Impact of advertisement on

consumer behavior
GROUP MEMBERS
INCLUDE:

Muhammad Haseeb
Tufail badshah
Yawar Miraj
Zahoor Alam
Yamna Ihtisham
Ifra Saleem
Identifying the problem
Questionnaire?
SPSS Analysis
Conclusion
IDENTIFYING THE PROBLEM

Impact Of Advertisement On
Consumer Behavior(Beverage
Market)
 QUESTIONNAIRE
Sex: M|F
• Have you ever bought a product because of the effect of an
advertisement?
– Yes No
 
• Have you ever found that the product you bought didn’t
match how it was advertised?
– Yes No

 
• Which of the following age group do you think was affected by advertisement
of beverage
– industry in the most sweeping way?
– Children’s
– Adults 20-40
– Adults between 41-60
– Retirees above 60
• How many times a day you watch the ad?
– 5
– 10
– 15
– 20
– 20+

 
• How long the impact of such an ad last on you?
– 6 Hours
– 12 Hours
– 18 Hours
– 24 Hours
– 2 Day or more

 
• Does repetition of ads regarding beverage industry affect your
buying behavior?
– Always
– Most of the times
– Sometimes
– Never
• What type of ads affects you the most related to beverages?
– TV Commercials
– Newspaper ad Magazine ads
– Internet ads
– Bill Boards
– Radio commercials

• Does the ad for above mentioned drinks stress on the right

attributes?
Name Yes No

Coca Cola

Pepsi

Fanta

Mirinda

Sprite 3G

7UP
From the ads of your favorite drink you are?
Highly Satisfied Satisfied Normal Dissatisfied Highly
Dissatisfied
SPSS ANALYSIS
SCATTER GRAPH
 REGRESSION
Y= aX+b
A= -0.179
B= 3.521
X= ?
CO RELATION
MEAN MEDIA & MODE
65
54
 25

34
 24

39
 20

20
28
Does the ad for above mentioned drinks
stress on the right attributes?

80

70

60

50

40 Yes
No

30

20

10

0
Coke Pepsi Fanta Mirinda Sprite 7Up