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 NAME_________________________________________
PART I: Look at the advertisement and respond to the following questions.

1. What are some of the first things that you notice? Do you see anything funny,
clever, creative? Where is your eye drawn first?

2. Would you buy this product based on this ad? Why or why not?

3. Read the adǯs slogan carefully. Does it relate to the product at all or it is
promoting a lifestyle that can come from this product?

4. Find the product itself in the advertisement. Is it there at all? How prominently
is it featured? Is the product actually being used?

5. Read the copy (the text) of the ad. What is it discussing? Is it relevant to the
product? Pay attention to the diction. What do you notice?

6. Try to determine the plot of the scene depicted in the ad. Who are the
characters? What are they doing? What is probably going to happen next?

7. Identify the audience for this ad. How do you know this
10. What is the representation of males, females, and/or cultural or age groups in
the ad? How are they depicted? What evidence leads you to this conclusion?

11. As you look at the ad, list on the chart examples/evidence of logos, ethos, and
pathos.

LOGOS

ETHOS

PATHOS