DESCRIPTIVE FACTOR

A. Samsung Mobile customer

•For Low class Segment E1160, E1310, E1107 etc.., priced below Rs.2000.
•For middle class segment B2100, S3500,S3310,C 5212 etc.., Rs.3000-Rs10000.
•For Higher class segment Samsung S8300, M7500, Omnia etc..,
•For youth segment guru series covering all segments of low, middle and high class.
•For Business class S8300 Ultra touch, Omnia B732

B .What they buy

Potential buyer of Samsung mobile following Features of Samsung mobile

1. Long battery life

2. Application like clock, alarm ,calendar, calculator, tourch light ,gprs,sms.

3. Qwerty key board, camera , touch phone, memory, multi media

4. Display,mms ,email,Bluetooth,mp3 player

5. Dual sim, adders book

6. Small size/ light weight

7.Video Recorder/ Polyphonic Tones/ Real Tones/ Flip Phones/ Connectivity

7. Price

8. Availability

9. quality

C.How customer buy Samsung mobile

1.Refrences,

2.word of mouth :Salesman/ Family/ Friends

3.Aamir khan as brand ambesdor .:customer

4.advertising

Where customer buy Samsung mobile

1. from online: through the Samsung mobile sight

2. Different stores like hotspot.

 3. from several mobile stores

Customer relationship stage

1. Unawares: in this stage customers are not aware regarding samsung mobile. Thus company
through different activity like advertisement and promotion increases their brand image.

2. Aware: after knowing the brand by using Aamir khan and the logo; next what; company
converting them in to their potential customer. Customers are giving more favorable opinion

3. Accepting: Now through knowing Samsung mobile feature customer accept it. In India
Samsung mobile is 3rd largest company. Overall favorable toward a brand is strongest type of
equity. User charecterics impact reaction to a brand

4. Active: after accepting it customers satisfied with the services and product of Samsung mobile
they are actively associate with it. They are become brand loyal which is beneficial for seller.

5. Advocating: by satisfying the Samsung mobile users now giving advised to other customer.
Now customer only spreading positive word and increasing channel to stock the brand

Life value concern with product, service, value and satisfaction of the customer Samsung mobile
is always focused on customer satisfaction so that they attract them. so through innovation and
new technology adaptation they giving 100%.