TATA MOTORS

Mission: to be a competitive value provider in

international business for Group companies and all
our partners
Vision: Become a globally networked enterprise
seizing opportunities worldwide to generate USD 25
million annual profit by 2008
Tata motors is changing, adapting and evolving to stay competitive in
the automotive game with their rapid growth and extensive R&D.
9
 ENVIRONMENT


ECO FRIENDLY CULTURE
INDIAN – RECYCLING CULTURE

 Reduction of pollution
 Implemented soil and water conservation program

 Advanced emission testing labs

 Developing alternate fuel engines

 Encourage tree planting

Corporate social responsibility
“A Company that cares about the future”
 Comited to corporate social responsibility
 Signed the United Nations Global compact

Plays role in community development

Environmentally-friendly products and technology.

Marketing Mix
TATA MOTORS PRODUCTS
 MILITARY VECHCLES
•TATA LSV

•TATA 2
STRETCHER
AMBULANCE

•TATA 407 TROOP

CARRIER

•TATA WINGER
PASSENGER MINI
BUS
 Price
•Rising prices of the steel & other metals may
increase the cost of production. Under these
circumstances, Tata has to either increase the price
or decrease its profit margin.

•As Tata is the highest revenue generator company of

India, it is able to decrease the price by decreasing its
profit margin. That’s why the slowdown in Indian
economy hit the sales & profit of Tata but the
company remained stable in the market.
TATA SUMO – 5 lkh (The first product)
TATA INDICA – 4.2 lkh
TATA NANO –1 lkh (cheapest car in the world )
TATA SAFARI – 10 lkh
TATA JAGUAR – 80 lkh
TATA MANZA – 7 lkh
 PROMOTIONS
Tata’s Brand Ambassadors
CONT...
As Tata has come with products with better
technology, it has spent a fare amount on the
advertisement of its products
The brand value of Tata motors has given
another plus point in promotion of its products.
Tata needs to spend less having this good brand
value.
 Tata has got much promotion by media for no
cost.
 PLACESS

Tata motors presence indeed cuts

acrooss the length and breadth of
india
BRANCHES
RELATIONSHIP OF TATAs
With its employees
With its customers
With its suppliers and
dealers
28
•TEJASVANI PROJECT
•ADVENTURE FOUNDATION
•MANAGEMENT BY OBJECTIVES
•RALLIS AKANSHA CENTRE
•AWARDS AND REWARDS
EMPLOYEES
At Tata Motors, employees are invaluable assets and
their career and personal growth are of prime
concern to the Company. 

. It conducts various programmes to train their staff

in the latest and the best technology and
management practices.
CUSTOMERS
It believes in providing customer satisfaction and
safety.
They have an wide array of value added services that
you could choose from.
It provides its customers with high performance
automobiles.
It undertakes efficient and customer friendly sales
and service network
 SCHEMES TO CUSTOMER

STANDARD EQUITED MONTHLY INSTALLMENT

STAGGERED SCHEME

ADVANCED EMI SCHEMES

CUSTOMIZED SCHEME
SWOT ANALYSIS
 MARKETING STRATEGY
USING CONVENTIONAL MEDIA BUT USE IN
UNCONVENTIONAL WAYS

TATA NEWS CRAWLING ACROSS AS TICKER AT

BOTTOM OF TV

ONLINE TATA NANO GAMES

TATA NANO INTERNNET CHAT ROOM

TATA MOTORS CONSERVATION FOR USERS TO

JOIN IN ON FACEBOOK, ORKUT & BLOG SPOT
 Integrated Marketing - Place

Service
Distributor
Centre

Customer
Dealer
Tata
Motors

Exclusive tata
showrooms
Corporate Clients
From a bird's-eye view, the 134-year-old Tata Group still looks awesome.
“

With 95 operating companies (31 of them publicly traded) and 230,000

employees, it is India's largest private-sector employer, its biggest taxpayer,
and its greatest foreign-exchange earner. It operates India's largest private
steel manufacturer, its largest chain of luxury
hotels, and its largest private power utility