BUSINESS PORTFOLIO

INDUSTRY 1 INDUSTRY 2 INDUSTRY 3 INDUSTRY 4

Definition Definition Definition Definition

=+ ?
S S S
S
T T T
T
R R R
R
A A A
A

+
T T T

+
T
E E E
E
G G G
G
Y Y Y
Y

COMP COMP COMP COMP

ADV ADV ADV ADV

ADL MATRIX ADL MATRIX ADL MATRIX ADL MATRIX

Competitive Position

Competitive Position

Competitive Position
Competitive Position

Industry Life Cycle Industry Life Cycle Industry Life Cycle Industry Life Cycle
Embryonic Growth Mature Aging Embryonic Growth Mature Aging Embryonic Growth Mature Aging Embryonic Growth Mature Aging

Dominant Dominant Dominant Dominant

Natural Natural Natural Natural
Development Development Development Development
Strong Strong Strong Strong

Favorable Favorable Favorable Favorable

Selective Development Selective Development Selective Development Selective Development
Tenable Tenable Tenable Tenable

Prove Viability Prove Viability Prove Viability Prove Viability

Weak Out Weak Out Weak Out Weak Out