Syllabus

SCM & CRM

 Contents
• Concept of SCM
• Logistics & SCM
• Concept of value addition through supply
chain
• Outsourcing in SCM,importance of 3PL’s & 4
PL’s in SCM
• Activity based costing
• Importance of warehousing in SCM
 Contents
• Cost control techniques in total distribution
system
• Emerging technologies in SCM
• Practical case studies of successful SCM
• Concept of customer relationship management
(CRM)
• Strategic CRM in B to C
• Building lasting relationships through CRM
• Customer profitability analysis.
 Evaluation pattern
• Attendance & class participation – 10 marks
• Presentation – 10 marks
• Assignment & Case studies – 10 marks
• Class test/Viva – 20 marks
• Semester end examinations – 50 marks
 Reference Texts
• Logistics & Supply Chain Management – Prof .
D. K. Aggarwal
• Logistics Management – Monthly journal
• www.logisticsmgmt.com