Basic Company Data Data as of:  October 22, 2010 H&C Composite Score

Symbol DISCA DISCOVERY COMMUNICATIONS‐A

Buy
Description Discovery Communications, Inc. provides non‐fiction entertainment. The Company
operates a wide range of educational television channels as well as offers
consumer and educational products and services, and a diversified portfolio of
4.2
digital media services.

Sector Consumer Discretionary
Industry Media 0 1 2 3 4 5
Last Report Date 8/3/2010 Technical Score Fundamental Score
Earnings Date 11/2/2010
Fundamentals Technicals
Market Cap.  $17.6 B BETA 1.03 Price $43.76 MACD Overbought, SELL
Price/Earnings 29.17 1Yr. EPS Growth Rate % 4.12% 50‐Day MA $40.90 Stochastics Trend Up
Forward Price/Earnings 20.73 5Yr. Avg. EPS Growth Rate % #N/A N/A 200‐Day MA $36.34 RSI Signal Trend Up
Price/Book 1.91 EPS Growth QoQ 113.04% 50/200 Day MA $4.56 S/T Trender Up
Forward PEG Ratio 1.11 Revenue Growth QoQ 12.76% Volume Pressure 1.41 L/T Trender Up
Return on Equity 9.33 Dividend Yield 0.00% Average Daily Volume 1,556,711
LT Debt/Equity 55.27% Cash Flow Per Share 1.44
H&C Fundamental Score 1.4 H&C Technical Score 2.7
Management
Inst. Buy/Sell Ratio 1.61 Management Ownership 2.27%  50 Day Moving Average S/T & L/T Bull Trender
% Change of Insider Holdings 0.31%  20 Day Moving Average S/T & L/T Bear Trender

DISCOVERY COMMUNICATIONS‐A $44

$42

$40

$38

$36

$34

10.0
Bull Trend Bear Trend
5.0

0.0

‐5.0
2.0
Up / Down Volume Ratio
1.5
1.0
0.5
0.0
300

200

100

0
30‐Jun‐10 15‐Jul‐10 29‐Jul‐10 12‐Aug‐10 26‐Aug‐10 10‐Sep‐10 24‐Sep‐10 8‐Oct‐10 22‐Oct‐10
Volume x100,000
Fundamentals
DISCOVERY COMMUNICATIONS‐A
1
Earnings Per Share 2 Reported Estimate Target Price 19 Reported Estimate
$0.60 $50
$45
$0.50
$40
$0.40 $35
$30
$0.30
$25
$0.20
$20

$0.10 $15

$10
$0.00
$5

‐$0.10 $0

Total Revenues
1
Reported Estimate
Net Income 6 Reported Estimate

$300
$1,200
$250
$1,000 $200
$150
$800
$100
$50
$600
$0
$400 ‐$50
‐$100
$200
‐$150
‐$200
$0

Largest Geographic Segmentation of Revenue Product Segmentation of Revenue
Yearly Yearly
Segment Name FY 2009 FY 2008 FY 2007 FY 2006 FY 2005 Segment Name FY 2009 FY 2008 FY 2007 FY 2006 FY 2005
United States $2,311.00 $2,295.00 $76.00 $535.79 $525.29 U.S. networks $2,142.00 $2,062.00 #N/A N/A $270.21 $272.71
Other countries $1,205.00 $1,148.00 #N/A N/A $22.76 $19.29 International networks $1,189.00 $1,158.00 #N/A N/A #N/A N/A #N/A N/A
United Kingdom #N/A N/A #N/A N/A #N/A N/A $129.54 $149.93 Commerce, education and other $176.00 $196.00 $76.00 $417.88 $421.80
Corporate and Other $9.00 $27.00 #N/A N/A #N/A N/A #N/A N/A

10/22/2010