
Displays Chapter 14: Retail Advertising and Sales
NEW
RETAIL MANAGEMENT NEW
CONTOURS OF RETAILING
Suja Nair MANAGEMENT
Part 1- Introduction and Role of Research S.A. Chunawalla
in Retailing: 1. Introduction to Retail
Management 2. Retail Market Strategy and 1. Introduction to Retailing
Consumerism 3. Research for Retailing 2. Retail Organization
Part 2 - Planning and Other Management 3. Retail Theories and Formats
Functions : 4. Planning and Merchandise
4. Retail Planning
Management for Retail Outlets 5. Finance and
Location Strategies for Retailing 6. Location 5. Store Location
Selection and Human Resource Management 7. 6. Store Design and Layout
Marketing Management and Related Issues in 7. Supply Chain Management (SCM)
Retailing 8. Customer Services
Part 3 - Stores Management and Information Technology : 8. Store Loyalty 9. Pricing of Merchandise
Management and Visual Merchandising 9. Retailing and Information Technology 16. Distribution and Retailing 10. Advertising and Promotion
(IT) Support Systems 17. Operating a Retail Business 11. Human Resources in Retailing
Part 4 - Supply Chain, Customer Services and Relationship Management: 18. International Retailing 12. Retail Accounting
10. Supply Chain Management 11. Importance of Customer Service and Quality
Management 12. Customer Relationship Management 13. Understanding Consumer Behaviour
Part 5 -Management of Woes, Franchising, Brand and Malls: 13. Common 14. IT in retailing
Woes in Retailing 14. Franchising, Brand and Mall Management 15. Brand Management in Retailing
Edn: 2007 Price: Rs.950 ISBN-81-8318-665-3 Edn: 2006 Price: Rs.550

MARKETING
SERVICES MARKETING NEW SERVICES MANAGEMENT
(Concepts, Practices & Cases) Vasanti Venugopal & Raghu V.N.
Dr. S. Shajahan Services Marketing
Classification of Services
Marketing Services Service Marketing Management
Marketing Mix In Service marketing Strategic Planning
Effective Management Of Service Managing Demand and Supply
Marketing
Consumers in Service Industry
Delivering Quality Service
Service Marketing Mix
Services Marketing for The Hospitality
Service Product
Industry
Pricing in Services
Services Marketing For Educational
Service Promotion
Institution Managing Service Quality
Place in Service
Marketing Of Other Services Managing Service Competiton
People in Service
Globalisation Of Services Globalisation of Service
Service Process
Case Studies Marketing of Services
Physical Evidence
Bibliography Index
Organising for Service Marketing
References
Marketing Strategy in Services
SERVICES MARKETING INDUSTRIAL MARKETING

S.M. Jha Francis Cherunilam
The Foundation of Services Marketing An Overview of Industrial
Management of Services Marketing Marketing
Total Quality Management Comparison Between Business and
Bank Marketing Consumer Markets / Marketing
Insurance Marketing (Characteristics of Industrial
Transport Marketing Markets/Marketing)
Tourism Marketing Demand for Industrial Goods
Hotel Marketing Industrial Buying and Buying
Consultancy Marketing Behaviour
Personal Care Marketing partnering / Relationship Marketing
Education Marketing Industrial Marketing Information
Industrial market Segmentation,
Hospital Marketing System
Targeting and Positioning
Political Marketing
Industrial Product Decisions Services Marketing
Day-Care Marketing
Industrial Pricing E-Business
Marketing Mix of Select Services - Courier Services -
Entertainment Services - Electricity Services - Industrial Marketing Communica- Strategic Marketing Planning
Telecommunications Services - Automobile Services tion International Industrial Marketing
Bibliography Personal Selling Cases
Index Industrial Business Marketing
Logistics
ISBN-81-7040-830-X Edn: 2007 Price : Rs. 875 Edn: 2004 Price: Rs. 750
SOCIAL MARKETING PRODUCT MANAGEMENT

M. Shiv Kumar
S.M. Jha
Introduction to Product Management
The Foundation of Social Marketing Organisation of Product Management
Change and Attitude Formation Product Planning
Social Advertising Product Innovation
Marketing Research for New products
Marketing Education
Market Segmentation and Target Markets
Marketing Sanitation New Product Planning and Development
Marketing Potable Water Process
Marketing Family Planning Product Life Cycle
Marketing Medicare Test Marketing
Product Positioning
Marketing Afforestation
Product Related Strategies
Marketing Small Savings Product Diversification and Simplification
Marketing Mass Media Product Modification and Deletion
Bibliography Decision
Marketing - Mix Decisions for New
Product
Competitive Strategic Decision
Selected Bibliography
ISBN- 81-7493-568-1 Edn: 2002 Price: Rs. 475 ISBN-81-7866-822-X Edn: 2004 Price : Rs. 450

MARKETING
PRODUCT PRODUCT
S.A. Chunawalla (Text and Cases)
Product: Basic Concepts Marketing
K.S. Chandrasekar
Environment for Product and Brand Management
Product Planning Product Market Strategies Concepts in Product Management Demand
for Leaders, Challengers, Followers Product Forecasting Market Segmentation Product
Life Cycle and Market Evolution New Planning Product Positioning Product
Products; Planning and Development The Differentiation Product Deletions Product
Creative Spark Designing the Offer
Life Cycle Product Portfolio Analysis New
Pricing the Offer Concept and Product Testing
Product Management New Product
Test Marketing Budgeting for Products
Development New Product Launch
Branding Decisions Brand Image Brand Identity Brand Personality
Brand Positioning Brand Culture and Brand Rituals Leveraging Brand Concepts in Branding Brand Positioning
Brand Equity Brand Building Product and Brand Failures Marketing Brand Extensions Brand Equity
Organisation Reality Environment of Brands Packaging Case Studies Packaging Case Studies Glossary
Index
ISBN- 81-7493-433-2 Edn: 2007 Price: Rs. 525 ISBN 81-7866-449-6 Edn: 2002 Price: Rs. 425
BRAND IMMITATION COMPENDIUM OF BRAND

Kaptan & Pandey MANAGEMENT
Chunawalla S.A. Revisied Edition
Branding 1. What is a Brand? 2. Brand names 3. Brand
Planning 4. Brands and Consumer Psychology 5.
Releasing in
Brand Imitation
Consumer Behaviour and Brand Brand’s Life Script 6. Brand Values 7. Managing March 2008
Imitation Brand System and Brand Roles 8. Commodisation
Laws Governing Imitation of Brands and Keeping Brands Alive 9. Anti-Brand
Thinking 10. Brand Extensions 11. Brand Loyalty
12. Protecting a Brand 13. Brand Image 14. Brand
Identity 15. Brand Personality 16. Brand Positioning
17. Brand Culture and Brand Rituals 18. Brand
Equity 19. Brand Building 20. Service Brands 21.
Experiential Brands 22. Types of Brands 23.
Product and Brand Failures 24. Marketing
Organisation 25. Reality Environment of Brands
26. Case Studies
BRAND MANAGEMENT ROAD TO BRAND

Dr. S. L. Gupta EQUITY
1. Branding – An Introduction (INDIAN CONTEXT)
2. Brand Equity Henry D.
3. Brand and Consumers Issues and Concepts of Branding
4. Creating a Brand/Building Brands Introduction to Brand Equity
5. Brand-Product Relationship Brand Awareness
Brand Associations
6. Brand Extensions
Leveraging Secondary Brand
7. Brand Personality Associations
8. Brand Positioning Measurement of Brand Associations
9. Retail Branding Perceived Quality
Brand Loyalty
Measurement of Brand Equity
Brand Extension
Conclusion
Brand Index
ISBN - 81-8318-175-9 Edn: 2007 Price: Rs. 450 Edn: 2004 Price: Rs. 850

MARKETING
CONSUMER BEHAVIOUR NEW CONSUMER BEHAVIOUR
IN INDIAN PERSPECTIVE C.N. Sontakki
Suja R. Nair
Part I : Introduction & Over view To The 1. Introduction to Consumer Behaviour
Study of Consumer Behaviour 2. Market Segmentation and Consumer
Part II : Individual Determinants of 3. Consumer needs and Motivation
Consumer Behaviour 4. Personality and Consumer Behaviour
Part III : Social Processes 5. Perception and Consumer Behaviour
Part IV : Consumer Decision Making And 6. Learning Memory and Consumer Behaviour
After Sales Issues 7. Consumer Attitudes and Consumer
Part V : Applications And Ethics 8. Family and Consumer Behaviour
Part VI : Industrial Buyer And Services 9. Culture and Consumer Behaviour
Markiting 10. Group Dynamics, Reference Groups and
Part VII : Cases
11. Social Class and Consumer Behaviour
12. Consumer Decision Process
13. Innovations and Diffusion Process
14. Consumer Satisfaction and Consumer
15. Consumerism and Consumer Behaviour
16. Skill Development in Consumer Behaviour
ISBN - 81-7866-169-1 Edn: 2007 Price: Rs. 850 Edn: 2006 Price: Rs. 750
COMMENTARY ON CONSUMER BEHAVIOUR NEW

CONSUMER BEHAVIOUR Dr. Rajeev Kumra
S.A. Chunawalla
Nature and Scope of Consumer Behaviour Part I : Understanding Consumer Behaviour
Consumer Research Part II : Internal Determinant of Consumer
Market Segmentation Behaviour
Learning to Consume Part III : External Determinant of Consumer
Consumer Perception Behaviour
Consumer Motivation Part IV : Analyzing and Managing Consumer
Personality and Consumer Behaviour Behaviour
The Nature of Consumer Attitudes
Part V : Contemporary Topics in Consumer
Communication and Persuasion
Behaviour
Group Influences and Consumer
Reference Groups Diffusion and Adoption of Part VI : Case Studies in Consumer Behaviour
The Family New Products
Social Class and Consumer Consumer Decision- Making
Behaviour Consumer Protection in India
The Influence of Culture on Case Studies
Consumer Behaviour
Opinion Leaders and Personal
Influence
ISBN-81-7493-853-2 Edn: 2005 Price: Rs. 550 ISBN : 81-8318-612-2 Edn: 2008 Price : Rs. 950
MODERN MARKETING MARKETING RESEARCH

RESEARCH Suja R. Nair
M.N. Mishra Part -I : Introduction. Nature and Scope of
Introduction to Marketing Research Marketing Research
Organisation of Marketing Research Part - II: Methods of Collecting Data
Marketing Research Process Part- III: Research Process & Analysis
Research Design
Part - IV: Information and Applications of
Determining Sources of Data Marketing Research
Collection of Primary Data
Part - V: Cases
Data Collection Forms
Attitude Measurement
Analysis of Associations Sampling Procedures
Preparation of Research Project Sample Size
Application of Marketing Research Data Collection and Field Force
in India Processing of Data
Analysis of Associations Data Analysis
Analysis of Experiments Test of Significance
Preparation of Research Report
ISBN -81-7866-667-7 Edn: 2003 Price : Rs. 550 ISBN-81-7866-609-X Edn: 2007 Price : Rs. 550

MARKETING
NEW
MARKETING RESEARCH CONSUMER BEHAVIOUR &
C.N. Sontakki MARKETING RESEARCH
Chapter 1 – Introducing Marketing Research
Suja R. Nair
Chapter 2 – Assessing Information Needs PART ONE - CONSUMER BEHAVIOUR
Chapter 3 – Scientific Method Chapter 4 – Section I : Introduction & Overview to the
Marketing Research Process Chapter 5 – Study of Consumer Behaviour Section II:
Research Design Chapter 6 – Attitude Individual Determinants of Consumer Behaviour
Measurement andScaling Chapter 7 – Sampling Section III :Social Process Section IV:
Consumer Decision Making and After Sales
Techniques, Designs and Decisions Chapter 8 Issues Section V: Applications and Ethics
– Process of Data Collection Chapter 9 – Section VI : Industrial Buyer and Services
Survey Methods and Administration Chapter Marketing Section VII : Cases
10 – Data Processing Chapter 11 – Data PART TWO - MARKETING RESEARCH
Analysis Chapter 12 – Testing Hypotheses Section I : Introduction, Nature and Scope of Marketing Research Section
Chapter 13 – Interpretation, Report Writing II : Methods of Collecting Data Section III: Research Process & Analysis
And Presentation Chapter 14 – Application Of Section IV: Information and Applications of Marketing Research Section V :
Marketing Research Part One Chapter 15 – Cases
Application Of Marketing Research Part One
Chapter 16 – Skill Development
ISBN-81-7866-782-7 Edn: 2007 Price: Rs. 1050

Edn: 2007 Price: Rs. 750
ADVERTISING, SALES & Revi

sed SALES PROMOTION AND
PROMOTION ADVERTISING MANAGEMENT
M.N. Mishra
MANAGEMENT Sales Promotion
S.A. Chunawalla Personal Selling
Sales Management
Promotion and Communications
Public Relations
Fundamentals of Advertising
Concepts and Nature of Advertising
Advertising Research
Advertising and Marketing
Advertising Agency
Effects of Advertising
Media of the New Millennium Internet
Social Effects of Advertising
Direct Marketing
Ethics in Advertising and Control
Sales Promotion
Advertising Process
Public Relations
Media Selection
Nature and Scope of Sales Management
Advertising Messages Advertising Organisation
Sales Management, Personal Selling and
Salesmanship Advertising Planning Advertising Agency
Case Studies Advertising Budget Future of Advertising in India
Measuring Advertising Effectiveness
ISBN-81-8318-064-9 Edn: 2007 Price: Rs. 1050 ISBN -81-7040-865-2 Edn: 2006 Price : Rs. 375
Revi
sed
SALES MANAGEMENT NEW
SALES AND DISTRIBUTION
S.A. Chunawalla
1.Nature and Scope of Sales Management
MANAGEMENT
2.Personal Selling and Salesmanship 3.Selling
S.A. Chunawalla
1.Nature and Scope of Sales Management
Function 4. Relationship Strategy 5.Developing
2.Personal Selling and Salesmanship 3.Selling
Product Solutions 6.Product Positioning 7.
Function 4.Relationship Strategy 5.Developing
Consumer Behaviour 8. Prospecting Product Solutions 6.Product Positioning
9.Approaching Thecustomer 10.Sales 7.ConsumerBehaviour 8.Prospecting 9.
P r e s e n ta t i o n 11 . S a l e s D e m o n s t r a t i o n 1 2 . Approaching the Customer 10.Sales Presentation
Negotiating Buyer Concerns 13.Closing the Sale 11. Sales Demonstration 12. Negotiation Buyer
14. Servicing the Sale 15.Self Management Concerns 13.Closing the Sale 14.Servicing the
16.Personal Selling Objectives 17.Sales– Sale 15.Self Management 16.Personal Selling Objectives 17.Sales—Related
Related Marketing Policies 18.Personal Selling Marketing Policies 18.Personal Selling Strategy 19.The Job of a Sales Manager
Expenses 29.Sales Meeting 20.Sales Organisation 21.Personnel Management in the Selling Field
Strategy19. The Job of a Sales Manager
and Sales Contests 30. 22.Recruiting Sales Personnel 23.Selecting Sales Personnel 24.Sales Training
20.Sales Organization 21.Personnel 25.Execution and Evaluation of Sales Training Programmes 26.Motivation
Controlling Sales People –
Management in the Selling Field 22.Recruiting and Morale of Sales Persons 27.Compensating Sales Persons 28.Management
Evaluation and Supervision
Sales Personnel 23.Selecting Sales Personnel of Sales Expenses 29. Sales Meeting and Sales Contests 30.Controlling
31.Sales Budget 32.Sales Sales People—Evaluation and Supervision 31.Sales Budge t32.Sales Quotas
24.Sales Training 25.Execution and Evaluation
Quotas 33.Sales Territories 33.SalesTerritories 34.Sales Control and Cost Analysis 35.Continuous of
of sales Training Programmes 26. Motivation
34.Sales Control and Cost Distribution Management 36.Wholesaling 37.Retail Theories and Formats
and Morale of Sales Persons 27. Compensating
Analysis 35.Case Studies 38.Physical Distribution Management (PDM) 39.Transportation and Traffic
Sales Persons 28. Management of Sales
Management 40.Warehousing and Storage
ISBN-978-81-8318-759-6 Edn: 2007 Price : Rs. 550 Edn: 2007 Price: Rs. 550

MARKETING
NEW
ADVERTISING & ADVERTISING: AN
PERSONAL SELLING INTRODUCTORY TEXT
Dr. Namita Rajput & S.A. Chunawalla
Dr. Neeru Vasishth Introduction to Advertising
1.Nature and Importance of Advertising Economic and Social Aspects of
2.Advertising Budget 3.Media Decisions 4. Advertising
Advertising Copy and Elements5.Advertising Market Analysis: Attitudes,
Appeals 6.Measuring Advertising Effectiveness Segmentation Consumer
7.Advertising Agency 8.Ethical and Legal Behaviour
Aspects of Advertising 9.Nature and Importance Advertising Budget
of Personal Selling 10.Customer Knowledge and Evaluation of Advertising
Buying Motives 11.Knowledge of Products and Markets 12.Process of Effective
Effectiveness
Personal Selling 13.Handling Objections 14.Closing the Sale 15.Customer
Media Research Psychology in Advertising
Follow-up 16.Sales Planning and Control- an Overview 17.Sales Force
Product Research Construction of an Effective
Management : Recruitment and Selection 18.Training and Development
Planning and Operations of Advertisement - Part I
19.Direction and Supervision 20. Motivation and Compensation21Performance
Advertising Media Construction of an Effective
Appraisal Advertisement - Part II
Types of Media
Campaign Planning, Creativity and Advertising Agency
Future of Advertising
ISBN- 81-7866-406-2 Edn: 2007 Price: Rs. 650 ISBN-81-7866-77-1 Edn: 2004 Price: Rs. 450
INTERNET MARKETING GEOMETRY OF HR

OF TOURISM S. Sadri, S. Jayashree &
M. Ajgaonkar
N.S. Bisht, Rakesh Belwal,
Shweta Pande Part One
1. Tourism - An Overview Definition of HRM
2. Tourism - The Concept and Diagnosis
Emerging Trends
Design
3. Tourism Potential & Products
Development
(Illustrating the Kumaun Region of
Delivery
Uttaranchal)
Part Two
4. Internet - A Strategtic Tool for
Global Marketing Experiential Learning in the Indian Context:
Twenty-Six Case Studies
5. Internet Marketing Terms and
An Epilogue: S. Sadri
Technology
Chapterwise Bibliography
6. Internet - A Futuristic Network of
Index
Channels
7. Grearing up for Internet Marketing
PERSONNEL PERSONNEL AND HUMAN

MANAGEMENT RESOURCE MANAGEMENT
(Text & Cases) (Text & Cases)
Mamoria & Gankar P. Subba Rao
Section I: Personnel Management Nature and Scope of HRM Strategic HRM
Section II: Employment and Development Job Design and Job Analysis Human
Resources Planning Recruitment Selection,
of Personnel
Placement and Induction HRD Performance
Section III: Wage and Salary Administration Appraisal Employee Training Management
Section IV: Human Relations Development Career Planning and
Development Promotion, Transfer and
Section V: Employee Safety and Industrial Demotion Absenteeism and Labour Turnover Management of Change,
Health and Labour Management Development and Culture Job Evaluatation Wage and Salary Administration
Relations Social Security and Welfare Motivation & Job Satisfaction Morale
Section VI: Human Resource Management Communication Leadership Work Environment, Industrial Accidents,
Safety & Helath Indian Labour Market Industrial Relations Trade Unions
Grievance and Discipline Collective Bargaining Industrial Conflicts
Workers’ Participation in Management and Quality Circles Quality of Work
Life and Empowerment Total Quality Management Human Resource
Records, Audit and Research Recent Techniques in HRM Ethies in HRM
International HRM E-HRM Method of Case Analysis
Case Studies
ISBN-81-7866-203-5 Edn:2007 Price: Rs. 950 ISBN-81-7866-467-4 Edn: 2008 Price: Rs. 650

HUMAN RESOURCE
A TEXT BOOK OF NEW
KNOWLEDGE
HUMAN RESOURCE MANAGEMENT
MANAGEMENT Dr. B. Rathan Reddy
C.B. Mamoria & 1. Knowledge Management
2. Drivers of Knowledge Management
S.V. Gankar 3.Technology and Knowledge Management
4. Human Resource and Knowledge
Section I Management
Introduction to Human Resource -
5. Learning Organizations
Personnel Management
6. Cross Functional Areas & Knowledge
Section II Management
Promotions, Transfers Job Rotation and Case Studies
Career Planning Career Development Knowledge Management in India : Case
Studies
Annexures
References
Glossary
Edn: 2004 Price: Rs. 580 ISBN–81-8318-689-0 Edn: 2007 Price: Rs. 1250
KNOWLEDGE HUMAN NEW DYNAMIC PERSONNEL

RESOURCE MANAGEMENT ADMINISTRATION
Ganesh Shermon - Management of Human
Chapter 1 – Creating the Organization of Tomorrow
Chapter2 – Demystifying Knowledge Management
Resources
in an HR Context.Chapter 3 - Knowledge at the
Environmental and Organizational Levels.Chapter M.N. Rudrabasavaraj
4 – Building Knowledge Organizations – The Cultural Part I : Dynamic Human Resources
Imperative.Chapter 5– Building Knowledge Managment - Concept
Organizations – The Strategic Imperatives.Chapter
Part II: Management of Human Resources
6 – The Value of Knowledge Droves Human Asset - Enabling Appropriateness
Valuation Chapter7– Building Knowledge of Organizational Identity to Part III: Union and Management Relations
Organizations – The Learning Focus Chapter8 – Facilitate Architecture Part IV: Management of Human Resources -
Enabling Organizational Ttransition into a Knowledge Chapter 17 – Role of Human New Trends
Enterprise. Chapter9 – Implementing Knowledge Resources in Creating
Management at the Enterprise Level. Chapter10- Knowledge Organizations
Enabling Business Process Structures in the Chapter 18 – Defining HRM
Knowledge Organization. Chapter11- Creating a “Value Chain” in this
Model at the Strategic Level for Structures. Changing Context. Chapter
Chapter12 – Designs Business Strategy, Process – 19 – Classical and
and Technology. Chapter 13 – Structuring the New Contemporary Approaches
age HR Organization. Chapter 14 – Structural to HRM Chapter – 20 – The
Fitment: Implementing Organizational Structures Last Word.
& Behaviour Interface.Chapter 15 – Enabling Team
Structures in Knowledge Organizations Chapter 16
PERSONNEL AND HUMAN ESSENTIALS OF HUMAN

RESOURCE MANGEMENT RESOURCE MANAGEMENT
TEXT AND CASES Revisied Edition
AND INDUSTRIAL
Appannaiah, Reddy & Anitha
1. Managing Human Resources
Releasing in
RELATIONS
2. Personnel Management March 2008 (Text, Cases and Games)
3. Manpower Planning
4. Recruitment and Selection P. Subba Rao
5. Internal Sources of Recruitment
6. Training Part - A:
7. Performance Appraisal Human Resource Management
8. Wage and Salary Administration
Part - B:
9. Morale Industrial Relations
10. Work Environment
Part - C:
11. Trade Unions
Economic Liberalisations and HRM
12. Industrial Relations
13. Industrial Disputes Part - D:
14. Workers’ Participation Management Look Backward to Proceed Forward
ISBN-81-7866-914-5 Edn: 2005 Price: Rs. 650 ISBN-81-7866-073-3 Edn: 2008

HUMAN RESOURCE
HUMAN RESOURCES HUMAN RESOURCE
MANAGEMENT AND MANAGEMENT AND
HUMAN RELATIONS ORGANISATIONAL
V.P. Michael
BEHAVIOUR
An Introduction to HRM
Human Resources Approach
Dr. P.K.S. Menon
The Process of HRM 1. Management Principles and
Actuating and HRM Process
Human Resource Planning 2. Schools of Management Though
Job Analysis 3. Functions of Management
Human Resources 4. Departmentation
HR Manager’s Leadership 10. Group Dynamics and Team
Development 5. Human Resource Management
Human Relations Development.
Organisation Development (HRM)
Industrial Relations 11. Organisational Conflict
Career Planning and 6. Decision Making, Management
Appraisal in HRM 12. Interpersonnel and
Development Strategies and Management
Managing Compensation Organisational Communication
Communication in HRM Objectives (MBO)
Workers’ Involvement in 13. Organisational Development
Motivation in HRM 7. Motivation
Management
Executive Conselling in HRM 8. Leadership
Conclusion
Process 9. Organisational Behaviour
Bibliography
HUMAN RESOURCE HRM PRACTICES IN

PERSPECTIVES INDUSTRY
Kaila, S. Ravishankar & H.L. Kaila • S. Ravishankar
J.K.M. Nair •J.K.M.Nair • Thomaskutty
Workplace Motivation and Job Satisfaction 1. Employee Motivation and JobSatisfaction
Organizational Structure, Recruitment and 2. Monitoring
Selection Performance Appraisal Human 3. Significance of Communication
Resource Retention Coaching and Mentoring 4. Organisational Climate and Culture
Competency Mapping Organizational Culture 5. Absenteeism- Why Personnel Stay Away
and Climate Creating a Learning Organization FromWork
Skill Inventory for Human Resource Planning 6. Workplace Diversity
HRD in Banks Role Conflict: The Case of 7. Talent Management
Women Working in Hospital Handling Behavioural 8. HR Activities in a ManufacturingCompany
Problems of employees References 9. PLI and Performance Management
10. Coping with Works Stress
11. Measuring Effectiveness of Training
12. Work-Life Balance
References
HUMAN RESOURCE HUMAN RESOURCE

ACCOUNTING IN PUBLIC INFORMATION SYSTEMS
ENTERPRISES P.K. Gupta & Susheel Chhabra
R.K. Patra Part I:
Human Resource Management —
1. Introduction
Systems Approach
2. Literature Survey
3. Concept of Human Resource Part II:
Accounting Human Resource Information Systems
4. Approaches to Human Resources
Accounting Part III:
5. BHEL at A Glance HRIS Sub-Systems
6. Human Resource Management:
9. A Comprehensive Study of Part IV:
Need for Positive Approach
Human Resource Accounting 7. Human Resource Valuation and Its Contemporary HRIS
10. Human Resource Valuation in Effectiveness in Organisational
Practical Aspects- Functioning.
8. Human Resource Value at the
Organisational Level- Appreciating
or Depreciating

HUMAN RESOURCE
MANAGEMENT AND Revi
sed
EFFECTIVE HUMAN
DEVELOPMENT RESOURCE TRAINING
C.S. Thomaskutty
AND DEVELOPMENT
PART I :
Rationale for HRD and Training Management
STRATEGY
Training and Development - Conceptual Dr. B. Rathan Reddy
Framework Issues and Problems in training 1. Effective Human Resource Training
and Development and Development Strategy
PART II: 2. Training Needs Analysis
Status of Drug and Pharma industries 3. Training Design
Management training in Drug Industries - An 4. Training Methods Techniques and
Empirical Study Databased Analysis of Audio Visual Aids
Management Training Practices 5. Skills of An Effective Trainer
PART III: 6. Training and Learning
Trainer Effectiveness Linkages of HR Sub- 7. Training and Training Styles
System 8. Evaluation of Training
9. Costing of Training
ISBN-81-8318-170-8 Edn: 2004 Price: Rs. 250 Edn: 2007 Price: Rs.1050
HUMAN FACTORS IN EXECUTIVE EXCELLENCE

ORGANISATIONS NEW (HOW TO BECOME AN EFFECTIVE
PARADIGMS EXECUTIVE THROUGH BETTER
H.L. Kaila, S. Ravishankar,
MANAGEMENT OF TIME?)
R.K. Mishra, Thomaskutty N.M. Khandelwal
1. Ergonomics: The Human Factor Psychology 1. Nature and Significance of Time

2. Job Descriptions and Related Processes 3. 2. Time Wasted: How and Why?
Personnel Training 4. Recruitment and traning 3. Time Management
Procedure in a Two Wheeler Manufacturing 4. Tackling Critical Time-Wasters
Company. 5. Human Resource Development and HRD Department 6. 5. The Art of Effective Delegation
Combating Stress 7. Occupational Health Problems of Working Women 8. 6. Use Computer to Save Time
Substance Abuse and Employee Assistance Programmes 9. Organisational 7. Save Time through Office
Politics and Culture 10. Computers: Attitudes of a Cooperative Bank Automation
Employees 11. Management of Safety 12. Pscyhotherapies and Counselling 8. Save Time Through Computer Based
for Health Care Information Systems
ENABLING EXECUTION ORGANISATIONAL

EXCELLENCE DYNAMICS &
K.B. Akhilesh, Anjula Gurtoo,
Gopal Mahapatra
HR PROCESSES
Part I: H.L. Kaila, S. Ravishankar
Globalization, Macro Changes and R.K. Mishra & C.S. Thomaskutty
Organizational Response
Part II: 1. Employee Motivation and Job Satisfaction 2.
Paradigms of Transformation and Emotional Security - Insecurity at Workplace 3.
Organizational Development Stress Among Middle Level Managers 4.
Part III: Organisational Climate: Akey factor 5.
Management Development and Training; the
Towards Execution Excellence: Issues
Indian Experience 6. Assessment Centres 7.
and Concerns
Validation of an Assessment Tool 8. Core
Part IV : Competencies 9. Business Process Outsourcing
Organizational Case Studies: Enabling (BPO) 10. Women Issues at Workplace 11.
Effective Practices Financial management in Public Enterprise 12.
Part V: Mergers, Acquisitions and Economic Recession
Work Life Balance: A Catalyst For (Psychological Implications) Appendix and
Execution Excellence References

HUMAN RESOURCE & INTERNATIONAL BUSINESS
WHAT EVERY MBA SHOULD HOW TO PREPARE AND
KNOW ABOUT HRM IMPLEMENT
S. Jayashree
1. The Origin, Scope and Subject matter of HRM 2. ORGANISATION
HRM as an Integral Part of Business and
Organisational Development (OD) Strategy 3. MANUALS
Human Resource Information Systems
4.Qualitatively Assessing the Internal Environment J.D. Tripathi
5. Diagnosing Managerial Behaviour 6. Watching
1. Manuals - Its Purposes and
out for Trouble: The HR Expert’s Guide of Effective
Objective,Definition and Role. 2. Type of
ODIntervention 7. The Microeconomic Production
Function 8. Scanning on Organisation’s External Environment 9.Organisation’s Manuals-objective and Contents 3. Format of
Structure and Design 10. Industrial Relations Theory 11. HR Planning, Selection a Manual -Technical Points 4. How to Prepare a Manual 5. Styles of Writing
and Recruitment 12. Performance Appraisal Systems and Target Setting Manual 6. Writing of Procedures Manual 7.Writing of Procedures Manual-
(Towards Effective HRA)13.Training Needed Analysis and Types of OD Problems, Benefits and Uses 8.Advantages and Uses of Manual 9. Objections
Interventions 14.Human Resources Training and Development 15. Importance to Manual 10. Costs of Operating Without Manuals 11. What do Manuals
of CoreValues and Beliefs in Corporate Culture Building 16. The Nature of Achieve? 12.Manual and Computers, ISO 9000 Standards 13.Revision, Review
Business and its Environment 17. Corporate Governance in the New Millennium and Implementation of the Manual 14. Procedure from Manual of Organisations
18. WTO, HR and the Management of Change 19. BPR, BPO and the HR and Government Procedure 15. Analysis of Questionnaire on Manual to
Function 20. Manpower RetentionStrategies in a High Tech Environment 21. Companies
Building Competencies, Quality and Learning Organisations through OD
Suggested Readings.
A CASE STUDY APPROACH HUMAN RESOURCES

TO HUMAN RESOURCES DEVELOPMENT
MANAGEMENT Lalitha Balakrishna
Sorab Sadri
S. Srividhya
Chapter– 1 An Introduction To HRD
Section 1:
Chapter– 2 A Role of A HRD Professional
Short Case Studies in Strategic HRM Chapter– 3 Development of HRD System
Section 2: Chapter– 4 Performance Management System
Short Case Studies in Training and Development Chapter– 5 Career Growth And Development
Section 3: Chapter– 6 Training And Development
Short Case Studies in Human Resource Planning Chapter– 7 Evaluation Of HRD
Section 4: Chapter– 8 Management Development
Chapter– 9 Organisational Development ( OD )
Short Case Studies in Corporate Culture
Chapter– 10 Organisational Development Process
Section 5: Chapter– 11 Quality of Work Life
Short Case Studies in Industrial Relations Chapter– 12 Learning Organisation
Chapter– 13 Organisational Effectiveness
Chapter– 14 Organisational Culture
Chapter– 15 HR And Other Subjects and Recent
Trends in HR
Case Studies
ISBN- 81-8318-349-2 Edn: 2005 Price: Rs. 350 Edn: Price: Rs. 650
sed
DYNAMIC OF INDUSTRIAL Revi
ASPECTS OF LABOUR
RELATIONS WELFARE AND SOCIAL
Mamoria, Mamoria, Gankar SECURITY
Part I :
Industrial Labour in India A.M. Sarma
Part II :
Trade Unionism
Part III :
Industrial Relations
Part IV :
Resolution of Industrial Part I
Conflicts Labour Welfare
Part V : Settlement Machinery
Part II
Part VI : Industrial Relations Legislation
Part VII: Labour Welfare and Education Social Security
Part VIII: Industrial Relations and Appendix
Related Legislation
Part IX : Industrial Relations - Legal Bibligraphy
Implication, Modern and
International Scenario
ISBN - 81-8318-140-6 Edn: 2007 Price : Rs. 1250 ISBN-81-7866-806-8 Edn: 2008 Price : Rs. 550

INTERNATIONAL BUSINESS
INDUSTRIAL INTERNATIONAL BUSINESS
JURISPRUDENCE AND (Test & Cases)
LABOUR LEGISLATION P. Subba Rao

A.M. Sarma PART I: Introduction
PART II: International
Environmental Issues
Part I PART III: International Trade Policies
Industrial Jurisprudence PART IV: International Strategic
Management
Part II PART V: International Finance
Labour Legislation PART VI: International Marketing
Appendices PART VII: International Operations
Appendix – I: Indian embassies/ Management
High Commission PART VIII: International Human
Abroad Resource Management
Appendix – II: Leading International PART IX: Information Technology and
Busine Schools International Business
Subject Index PART X: Future of International
Business
ISBN - 81-7866-897-1 Edn: 2004 Price : Rs. 850 ISBN - 81-7866-206-X Edn: 2008 Price : Rs. 1250
INTERNATIONAL
ed
INTERNATIONAL TRADE Revis
BUSINESS & EXPORT MANAGEMENT
O.P. Agarwal Francis Cherunilam
Part I International Trade Theories,
1. Introduction of International Business
Concepts, Trends and
2. Balance of Payments
Organistions
3. Export Finance and Risk Management
Part II International Marketing
4. International Business Environment in India
Management
5. Emergence of Multinational and
Part III Foreign Trade of India Policy,
Transnational Corporations
Regulation and Promotion
6. International Strategy
Part IV Cases
7. Economic Integration
Appendix
8. Foreign Direct Investment
Special Economic Zones
9. International Human Resource Management
10. Legal Aspects of International Business
11. International Business in 21st Century
12. International Marketing
13. International Financial Markets Reference
ISBN - 81-8318-677-7 Edn: 2007 Price : Rs. 550 Edn: 2008 Price : Rs. 850
sed
Revi
INTERNATIONAL INTERNATIONAL TRADE
BUSINESS AND PAYMENTS
ENNVIRONMENT Genaro C. da Costa
Francis Cherunilam Part I : Pure Theory of International
Trade and Trade Policy
1. International Business and Its
Environment Part II: Balance of Payments, Exchange
2. International Economic Cooperation and Rates and International
Agreements
3. International Economic Institutions Monetary Systems
4. International Trade and Investment
Theories
5. International Trade and Payments
6. International Investment
7. Multinational Corporations
8. Global Competitiveness
9. International Operations Management
10. International Monetary System and
Foreign Exchange Market
11. Globalisation
Cases
ISBN - 81-8318-749-8 Edn: 2007 Price : Rs. 1250 ISBN - 81-7866-844-0 Edn: 2004 Price : Rs. 575

A TEXTBOOK OF INTERNATIONAL TRADE
FOREIGN TRADE AND AND FINANCE
FOREIGN EXCHANGE Dr. Mohd. Akbar Ali Khan &
B.K.Chaudhauri O.P.Agarwal Kuntluru Sudershan
1. Foreign trade 2. Instruments of Foreign Section 1: International Business and
Trade 3. Import/Export Control 4. Exchange Finance
Control in India 5. Import Finance
Section 2: Foreign Investment and
(Documentary Credit) 6. cross Border
Capital Markets
Financing Export Finance-Pre-Shipment
Section 3: Accounting, Reporting and
7. Cross Border Banking Export Finance-
Balance of Payments
Post-shipment 8. Export Promotion Incentives 9. Import/Export Guarantees Section 4: WTO, EXIM Policy and Export
10. Foreign Remittances 11. Foreign Travel and Release of Exchange
Performance
12. Account of Foreign Nationals/ Firms/Companies and Rupee Accounts of
Section 5 : International Trade and
Non Resident Banks 13. Ordinary Non-Resident Rupee (NRO)/Accounts 14.
Ecommerce
Non-Resident (External), EEFC and FCNR (Banks) accounts 15. Blocked
Section 6: Emergence and Growth of
Accounts/Resident Foreign Currency Accounts 16. Investments in India by
Non-Residents 17. Returns and Statements 18. Various Risks in banking 19. MNCs
Foreign Exchange 20. Commercial Rates of Exchange 21. Calculation of
Exchange Rates 22. Forward Exchange Contracts 23. Option Forwards and
Swaps 24. Extension/Cancellation of Forward contracts 25. Exchange Position
26. International Financial Institutions.
Edn: 2006 Price : Rs. 850 ISBN - 81-8318-420-0 Edn: 2006 Price : Rs. 950
EXPORT IMPORT GLIMPSES OF NEW
PROCEDURES AND EMERGING TRENDS

Anagai & Cheema,
DOCUMENTATION Raina,Kulkarni
Jain Khushapt S. Part I: Industrial Labour in India
Part II : Trade Unionism
1. Evolution of international trade
Part III : Industrial Relations
2. India’s foreign trade & economic Part IV : Resolution of Industrial
self-reliance Conflicts
3. Introduction to international Part V : Settlement Machinery
marketing Part VI : Industrial Relations
10. Aligned documentation system
4. International marketing Legislation
& export documents
environment Part VII: Labour Welfare and
11. Export promotion measures in
5. Regional economic cooperation
6. Regulations for international
India Education
12. Export promotion organization Part VIII: Industrial Relations and
trade
13. Export credit & guarantee Related Legislation
7. Legal aspects of export
corporation of India
contract Part IX : Industrial Relations - Legal
14. State trading corporation
8. Foreign trade policy of India Implication, Modern and
15. Import procedures and
9. Export procedure and Marine International Scenario
documentation
insurance formalities
Edn: 2007 Price : Rs. 550 ISBN - Edn: 2007 Price : Rs. 950
NEW
INTRA-FIRMS TRADE GLOBAL BUSINESS
BETWEEN INDIA AND V.A. Avadhani
USA Part I
Global Business - Nature and Environment
Dr. R.S. Tiwari Part II
Globalisation Trends in India
1. Introduction
2. Pattern of Comparative Advantage Part III
in INDIA and USA MNCs - Global Business Decisions
3. Competitiveness of Export in INDIA Part IV
and USA Global Financial System
4. Trade Performance and Intra-firms Part V
Trade Between INDIA and USA Global Financial Markets
5. General Summary and Policy Part VI
Implecations Select Bibliography Global Risk Management
Part VII
Case Studies
ISBN - 81-8318-635-1 Edn: 2007 Price : Rs. 650 ISBN - 81-8318-087-6 Edn: 2004 Price : Rs. 850

INTERNATIONAL INTERNATIONAL
MARKETING MARKETING
Francis Cherunilam Rathor, Jani & Rathor
1. International Marketing: An Introduction The Nature and Scope of International
2. International Marketing Environment Marketing Imports and Exports of India
3. MNCs and International Business Post -Liberalisation Export - Import Policy
4. International Marketing Intelligence Agencies Helping International Marketing and
5. Market Selection Measures Taken for Export Promotion Marine
6. Market Entry Strategies Insurance Clearing and Forwarding of Cargo
7. International Organisation
Trade Practices ; A Base for International
8. Market Coverage Strategies
9. International Product Decisions Marketing International Matketing in Service
17. Technological Developments 10. International Pricing Sector Industry (E - marketing) Methods of Payment for Settlement
and International marketing 11. International Distribution International Marketing Research Product Development for Overseas
18. International Negotiations 12. International Promotion Market Case Studies on International Marketing Documents Used in
19. Trade Policy and 13. Export Financing Shipment of Goods Appendices Select Bibliography Review
Regulation of India 14. Export Risk Insurance Questions
20. Export Promotion 15. Quality Control and Pre-Shipment
21. Trade and BOP India Inspection
22. Export Procedures and 16. Trade in Services
Documents
ISBN -81-8318-085-X Edn: 2007 Price : Rs. 650 ISBN-81-7866-120-9 Edn: 2006 Price : Rs. 475
EXPORT MARKETING LOGISTICS MANAGEMENT

Acharya & Jain AND WORLD SEABORNE
Module 1:
Module 2:
Introduction to Export Marketing
Export Policy Decisions and
TRADE
Implications
Krishnaveni Muthiah
Module 3: Product Planning Marketing Logistics System
Module 4: Export Costing and Pricing Export Marketing Management
Module 5: Export Finance and Methods of General Structure of Shipping Industry
World Seaborne Trade And World Shipping
Payment
Freight Structure and Practice
Module 6: Export Procedure and
U.N.Convention on Liner Code of Conduct
Documentation
Coordination - Role of Intermediaries
Module 7: Export Marketing Communication Indian Shipping
and Personal Selling Containerisation
Module 8: Export Promotion Organisational Inland Container Depot
and Assistance Multi Modal Transportation
International Air Transport
Sea - Trade Terminologies
ISBN-81-7866-519-0 Edn: 2003 Price : Rs. 450 ISBN: 81-7866-996-X Edn: 2006 Price: Rs. 250
INTERNATIONAL RELATIONS EXPORT MARKETING

T.A.S. Balagopal
Krishnaveni Muthiah
International Relations Introduction to Export Marketing
National Power
International Marketing
Diplomacy As An Instrument of
Preliminaries For Starting an Export
National Policy
Business
Ideologies And Promotion of National
Interest Export Marketing Organisation
Balance of Power Exim Policy
Collective Security And Peaceful Product Planning for Export Markets
Settlement Export Pricing and Costing
The United Nations Export Finance
International Law Export Procedures
Regional Integration
Export Documents
World Trade Organisation
Export Incentives/Assistance and
India’s Foreign Policy Promotional Measures
India’s Relations With Her Neighbours
Export Promotion Organisations
India’s Stance On Nuclear Weapons
India and the Super Power
ISBN-81-7493-524-X Edn: 2006 Price: Rs. 390 ISBN-81-7866-772-X Edn: 2003 Price : Rs. 450

OPERATIONS MANAGEMENT
PRODUCTION AND PRODUCTION AND
OPERATIONS MANAGEMENT OPERATIONS
Chunawalla & Patel MANAGEMENT
Introduction Facilities Planning : Product Selection K. Aswathappa
Section - 1: Nature and&Scope of Production
l Facilities Planning Process Selection Location
andK.Operations
Shridhara Bhat
Management Strategic
l Facilities Layout and MaterialHandling l Capacity
Operations Management Forecasting - Starting
Planning l Work Design l Job Design
Point for Production Function
l Operations/Production Planning and Control
Section-2: Production Processes, Manufacturing
l Planning and Control for MassProduction
and Service Operations Product Design and
l Planning and Control of Production for Batch Production l Planning and
Process Design Process Planning and Process
Control of Projects l Value Engineering or Value Analysis l Quality, Quality
Design Plant Utilities Production Technology
Assurance, Reliability and ISO 9000 l Equipment Replacement l Maintenance
Section -3: Plant Location Plant Layout Materials Handling
Management l Job Analysis, Job Description and Job Specification l Job
Factory Building Job Design and Ergonomics Work Study - Method
Evaluation and Compensation Plans l Organisation and Management of
Study and Work Measurement
Safety in a Factory l Budgetary Control l Capital Budgeting l Supply
Section - 4: Production / Operations Planning and Control Aggregate
Chain Management l Inventory Management l Stores Management
Planning and Master Production Scheduling Resource Requirements
l Rationalised Codification System l Waste Management l Industrial
Planning Shop Floor Planning and Control Project Planning and
Productivity l Depreciation on Fixed Assets l Costing and Cost Control
Control Quality Control Plant Maintenance Section - 5: Materials
l Cost Accounting Systems l Intangible Assets l Enterprise Resource
Management Purchasing Purchasing Policies Materials Storing
Planning l Break-Even Analysis l Performance Appraisal l Transportation
Inventory Management Section - 6: Productivity and Employees
Problems l Re-Engineering for the 21st Century Annexures Index
ISBN-81-7866-590-5 Edn: 2007 Price : Rs. 1250 ISBN-81-7493-706-4 Edn: 2007 Price: Rs. 750
PRODUCTION AND PRODUCTION IN

MATERIALS OPERATIONS
Revised Edition
Releasing in
K. Shridhara Bhat
K. Aswathappa, G. Sudarsana March 2008
Production Management - An Overview
Production System Production / Operations Reddy & B. Krishna Reddy
Strategy Demand Forecasting Product
Planning and Development Product Design
1. Nature and Scope of Production and
Production Technology Process Management
Operations Management 2. Plant Location
Plant Location (Facility Location) Plant Layout
3. Plant Layout 4. Factory Building 5. Plant
Plant Planning and Design Production Planning
Utilities 6. Safety 7. Materials Management
and Control Job Design and Ergonomics Industrial Safety Work Study 8. Purchasing 9. Materials Handling 10. Material
Inspection and Quality Control Maintenance Management Materials Storing 11. Inventory Management 12. Job
Management - An Overview Materials Planning and Control Purchase Design and Ergonomics 13. Production/
Management Vendor Development and Rating Value Analysis Stores Operations Planning and Control 14. Quality
Management Materials Handling Inventory Management Modern Trends Control 15. Work Study - Method Study and
in Production and Materials Management Annexures Index Work Measurement 16. Plant Maintenance
17. Automation 18. Waste Management
PRODUCTIVITY TOTAL QUALITY

TECHNIQUES MANAGEMENT
Dr. Srinivas Gondhalekar (Text and Cases)
Dr. Uday Salunkhe
K. Shridhara Bhat
Productivity Concepts and Measurements
Part - I : The Quality System
Diagnostic Techniques
Total Quantity Management Part - II: Management Issue in Quality
Just in Time
Part - III: Technical Issue in Quality
Value Analysis and Value Engineering
Wage Incentives Part - IV: Management of Total Quality
Job Evaluation Quality Snaphots
Quality Circles
Learning Curves Cases
Creativity Based Techniques
Ergonomics
Work Study
ISBN -81-7866-364-3 Edn: 2002 Price: Rs. 375 ISBN-81-7866-252-3 Edn: 2007 Price : Rs. 1250

TOTAL QUALITY NEW Quality
MANAGEMENT Management
S.D. Bagade K. Shridhara Bhat
Introduction
Quality A New Perspective 1 – Introducing To Quality
An Approach to Total Quality Management
Management by Ideas 2 – Principles And Philosophies Of Quality
The Perception Process Management
3 – Statistical Process Control And
Organisation Cultures and Values
Process Capability
Business Policy 4 – Maintenance And Reliability
Management the Poor Performance 5 – Business Process Reengineering
Quality Assurance in
Design, Development, Human Resource Planning 6 – Tools And Techniques For Quality
Production, Installation and Learning Management
Servicing (ISO 9001-1994) Communication 7 – Organising For Quality Systems
Quality Assurance Plan for 8 – Implementation Of Quality Systems
Training and Development in
Zine Oxide Lightening 9 – Information Technology And Quality
Organisation
Arresters Management
Managerial Styles Made Effective
Quality Manual Index
Discipline
Self Assessment for
Quality Systems - Model for
Business Excellence (SABE)
ISBN-81-7493-991-1 Edn: 2002 Price: Rs. 575 ISBN- Edn:2007 Price: Rs.750
MATERIALS INDUSTRIAL HEALTH

MANAGEMENT AND SAFETY
K. Shridhara Bhat MANAGEMENT
1. Introduction to Materials A.M. Sarma
Management Accidents and their Prevention
2. Materials Planning and Control Development of Industrial
3. Organising for Materials Safety
Management Health and Safety Organisation
4. Purchasing Management
and Administration
5. Vendor Development
Occupational Health and Safety
6. Value Analysis
7. International Purchasing Health and Safety at
8. Stores Management Workplaces
9. Materials Handling Accident Compensation Statutes
10. Inventory Management Construction Safety
11. Spare Parts Management Environmental Pollution and
12. Computer Application in Protection
Material Management Appendices
Bibliography
Index
ISBN-81-8318-137-6 Edn: 2007 Price: Rs.450 ISBN 81-7866-266-3 Edn: 2002 Price: Rs. 425
NEW NEW
INVENTORY LOGISTICS AND SUPPLY
K. Shridhara Bhat K. Shridhara Bhat
1. Introduction to Logistics
1. Inventory Management – An
Management.
Overview
2. Fundamentals of Inventory Control 2. Logistics Planning and Strategy.
3. Inventory Costs 3. Logistics System Design and
4. Inventory Controls Models Administration
5. Economic Order Quantity Models 4. Integrated Logistics Activities.
6. Inventory Control Systems 5. Logistics Costing, Pricing and
7. Spare Parts Inventory Management Performance Measurement.
8. Work-In-Progress Inventories 6. Introduction to Supply Chain
10. Order Processing and
9. Finished Goods Inventory Management.
Information System
10. Codification, Standardisation 7. Designing Supply Chain
13. Inventory Management in 11. Supply chain Planning and
and Vriety Reduction Network.
Action Strategies.
11. Inventory Verification and Valuation 8. Demand Management and
14. Case Analysis and Case 12. Co-ordination and Information
Methods Customer Service
Technology in Supply Chain
Study Exercises 12. Use of Information Technology In 9. Supply Chain Planning and
Inventory Management Management Implementation.
ISBN-81-8318-663-7 Edn: 2007 Price: Rs.850 Edn: 2007 Price: Rs.850

NEW
BUSINESS PROCESS NEW World Class
REENGINEERING Manufacturing
K. Shridhara Bhat K. Shridhara Bhat
1. Business Process Reengineering – 1. Manufacturing Competitiveness
An Overview
2. World Class Manufacturing – An
2. Business Process Reengineering Overview
and Kaizen 3. Quality and Global
3. Break- Through Improvement and Competitiveness
Innovation 4. Continuous Improvement
4. Business Process Reengineering- 5. Elements of Lean Production
Concepts and Techniques
6. Just-in-Time Systems
5. Relationship Between BPRE and
11. World Class Supply 7. Benchmarking
TQM
Management 8. Tools for Process Improvement
6. Implementation of BPRE
12. Toyota Production System 9. World Class Quality
7. Organising for BPRE
Management
8. Problems in BPRE
10. Total Productive Maintenance
9. Change Management in BPRE
10. Reinventing the organization
MATERIALS AND NEW

ENTERPRISE NEW
PURCHASING RESOURCE
MANAGEMENT PLANNING
S.A.Chunawalla C.S.V. Murthy
1.Nature and Scope of Materials
2.Purchasing Principles, Practices and 1. Enterprise Resource Planning (ERP)
Procedures 3.Materials Planning 2. Client/Server Architecture for ERP
4.Managing Quality 5.Quality Control 3. Customer Relationship Management &
and mprovement 6.Materials Supply Chain Management
Specifications 7.Sources of Supply: Vendor Selection and Rating 8.Buyer- 4. Information System
Seller Negotiations 9.Pricing Theory, Pricing Practices and Contracts 5. ERP Vendors
10.Purchase of Capital Equipment and Leasing’ 11.Make-or-Buy 12. Value 6. ERP Implementation
Analysis 13.Import Purchasing 14.Independent Demand Inventory 7. E-Commerce and E-Business
15.Dependent Demand Inventory: Materials Requirement Planning (MRP) 8. Business Process Re-Engineering (BPR)
16.Receiving and Store-Keeping 17. Waste Management – Management of 9. Manufacturing Prospective
Surplus and Scrap 18.Materials Handling Equipment 19.Classification and 10. ERP Market Analysis
Codification 20.Purchasing Personnel Management 21.Evaluation of
Purchasing Performance 22.Legal Aspects of Purchasing 23.Transportation
and Traffic Management 24. Logistics Management 25.Government as a
Purchaser 26. Materials Management a as Profession
Edn:2006 Price: Rs.750 Edn:2006 Price: Rs. 750
NEW TECHNOLOGY METHODOLOGY OF

MANAGEMENT RESEARCH IN SOCIAL
C.S.V. Murthy
1. Technology
SCIENCES
2. Planning and Forecasting O.R. Krishnaswami
3. Decision Making Foundations of Research
4. Organising Social Science Research
5. Some Human Aspects of Organising
Types and Methods of Research
6. Motivating and Leading Technical
People Review of Literature
7. Controlling Planning of Research
8. Managing Technology through the Sampling
Product Life
Methods of Collection of Data
9. Managing Engineering Design
10. Engineer’s role in Productio Activity Tools for Data Collection
11. Managing Production Operations Field Work
12. Engineers in Marketing and Servicing Processing of Data
Activities
Statistical Analysis of Data
13. Project Planning and Acquisition
14. Project Organisation Leadership and Report Writing
Control Appendix
Edn: 2006 Price: Rs. 750 ISBN-81-8318-512-6 Edn:2007 Price: Rs. 650

OPERATIONS MANAGEMENT & COMMUNICATION
RESEARCH METHODOLOGY AND
METHODOLOGY IN TECHNIQUES OF
MANAGEMENT SOCIAL RESEARCH
Wilkinson & Bhandarkar
Dr. V.P. Michael
1. Research in Management: An Scientific Social Research The Problem of
Introductory Approach Objectivity in Social Research The Research
2. Types of Research
3. Research Design Process Formulation of Problem in Social
14. Statistical Methods in Managerial 4. The Process of Research Research Hypotheses: Their Nature and Role in
Analysis 5. Data in Managerial Analysis Social Research Concepts: Their Role in
15. Quantitative Techniques in 6. Scientific Method and hypothesis Scientific Investigation and Development of Science
Management 7. Classification and Tabulation The Design of Research The General Problems of Measurement
16. Quantitative Techniques:Linear 8. Presentation of Data
9. Scaling Techniques Data Collection: (An Introduction) Observation The Interview Method
Programming
17. Dynamic Programming 10. Report Writing The Questionnaire The Projective Techniques The Scaling Techniques
18. Quantitative Techniques in 11. Research An Aid to Decision-Making Sociometry The Case Study Method Sampling: Method and
Additional Highlights 12. Research in Managerial Functions Techniques Analysis of Data and Interpretation The Research Report
19. Computers in Management 13. Research in Functional Areas
Research and Theory Social Research and Values Bibliography
ISBN-81-8318-512-6 Edn:2006 Price: Rs. 650 ISBN-81-7493-711-0 Edn:2004 Price: Rs. 575
COMMUNICATION NEW
ESSENTIALS IN
SKILLS TECHNICAL
Dr. Nageshwar Rao COMMUNICATION
Dr. Rajendra P. Das
1. Nature and Scope of Sunil Gokhale
Communication Introduction
2. Communication Barriers Technical Communication
3. Listening Skills
4. Oral Communication Tools and Technology
5. Presentation Skills Information Design
6. Non-verbal Communication Documentation Development
7. Public Speaking Life Cycle
8. Interview Skills
9. Reading Skills 16. Resume Preparation
10. Meetings 17. Legal Aspects of Business
11. Written Communication Communication
12. Feedback and Counselling Skills 18. Business Correspondence
13. Report Writing Reference
14. Negotiation Skills
15. Communication in Disciplinary
Matters
ISBN- 81-8318-351-4 Edn: 2007 Price: Rs.650 ISBN- 81-8318-146-5 Edn: 2005 Price: Rs. 450
COMMUNICATION IN COMMUNICATION
IT AGE TODAY
Dhiraj Sharma Reuben Ray
Part A : Introduction: Communication
In IT Age Communication Theory
Part B : Communication Comunication: Special Skills for Effective Communica-
What and Why? Essentials of tion
Communication Forms of Communication
Conversational Skill and Control
Communication Models Business
Writing and Presentations Communicating Standard English in Business Writing
Non verbally Communication Barriers The Business Letter
Group Behaviour and Communication Creativity
Cross-Cultural Communication Listen Please
Other Forms of Business Communica-
Part C : Information Technology Information Technology: What and
tion
Why? Understanding Computers The Internet Managing with Information
Development of Systems Data Communication Glossary of Gestures, A Working Bibliography
Information Technology Terms Index
ISBN- 81-7866-753 Edn: 2004 Price: Rs. 650 ISBN 81-7493-276-3 Edn: 2002 Price: Rs. 450

COMMUNICATION
Revi
sed
COMMUNICATION
NEW MANAGERIAL
C.S. Rayudu COMMUNICATION
Fundamentals Of Communication Rai and Rai
Effective Speaking
Art Of Listening
1. Module 1: Communication in Business
Effective Writing
2. Module 2: Oral Communication
Readability And Readable Writing
3. Module 3: Report Writing
Nonverbal Communication And Skills
4. Module 4: Business Communication
Feedback In Communication
5. Module 5 : Routine Correspondence
Management Communication
Formal Communication
Informal Communication
Group Behaviour And Communication
Report Writing
Letter Writing
Recent Trends And Communication
Technologies
Language Skills
ISBN-81-7493-312-3 Edn: 2007 Price : Rs.1250 Edn: 2007 Price : Rs. 850
MEDIA AND PUBLIC INFORMATION

COMMUNICATION MANAGEMENT
MANAGEMENT C.V. Narasimha Reddi
C.S.Rayudu
Land and the People
Nature and Scope of Communication Information Theory and Practice
Oral Communication Written Communication Public Information Through the Ages (Ancient
Communication Channels (Organisation and Medieval India to British India) (1500 BC -
Communication) Print Media The Press 1947 AD)
Broadcast Media - Television Broadcast Media Public Information Disseminating Agencies
- Radio Cinema and Film Media Electronic (Central Government)
Media Traditional Media Advertisement
Public Information Services in States
Communication Communicating Numerical Data
Meetings As Communication Supplementary Grassroots Information
Autonomous Propaganda Agency (Telugu
Samacharam)
Media Misuse in National Emergency
Public Information for the New Millennium
References
ISBN-81-7040-724-9 Edn: 2003 Price : Rs. 575 ISBN- 81-7866-004-X Edn: 2001 Price: Rs. 450
PRINCIPLES OF PUBLIC BUSINESS

RELATIONS COMMUNICATION
C.S. Rayudu & K.R. Balan Homai Pradhan, N.S.
Nature, Scope and Definitions of Public Pradhan
Relations 1. Objectives of Communication 2.
Objectives and Functions of Public Management and Communication 3.
Relations Communication Techniques 4.
Public Relations Tools Communication and Decision making
Public Opinion 5. Readiness for Communicating 6.
Barriers to Communication 7.Principles
Communication Orders 20. Complaints, Claims and of Communication 8. Problems in
Advertising Adjustments 21. Credit Letters 22. Modern Techniques of Communication
Meeting, Conference, Techniques Status Inquiries 23. Collection Letters 9. Croswise Communication 10. Written
Corporate Public Relations 24. Sales and Circular Letters 25. and Orgal Communication 11.
Public Relations as a Profession Banking Correspondence 26. Insurance Meetings, Committees and Conference
Correspondence 27. Agency 28. 12. Communication in the Manager’s
Public Relations Vis-A-Vis Industrial
Foreign Trade Correspondence 29. Day 13. Speeches 14. Written
Relations
Miscellaneous Secretarial Communication 15. Punctuation 16.
Case Studies Correspondece 30. Public Relations 31. Parts of a Business Letter 17. Some
Precis Writing of Commercial Matter Do’s and Don’ts in Correspondence 18.
32. Report Writing 33. Minutes Writing Applications 19. Inquiries, Offers and
ISBN-81-7493-317-4 Edn: 2007 Price : Rs. 250 ISBN-81-831 Edn: 2007 Price: Rs. 750

COMMUNICATION
TECHNICAL WRITING EFFECTIVE
Sajitha Jayaprakash DOCUMENTATION AND
Revised Edition
Part I :
Part II :
About technical writing
Documentation development PRESENTATION
Releasing in life cycle (ddlc)
Part III : Post-writing process
Urmila Rai & S.M. Rai
March 2008
Part IV : Styles and standards Office Automation Sofware Package
Part V : Structure of the document Grammar and Usage Prepositions
Part VI : Technical writer at work Punctuation and Capitalization Numerals
Part VII: Language and checklists Vocabulary Proof-reading Reference
Part VIII: Appendices Skills Note-taking Reading and
Glossary Comprehension Summarizing and Precis
Biblography Writing Principles of Letter Writing
Index Structure and Layout of Business Letters
Planning a Letter Quotations and
Tenders Orders and Replies Sales
Letters Claims and Adjustments Credit
and Collection Letters Memorandaum
Meetings: Notice, Agenda and Resolutions
Office Procedure Reports Writing
Reports User Manuals - Model Paper
ISBN- 81-7493-763-3 Edn: 2000 Price: Rs. 350
EFFECTIVE PRINCIPLES OF BUSINESS

COMMUNICATION COMMUNICATION
- A BLUE PRINT TO Urmila Rai & S.M. Rai
SUCCESS Concept of Communication

Principles of Communication
Rudra S. Requisites of an Effective Letter
Format and Style of Business Letters
Communication-The Concept
Letters of Request and Replies
Letter-Writing
Orders and Replies
Report Writing
Letters of Application and Appointments
Non-Verbal Communication
Licensing Skills Credit Letters
Reading Skills Collection Letters
Giving a Talk Sales Letters
Using Visual Aids Reports
Talking on the Telephone Agenda and Minutes of Meetings
The Job Interview Process Case Studies Complaints and Adjustments
Running Effective Meetings Assignments
Circular Letters
Negotiation Skills Appendices
Banking Correspondence
Business Etiquettes Insurance Letters
ISBN-81-7866-856-4 Edn: 2004 Price: Rs. 375 ISBN-81-7866-755-X Edn: 2004 Price: Rs. 375
BUSINESS ORAL BUSINESS

COMMUNICATION AND COMMUNICATION
REPORT WRITING Urmila Rai & S.M. Rai
Concepts of Business Communication
G.S.R.K. Babu Rao Communication Barriers
Introduction to Communication Listening
Media and Modes of Communication Objectives of Communication
Business Communication Methods of Communication: Non-verbal
Developments in InformationTechnology Oral and Written Communication
Non-Verbal Communication Channels of Communication
Interviews Role of Technology in Communication
Verbal Communication Communicating by Telephone
Written Communication Group Discussion
Notice, Agenda and Minutes Speeches and Presentation
Business Letters Conversation and Dialogue
Other Types of Communication
Report Writing
Common Errors in Writing Process

COMMUNICATION & BUSINESS LAW
EFFECTIVE Revi
sed
BUSINESS LAW FOR
COMMUNICATION MANAGEMENT
Urmila Rai & S.M. Rai K.R. Bulchandani
Concept of Communication Objectives of
Communication Non-verbal Communication Part I
Inward and Outward Mail Media and Modes Section 1: Law of Contract
of Communication Channels of Section 2: Law of Indemnity &
Guarantee, Bailment &
Communication Barriers to Communication
Section 3: Patent Law Pledge and Law of Agency
Listening and Improving Communication
Speeches and Presentations Interviews Section 4: Law Relating to Sick Section 3: Law of Sale of Goods
Group Discussion Basics of Letter Writing Industrial Companies Section 4: Law of Partnership
Section 5: Law Relating to Section 5: Law of Negotiable
Attributes of Effective Communication Instruments
Consumer Protection
Layout of A Business Letter Social and Goodwill Letters Job Applications Section 6: Company Law
Section 6: Law Relating to
Personnel Letters Enquiries and Replies Orders and Replies Complaints
Environmental PollutionSection 7 : Law of Securities and
and Claims Adjustment Letters Sales Letters Credit Letters and Status Stock Exchange
& Protection
Enquiries Collection Letters Bank Letters Insurance Letters Basics of Section 7 : Law on Essential Part II
Report Writing Writing Reports Case Studies Commodities Section 1: Law of Restrictive Trade
Section 8: Law of Information Practices and Unfair Trade
Technology Practices
Section 9: Law of Competition Section 2: Law of the Foreign
Act, 2002 Exchange Management
ISBN-81-7866-239-6 Edn: 2004 Price : Rs. 450 Edn: 2006 Price : Rs.1500
BUSINESS LAW FOR BUSINESS LAWS &

MANAGEMENT ECONOMIC
P. Saravanavel & S. Sumathi
Module 1 : Introduction
LEGISLATIONS
Module 2: Business Legislation V. Rama Krishna Raju
Module 3: International trade Part -1
Module 4: Intellectual Property Rights 1.1 General Contracts (Indian Contract
Module 5: Environmental Law Act, 1872)
Module 6: International Law 1.2 Special Contracts
1.3 Other Business Laws
1.4 Corporate Laws
Part -2
2.1 Economic Laws
2.2 Tax Laws
2.3 Factory and Labour Legislations
ISBN-81-8318-069-8 Edn: 2005 Price : Rs. 900 Edn: 2005 Price : Rs.1200
sed
Revi
A MANUAL OF PRINCIPLES OF
BUSINESS LAWS BUSINESS LAW AND
S.N. Maheshwari & MANAGEMENT
S.K. Maheshwari
Manmohan Prasad
Section 1- The Indian Contract Act, 1872
Part I - Law of Contract - 1872
Section 2 - The Sale Of Goods Act,1930
Part II - The Law of Sale of Goods
Section 3 - The Indian Partnership
Act, 1932 Part III - The Indian Partnership Act - 1932
Section 4 - The Negotiable Instruments Part IV - The Negotiable Instruments Act
Act, 1881 Part V - Law of Insolvency Act - 1909 & 1920
Section 5 - Elements Of Company Law Part VI - Law of Insurance
Section 6 - Miscellaneous Part VII - Law of Arbitration
Part VIII -Law of Carriage of Goods
Part IX - Company Law

BUSINESS LAW & ACCOUNTANCY
Revi
sed
BUSINESS LAW CONSUMER PROTECTION
K.R. Bulchandani AND REDRESSAL
MACHINERY IN INDIA
Part I Shivkumar Giram
1. Law of Contract Introduction
2. Law of Indemnity & Guarantee,
Historical Movement and Pro-Consumer
Bailment & Pledge and Law of Agency
Legislations
3. Law of Sale of Goods
4. Law of Negotiable Instruments The Consumer Disputes Redressal
Part II Agencies
1. Company Law Analysis of Some Samples Cases Decided
2. Law of Partnership in the District Consumer Forums slected
3. Law of Co-operative Societies for the Study
4. Law of Consumer Protection Working of Forums
Conclusion and Suggestion
Appendix
Edn: 2006 Price: Rs.850 ISBN-81-7866-595-6 Edn: 2003 Price : Rs. 450
LABOUR LAW LABOUR LAW

I.A. Saiyed Reshma Arora
Book - I: The Industrial Disputes Act, 1947
Section - A: The Industrial Disputes Act, 1947
(Commentary)
The Trade Unions Act, 1926 The Maharashtra
Book - II : The Industrial Disputes Act, 1947 Recognition of Trade Unions. {MRTU} and
(Bare Act) Prevention of Unfair Labour Practices {PULP}
Book - III: MRTU and PULP Act, 1971 Act, 1971 The Bombay Industrial Relations Act,
(Commentary) 1946
Book - IV : MRTU and PULP Act, 1971 (Bare Act) Section - B: The Payment of Bonus Act, 1965
Book - V: The Workmen’s Compension Act, 1923 The Bombay Shops and Establishment Act,
(Commentary) 1948 The Payment of Gratuity Act, 1972 The
Book - VI: The Workmen’s Compension Act, 1923 Employees State Insurance {E.S.I.} Act, 1948
(Bare Act)
Section - C: The Factories Act,1948 The Minimum Wages Act,’’ 1936
Book - VII : The Payment of Wages Act, 1936 The Workmen’s Compensation Act, 1923
(Bare Act)
Section - D : The Contract Labour Act, 1970 (Regulation and Aboliton) The
Book - VIII: The Payment of Wages Act, 1936 Industrial Employment (Standing Orders) Act, 1946 The Principles of Natural
(Bare Act)
Justice and The Conduct of Domestic Enquiry
FAMILY LAW INDUSTRIAL LAW

OF MUSLIMS, PARSIS AND I.A. Saiyed
CHRISTIANS OF INDIA 1. The Factories Act, 1948
2. The Minimum Wages Act, 1948
3. The Payment of Wages Act, 1936
I.A. Saiyed 4. The Payment of Gratuity Act, 1972
Mohammedan Law (Commentary& Bare Acts) 5. The Employees’ Provident Funds
Act, 1952 6. The Employees State
The Parsi Marriage & Divorce Act (Commentary
Insurance Act, 1948 7. The Maternity
& Bare Act)
Benefits Act, 1948 8. The Trade Unions
Christian Marraige Act (Commentary & Bare Act) Act, 1926 9. Ratio Analysis 10. Cost
the Indian Divorce Act (Commentary & Bare Accounting 11. Cost methods,
Act) Techniques of Cost Accounting and
product 22. Contract Costing 23.
The Divorce Act, 1869 (Bare Act) Uniform Costing 24. Activity Based Classification of Cost 12. Cost Sheet
Indian Succession Act, 1925 Costing 25.Reconciliation of Cost Analysis or Statement of Cost 13.
and Financial Accounts 26. Marginal Material Cost Control 14. Material’s -
The Indian Succession Act (Bare Act) (Up to
Costing and Cost Volume Profit Inventory Control 15. Valuation of
Section 166)
Analysis 27 Budgeting and Materials Issues. 16. Labour Cost
Index Control 17. Labour Cost Accounting
Budgetary Control 28.Standard
Costing and Variance Analysis 29. 18. Overheads 19. Absorption of
Capital Budgeting 30. Cost audit 31. Overhead 20. Job, Batch and Process
Reporting To Management Costing 21. Joint Product and By-

ACCOUNTANCY & BUSINESS LAW
ADMINISTRATIVE LAW THE LAW AND
I.A.Saiyed
1. Introduction
LITERATURE
2. Rule of Law Shakuntala Bharvani
3. Seperation of Powers
4. Executives - I PART ONE
5. Legislature - I Legal Themes in Literature
6. Legislature - II Legal Texts in Literature
7. Judiciary - I Stories of Crime: Rapid Reading
8. Judiciary - II
9. Judiciary - III PART TWO
10. Judiciary - IV Legal Themes in Literature
11. Ordinary Remedies or Equitable Legal Texts in Literature
Remedies Stories of Crime: Rapid Reading
12. Executives - II
13. Executives - III
14. Executives - IV
Glossary
Case Law
Subject Index
ISBN- Edn: 2007 Price: Rs. 550 ISBN- Edn: 2007 Price: Rs. 950
BASIC ACCOUNTS ACCOUNTING FOR

AND FINANCE FOR MANAGEMENT
NON-ACCOUNTANTS Jawahar Lal
Chatterjee D.K. Part One:

Financial Accounting
Meaning and Scope of Accounting Part Two:
Basics of Accounts Cost Accounting
Accounting Process
Finalisation of Accounts Part Three:
Computerised Accounting Management Accounting
Accounting Standards
Tools of Financial Analysis : Fund Flow
Ratio Analysis
Revenue Budget
Capital Budget
ACCOUNTING FOR ACCOUNTING

MANAGERS THEORY
Made Gowda Jawahar Lal
1. Financial Accounting – Part One :
Introduction Fundamentals
2. Recording of Business
Transactions (Journal, Part Two:
Ledger and Trial Balance) Income Measurement
3. Measurement of Business Part Three :
Income and Financial Corporate Reporting
9. Analysis and Interpretation Position (Final Account)
of Financial Statements Part Four :
4. Valuation of Inventories
10. Ratio Analysis and Fixed Assets and Specialised Topics
11. Funds Flow Statements Depreciation Accounting Statement of Changes in Financial
12. Cash Flow Statements 5. Cost and Management Position (SCFP)
13. Activity Based Costing, Accounting – introduction
Target Costing and Life
Cycle Costing 6. Budgetary Control
Bibliography 7. Standard Coating and
Variance Analysis
Index
8. Marginal Costing
ISBN- 81-7866-953-6 Edn: 2007 Price: Rs. 1450 ISBN-81-7866-189-6 Edn: 2007 Price : Rs. 650

ACCOUNTANCY
FINANCIAL ACCOUNTING ADVANCED ACCOUNTANCY
AND ANALYSIS M.A. Arulanandam &
S. Jayapandian K.S. Raman
Part l: Fundamental Principles of Accounting
Part - I : Final Accounts Bills Of Exchange
Analysing Transactions and Recording Consignment Account Joint Venture
Account Current And Average Due Date
Part - II : Depreciation Self Balancing Ledgers
Upfront Preparations for Final Accounts Single Entry Receipts And Payments
Accounts And Income And Expenditure
Part - III : Account Branch Accounting Departmental
Reporting Results A c c o u n t s
Insurance Claims Partnership (l)
Part - IV : Partnership (II) Insolvency Accounts
Analysis of Results Hire Purchase And Instalment Systems
Royalties Contract Accounts Packages And Containers Voyage
Accounts Farm Accounting Miscellaneous Accounts
Part II: Company Accounts Shares Debentures Profit of Loss
Prior to Incorporation Final Accounts of Companies Valuation of Goodwill
And Shares Amalgamation, Absorption And External Reconstruction
Alteration of Share Capital And Internel Reconstruction Liquidation
InsuranceCompanies Banking Companies Holding Companies Double
Account System (Including Accounts of Electricity Concern) Accounting
Ratios and Criticism of Published Accounts Government Accounts Inflation
ISBN-81-7866-267-1 Edn: 2002 Price : Rs. 375 Accounting Human Resource Accounting Social Responsibility Accounting
ISBN-81-7040-082-1 Edn: 2007 Price : Rs. 950
PROBLEMS AND MANAGERIAL

SOLUTIONS IN ADVANCED ACCOUNTING
Jawahar Lal
ACCOUNTANCY Part One :
Arulanandam, Raman Fundamentals
Part Two :
Srinivasan Cost Accumulation And Product
1. Fundamental Principles of Accounting Costing
2. Final Accounts 3. Bills of Exchange
Part Three :
4. Consignment Account 5. Joint Ventures
6. Account Current and Average Due Date Managerial Decision Making
7. Depreciation 8. Self-Balancing Ledgers Part Four :
9. Single Entry 10. Receipts and Payments Planning, Control And
Account and Income and Expenditure Account Performance Evaluation
11. Branch Accounting 12. Departmental Financial Statement Analysis
Part Five :
Accounts 13. Insurance Claims 14. Partnership Select Bibliography
Specialised Topics
- I & II 15. Insolvency Accounts 16. Hire
Purchase and Instalment System 17. Royalties MIS
18. Contract Accounts 19. Packages and Statement of Changes in
Containers 20. Voyage Accounts 21. Farm Financial Position
Accounting 22. Miscellaneous Accounts
ACCOUNTING ACCOUNTING
J.Madegowda M.N. Arora
1. Nature and Scope of Management
Chapter I Fundamental of Management Accounting
Accounting 2. Analysis and Interpretation of
Chapter II Analysis and Interpretation of Financial Statements
Financial Statements 3. Ratio Analysis
Chapter III Accounting Ratios 4. Funds Flow Statement
Chapter IV Funds Flow Statement 5. Cash Flow Statement
Chapter V Cash Flow Statement 6. Marginal Costing and Cost-
Chapter VI Budgetary Control Volume- Profit Analysis
Chapter VII Standard Costing 7. Standard Costing and Variance
Chapter VIII Marginal Costing Analysis
Chapter IX Managerial Reporting 8. Budgetary Control
Bibliography 9. Reporting to Management
Index
Edn: 2007 Price: Rs. 950 ISBN- 81-7866-953-6 Edn: 2007 Price: Rs. 550

ACCOUNTANCY
ESSENTIALS OF ROLE OF MANAGEMENT
MANAGERIAL ACCOUNTING
Guruprasad Murthy &
ACCOUNTING Sharad R. Kale
Jawahar Lal Acknowledgements
1. Scope of Managerial Accounting About the Contributors
2. Statement of Changes in Financial Overview of the Seminar
Position (SCFP) Editors’ Note
3. Financial Statement Analysis Key Note Address - Shri D. Sundaram
4. Cost Classifications
Special Address - Shri Girish Bhat
5. Marginal (Variable) Costing
6. Differential Analysis and Decision- Legal Framework - An Overview - Relevant
Making Details
7. Budgeting Epilogue - Inaugural Technical Session - I Research Perspectives,
8. Responsiblity Accounting Address - Prof. P.D. Consultancy Perspectives, Impact of the
9. Standard Costing Phadke - Line Amended Companies Act
Manager’s Perspectives Technical Session - II Line Manager’s
Perspectives, Banking Industry
Perspectives, Tax Perspectives
COST AND Revi

sed PRACTICAL COSTING
MANAGEMENT (Self Tutors)
ACCOUNTING Gouri Shankar
(Theory and Problems) Basic Concepts
Material Cost and Control
M.N. Arora Labour Cost and Control
Nature and Scope of Cost and Overheads
Unit (or output) Costing (cost sheet)
Management Accounting
Job, Batch and Contract Costing
Cost Concepts and Classifications Service Costing/Operation Costing
Material Cost Process Costing
Labour Cost Joint Products and By-Products
Marginal Costing and Break-Even
Overhead Budgetary Control
Analysis
Single or Output Costing (Cost Standard Costing and Variance Short-Term Decision-Making
Sheet) Analysis Budgeting and Budgetary Control
Job Costing Analysis of Financial Statements Standard Costing
Cost Control and Integrated Accounts
Contract Costing Ratio Analysis
Reconciliation of Cost and Financial
Process Costing (Only Theory) Funds Flow Statement Accounts
Marginal Costing and Cost-Volume Cash Flow Statement
- Profit Analysis Reporting to Management
COST FOOD AND

ACCOUNTING BEVERAGE COSTING
J. Made Gsowda Jagmohan Negi
1.Fundamentals of Cost Accounting Food and Beverage Management Food
2.Material Cost and Beverage Costing Weights and
3.Labour Cost Measures Menu Sequence and Analysis
4.Overhead Expenses A la carte and Table d’hote Food and
5.Single or Output Costing Beverages Cost and Sales Food Cost
6.Job Costing and Batch Costing Volume Forecasting and Production Control
7.Contract Costing Recipe or Dish Costing Meat Costing
8.Process Costing and Operation Cost of Staff Meals Gross Profit Labour
Costing Cost Indirect Cost or Overheads Hotel
Costs: Allocation and Apportionment Net
9. Operating Costing
Profit Total Cost and Selling Prices Food
10. Reconciliation of Cost and
and Beverage Pricing Policy Menu Pricing
Financial Accounts
Banqueting Cost and Special Functions
Operating Statements Food and Beverage
Control Cash Flow Statement Budgeting
Development of Budgets Cash
Budget Diagrams and Graphic
Representation
Break-Even Analysis

ACCOUNTANCY
PROFESSIONAL PRINCIPLES &
COST ACCOUNTING CONCEPT OF COST
S.L.Kohil MANAGEMENT
Unit I : Theoretical Part
1. Cost Accounting 2. Material Dr. Manmohan Prasad
Management 3. Accounting for Labour
Cost 4. Job, Batch and Contract Costing
5. Process Costing 6. Reconciliation 1. Principles and Definitions of Cost Management System 2. ElementsofCost
of Cost and Financial Accounts Management System and Its Classification 3. Direct Materials in Cost Manage-
Unit II : Practical Questions ment System and Its Control 4. Control of Direct Labour in Cost Management
1. Operating Costing 2. Machine Hour System 5. Methods of Remunerating Labour in Cost ISManagement System 6.
Rate, Direct Labour Rate, labour Hour Various Expenses Involved in Cost Management System 7. Allocation, Appor-
Rate 3. Process Costing 4. Joint tionment, and Absorption of Overhead Expenses in Cost Management System
Product/By-Product 5.Process 8. Unit or Output Cost Management System 9. Contract and Job Cost Manage-
Equivalent Production 6. Reconciliation ment System 10. Expenses of Various Processes Under Cost Management
of Cost and Financial Accounts 7. Job System 11. The Reconciliation of Cost and Financial Results under Cost Man-
Costing, Contract Costing 8. Methods agement System 12. Marginal Costing and Break-Even Analysis in Management
of pricing 9. Cost Statement 10. Unit/ System 13. Standard Costing and Management System 14. Variance Analysis
Output Costing 11. Try Yourself and Management System 15. Uniform Costing System and Inter-Firm Compari-
(Questions or Recent Examinations) sons Under Cost management System 16. Operating Cost System 17. Budget
and Budgetary Control in-Cost Management System
COST AND NEW A TEXT BOOK OF

FINANCIAL ANALYSIS FINANCIAL
Jawahar Lal COST AND
MANAGEMENT
1. Accounting — Nature, Concepts and Principles
2. Understanding Financial Statements
3. Ratio Analysis
4. Statement OF Changes in Financial Position
(SCFP)
ACCOUNTING
5. Marginal (Variable) Costing Dr. P. Periasamy
6. Differential Cost Analysis for Managerial 1. Accounting Principles and Concepts
Decisions 2. Double Entry System of Accounting
7. Standard Costing 3. Accounting Books and Records
8. Budgeting 4. Final Accounts
9. Accounting for Price-Level Changes 5. Depreciation
Appendix—Skill Development 6. Financial Statements Analysis and
Interpretation
7. Fund Flow Statement
8. Cash Flow Statement
ISBN- 81-8318-323-9 Edn: Price: Rs.750 ISBN-81-8318-215-1 Edn: 2005 Price: Rs. 950
BUSINESS TAXATION BUSINESS TAXATION A HANDBOOK ON

Senthil & Senthil
1. Basics of Taxation 2. Kinds of Tax 3. The
ACCOUNTING FOR
Senthil & Senthil Tax System in India 4. Introduction to Income
Tax Law 5. Residence and Scope of Total HOSPITAL MANAGEMENT
Income 6. Incomes Exempt from tax 7. Salaries
8. Income from House Property 9. Profits and D.K. Chatterjee
Gains of Business or Profession 10. Capital
Gains 11. Income from Other sources 12. 1. Hospital and Hospital Management
Clubbing of Income 13. Set off and carry 2. Meaning and Scope of Accounting
forward of Losses 14. Deductions from Gross 3. Basic of Accounts
Remission & Demand 29. Total Income 15.Rebate of Tax 16. Income Tax 4. Accounting Process
Refund & Draw Back of Rate and computation of Tax Liability 17. Income 5. Finalization of Accounts
Duty 30. Illegal Import/ Tax authorities and their Powers 18. Procedure 6. Costing and Costing Methods
Export, Confiscation 31. for Assessmen t 19. Collection & Recovery of 7. Income Tax
Service Tax 32. Entry Tax Tax 20. Basic Concepts of Central Excise Law 8. Financial Management
law 33. Central Sales Tax Act 21. Classification and Valuation of Excisable 9. Financial Statement Analysis:Fund
34. Tamil Nadu General Goods 22. Cenvat 23. Procedures in Centrasl Flow
Sales Tax Act 35. Tax Audit Excise 24. Demand & Adjudication 25. Refund 10. Financial Statement Analysis:Ratio
& Export Promotions. & Exemption 26. Introduction to customs Law Analysis
27. Procedures incustoms Law 28. Exemption, 11. Working Capital Management
Remission & Demand 29. Exemption, 12. Revenue Budget
Edn: 2006 Price: Rs. 550 ISBN–978-81-8318-886-9 Edn: 2007 Price: Rs. 650

ACCOUNTANCY
PRINCIPLES AND HOTEL MANAGEMENT

PRACTICE OF AUDITING Jagmohan Negi
1. Hotel and Uniform System of Accounts
R.G. Saxena 2. Hotel Organisational Structure
3. Transactions Analysis Recording and
Introduction Types and Conduct of Audit Accounting
Audit Programme Internal Check 4. Room Revenue: Accounting and Control
Statistical Sampling in Auditing Vouching of 5. Records and Control of Food and
Cash Transactions Vouching of Trading Beverages
Transactions Vouching of the Impersonal Ledger 6. Records and Control of Revenues from
Minor Departments
Verification and Valuation of Assets 14. Income Statement or
Depreciation Reserves and Provisions Profit and Loss 7. Cash and Credit Transactions: Guest
Statement Accounting
Capital and Revenue The Audit of a Limited Company Auditor’s Report
15. Balance Sheet or 8. Night Auditing and Daily Transcripts
Divisible Profits Liabilities of an Auditor Audit of Banking Companies
The Audit of Insurance Companies Audit of Cooperative Societies Different Financial Statement 9. Daily Audit of Revenue and Cost
Classes of Audit Cost and Management Audit Investigation of Accounts 10. Hotel Journals
Criticism of Published Accounts Professional Conduct and Ethics Auditing 11. Accounts Receivables and Ledgers
Mechanised and EDP Systems New Trends in Auditing Evidence in Auditing 12. Credit Control Measures
Appendices 13. Hotel Expenses and Schedules
MATHEMATICS AND STATISTICS FOR

STATISTICS FOR MANAGEMENT
MANAGEMENT Anand Sharma
Mittal, Sathyaprasad & 1. Statistical Data
2. Measure of Central Tendency and
Pradeep Rao Location
Module 1: Mathemitcal Basis for 3. Dispersion, Skewness and Kurtosis
4. Correlation and Regression Analysis
Managerial Decision
5. Time Series Analysis and Forecasting
Making 6. Interpolation and Extrapolation
Module 2: Business Statistics and 7. Theory of Probability
Scope 8. Probability Distributions
Module 3: Probability Theory 9. Sampling Theory and Sampling
Module 4: Estimation Distribution
10. Theory of Estimation and Testing of
Module 5: Correlation Analysis Hypothesis
Module 6: Steps in Forecasting 11. Analysis of Variance (Anova)
12. Decision Analysis and Decision Tree
13. Index Numbers
14. Statistical Quality Control Techniques
ISBN-81-8318-314-X Edn: 2005 Price: Rs. 950 ISBN-81-8318-369-7 Edn: 2007 Price: Rs. 950
sed
sed Revi
Revi
FUNDAMENTALS OF BUSINESS STATISTICS
STATISTICS S.C. Gupta, Indra Gupta
S.C. Gupta 1. Introduction - Meaning and Scope
2. Collection of Data
1. Introduction - Meaning and scope 2. Collection 3. Classification and Tabulation
of Data 3. Classification and Tabulation 4. 4. Diagrammatic and Graphic
Diagrammatic and Graphic Representation 5. Representation
Averages6. Dispersion 7. Skewness and Kurtosis 5. Averages
8. Correlation 9. Linear Regression Analysis 10. 6. Dispersion
Index Numbers 11. Time Series Analysis 12. 7. Skewness and Kurtosis
Theory of Probability 13. Random Variable, 8. Correlation
Probability Distributions and Mathematical 9. Linear Regression Analysis
Expectation 14. Theoretical Distributions 15. 10. Index Numbers
Sampling Theory and Design of Sample Surveys 11. Time Series Analysis
16. Theory of Estimation and Testing of 16. Interpolation and 12. Theory of Probability
Hypothesis 17. Large Sample Tests 18. Chi- Extrapolation 13. Random Variable, Probability
Swuare Test 19. Tests of Significance based on 17. Interpretation of Data and Distributions and Mathematical
t, F and Z Distributions 20. Interpolation and Statistical Fallacies Expectation
Extrapolation 21. Statistical Quality Control 18. Statistical Decision Theory 14. Theoretical Distributions
22. Theory of Attributes 23. Analysis of Variance 19. Theory of Attributes 15. Sampling Tehory and Design of
(ANOVA) 24. Interpretation of Data and Sample Surveys
Statistical Fallacies 25. Statistical Decision
Theory

MATHEMATICS, IT & INFORMATION TECHNOLOGY
QUANTITATIVE OPERATIONS RESEARCH
TECHNIQUES FOR Anand Sharma
Operations Research For Decision Making
DECISION MAKING Scope of Quantitative Techniques
Linear Programming – Model Formulation
Anand Sharma Solution of LP Problems “Graphical Method”
Linear Programming “Simplex Method”
Goal Programming
Part I: Mathematics at a Glance
Integer Programming
Part II: Statistics for Business
Transportation Models
Part III: Decision Making and
Assignment Problems
Quantitative Techniques
Sequencing/Scheduling Methods
Annexures
Maintenance and Replacement Models
List of Computer Programmes Decision Analysis and Decision Tree
Recommended
Theory of Games
List of Tables
Inventory Control Methods
Bibliography Queuing Theory
Index
Forecasting Techniques
Statistical Quality Control Techniques
Markov Chains and Analysis
Simulation Techniques
Project Planning and Network Analysis
ISBN-81-7866-755-X Edn: 2007 Price: Rs. 950 ISBN-817866-894-7 Edn: 2007 Price: Rs. 750
FUNDAMENTALS OF NEW BUSINESS NEW
COMPUTERS MATHEMATICS AND

C.S.V. Murthy ANALYTICS
1. Introduction to Computer
2. Generation of Computers/Computer
Anand Sharma
Applications 1. Managerial Decision Making
3. Computer Organisation 2. Matrices
4. Storage Devices, Input and Output Units 3. Functions
5. Computer Software and Language 4. Differentation
6. Operating System, Computer Viruses, 5. Fundamentals of Intigration
Database 6. Ratio and Proportion
7. Windows Operating System 7. Business Statistics & Scope
8. Computer Arithmetic 8. Measure of Central Tendency
9. Decision Tables 9. Dispersion, Skewness and Kurtosis 16. Correlation Analysis
10. Algorithms and Flowcharts 10. Probability Theory 17. Regression Analysis
11. Network of Computers, Internet, Intranet 11. Probability Distributions 18. Time Series Analysis
12. World Wide Web E-mail, Search Engines, 12. Decision Theory and Forecasting
Multimedia 13. Sampling Theory and Sampling
13. Word Processing and Microsoft Word Distributions
14. Microsoft Excel 14. Estimation and Hypothesis Testing
15. Microsoft PowerPoint 15. Index Numbers
ISBN-81-8318-441-3 Edn: 2007 Price: Rs. 550 ISBN-978-81-8318-874-6 Edn: 2008 Price: Rs.1250
BUSINESS COMPUTER SYSTEMS

MATHEMATICS AND APPLICATIONS
J.K.Singh Rustam Shroff
1. Matrices and Determinants - Basic 1. Computer Concepts
Concepts 2. Operating Systems
2. Applications of Matrices 3. The Internet
3. Linear Programming - Formulation &
4. C Language Fundamentals
Graphical Method
4. Linear Programming - Simplex Method 5. Input-Output in C
5. Functions, Limits and Continuity 6. C Control Statements
6. Differentiation - Concepts 7. Arrays and Functions
7. Applications of Differentiation 8. Problem Solving
8. Partial Differentiation - Concepts 16. Essential of Word 9. Excel Basics
15.Theory of Sets 9. Applications of Parttial Differentiation 17. Word Techniques 10. Excel Formatting and Printing
16.Surds and Indices 10. Integration - Concepts 18. FoxPro Concepts 11. Excel Functions
17. Arithmethic and 11. Integration
Geometric Progression 12. Compound Interest and Annuities 19. Intermediate FoxPro 12. Advanced Excel
Certain 20. FoxPro Functions 13. Excel Charts and Macros
13. Transportation and Assignment Model 21. FoxPro Programming 14. Excel Problems
14. Miscellaneous Problems 22. Programming Examples 15. Windows Operating System
ISBN-978-81-8318-841-2 Edn: 2007 Price: Rs. 950 ISBN - 81-7866-937-4 Edn: 2004 Price: Rs. 750

INFORMATION TECHNOLOGY
COMPUTER COMPUTER
TECHNOLOGY AND TECHNOLOGY AND
PROGRAMMING PROGRAMMING
Sajan Mathew Gundu Rao,
1. Information Technology and Computers Manjunath &
2. Data Representation Nachappa
3. Data Processing
4. Functional Units of Computer Information Technology and Computers
5. Input Devices Data Representation
6. Output Devices Data Processing
7. Main memory Functional Units of a Computer
8. Secondary Storage Device Input Devices
Spread Sheets Output Devices
17. Accounting Packages 9. CPU Presentation Package
10. Programming Main Memory
18. Database Accounting Package Secondary Storage Device
19. Electronic Messaging 11. System Software Database
12. Communications Central Processing Unit
20. Information Gathering Electronic Messaging Programming
21. E-Commerce 13. Office Automation Information Gathering System Programming
22. Building an 14. Word Processors (MS Word) E-Commerce Communications
Automated 15. Spreadsheets (MS Excel) Building an Automated Office Automation
Office System 16. Presentation Package (MS Powerpoint) Office System Word Processors
ISBN-81-7866-951-X Edn: 2004 Price : Rs. 550 ISBN-81-7866-162-4 Edn: 2004 Price: Rs. 650
PROGRAMMING AND DATA COMMUNICATION

COMPUTER AND NETWORKING
ORGANIZATION C.S.V Murthy
Manjunath, Gundu Rao &
UNIT 1 : 1. Introduction 2. Basic Concepts
Madan 3. The OSI Model 4. Signals 5. Encoding.
UNIT 2 : 6. Transmission of digital data:
Part I: Introduction to Computers Interfaces and Modems 7. Transmission
Part II: C Programming Media 8. Multiplexing 9. Error Detection and
Part III : Computer Hardware and Organization Correction UNIT 3: 10. Data Link Control
Part IV : Operating System 11. Data Link Protocols 12. Local Area Networks 13. Metropolitan
Area Networks (MAN) 14. Switching UNIT 4: 15. Integrated Services
Digital Network (ISDN) 16. X.25 17. Frame Relay 18. Asynchronous
Transfer Mode (ATM) 19. Syhchronous Optical Network Sonet/SDH
UNIT 5: 20. Networking and Internet Working Devices 21. Transport
Layer 22. Upper ISI Layer 23. Transmission Control Protocol (TCP)/
Internet protocol 24. Emerging Technologies Computer Telephone and
IP Telephony
ISBN-81-7493-720-X Edn: 2002 Price: Rs. 550 ISBN - 81-7866-818-0 Edn: 2001 Price: Rs. 750
COMPUTER AWARENESS COMPUTER

AND APPLICATIONS APPLICATIONS FOR
S. Ravishankar MANAGEMENT
Unit - 1: Vishal Soni
Introduction to Computers
1. Introduction to Computer
Input/Output and Storage Devices
2. Computer Organisation
Data Representation
3. Computer Hardware and Software
Programming Concept 4. Network of Computer
5. Operating System
Unit - 2: 6. Microsoft-Word 2003
Computer Language 7. Microsoft-Excel 2003
Operating System Concepts 8. Introduction to Microsoft-PowerPoint
Computer Networks 2003
Business Applications 9. Introduction to Microsoft-Outlook 2003
Application Packages 10. Introduction to Designing Web Page
Practical Work 11. Accounting Software
Appendix
Bibliography
Index

INFORMATION TECHNOLOGY
NEW COMPUTER BUSINESS NEW INFORMATION
APPLICATIONS TECHNOLOGY AND ITS
P. Mohan APPLICATION IN
1.
2.
Microsoft Windows
Windows Accessories BUSINESS
3. Word Processing
4. Microsoft Excel
P. Mohan
5. Microsoft PowerPoint
6. Computer Virus and Security Information Technology
7. Electronic Mail Data and Information
8. Website Design Organisation of Computer
9. Computerised Accounting Computer Software
10. Accounting with Tally Computer Networking
11. Voucher Entry in Tally Word Processing
12. Accounts Group in Tally Microsoft Excel
13. Preparation of Statements and Report Computerised Accounting
in Tally Database Systems
14. Departmental Accounting with Tally
Electronic Data Interchange
15. Skill Development
The Internet
Information Systems Audit
Appendix
Edn: 2006 Price: Rs. 450 ISBN-81-7866-741-X Edn: 2003 Price: Rs. 550
INFORMATION MANAGEMENT
TECHNOLOGY INFORMATION SYSTEMS
Text & Applications
C.S.V. Murthy
Unit I: Information Technology C.S.V. Murthy
Unit II: Software Introduction to Management Information
Systems (MIS) MIS and Other Subsystems
Unit III: Spread Sheets MIS Working and Other Disciplines
Data and Information Information System
Unit IV: Communications
Concepts Computer, Types , Applications
Unit V: Information Technology in Business and Operating Systems Computer
Concepts,Hardware,Software, File
Management Database and Database
Management and File Management Data Modelling Communication
Technology for Information Systems Transaction Processing System
Support System (DSS) System Analysis and Design Executive Support
System (ESS) and Office Automation System (OAS) Knowledge System
and Artificial Intelligence Strategic Information Systems (SIS)
Organisational Functions of a Business Planning Data Systems Financial
Control Data Systems Payment Systems Personnel Information
Systems Operations Data Systems Files Operations Data Systems
ER Model Information Technology and Organisation Information
Systems Security Emerging Technologies in the Computer Field
INFORMATION SYSTEMS INFORMATION SYSTEM
P. Mohan M. Sarngadharan &
Management Information M.C. Minimol
Systems
Concepts of Information 1. Concept of Information
System Concepts 2. System Concepts
Structure of MIS 3. Management Information System and
Transaction Processing System Computer Applications
Decision Support Systems 4. Principles of Management
Expert Systems 5. Introduction to Computers
Enterprise Resource Planning 6. Data Processing Concepts
Role of Computers in MIS 12. System Analysis and 7. Computer Languages
Systems Implementation Design
Planning for MIS 8. Communication Networks
Social and Legal Aspects of 13. Implementation of MIS 9. Structure of Management Information
Systems Development
Computerization 14. Basic Information
Systems Analysis System
Data Communication and Systems 10. Programming Techniques
Systems Design
Networking 15. E-Commerce in India
Program Development 11. Computer Packages
The Internet
E-Commerce

INFORMATION TECHNOLOGY & DICTIONARY
E-COMMERCE E-COMMERCE
E-BUSINESS Concepts-Models-Strategies
C.S. Rayudu C.S.V. Murthy
Part A: Managing Electronic Commerce
Overview of Electronic Commerce Driving
Fundamentals of E-Commerce the Electronic Commerce Revolution
Electronic Data Interchange (EDI) Part B: The Internet Portals Open Systems
Inter Connection (OSI) Modelk XML Data
E-Commerce Over the Internet
Warehousing Building Own Web Site Internet
E-Commerce Websites Security
E-Commerce Process and Payment Part C: E-Commerce and Internet
Solutions Electronic Market Electronic Business
E-Online Banking Business to Business E-Commerce Business Models Four C’s
(Convergence, Collaborative Computing, Content Management and Call Centre)
E-Commerce Security Wireless Application Protocol (WAP)
E-Business Communication Part D: Intranets and Extranets Supply Chain Management (SCM) Electronic
Data Interchange (EDI)
Part E: Electronic Payment Systems E-Security
Part F: Customer Relationship Management Knowledge Management Views
of the IT Industry Glossary References Index
HEALTH EFFECTS ON F1
COMPUTERS USERS – – a computer’s guide to better
Preventive Measures for the New health
Millennium Dr. Mandar
Pai, Kaila, Ravishankar
1. Introduction
1. Ergonomics for Women at Work 2. How to Use Your Computer?
2. Ergonomic Problems of Video Display 3. Ecosystem and the Workplace
Unit (VDU) 4. Diseases Caused Directly Due to the
3. Dealing with VDU Related Problems
Overuse of Computers
and Preventive Measures
5. Diseases Caused Indirectly Due to the
4. Workstation and Environmental
Sedentary Lifestyle
7. Health Problems of Design
5. Ergonomic Requirements for Video 6. Psychosomatic Diseases and Relaxation
Women Using VDTs: An Techniques
Empirical Approach Display Terminal Work Places
6. Health, Safety and Organisational 7. Suryanamaskar – The Sun Salutation
8. Interventions for
Aspects of Video Display Terminal 8. Homoeopathy – A Holistic Medical Approach
Improving VDU Users’
Health (VDT) Operators 9. Feedback Questionnaire
10. References
11. Index
12. Disclaimer & Copyright
ISBN - 81-7886-752-5 Edn: 2000 Price: Rs. 650 ISBN - 81-7886-908-0 Edn: 2004 Price: Rs. 175
BUSINESS NEW
DICTIONARY OF NEW
IT IN RETAIL BUSINESS QUOTATION

Venugopal Iyengar Revised Edition
Prof. K.C. Padhy
Chapter 1: Retail Market and Business Releasing in
Overview More than 5000 quotations arranged
Chapter 2: Vertical market supported March 2008 alphabetically and thematically with an
by retail author’s index for easy reference.
Chapter 3: Information Technology Quotations on every subject – a source book
Chapter 4: Technologies – BusinessIT for speakers, writers, teachers, students and
Chapter 5: Technologies – Enterprise
business people.
Solution Overview
Chapter 6: Enterprise Resource Planning A mint of multifaceted inspiration for business
(ERP) thinkers and intellectuals.
Chapter 7: Customer Relationship Chapter 12: Summarizing Enterprise
Management (CRM) Solution
Chapter 8: Supplier Relationship Appendix
Management (SRM) References
Chapter 9: Supply Chain Management
(SCM)
Chapter 10: Outsourced Service
Management (OSM)
Chapter 11: IT Management
Edn: 2008

HPH MULTI -VOLUME SETS
MANAGEMENT MILLENNIUM
(Set of Three Volumes)
N. Prabhakar, S. Joseph & C. Guzder
Vol. I
Roadmap for Corporate Achievement
Vol. II
Best Practice Policies for Corporate
Optimum
Vol. III
Firm Factory: The Inside Challenge
ISBN- 81-7866-495-X Edn: 2006 Price: Rs. 2250 (Set of 3 Volumes)
HIGH PERFORMANCE
MANAGEMENT
N. Prabhakar, S. Joseph & C. Guzder
Vol. I
Managing Ideas and Investment
Vol. II
Managing Materials and Resources
Vol. III
Managing People and Personnel
ISBN- 81-7866-494-1 Edn: 2006 Price: Rs. 2500 (Set of 3 Volumes)

HPH MULTI -VOLUME SETS
SMALL SCALE ENTERPRISES

(Set of Twelve Volumes)
Vasant Desai
Volume1: Towards Industrialisation

Volume 2: Evolution and Perception
Volume 3: Projects: Profile and Process
Volume 4: Credit Management
Volume 5: Credit Delivery System
Volume 6: Promotional Schemes: Nature & Character
Volume 7: Policies and Strategies
Volume 8: Assistance and Incentives
Volume 9: Production and Marketing
Volume 10: Entrepreneurship and Technology
Volume 11: Organisation and Management
Volume 12: Issues, Problems and Perspectives
Edn: 2007 Price: Rs. 12,000 (Set of 12 Volumes)
ENTERPRENEURIAL
DEVELOPMENT
Vasant Desai
Vol. I
The Entrepreneur, Entrepreneurship and
Development: Principles, Programmes and Policies
Vol. II
Project Formulation for Small Industry: Formulation,
Appraisal and Financing
Vol. III
Institutional Infrastructure: Programmes and
Performance
ISBN- 81-7493-129-5 Edn: 2006 Price: Rs. 2500 (Set of 3 Volumes)

FOR COMPETITIVE EXAMINATIONS
MANAGEMENT ENGLISH
ENTRANCE EXAM GUIDE Kunal Gupta
Kunal Gupta Verbal Ability, Vocabulary
Building
Mathematics-Numerical Ability Section and Important words
English Part I-Verbal Ability Section Reading Comprehension
English Part II-Grammar and Reading Grammer
Comprehension GMAT, GRE, CET, BANK Sentence Completion
Study Material PO’S BBA, Analogy
Exercises Model Papers of Various
Competitive Exam: CAT,
MANAGEMENT STUDIES OBJECTIVE

P. Periasamy ENGLISH
Principles of Management Kunal Gupta
Manufacturing Analysis, Production
Management and Material Management Verbal Ability
Marketing Management and Sales Grammar and
Promotion Reading Comprehension
Research Methodology and Marketing Financial Management
Research and Project
Export Management, International Management
Marketing and Export Promotion Financial Accounting
Human Resource and Personnel Management Accounting
Management Cost Accounting
Business Law
COMPUTER AND I.T. COMPETENCY MADE EASY

Ashish Uchchakule
Usefulness of Computer, Brief History of Input and Output
Information technology and its Fundamentals Secondary Storage
Your Future and Computer Competency Communications and Connectivity
Application Software The Internet and the Web
Browseer, Information Managers, Operating Multimedia and Web Authorship
Systems and Utilities Virtual Reality, Artificial Intelligence,
The system Unit Robotics and Project Management
OBJECTIVE MATHEMATICS
Kunal Gupta
Simple and Compount Interest
Short-Cuts Mensuration - Area and
Know Your Number System Volume
Time and Work Data Interpretation
Average, Mean or Arithmetic Mean Clocks and Calendar
Percentage True Discount
Ratio, Proportion and Variation Stocks and Shares
Mixtures and Rule of Alligation Time and Distance/Speed
Profit and Loss Mini Test - 1,2,3,4,5

FOR COMPETITIVE EXAMINATIONS
GATEWAY TO SUCCESSFUL CAREERS

& POWERFUL MEMORY
Subhash Jagtap
What after 10th Standard Improve Your Memory
What after 12th Standard Educational Opportunities and
What Next to B.Com Scholarships Aboard
What Next to B.Sc. Decide Quickly
What Next to B.A.
Opportunities to Incompletely
Educated Adults (Correspondence Courses)
Job Hunting - Where and How
Self-employment
HOTEL NW
NE EW
A TO Z OF INTERVIEW
MANAGEMENT Prof. K.C. Padhy
ENTRANCE
1. Introduction 2. Appearance 3. Interview:
Who, What, How 4. Interview Requirements
5. Common Questions – Sample Questions for
EXAMINATION GUIDE Women, Some Question for the disadvantaged

classes/handicapped persons 6. Behavioural
Kunal Gupta Questions and your Stories 7.Questions you
should ask in Interview 8.UPSC/SSC Interview
Part I
Section I 9. Campus Interview 10. All about Interview
Reasoning Logical Deduction 11. Check List — Before Interview, Interview Day, During Interview, After the
Section II Interview 12. FAQ (Frequently Asked Questions) 13. Some Tips 14. Do-it-
Numerical Ability and Scintific Ability
yourself Exercise 15. Group Discussion – Do’s & Don’ts — Topics, Steps
Section III
Service and Hospitality Aptitude 16. A to Z of G.D 17. FAQs on Group Discussion 18. Topics for Discussion
Section IV 19. Presentation 20. Resumes 21. Resume Checklist 22. Resume Mistakes
General Knowledge and Awareness 23. Sample Resumes 24. Cover Letter 25. Resume Questions
Section V
English Language and Reading
Comprehension Edn: 2006 Price: Rs. 450

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AUTHORS ISBN BOOKS EDITION PRICE
ECONOMICS, BANKING AND INSURANCE

Agarwal, O.P. (978−81−8318−918−7) Modern Banking in India (1/e 2008) 1,250
Bhattacharya & Agarwal (81-8318-591-6) Basics of Banking and Finance (1/e 2006) 600
Bhattacharya, K.M. (81-8318-542-8) Risk Management in Indian Banks (1/e 2006) 750
Desai, Vasant (81-8318-247-X) Banks and Institutional Management (1/e 2006) 1,250
Desai, Vasant  Bank Management (1/e 2008) in press
Ghorude, K.N.  The Role of Public Special Zones in Economic
Development of India (1/e 2008) in press
Gupta, P.K.  Legal Aspects of Insurance (1/e 2006) 550
Jahan, K. K. (81-8318-639-4) Urban Informal Economy (1/e 2007) 475
Kamdar, S. (81-8318-644-0) Economic Growth and Human Development (1/e 2007) 165
Kamdar, S. (81-8318-706-4) Microfinances, Self Employment and Poverty Alleviation (1/e 2007) 750
Mithani, D.M. (81-8318-670-X) Public Finance: Theory and Practice (1/e 2007) 750
Nagbhushan H.M. (81-8318-511-8) Agricultural Development through Watershed Approach (1/e 2007) 225
Richa  Environmental Issues in Agriculture (1/e 2008) in press
Tayade, V.B. (81-8318-608-0) Indian Pharmacutical Industry (1/e 2007) 750
Tiwari, R.S. (81-8318-636-1) Intra Firm Trade between India & USA (1/e 2007) 650
COMMERCE, MANAGEMENT AND ACCOUNTANCY
Angadi, Cheema, Raina &

Kulkarni (Eds.) (81-8318-891-3) Glimpses of Emerging Trends in Trade and Development (1/e 2007) 950
Agarwal & Brown (81-8318-703-X) How Innovators Connect (1/e 2007) 950
Aswathappa, K  Business Perspectives (1/e 2007) 950
Ahmed, S.  Encyclopaedia of Retail Chain Management (Vol. I, II, III) (1/e 2008) 2,850
Bhanu, V. (81-8318-582-7) Indian Industries (1/e 2007) 650
Bhanushali, S.G. (81-8318-410-3) Managing Twenty First Century Organisation (1/e 2006) 850
Bhat Shridhara, K.  Essentials of Logistics and Supply Chain Management (1/e 2007) 950
Bhat Shridhara, K.  Operation Research & Quantitative Techniques (1/e 2007) 1,550
Bhat Shridhara, K. (81-8318-725-0) World Class Manufacturing (1/e 2007) 850
Bhat, S.K. (81-8318-663-7) Inventory Management (1/e 2007) 850
Bhat, S.K. (81-8318-664-5) Business Process Reengineering (1/e 2007) 850
Bhat, S.K.  Quality Management (1/e 2007) 650
Bose, B.S. (81-8318-750-1) Marketing Management (1/e 2007) 1,500
Baporikar, Neeta Entrepreneurship Development & Project Management (1/e 2007) 950
Chakravarty, P.  Quantitative Methods for Management and Economics (1/e 2008) in press
Chandramohan, A. (978-81-8318-808-1) Leadership and Management (1/e 2007) 650
Chunawalla, S.A. (978-81-8318-904-0) Sales and Distribution Management (1/e 2007) 850
Chunawalla, S.A. (81-8318-665-3) Contours of Retailing Management (1/e 2006) 550
Chunawalla, S.A.  Materials & Purchasing Management (1/e 2008) 950
Chatterjee, D.K. (978-81-8318-886-0) A Handbook on Accounting for Hospital Management (1/e 2007) 650
Desai, Vasant (81-8318-666-1) Small-Scale Industries and Entrepreneurship (1/e 2006) 1,550
Gavai, A.K.  Business Ethics (1/e 2008) 950
Gupta, B.N.  Impact of Liberalisation on Indian Capital Markets (1/e 2008) 550
Hattangadi Vidya (978-81-8318-899-9) Entrepreneurship — Need of the Hour (1/e 2007) 550
Khan & Sudershan (Eds.) (81-8318-420-0) International Trade and Finance (1/e 2006) 950
Khandelwal, N.M.  Indian Ethos and Values for Managers (1/e 2007) 850
Krishamacharyulu &
Lalitha R.  Innovation Management (1/e 2007) 1,250
Kumar & Gopinath  Organisational Behaviour (1/e 2006) 550
Kumra, R. (81-8318-612-2) Consumer Behaviour (1/e 2008) 950
Krishnamoorthy, R.  Introduction to Rural Marketing (1/e 2008) 850
Jawahar Lal  Cost and Financial Analysis (1/e 2007) 850
Machiraju, H.R. (81-8318-503-7) International Financial Management (1/e 2006) 550

Madegowda, J. (81-8318-589-4) Cost Accounting (1/e 2007) 1,200
Madegowda, J.  Management Accounting (1/e 2007) 1,550
Madegowda, J.  Accounting for Managers (1/e 2007) 1,250
Maheshwari &
Maheshwari  Elements of Corporate Laws (1/e 2007) 750
Mithani & Ali (Eds.) (81-8318-707-2) Beyond the Rythms of Management (1/e 2007) 950
Mody, Pallavi (81-8318-249-6) Equity — The Next Investment Destination (1/e 2006) 525
Murthy, C.S.V.  Change Management (1/e 2007) 750

Murthy, C.S.V.  Technology Management (1/e 2006) 850
Murthy, Guruprasad  Financial Accounting (1/e 2008) in press
Mohsin, M.  Encyclopaedia of Brand Equity Mgt. (Vol. I, II & III) (1/e 2008) 3,150
Nair, Suja (81-8318-657-2) Retail Management (1/e 2006) 950
Philip, J. (81-8318-673-4) Institution Building in India (1/e 2007) 650
Prasain, G.P. (81-8318-740-4) Global Convergence of Commerce Education (1/e 2007) 700
Rangnekar & Dhar (978−81−8318−888−3) Improving Managerial Effectiveness (1/e 2007) 850
Rajput & Vasishth (978−81−8318−902−6) Advertising and Personnel Selling (1/e 2008) 650
Ravichandran & Nakkiran  Functional Management (1/e 2006) 550
Ravishankar, Kaila & Nair (81-8318-421-9) 40 Management Lessons (1/e 2006) 750
Reddy Sudarsana, G.  Strategic Management (1/e 2007) 750
Reddy, B.R. (81-8318-667-X) Knowledge Management (1/e 2007) 1,250
Rai & Rai  Managerial Communication (1/e 2007) 950
Saiyed, I.A. (978-81-8318-900-2) Administrative Law (1/e 2007) 550
Sayed, M.H.  Encyclopedia of Disaster Management (Vol. I, II, & III) (1/e 2008) 3,200
Sarma, A.M.  Welfare of Unorganised Labour (1/e 2008) 850
Sarma, A.M.  Performance Management (1/e 2008) 850
Sharma Anand (81-8318-370-0) Statistics for Management (1/e 2006) 950
Shermon, G. (81-8318-630-0) Knowledge Human Resources Management (1/e 2007) 850
Singh, Narendra (978-81-8318-858-6) Advance Financial Management (1/e 2007) 950
Sontakki, C.N.  Marketing Research (1/e 2006) 750
Sontakki, V.C.  Project Management (1/e 2006) 750
Srivastav, R.P.S. (81-8318-660-2) Enterpreneurship Development & Production Management(1/e 2007) 850
Vijayaragavan, G. (978-81-8318-901-9) High Performance Leadership (1/e 2007) 550
Wilson, M.  Cost Accounting (1/e 2007) 850

26TH JANUARY 2008
ECONOMICS
Agricultural and Rural Economics Land Utilisation Dynamics (1/e 1998) 150
Srinivasmurthy, A.P. (81-7040-139-9)
Acharya, V.V. (81-7040-277-8) Irrigation Planning in India (1/e 1990) 125
Prosperity Through Lift Irrigation (1/e 1991) 210 Venkat Reddy, K. (81-7866-232-9)
Bilgrami, S.A.R. (81-7493-164-3) Agriculture and Rural Development (2/e 2002) 650
An Introduction to Agricultural Economics (2/e 2000) 475
Desai, R.G. (81-7493-369-7) Business and Managerial Economics
Agricultural Economics (2/e 2001) 475
Appannaiah, Reddy & Shanthi (81-7866-851-3)
Desai, Vasant (81-7040-234-3)
Economics for Business (3/e 2006) 650
A Study of Rural Economics (81-7040-163-1) (2/e 2008) 250
Gopalakrishna, D. (81-7493-747-1)
Panchayati Raj: Power to the People (81-7040-149-6) (1/e 1990) 295 A Study in Managerial Economics (6/e 2006) 550
Rural Development in India (2/e 2005) 850 Mankar & Sarma
Desai, R.G. (81-7866-935-8) Business Economics (2/e 2001) 350
Economics of Floriculture (1/e 2004) 550 Mankar, V.G. (81-7040-122-4)
Godbole, M.D. (81-7040-161-5) Business Economics — Macro Analysis (3/e 1996) 250
Rural Employment Strategy (1/e 1990) 250 Misra & Puri (81-7493-563-0)
Hanumappa, H.G. (81-7040-680-3) Business Economics — Vol. 1 (1/e 2004) 550
Sericulture Society and Economy (1/e 1993) 175 Business Economics — Vol. 2 (81-7493-564-9) (6/e 2004) 475
Jain, K.K. (81-7040-204-2) Misra & Puri (81-8318-067-1)
Growth of Instability in Agriculture (1/e 1991) 195 Economic for Management — Text & Cases (2/e 2005) 950
Jha & Sen (81-7040-374-X) Misra & Puri (81-8318-073-6)
Social Forestry (1/e 1991) 195 Business Economics (1/e 2004) 550
Karthykeyan, T.K. (81-7040-183-6) Mithani, D.M. (81-7866-589-1)
Long-term Financing of Agriculture (1/e 1990) 140 Managerial Economics (4/e 2007) 1250
Lalvani, M. (81-7866-635-9)
Political Economy of the Growth of Governments (1/e 2003) 490 General Economics
Mahapatra, K.M. (81-7493-267-4)
Exploitative Tendency and Technological Brahmananda, P.R. (81-7493-780-3)
Backwardness in Indian Agriculture (1/e 1996) 225 Nobel Economics (1/e 1999) 950
Misra, K.C. (81-7040-132-1) Bidkar, Ira (81-7040-275-1)
Land Systems and Land Reforms (1/e 1990) 375 Sources of Innovation — An Economic Analysis (1/e 1991) 100
Muthiah Manoharan & Arunachalam (81-7866-472-0) Bose, D. (81-7493-162-7)
Agricultural Extension (1/e 2003) 450 An Introduction to Mathematical Economics (3/e 2007) 550
Bose, D. (81-7493-716-1)
Myer, R.M.
Employment Potentials of Agro Industries (1/e 1990) 100 An Introduction to Mathematical Methods (3/e 2004) 550
Narayanasamy, Dwarki & Others (81-7493-525-8) Bose & Marimuthu (81-7493-782-X)
Analysing Community Problems — An Introduction to Micro Economics (3/e 2006) 550
Tentacles of PRA Methodology (1/e 1999) 275 Chakraborti, U.K. (81-7866-980-3)
Nageswara Rao, K. (81-7040-648-X)
A Study of the Performace of Eastern Coal Field (1/e 2004) 450
Economics of Water Supply (1/e 1993) 135 Chansarkar, M.A. (81-7493-302-6)
Nagabhushan H.M. (81-8318-511-8)
ARTH — Discovery of Oriental Science of Economics (1/e 1998) 550
Agricultural Development through Watershed Approach (1/e 2007) 225 Chandra, Pankaj
Padoshi, A.R. (81-7040-364-2)
Technology Practices and Competitiveness (1/e 1998) 225
Agricultural Development of India (1/e 1991) 150 Cherunilam, Francis (81-7040-436-3)
Pandya, Kiran (81-7493-127-9)
Economic Reforms in India and Abroad (1/e 1992) 150
Agrarian Structure, New Technology and Chakraborti, U.K. (81-7866-980-3)
Labour Absorption (1/e 1996) 250 A Study of the Performance of Eastern Coal Field (1/e 2004) 450
Pramod & Ballal (81-7040-278-6) Dalvi, M.Q. (81-7493-320-4)
Sustainable Development of the Rural Poor (1/e 1991) 150 Transport Planning and Policy in India (1/e 1997) 750
Prabhu, K.S. Dewan, Ritu (81-7040-280-8)
Pesticides Use in Indian Agriculture (1/e 1987) 60 Political Economy of Agrarian Reforms in India (1/e 1991) 125
Pillai, K.N. Runaways Across Villages (81-7493-336-0) (1/e 1997) 150
Water Management and Planning (2/e 1992) 150 Desai, S.S.M.
Ramaiah & Manohar (81-7040-530-0) Development of Indian Economic Thought (2/e 1996) 250
Tribal Indebtedness (1/e 1992) 125 Economic Systems (10/e 2003) 125
Rathod, H. (81-7866-424-0) Dharmaraj, E,
The Role of Communication in Agrarian Eco. Dev. (1/e 2002) 425 Engineering Economics (1/e 2002) 225
Reddy, S.K. (81-7493-520-7) D’Souza, E. (81-7493-300-X)
Alleviation of Poverty and Unemployment (1/e 1998) 325 Economy and Institutions (1/e 1997) 325
Richa Ghosh & Ghosh (81-7040-388-X)
Environmental Issues in Agriculture (1/e 2008) in press Concise History of Economic Thought (4/e 2006) 550
Sadhu & Singh (81-7493-862-1) A Short History of Economic Doctrines (81-7040-605-6) (1/e 1992) 125
Fundamental of Agricultural Economics (14/e 2004) 650 Ghosh, B.N. (81-7040-809-1)
Sankar & Mythili (81-7040-360-X) Modern Macroeconomics — Theory and Policy (3/e 2000) 450
Uncertainty and Farm Production Decisions (1/e 1991) 135 Ghosh, A. (81-7040-113-5)
Satya Sundaram, I. (81-7866-512-3) Modelling of Intra-State and Inter-State Commodity Flows(1/e 1990) 200
Rural Development (3/e 2007) 950 Ghosh, A. (81-8318-105-8)
Serkar, P.C. (81-7493-558-4) Studies of Some Theoretical Aspects of Input Output Model(1/e 2004) 550
Regional Disparities in India (1/e 1999) 325 Ghosh, A. (81-7040-417-7)
Shankara Rao, M.B. (81-7493-435-9)
The Theory of Consumer Behaviour and Economic Development of the Districts of
Welfare in Classical Paradigm (1/e 1992) 125 Burdwan and Bankura (1/e 2005) 750
Heggade, O.D. (81-7040-400-2) Chakraborti, B.(81-7866-981-1)
Economics of Education (1/e 1992) 350 Economic Development of the Districts of
Jahan, K. K. (81-8318-639-4) Burdwan and Bankura (1/e 2004) 750
Urban Informal Economy (1/e 2007) 475 Desai, S.S.M. (81-7040-617-X)
Kalyankar, V.G. Economic History of India (9/e 2004) 325
The Impact of Unionism on Wage Income Ratios (1/e 1997) 275 Gawati, S.S. (81-7493-823-0)
Kamat, G.K. (81-7493-109-0) The Impact of Economic Development on
Surviving Droughts (1/e 1995) 150 Political Participation (1/e 2000) 450
Kamdar, S. (81-8318-644-0) Ghorude, K.N.
Economic Growth and Human Development (1/e 2007) 165 The Role of Public Special Zones in Economic
Kamdar, S. (81-8318-706-4) Development of India (1/e 2008) in press
Microfinance, Self Employment and Poverty Alleviation Karnik & Burange (Eds.) (81-7866-931-8)
1/e 2007) 750 Economics Policies and the Emerging Scenario:
Kennedy, M.M.J. Challenges to Government and Industry (1/e 2004) 550
Advanced Micro Economic Theory (2/e 1999) 425 Karnik & Burange (Eds.) (81-7866-983-8)
Lalvani, M. (81-7866-635-9) Perspectives on Maharashtra's Economy (1/e 2004) 550
Political Economy of State Intervention in India (1/e 2003) 490 Koti, R.K.(Ed.) (81-7493-122-8)
Malhotra, M. (81-7493-070-1) Studies in Indian Economy (1/e 1996) 600
Rediscovery of Economic Theory (1/e 1995) 250 Karnik & Burange (Eds.)(81-7866-931-5)
Mehta & Mehta (81-8318-191-0) Economics Policies and the Emerging Scenario:
Fundamentals of Econometrics (2/e 2005) 750 Challenges to Government and Industry (1/e 2004) 550
Mithani, D.M. (81-7040-834-2) Karnik & Burange (Eds.) (81-7866-983-8)
Economic Ideas of the Magnificent Seven (1/e 1994) 275 Perspectives on Maharashtra’s Economy (1/e 2004) 550
Misra & Puri (81-7493-190-2) Misra & Puri (81-7866-529-8)
Economic Theory — Micro Economic Theory – I (5/e 2003) 650 Indian Economy — Its Development Experience (24/e 2007) 1500
Economic Theory — Micro Economic Theory – II (4/e 2004) 650 Economics of Development and Planning (81-7866-183-7) (12/e 2006) 1350
Modern Macroeconomics (81-7493-290-9) (11/e 2004) 650 Problems in Indian Economy (10/e 2006) 750
Modern Microeconomics (81-7493-252-6) (3/e 2008) in press Economic Environment in Business (81-7493-874-5) (6/e 2006) 1050
Advance Micro Economic Theory (81-7866-215-9) (1/e 2001) 950 Mungekar, Nachane & Rao (Eds.) (81-7866-618-9)
Misra & Puri (81-7866-770-3) Indian Economy in the New Millennium (2/e 2003) 650
Advance Economic Theory (4/e 2006) 700 Nanje Gowda, D.T. (Ed.) (81-7493-789-7)
Mungekar, B.L. (81-7040-457-6) Open Economic Development (1/e 2000) 550
The Political Economy of Terms of Trade (1/e 1992) 140 Prasad, K.N. (81-7040-407-X)
Nachane & Rao (Eds.) (81-7493-310-X) An Outline of Growth, Development and Planning (1/e 1992) 400
Macroeconomic Challenges and Development Issues(1/e 1997) 750 Papola & Awasthi (81-8318-061-2)
Nachane, D.M. (Ed.) (81-8318-096-5) Enterprise Development in Mountain Areas (1/e 2004) 550
Founding Fathers of Indian Political Economy (1/e 2005) 550 Pushpawathi & Joshi (81-7040-606-4)
Narayan, B.K. (81-7493-287-9) Economic Development (1/e 1993) 125
Krishna Basin Projects in Karnataka (1/e 1997) 150 Rao & Balachandran (81-7866-927-7)
Panditrao, Y.A. (81-7040-438-X) Reforms Institutions and Policies:
Gandhian Approach to Economic Development (1/e 1992) 150 Challenges Confronting the Indian Economy (1/e 2004) 950
Pethe, A. (81-7040-877-6) Rao, Tilak, Kalyankar & Annigeri (81-8318-237-2)
Macro Modelling of Optimal and Inflation (1/e 1994) 250 Indian Economy: Education Health and Development (1/e 2005) 850
Annigeri (81-8318-237-2) Sarkar, P.C. (81-7493-558-4)
Indian Economy: Education Health and Development (1/e 2005) 850 Regional Disparities in India: Issues and
Sharma, R.P. (81-7040-165-8) Measurement (1/e 1999) 325
Computer Data Processing for Economics (1/e 1990) 125 Satyanarayan, B. (Ed.) (81-7493-458-8)
Sarangi, S.K.(81-7866-763-0) Social Sciences and Planning for Sustainable
Economics, Business and Industrial Management (1/e 2003) 650 Development (1/e 1998) 275
Tiwari, R.S. (81-7493-353-0) Suguna, Ramakrishna & Moss (Eds.) (81-7866-734-7)
Role of Informal Sector in Urban Community (1/e 1997) 250 Economic Reforms in India: Retrospects and Prospects
Tiwari, R.S. (81-8318-635-1) (1/e 2003) 1250
Intra Firms Trade between India and USA (1/e 2007) 650 Thakur, S.P. (81-7040-371-5)
Vasundra Mohan (81-7493-179-1)
North-South Cooperation for New Economic Order (1/e 1991) 270
Evolution of Gorbachev Era (1/e 1996) 350 Vasudevan, Nachane & Karnik (Eds.)
Vasudevan, P. (81-7866-006-5)
Fifty Years of Development Economics:
The Political Economy of Africa’s Adjustment (1/e 2001) 350 From Planning to Liberalization (1/e 2000) 950
Indian Economy, Planning and Development Economics (18/e 2007)
Ananthapadmanabhan, G. (81-7040-117-8) Indian Industrial and Labour Economics

An Operational Planning Model of the Indian Economy
(1/e 1990) 105 Acharya, B.T. (81-7040-167-4)
Brahmananda, P.R. (81-7493-072-8)
Rural Industrialisation — A Catalyst in Action (1/e 1990) 90
Planning for a Wage-Goods Economy (1/e 1995) 325 Bhanu, V. (81-8318-582-7)
Bhuleshkar, A.V. (Ed.) (81-7040-300-6) Indian Industries (1/e 2007) 650
Economic Dualism under Democratic Socialism (1/e 1991) 325 Cherunilam, Francis (81-7040-864-4)
Bhuleshkar & Mithani (81-7040-166-6) Industrial Economics — Indian Perspective (3/e 1994) 240
Structural Changes and Issues of Indian Economy(1/e 1991) 325 Desai, S.S.M. (81-7866-224-8)
Bhuleshkar & Desai
Industrial Economy of India (5/e 2002) 650
Indian Economy under Liberalised System (1/e 1995) 275 Desai, Vasant (81-8318-666-1)
Chakraborti, B. (81-7866-981-1)
Small-Scale Industries and Entrepreneurship (1/e 2006) 1,550
Desai, Vasant (81-7040-039-6)

Small-Scale Industries and Entrepreneurship (15/e 2006) 850 Legislation (81-7493-922-9) (4/e 2004) 550
Management of A Small-Scale Industry (81-7040-560-3)(13/e 2006) 750 Understanding Wage System (81-7040-607-2) (10/e 2005) 550
Institutional Framework for Industry - I (81-7493-297-6) (1/e 1997) 750 Labour Administration in India (81-7040-652-8) (1/e 1993) 175
Institutional Framework for Industry - II (81-7493-298-4) (1/e 1997) 750 Saxena & Rath (81-7040-365-0)
Small-Scale Enterprises — (12 Volumes) Steel Industry in India and its Employment
Multiplier Effects (1/e 1991) 175
Volume 1: Towards Industrialisation
Shah, M. (Ed.)
Volume 2: Evolution and Perception
Labour Market Segmentation in India (1/e 1999) 325
Volume 3: Projects: Profile and Process
Volume 4: Credit Management Shinde, K.Y.
Volume 5: Credit Delivery System Restructuring of Management of SSI in
Volume 6: Promotional Schemes: Nature & Character Liberalised Era (1/e 2008) in press
Volume 7: Policies and Strategies Somayajulu, V.N. (Ed.) (81-7040-296-4)
Volume 8: Assistance and Incentives (2/e 2001) 12000 Industrial Project Planning and Appraisal in Input-Output
Volume 9: Production and Marketing Framework — Case Studies of Indian Industries (1/e 1991) 350
Volume10: Entrepreneurship and Technology Tayde, V.B. (81-8318-608-0)
Volume11: Organisation and Management Indian Pharmaceutical Industry (1/e 2007) 750
Volume12: Issues, Problems and Perspectives Vedachalam, T. (81-7040-428-2)
Ghosh, B. (81-7866-234-5) Incidence of Industrial Sickness in S.S.I. (1/e 1991) 175
Industrial Relations in Developing Economy (1/e 2001) 450
Khanka, S.S. (81-7040-801-6) International Economics
Industrial Development of Backward Areas (1/e 1997) 90
Anagol, M. (81-7040-123-2)
Mamoria & Mamoria (81-8318-205-4) International Capital Market and Developing Countries (1/e 1990) 175
Dynamics of Industrial Relations in India (15/e 2005) 1250
Contemporary Issues in Global Trade and Finance (1/e 1993) 275
Palsapure, D.P. (81-7866-752-5)
Industrial Development of Maharashtra (1/e 2004) 650 Avadhani, V.A. (81-7493-984-9)
International Finance (5/e 2004) 1200
Palsapure, D.P. (81-7866-752-5)
Industrial Development of Maharashtra (1/e 2004) 650 Chugan, P.K. (81-7493-141-4)
Foreign Collaboration and Export Restrictions (1/e 1996) 190
Punekar, Deodhar & Sankaran (81-7866-806-8)
Labour Welfare, Trade Unionism and I.R. (16/e 2007) 850 International Technology Transfer (81-7493-582-7) (1/e 1999) 350
Rajaiah, G. (81-7866-982-X) Desai, S.S.M. (81-7040-148-8)
Working Force of Handloom Industry (1/e 2004) 650 International Economics (3/e 2003) 550
Sarma, A.M. (81-7866-806-8) da Costa, G.C. (81-7040-168-2)
Aspects of Labour Welfare and Social Security (14/e 2006) 850 India’s Balance of Payments — In the 70s and the 80s (1/e 1990) 125
Industrial Relations — Conceptual and India’s External Payment (81-7493-102-0) (1/e 2001) 350
Legal Framework (81-7493-245-3) (9/e 2007) 850 International Trade and Payments (81-7866-844-0) (1/e 2004) 575
Industrial Jurisprudence and Labour Mithani, D.M. (81-7866-514-X)
International Economics (10/e 2004) 850
BANKING AND MONETARY ECONOMICS

Banking and Insurance
Role of Computers in Banking Operating System (1/e 1994) 250
Anagol & Ghonasgi (Eds.) (81-7040-651-X)
Jha, S.M. (81-7493-784-8)
Banking in Maharashtra — A Regional Profile (1/e 1993) 375 Bank Marketing (1/e 2000) 550
Agarwal, O.P. (978-81-8318-918-7)
Krishna Iyer, T.N. (81-7040-634-X)
Modern Banking in India (1/e 2008) 1250 Guidelines for Financing Small Scale Industries (3/e 1993) 175
Bhatt, D. (81-7040-600-5)
Karve, S.L. (81-7866-746-0)
Bank Deposits in India (1/e 1993) 125
Principles of Life Insurance (1/e 2003) 350
Bhattacharya, K.M. (81-8318-542-8)
Signature Verification (81-7040-126-7) (1/e 1990) 95
Risk Management in Indian Banks (1/e 2005) 750
Mithani, D.M.(81-7866-847-5)
Bhattacharya & Agarwal (81-8318-591-6)
Basics of Banking and Finance (1/e 2006) 600 Money, Banking and Public Finance (1/e 2004) 650
Nirmala Prasad & Chandradass
Development Banking — Issues and Options (3/e 2001) 750
Banking and Financial System in India (6/e 2006) 650
Principles of Bank Management (81-7040-650-1) (1/e 1993) 275 Periasami P. (81-7866-747-9)
Desai Vasant (81-8318-247-X) Principles and Practice of Insurance (2/e 2007) 550
Banks and Institutional Management (1/e 2006) 1250 Rajaram (81-7040-613-7)
Desai, Vasant Bank Security — A Branch Manager’s Hand Book (1/e 1993) 175
Bank Management (1/e 2008) in press Reddy & Appannaiah
Das, Chakraborty (81-7866-985-4) Theory and Practice of Banking (5/e 2001) 550
WTO Opportunities and Challenges for Indian Banking (1/e 2004) 650 Reddy, C.R. (81-7040-679-X)
Gaur, S.L. (81-7866-420-8) Overdues Management in Co-operative Banks (1/e 1993) 225
Banking Lokpal – The Third Umpire (1/e 2002) 390 Roy, P.P. (81-7866-079-2)
Ghotgalkar, R.K. (81-7493-062-0) Management of Urban Co-operative Banks (1/e 2001) 750
Disciplinary Action in Banks (Officers & Workmen) (15/e 1996) 175 Salvi, P.A. (81-7493-559-2)
Service Conditions of Bank Employees (81-7040-604-8) (11/e 2003) 275 Development Banks, Infrastructure and Industrial Output (1/e 1999) 325
Gordon & Natarajan (81-7040-562-9) Sen, Gupta & Chakrabarti (81-7040-283-2)
Banking Theory, Law and Practice (13/e 2007) 850 Banking in the 1990s (1/e 1991) 650
Gupta, P.K. (81-8318-094-9) Sharma, R.D. (81-7040-470-3)
Fundamentals of Insurance (1/e 2004) 550 International Banking — Contemporary Issues (1/e 1992) 150
Gupta, P.K. Shah, A.C. (81-8318-114-7)
Legal Aspects of Insurance (1/e 2006) 550 Human Face of Indian Banking (1/e 2005) 250
Gupta, P.K. (81-7866-882-3) Singh & Singh (81-7493-694-7)
Insurance and Risk Management (2/e 2005) 950 Financial Analysis for Bank Lending in
Jauhari & Johari (81-7040-306-3) Liberalized Economy (3/e 2007) 950
Srivastava, P.K. (81-7463-061-2)

Banking Theory and Practice (11/e 2008) 950 Monetary Economics
Srinivasan, R. (81-7493-083-3)
Priority Sector Lendings (1/e 1995) 275 Brahmananda, P.R.
Subba Rao, P. Money, Income, Prices in 19th Century India (1/e 2001) 1800
Principles and Practice of Bank Management (2/e 1994) 225 da Costa, G.C. (81-7040-594-7)
Suneja, H.R. (81-7040-131-3) Value and Distribution (4/e 2004) 550
Practice and Law of Banking (1/e 1990) 190 Ghosh & Ghosh (81-7493-965-2)
Fundamentals of Monetary Economics (1/e 2000) 550
Management of Bank Credit (81-7040-463-0) (1/e 1992) 350
Kawade, B.B. (81-7040-361-8)
Innovation in Banking Services (81-7040-871-7) (1/e 1996) 300
Working of Monetary Policy in India Since 1961 (1/e 1992) 275
(1/e 1994) 190 Mankar & Sarma (81-7866-223-X)
Srinivan, R. Public Finance — Theory and Practice (6/e 2001) 850
(1/e 1995) 250 Mithani, D.M. (81-8318-670-X)
(1/e 1997) 250 Public Finance: Theory and Practice (1/e 2007) 750
(1/e 1997) 175 Dynamics of Monetary and Fiscal Policy (1/e 1993) 450
(81-7493-742-0) Principles of Public Finance and Fiscal Policy (1/e 1993) 225
(1/e 1999) 240 Public Finance and International Trade (81-7493-170-8) (2/e 1997) 450
(81-7866-356-2)
(1/e 2002) 390 Money, Banking, International Trade and Public Finance (15/e 2004) 950
Srinivan, R. Mithani, D.M. (81-7866-847-5)
(1/e 1997) 250 Money, Banking and Public Finance (1/e 2004) 650
Mukherjee, A. (81-7040-665-X)
(81-7866-610-3) (1/e 2003) 550 Dimensions of Monetary Expansion in India (1/e 1993) 225
Patel, M.A. (81-7866-553-0)
(81-7866-608-1) (1/e 2003) 450 Financial Crisis and Financial Stability in a Global Economy (1/e 2003)550
(81-7866-859-9) Dholakia, A.R. (81-7040-181-X)
(1/e 2004) 550
(1/e 2004) in press
PUBLIC SECTOR ECONOMICS AND MANAGEMENT

Benefits from Government Expenditure in India (1/e 1990) 125 Human Resource Accounting in Public Enterprises (1/e 2005) 300
Jagdish Prakash, Rao & Shukla (81-7866-528-X) Rao, Rao & Rao (81-7040-291-3)
Administration of Public Enterprises in India (9/e 2008) 1250 Human Resource Management in Public Sector (1/e 1991) 150
Privatisation of Public Enterprises (81-7040-401-0) (1/e 1992) 225 Reddy, Venugopal (81-7040-469-1)
Patra, P.K. (81-8318-305-0) Public Enterprises Reforms and Privatisation (1/e 1992) 250
Reddy, G.M. (81-7493-809-5)
Economic and Public Policy (1/e 2000) 550
COMMERCE AND MANAGEMENT

Business Environment, Policy and Planning
Gupta, N.S. (81-7866-823-8)
Acharya & Govekar (81-7040-835-0) Business Policy and Strategic Management (1/e 2004) 950
Business Policy and Administration (2/e 1999) 375 Gordon & Natarajan
Business Policy and Strategic Management (81-7493-540-1) (1/e 1998) 450 Entrepreneurship Development (2/e 2005) 450
Aswathappa. K Guptal, N.S. (81-7866-823-8)
Business Perspectives (1/e 2007) 950 Business Policy and Strategic Management (1/e 2004) 950
Legal Environment in Business (4/e 1999) 450 Jeyaratnam, M.
Business Environment for Strategic Business Policy and Strategic Management (2/e 2007) 650
Management (81-7493-217-8) (10/e 2007) 1500 Khanka, S.S. (81-7040-243-3)
Essentials of Business Environment (81-8318-403-0) (8/e 2007) 1250 Entrepreneurship in Small-Scale Industries (1/e 1991) 175
Bisht & Sharma (81-7040-277-8) Mamoria, Mamoria & Subba Rao (81-7866-180-2)
Entrepreneurship Expectations and Experience (1/e 1991) 275 Business Planning and Policy (7/e 2003) 850
Cherunilam, Francis Michael, V.P.
Strategic Management (5/e 2005) 850 Globalisation, Liberalisation and Strategic Management (1/e 1999) 650
Murthy, C.S.V. (81-7866-459-3)
Business Environment (81-7866-593-2) (16/e/2006) 1250
Small-Scale Industries and Entrepreneurship Development (3/e 2004) 850
Business Government (81-7040-170-4) (12/e 2003) 950
Nanjundaiah & Ramesh (81-7866-238-8)
Business Policy and Strategic Management (81-7493-723-6) (6/e 2006) 850 Strategic Planning and Business Policy (2/e 2003) 950
Global Economy and Business Environment (81-7866-082-2) (2/e 2004) 750 Pherwani, G.J. (81-7493-977-6)
Cherunilam, Francis (81-8318-074-4) Management Control System (1/e 2001) 850
A Course in Business Environment (1/e 2004) 325 Reddy Sudarsana, G.
Cherunilam, Francis Strategic Management (1/e 2007) 750
International Business Environment (3/e 2007) 1250 Saravanvel, P. (81-7040-812-1)
Desai, Vasant (81-7493-129-5) Management Control System (5/e 2005) 850
Entrepreneurial Development (III Volumes) Srivastava, R.M. (81-8318-068-X)
Vol. I The Entrepreneur, Entrepreneurship and Development: International Strategic Management (3/e 2004)
Principles, Programmes and Policies Management Policy and Strategic Management (3/e 2005) 950
Vol. II Project Formulation for Small Industry (3/e 1998) 2,500 Subba Rao, P.
Formulation, Appraisal and Financing Business Policy and Strategic Management (9/e 2007) 950
Vol. III Institutional Infrastructure Programmes and
Performance (1/e 1990) 150

Business Communication Co-operative Management
Baburao, G.S.R.K. Ajit Kumar, N.
Business Communication and Report Writing (3/e 2005) 450 Cooperation (1/e 2002) 150
Choudhury, N.R. (81-7866-253-1) Kamat, G.S.
Approaches Methods in English Language Teaching (1/e 2001) 275 New Dimensions of Co-operative Management (6/e 2003) 375
Gokhale, S. (81-8318-146-5) Kulkarni, P.B. (81-7040-290-5)
Essential of Technical Communication (1/e 2005) 450 Distortions in Co-operation (1/e 1991) 175
Jagtap, S. (81-7866-256-6) Sharada, V.
Gateway to Successful Careers and Powerful Memory (1/e 2002) 950 The Theory of Co-operation (3/e 2004) 250
Pradhan & Pradhan Sinha, B.P. (81-7040-282-4)
Business Communication (4/e 2007) 750 Glimpses of Co-operation in Indian Context (1/e 1991) 150
Rai & Rai (81-7493-763-3) Sinha, B.P. (81-7040-584-X)
Effective Documentation and Presentation (1/e 2000) 350 Co-operation — Instrument for Socio-Economic Justice (1/e 1992) 150
Singh, L.P. (81-7493-962-8)
Effective Communication (81-7866-239-6) (3/e 2003) 450
Co-operative Marketing in India and Abroad (1/e 2000) 525
Business Correspondence and Report Writing
(81-7866-240-X) (3/e 2005) 550
Business Communication (81-7866-008-3) (9/e 2007) 850 Export Management and International Trade
Rai & Rai (81-7866-792-4) Acharaya & Jain (81-7866-519-0)
Principles of Business Communciation (1/e 2003) 375 Export Marketing (4/e 2006) 450
Rai & Rai Angadi, Cheema, Raina & Kulkarni (Eds.) (81-8318-891-3)
Managerial Communication (1/e 2007) 950 Glimpses of Emerging Trends in Trade and Development (1/e 2007) 950
Reddy, Appannaiah & Raja Rao (81-7040-610-2) Balagopal, T.A.S. (81-7040-096-1)
Essentials of Business Communication (5/e 2003) 450 Export Management (18/e 2006) 550
Rudra, S. (81-7866-856-4) Export Marketing (3/e 2003) 450
Effective Communication — A Blue Print to Success (1/e 2004) 375 Chaudhari & Agarwal
Sastri, P.D. (81-7866-268-X) Finance of Foreign Trade and Foreign Exchange (5/e 2006) 950
Communicative Approach to the Teaching of Cherunilam, Francis (81-8318-204-6)
English as a Second Language (1/e 2002) 350 International Trade and Export Management (14/e 2006) 950
International Marketing (81-7493-524-X) (11/e 2006) 950
Corporate Law and Law Jain, K.S.
Arora, R. (81-7866-001-6) Export Procedure & Documentation (5/e 2007) 750
Labour Law (1/e 2001) 750 Khan & Sudershan (81-8318-420-0)
Aswathappa, K. (81-7493-066-3) International Trade and Finance (1/e 2006) 950
Principles of Business Law (6/e 2001) 550 Muthiah, K. (81-7866-271-X)
Bharvani,S. (81-8318-112-0) International Relations (2/e 2005) 550
The Law and Literature (2/e 2007) 950 Rathor, B.S. (81-7040-662-5)
Bansal, C.L. (81-7040-791-5) Export Marketing (10/e 2006) 950
Business and Economic Laws (1/e 1994) 225 Rathor & Rathor (81-7493-036-1)
Basavaraja & Hussein International Marketing (7/e 2006) 750
Mercantile Law and Industrial Law (1/e 1999) 325 Subba Rao, P. (81-7866-206-X)
Bulchandani, K.R. (81-7866-466-6) International Business — Text and Cases (4/e 2006) 950
Business Law for Management (4/e 2006) 1500
Cordoz & Paul Financial Management and Investment Management
Business Law (1/e 1997) 175
Avadhani, V.A. (81-7493-579-7)
Giram, Shivkumar (81-7866-595-6)
Consumer Protection and Redressed Machinery in India (1/e 2003) 450 Investment and Securities Markets in India (7/e 2007) 1200
Kumar & Kashyap (81-7866-257-4) Business Finance (81-7493-997-0) (2/e 2004) 750
Commercial Laws (1/e 2002) 650 Investment Management (81-7493-134-7) (7/e 2007) 1200
Manmohan, Prasad (81-7866-236-1) Securities Analysis & Portfolio Management (81-7493-284-4) (8/e 2007) 1200
Principles of Business Law and Management (1/e 2001) 950 Marketing of Financial Services (3/e 2006) 950
Maheshwari & Maheshwari Treasury Management (2/e 2002) 550
A Manual of Business Laws (2/e 2006) 1250
Indian Capital Market (1/e 1997) 450
Maheshwari & Maheshwari (81-8318-092-2)
Business Regulatory Framework (1/e 2004) 550 Capital Market Management (81-7040-077-9) (2/e 2001) 450
Maheshwari A Manual on Stock Broking (81-7493-166-X) (1/e 1996) 350
Elements of Corporate Laws (1/e 2007) 750 SEBI Guidelines and Listing of Companies (81-7493-265-8) (1/e 1996) 250
Parulekar, N.W. (81-7040-649-8) Investment for Beginners (81-7493-119-8) (1/e 1995) 350
Model Manual on Labour Laws (1/e 1993) 190 Financial Economics: Theory and Practice (81-7493-814-1) (1/e 1999) 450
Pandit & Pandit (81-7493-510-X)
International Financial Management (1/e 2006) 950
Business Law (1/e 1998) 450
Anagol & Sundaram (81-7040-875-X)
Reddy, Appannaiah & Prabhakar (81-7040-357-X)
Problems of Financial Informal Sector Enterprises (1/e 1996) 250
Company Law and Secretarial Practice (6/e 2003) 350
Agrawal, O.P.
Ramkrishna Raju, V. (81-8318-389-5)
Environment and Management of Financial Services (1/e 2005) 550
Business Law and Economic Legislations (1/e 2005) 1200
Bhole, L.M. (81-7493-787-0)
Rudra, S. (81-7866-856-4)
Financing of the Private Corporate Sector (1/e 2000) 275
Effective Communication — A Blue Print to Success (1/e 2004) 375
Brahmaiah, B.
Saiyed, I.A.
Lease Financing: Theory and Practice (1/e 1998) 450
Family Law (3/e 2007) 550
Brahmaiah & Subba Rao
Labour Law (81-7866-225-6) (2/e 2005) 850 Financial Future and Options (1/e 1998) 225
Saiyed, I.A. (978-81-8318-900-2) Chakraborti, T.K. (81-7866-991-9)
Administrative Law (1/e 2007) 550 Financial Market and Structure of Interest Rates in India (1/e 2004) 650
Saravanavel, & Sumathi (81-8318-069-8) Chakraborti, C.T. (81-7866-979-X)
Business Law for Management (2/e 2005) 900
Internal Debt Management in India (1/e 2004) 650 Sharma, D. (81-8318-303-4)
Cherunilam, Francis Working Capital Management — A Conceptual Approach (1/e 2005) 650
Industrial Finance (2/e 1996) 275 Singh, Preeti (81-7866-535-2)
Desai, Vasant (81-7493-810-9) Investment Management (14/e 2006) 950
Project Management and Entrepreneurship (1/e 2000) 550 Singh, Narendra
Fundamentals of the Indian Financial System (5/e 2005) 950 Project Management and Control (81-7493-947-4) (4/e 2007) 1250
Project Management (7/e 2006) 750 Problems and Solutions of Project
Management (81-7493-952-0) (3/e 2007) 1250
Desai, Vasant (81-8318-216- X)
Indian Financial System and Development (2/e 2007) 1,500 Singh, Narendra (978-81-8318-858-6)
Advance Financial Management (1/e 2007) 1250
Desai, Vasant (81-8318-169-4)
Indian Financial System and Financial Market Operations (1/e 2005) 650 Srivastava, R.M. (81-7866-343-0)
Management of Indian Financial Institutions (10/e 2008) 1250
Deodhar & Abhyankar (81-7866-819-8)
Indian Financial System (4/e 2007) 650 Essentials of Business Finance (81-7040-431-2) (9/e 2003) 550
Ghonasgi & Anagol (Eds.) Financial Management and Policy (81-7493-280-1) (3/e 2007) 1250
Financial System in India (Two Volumes) Srivastava, Reddy & Appannaiah
Vol. I — Banking and Monetary Policies (81-7040-310-3) (1/e 1991) 325 Business Finance (2/e 2003) 550
Vol. II — A Profile of Sectoral Financing (81-7040-318-9) (1/e 1991) 325 Subba Rao, P. (81-7866-265-5)
Venture Capital: Funding the Dreams (1/e 2002) 375
Gordon & Natrajan (81-7493-705-6)
Emerging Scenario of Financial Services (2/e 1999) 190
Financial Markets and Services (2/e 2003) 750 General Administration, Management and Organisational
Gordon & Natrajan (81-7866-899-9) Behaviour
Financial Markets and Institutions (1/e 2004) 450
Angadi, Cheema, Raina &
Gordon, E. (81-7493-730-7)
Kulkarni (Eds.) (81-8318-891-3)
Capital Market in India (1/e 1999) 325 Glimpses of Emerging Trends in Trade and
Gupta, B.N. Development (1/e 2007) 950
Impact of Liberalisation on Indian Capital Markets (1/e 2008) 450
Aswathappa, K. (978-81-8318-834-0)
Jakhotiya, G.P. (81-7493-129-5) Organisational Behaviour (7/e 2007) 1,250
Finance for One and All (7/e 2007) 750
Aswathappa & Yadumurthy (81-7493-059-0)
Jani, B.M. (Eds.) Business Organisation and Management (1/e 1995) 325
Impact of Financial Liberalisation Policy in India (1/e 1997) 250
Appannaiah, Reddy & Vijaya (81-7866-262-0)
Kishore C. Podhy Management and Behavioural Process (1/e 2002) 550
A Dictionary of Business Quotation (1/e 2008) 850
Agarwal & Brown (81-8318-703-X)
Kortikar, R.M. How Innovators Connect (1/e 2007) 950
Corporate Sickness Predicting at Incipient Stage (1/e 1997) 275
Bagade, S.D.
Kulkarni & Satyaprasad (81-8318-090-6) Time Management (3/e 2004) 350
Textbook of Financial Management (1/e 2005) 450
Banerjee, R.P. (81-7866-021-0)
Kulkarni & Kulkarni (81-7040-387-1) Ethics in Business and Management Concepts (3/e 2005) 650
Corporate Planning (2/e 1998) 190
Baporikar, Neeta
Business Finance — Principles and Problems (2/e 1996) 240 Entrepreneurship Development and Project
Kulkarni & Satyaprasad (81-7866-394-5) Management (1/e 2007) 950
Financial Management (13/e 2007) 1250 Baporikar, N. (81-8318-111-2)
Kulkarni & Satyaprasad Case Method (Cases in Management) (1/e 2004) 325
Textbook of Financial Management (1/e 2004) 450 Bhanu, V. (81-8318-582-7)
Machiraju, H.R. (81-8318-604-1) Indian Industries (1/e 2007) 650
Corporate Governance (2/e 2007) 650 Bhanushali, S.G. (81-8318-410-3)
Mody, Pallavi (81-8318-249-6) Managing Twenty First Century Organisation (1/e 2006) 850
Equity — The Next Investment Destination (1/e 2006) 525 Bhat, S.K. (81-8318-352-2)
Patankar, S. Management of Behavioural Processes (1/e 2005) 1250
Services Management (2/e 2002) 250 Chaudhury, M. (81-7493-295-X)
Prabhudev, V. Contemporary Issues in Tourism (1/e 1997) 175
Liquidity of Corporate Securities (1/e 1997) 450 Chakraborty, S.K. (81-7040-012-0)
Patel, M.A.(81-7866-553-0) Foundations of Managerial Work (7/e 2006) 650
Financial Crisis and Financial Stability in a Global Eco. (1/e 2003) 550 Chopra, R.K. (81-8318-126-0)
Ratnam & Raju (81-7040-863-6) Office Management (14/e 2006) 750
Budgeting (1/e 1994) 375 Office Organisation and Management (81-7493-675-0) (15/e 2008) 925
Ramaraju, T. (81-7866-264-7) Cherunilam, Francis (81-7040-673-0)
Project Management in the Emerging Environmental Fisheries — Global Perspective and Indian Devt. (1/e 1993) 125
Globalisation (1/e 2002) 650
Chunawalla, S.A. (978-81-8318-904-0)
Reddy, K.C. (81-7040-136-4) Sales and Distribution Management (1/e 2007) 850
Financing of Small-Scale Industries (1/e 1990) 250
Desai & Rai (81-8318-086-8)
Reddy, Appannaiah & Satyaprasad Enterpreneurship Development & Business
Financial Management (3/e 2003) 550 Communication (1/e 2004) 750
Ramesh Babu, G. (81-8318-148-X) Gavai, A.K.
Indian Financial System (1/e 2004) 750 Business Ethics (1/e 2008) 950
Satyanarayana, B. (Ed.) (81-7493-266-6) Gafoor, S.A.
A Comparative Study of Foreign Investmen in Stockist Management and Merchandising (1/e 1997) 175
China and India (1/e 1996) 375
Ghosh, Biswanath (81-7040-852-0)
Satyanarayana, Sarma & Ramamurthy (81-7040-867-9) A New Look — Organisational Behaviour (2/e 1998) 325
Lease Financing in India (1/e 1995) 350
Ghose, S.K. (81-7040-810-5)
Satyaprasad & Others (81-7493-644-0) Service Conditions of Central Government Servants (1/e 1994) 250
Industrial Finance (2/e 2000) 525
Gupta, N.S. (81-7040-451-7)
Shah, A. (81-7866-611-1) Organisation: Theory and Behaviour (6/e 2000) 375
Working Capital Management (1/e 2003) 650
Gordon & Natrajan (81-7866-744-4)

Entrepreneurship Development (1/e 2003) 450 Time Management (2/e 2000) 275
Gowda, J.M. (81-7866-870-X) Ramasamy, T.
Commercial Viability of State Road Transport Principles of Management (9/e 2007) 850
Corporations in India (1/e 2004) 575 Reddy, Appannaiah, Ramesh (81-7040-732-3)
Gupta, B.N. Office Organisation and Management (9/e 2003) 525
Impact of Liberalisation on Indian Capital Markets (1/e 2008) 550 Reddy, Appannaiah, Ramesh (81-7493-732-3)
Janardhanam & Shankara (81-7866-255-8) Office Management and Communication (9/e 1999) 350
Management Today (1/e 2003) 750 Services Marketing (81-7493-771-4) (1/e 2000) 425
Jha, S.M. (81-7866-110-1) Reddy, Tripathi & Appannaiah (81-7040-064-2)
Hospital Management (3/e 2007) 850 Essentials of Management (12/e 2004) 225
Jose Paul & Ajit Kumar (81-7040-785-0) Reddy & Appannaiah (81-7493-574-6)
Principles of Business Decisions (2/e 2000) 250 Business Management — 1 (7/e 2003) 550
Janardhanam & Shankara (81-7866-255-8) Business Management — 2 (81-7493-575-4) (4/e 2003) 550
Management Today (1/e 2003) 750
Rituparna, Raj (81-7493-700-5)
Jogdand, S.N. A Study in Business Ethics (5/e 2005) 375
Entrepreneurship and Business & Biotechnology (1/e 2007) 1250
Sayed, M.H.
Khandelwal, N.M. (81-8318-313-1) Encyclopedia of Disaster Management (Vol. I, II, & III) (1/e 2008) 3,200
Executive Excellence (1/e 2005) 325
Satyanarayana Rao, A.V. (81-7040-866-0)
Kumar & Gopinath Cases in Management in Government (1/e 1994) 175
Organisational Behaviour (1/e 2006) 550
Saravanavel, P. (81-7040-812-1)
Krishamacharyulu & Lalitha R. Management Control Systems (3/e 2003) 450
Innovation Management (1/e 2007) 1250
Sahoo & Baldevkar (81-7040-735-4)
Kumar & Gopinath Office Management (1/e 1994) 150
Organisational Behaviour (1/e 2006) 550
Sherlekar & Janardhanan (81-7040-560-2)
Manmohan, Prasad (81-7866-736-3) Essentials of Business Organisation and Management (2/e 1992) 175
Management— Concepts and Principles (5/e 2008) 1250
Sherlekar & Sherlekar (81-7493-957-1)
Michael, V.P. (81-7040-867-9) Modern Business Organisation and Management (16/e 2005) 950
Perspective Management (2/e 2002) 475
Principles of Business Management (81-7040-209-3) (9/e 2005) 550
Management for Managers (81-7040-448-7) (1/e 1992) 250
Sherlekar, S.A.
Mishra, M.N. (81-7866-272-8) Management — Value-oriented Holistic Approach (4/e 2007) 750
Organisational Behaviour and Corporate Development (2/e 2004) 750
Global Dharmic Management (81-8318-135-X) (1/e 2001) 550
Mithani & Juhary Ali (81-7866-477-1)
Frontiers of Management in the New Economy (1/e 2003) 475 Srinivasan & Chunawalla (81-7493-133-8)
Management — Principles and Practices (7/e 2008) 375
Mithani, & Ali (81-7866-477-1)
Sontakki, V.C.
The Frontiers of Management in the New Economy (1/e 2003) 475
Project Management (1/e 2006) 750
Mithani & Ali (81-7866-863-7)
Sujatha & Vinayak (81-7866-513-1)
New Horizons in Management (1/e 2004) 650
Management and Behavioural Process (1/e 2002) 550
Mithani & Ali (Eds.) (831-8318-707-2)
Subba Rao, P. (81-7866-756-8)
Beyond the Rythms of Management (1/e 2007) 950
Management and Organisational Behaviour (2/e 2004) 950
Murthy, C.S.V. (81-7866-459-3)
Tripathi, J.D. (81-8318-167-8)
Small-scale Industries and Entrepreneurship Development (2/e 2003) 550
How to Prepare and Implement Organisation Manuals (1/e 2005) 275
Murthy, C.S.V.
Change Management (1/e 2007) 750 (1/e 1993) 150
Murthy, C.S.V. (81-8318-148-1)
Business Ethics (2/e 2006) 750 Human Resource Management
Machiraju, H.R. (81-8318-503-7)
International Financial Management (1/e 2006) 550 Appannaiah, Reddy & Anitha (81-7866-914-5)
Personnel and Human Resource Management (1/e 2004) 650
Narasimhan, M.V.
A Model for Commodity Price System Analysis (1/e 1994) 275 Chaudhari, K.K.
Personnel Management for Executives (1/e 1998) 250
Nair, Suja (81-7866-750-9)
Organisational Behaviour: Text & Cases (1/e 2003) 950 Chandramohan, A. (978-81-8318-808-1)
Leadership and Management (1/e 2007) 650
Pattanatak & Ravishankar (Eds.) (81-7493-798-5)
Organisational Development Skills for Competitive Edge (1/e 2000) 275 Dhar & Ravishankar (Eds.) (81-7493-976-8)
Executive Skills for Global Managers (1/e 2000) 450
Pherwani, G.J.
Management Control System (1/e 2001) 350 Industrial Relations in Developing Economy (1/e 2001) 450
Philip, J. (81-8318-673-4) Fernandez & Ravishankar (Eds.) (81-7493-790-0)
Institution Building in India (1/e 2007) 650 Human Skills — Creating the Future (1/e 2000) 295
Prabhakar, Joseph & Guzder (81-7866-495-X) Jayshree, S. (81-8318-327-1)
Management Millennium – What Every MBA Should Know About HRM (1/e 2005) 550
Vol. I Roadmap for Corporate Achievement Kaila, Ravishankar & Pai (81-7866-072-5)
Managing Occupational Health in Service Industries (1/e 2001) 175
Vol. II Best Practices for Corporate Optimum (1/e 2002) 2250
Kaila & Ravishankar (81-7866-516-6)
Vol. III Firm and Factory; The Inside Challenge Human Factors in Organisational Development (1/e 2003) 450
Prabhakar, Joseph & Guzder (81-7866-494-1) Kaila, Ravishankar & Nair (81-7866-796-7)
High Performance Management – HR Perspectives for Non-HR/Technical Personnel (1/e 2003) 350
Vol. I Managing Ideas and Investment Kaila, Ravishankar, Mishra & Kutty (81-7866-986-2)
Vol. II Managing Materials and Resources (1/e 2002) 2500 Organisational Dynamics and HR Processes (1/e 2004) 375
Vol. III Managing People and Personnel Kaila, Ravishankar (Eds.) (81-8318-139-2)
Prasain, G.P. (81-8318-740-4) HRM Practices in Industry (1/e 2005) 350
Global Convergence of Commerce Education (1/e 2007) 700 Kaila, Pai, Ravishankar & Dhar (81-7866-235-3)
Rajput, Vasishth Stress Management (2/e 2002) 325
Advertising and Personnel Selling (1/e 2008) 650 Kaila, Singh & Others (81-7866-476-3)
Rai, Froehle & Krishna (81-7866-472-0) Essentials of Safety Management (1/e 2002) 375
Stress Coping Styles Among Indian College Students (1/e 2002) 325 Kaila & Ravishankar
Ray, Rubeen

Human Factors in Organisational Development (1/e 2003) 450 Human Resource Management in New Millennium (1/e 2000) 750
Khandelwal, N.M. Subramani & Rajendra (81-7866-167-5)
Indian Ethos and Values for Managers (1/e 2007) 850 Human Resource Management and Industrial Relation (1/e 2001) 950
Kothari, V.M. (81-7040-444-4) Shermon, G. (81-8318-630-0)
Issues in Human Capital Theory and Human Knowledge Human Resources Management (1/e 2007) 850
Resource Development Policy (1/e 1992) 225 Singh, Joshi & Kumar (81-8318-289-5)
Mamoria & Gankar (81 –7866-203-5) Effective Management Workout (1/e 2005) 350
Personnel Management (26/e 2007) 1250 Thomaskutty, C.M.
Mangaraj, S. (81-7493-617-3) Management Training and Development — A Evaluation (1/e 2004) 250
Human Resource Development Practices (1/e 1999) 350 Vijayaragavan, G. (978-81-8318-901-9)
Michael, V.P. (81-7493-056-6) High Performance Leadership (1/e 2007) 550
Human Resources Management and Human Relations (7/e 2003) 550
Madhumati (81-7866-750-9) Marketing, Sales and Advertising Management
Industrial Relations and Public Road Transport (1/e 2003) 350 Acharya, Govekar, Krishnan & Ravindranath (81-7040-860-1)
Pai, Ravishankar & Misra (Eds.) (81-7493-590-8) Field Sales Management (3/e 1998) 150
Human Resource and Managerial Perspectives Ahmed, S.
for the New Millennium (5/e 1999) 375 Encyclopaedia of Retail Chain Management
Pai, Ravishankar & Others (81-7866-490-9) (Vol. I, II, III) (1/e 2008) 2,850
Management Tools for Corporate Leadership (1/e 2002) 375 Badi & Badi (81-7866-991-9)
Pai, Ravishankar & Others (81-7866-491-7) Rural Marketing (2/e 2006) 950
Management Development Skills for Executive (1/e 2002) 375 Bellur, V.V.
Pai, Ravishankar & Dhar (Eds.) (81-7493-741-2) Readings in Personal Selling and Management (1/e 1990) 250
HRD Skills for Organisational Excellence (1/e 1999) 325 Bisht/Belwad Pande (81-8318-116-3)
Patra P. K. (81-8318-305-0) Internet Marketing of Tourism (1/e 2005) 850
Human Resource Accounting in Public Enterprises (1/e 2005) 300 Bose, B.S. (81-8318-750-1)
Pattanayak & Ravishankar (Eds.) (81-7493-798-5) Marketing Management (1/e 2007) 1500
Organisational Development Skills for Competitive Edge (1/e 2000) 225 Chandrasekar, K.S. (81-7866-449-6)
Pai, Ravishankar & Mishra (Eds.) (81-7493-836-2) Product Management (2/e 2006) 425
Re-engineering Organisational Productivity Cherunilam, Francis (81-7493-877-X)
Challenges Ahead (1/e 2000) 350 Business Marketing (Industrial Marketing) (1/e 2000) 550
Pai, Kaila & Ravishankar (Eds.) (81-7866-024-5) Cherunilam, Francis (81-7866-869-6)
Health Effects on Computer Users — Preventive Industrial Marketing (1/e 2004) 750
Measures for the New Millennium (1/e 2001) 150
Cherunilam, Francis (81-7866-869-6)
Rao & Das (81-7866-407-0) Industrial Marketing (1/e 2004) 750
Cases in Human Resource Management (1/e 2002) 250
Chunawalla, S.A. (81-7493-098-1)
Rangnekar & Dhar (978-81-8318-888-3) Art and Science of T.V. Advertising (2/e 1997) 750
Improving Managerial Effectiveness (1/e 2007) 850
Essentials Marketing Research: Theory and Practice (2/e 1997) 175
Ravishankar, Kaila & Nair (81-8318-421-9)
40 Management Lessons (1/e 2006) 750 Marketing: Principles and Practice (2/e 2006) 950
Reddy, B.R. (81-8318-667-X) Promotion Management (81-7493-311-5) (2/e 2000) 375
Knowledge Management (1/e 2007) 1250 Product Management (81-7493-433-2) (9/e 2005) 650
Rayudu, C.S. (81-7866-655-3) Sales Management (81-7453-703-X) (8/e 2007) 350
Managing Managers (A Relook at HRD) (1/e 2003) 450 Chunawalla, S.A. (978-81-8318-904-0)
Rudrabasavaraj, M.N. (81-7493-826-5) Sales and Distribution Management (1/e 2007) 850
Dynamic Personnel Administration (13/e 2004) 950 Commentary on Consumer Behaviour (81-7493-853-2) (3/e 2005) 450
Human Factor in Management (81-7493-833-8) (2/e 2000) 450 Advertising and Marketing Research (81-7493-781-1) (2/e 2001) 350
Rudrabasavaraj, M.N. (81-7866-067-9)
Advertising, Sales and Promotion
Executive Development in India and Abroad (2/e 2001) 900
Management (81-7866-022-9) (5/e 2006) 1050
Rayudu, C.S.(81-7866-655-3)
Chunawalla, S.A. (81-8318-665-3)
Managing Managers (A Relook at HRD) (1/e 2003) 450
Contours of Retailing Management (1/e 2006) 550
Reddy, B.R.
Chunawalla, S.A. (81-7866-771-1)
Effective Human Resource Training and
Advertising — An Introductory Text (1/e 2003) 450
Development Strategy (1/e 2005) 1,050
Chunawalla, S.A. (81-7866-998-6)
Human Resources, Management Manual (1/e 1998) 350 Compendium of Brand Management (3/e 2008) 850
Global Human Growth Model (81-7453-792-7) (1/e 1999) 1200 Chunawalla, S.A. (81-8318-070-1)
Sarma, A.M. (81-7493-817-6) First Steps in Advertising and Sales Promotion (1/e 2004) 550
Personnel and Human Resource Management (4/e 2002) 850 Chunawalla & Sethia (81-7866-406-2)
Sarma, A.M. (81-7866-266-3) Foundations of Advertising — Theory and Practice (17/e 2007) 1250
Industrial Health and Safety Management (1/e 2002) 425 Chunawalla & Others (81-7493-985-5)
Sarma, A.M. Advertising Theory and Practice (11/e 2006) 525
Welfare of Unorganised Labour (1/e 2008) 850 Dhotre, Meenal (81-8318-324-7)
Sarma, A.M. Channel Management and Retail Marketing (2/e 2007) 350
Performance Management (1/e 2008) 850 Gupta, S.L. (81-7866-414-3)
Sadri, Jayashree & Ajgaonkar (81-7866-269-8) Cases and Problems in Marketing Research (1/e 2002) 250
Geometry of H.R. (1/e 2002) 1,500 Gupta, S.L. (81-8318-175-9)
Sadri, S. (81-8318-349-2) Brand Management (1/e 2006) 450
A Case Study Approach to Human Resource Management (1/e 2005) 350 Gupta & Rampal (81-7866-416-X)
Subba Rao, P. (81-7493-074-4) Cases in Sales and Distribution Management (2/e 2006) 325
Human Aspects of Management (1/e 1995) 350 Henry, D. (81-7866-748-7)
Essentials Human Resources Management and Road to Brand Equity — Concepts Strategies Cases (1/e 2004) 550
Industrial Relations (9/e 2006) 750 Jha, S.M. (81-7040-830-X)
Personnel and Human Resource Mgt. (81-7866-467-4) (4/e 2004) 650 Services Marketing (81-7493-824-9) (6/e 2007) 950
Subba Rao, P. (Ed.) (81-7493-985-7) Tourism Marketing (81-7493-111-2) (3/e 2005) 375
Hotel Marketing (1/e 1998) 450

Jha, S.M. (81-7866-745-2)
Marketing: Non Profit Organisation (81-7866-745-2) (1/e 2005) 950 Operation Research, Production Management and
Social Marketing (81-7493-568-1) (2/e 2002) 475 Quantitative Techniques
Jha, S.M. (81-7866-745-2)
Marketing: Non Profit Organisation (1/e 2004) 950 Aswathappa, K. (81-7493-587-8)
Essentials of Production Management (4/e 2004) 550
Kaptan, & Pandey (81-7866-862-9)
Brand Immitation (1/e 2004) 450 Aswathappa & Bhatt (81-7493-706-4)
Production and Operation Management (9/e 2007) 950
Kumar, S.
A Textbook of Marketing Management (1/e 1997) 275 Bagade, S.D. (81-7493-068-1)
Production and Materials Management (2/e 1997) 275
Kumra, R. (81-8318-612-2)
Consumer Behaviour (1/e 2008) 950 Total Quality Management (81-7493-991-1) (2/e 2002) 575
Kumar, N. Belghis, B. (81-8318-100-7)
Consumer Protection in India (1/e 1999) 550 Production Technology Management in Engg. Industry (1/e 2005) 550
Kamat & Krishnamurthy (81-7866-804-1) Bhatt, Shridhara (81-7866-252-3)
Rural Marketing (3/e 2007) 275 Total Quality Management (2/e 2002) 1,250
Krishnamoorthy, R. A Textbook of Production Management (81-8318-015-9) (1/e 2004) 550
Introduction to Rural Marketing (1/e 2008) 850 Materials Management (81-8318-137-6) (2/e 2005) 450
Kumar, M.S. (81-7866-822-X) Logistics Management (2/e 2007) 450
Product Management (1/e 2003) 450
Essentials of Logistics and Supply Chain Management (1/e 2007) 950
Mohsin, M.
Encyclopaedia of Brand Equity Mgt. (Vol. I, II & III) (1/e 2008) 3150 Production and Materials Management (81-7866-742-8) (1/e 2003) 850
Nair, Paul, George & John (81-7040-440-1) Quality Management (1/e 2007) 650
Modern Marketing Management (6/e 1999) 450 Inventory Management (81-8318-663-7) (1/e 2007) 850
Nair Suja (81-7866-169-1) Business Process Reengineering (81-8318-664-5) (1/e 2007) 850
Consumer Behaviour Indian Perspective — Text and Cases (4/e 2006) 950 Essentials of Operation Research & Quantitative
Marketing Research (81-7866-609-X) (2/e 2005) 550 Techniques (1/e 2007) 1550
Nair, Suja (81-7866-782-7) World Class Manufacturing (91-8318-725-0) (1/e 2007) 850
Consumer Behaviour and Marketing Research (4/e 2007) 1050 Bhatt, S.K. (81-7866-742-8)
Nair, Suja Production and Materials Management (1/e 2003) 850
Retail Management (1/e 2006) 950 Chunawalla & Patel (81-7866-590-5)
Nair, S.R. (81-7493-588-6) Production and Operations Management (6/e 2006) 1200
Consumer Behaviour: Text & Cases (7/e 2006) 425 Chunawalla, S.A.
Narasimhan (81-7040-889-X) Materials & Purchasing Management (1/e 2008) 950
Nair & Nair Latha Chakravarty, P.
Sales and Distribution Management (1/e 2003) 550 Quantitative Methods for Management and Economics (1/e 2008) in press
A Model for Commodity Price System Analysis (1/e 1994) 275 Gondhalekar & Salunke (81-7866-364-3)
Nakkiran, Ravichandran (81-7866-229-9) Productivity Techniques (3/e 2005) 375
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