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PRU

Welcome Kit

Version 2.0 July 2010


TABLE OF
CONTENTS

GENERAL
CEO’S MESSAGE MANAGER’S PAMB EXECUTIVE
MESSAGE COMMITTEE (EXCO)

AGENCY
AGENCY BRANCH
DISTRIBUTION
DISTRIBUTION OFFICE LISTING
TEAM'S CONTACT NO

PRODUCT PRODUCT 7-STEP


OVERVIEW BROCHURES SALES CYCLE

PEOPLE POINT-OF-SALES REWARDS &


DEVELOPMENT (PRUDENTIAL WAY) RECOGNITION

BRAND USAGE
PRESS CLIPPINGS
GUIDELINES
CEO’S
MESSAGE

Charlie Oropeza
CLU, ChFC, CPCU
Chief Executive Officer
Prudential Assurance
Malaysia Berhad

A very warm welcome and congratulations to you The rewards of this business are many. Knowing
on your decision to be a valued member of the that you have provided peace of mind and financial
Prudential family. security to many families in Malaysia is inspiring. I
think you’ll agree, it’s great to be able to achieve
You are joining an elite team that has a long track your personal dreams and aspirations as you help
record of success. We consistently outperform the others achieve theirs. You’ll also have the
industry in all areas. The Prudential brand is well opportunity to win incentives and awards. You will
recognized and highly respected in Malaysia as well definitely love our overseas conventions, incentive
as across Asia. trips and recognition - it’s the best in the industry!

Our commitment to you is very simple . . . to provide Our core values keep us together as a team . . .
you with an environment that enables you to realize Caring, Collaboration, Delivering Excellence and
your full potential. Your success is Prudential’s Innovation. These are the attitudes and behaviors
success story. that we should demonstrate and practice each and
every day as we relate with customers and everyone
Rest assured, Prudential will always be there to in Prudential.
partner with you as you build and grow your
insurance and financial services business. Our Congratulations once again on making a wise
professional coaching facilities and comprehensive decision to join the Prudential family.
training programs will provide you with the
knowledge, skills and development necessary to Best wishes . . . Together, #1 Forever.
give you a winning edge in the market. We continue
to look for new ways to improve the quality of our Yours truly,
services and endeavor to design innovative products
that meet customers’ changing life stage needs.
Technology is a critical tool in our business.
Prudential is among the first in the industry to use
web-based applications that enable wealth planners
to view customer information and transact business Charlie Oropeza CLU, ChFC, CPCU
with Prudential anywhere, anytime. We make it easy Chief Executive Officer
and convenient for you and your customers. Prudential Assurance Malaysia Berhad
GENERAL MANAGER’S
MESSAGE

Lai Leong Pin


General Manager,
Agency Distribution
Prudential Assurance
Malaysia Berhad

Welcome on board! I am very excited and thrilled to Hence, you can expect nothing but the best from us.
have you with us. At Prudential, we are all about This is evident not only in the support that we provide
people. It is this belief and conviction that has kept us you such as the sales tools, training, financial support
going for the last 80 years since Prudential started and state-of-the-art technology, our incentives and
out in Malaysia. It is our people who have taken us to rewards to the agency force are also widely regarded
where we are today. Hence we are determined to as the best in the industry, constantly setting a new
help you build and achieve your success. benchmark for the financial industry.

In keeping with our reputation as the most innovative With Prudential, you can be sure of a vibrant, exciting
insurer, Prudential has constantly provided our and motivating career. Don’t just take my words for
customers with innovative solutions that not only it. Experience it and discover how Prudential has
meet their financial goals but outperform their helped to transform the lives of so many individuals.
expectations as well. With a comprehensive and Join their ranks and make your own dreams a reality
complete range of financial and insurance products with Prudential.
such as life insurance, unit trust, Takaful, general
insurance, group insurance, innovative health and
retirement solutions, each and everyone of you are
geared and prepared towards becoming a full
fledged financial planning experts offering your
Best Regards,
customers, the perfect solutions and plans to cater to
all their financial needs, at different life stages, thus
giving you the upper hand and the edge over the
others in the industry.

When you join Prudential, you can be assured that Lai Leong Pin
you are not only amongst the best but most General Manager, Agency Distribution
importantly, you will be groomed to be the best. Prudential Assurance Malaysia Berhad
PAMB
EXECUTIVE COMMITTEE (EXCO)

Charlie Oropeza
Chief Executive Officer
charlie.oropeza@prudential.com.my

Lai Leong Pin


General Manager,
Agency Distribution Channel
leong.pin.lai@prudential.com.my

Information is correct as at 3 May 2010


PAMB
EXECUTIVE COMMITTEE (EXCO)

Andrew Sims Norida Hamid Heng Zee Wang


Chief Financial Officer Chief Human Resource Officer Chief Product &
andrew.sims@prudential.com.my norida.hamid@prudential.com.my Marketing Officer
heng.zee.wang@prudential.com.my

Khoo Ai Lin Tan Liling


Chief Officer, General Insurance Chief Operations Officer
& Partnerships Distribution liling.tan@prudential.com.my
ai.lin.khoo@prudential.com.my

Information is correct as at 20 June 2010


AGENCY
DISTRIBUTION

Ang Tiam Kit


Director of Agency -
Northern, Southern &
East Coast Region
019-230 8883
ang.tiam.kit@prudential.com.my

Cecilia Tan
Director of Agency -
Central Region
019-328 0222
cecilia.tan@prudential.com.my

Yew Chau Khiong


Lai Leong Pin Assistant Director of Agency -
General Manager East Malaysia Region
leong.pin.lai@prudential.com.my 019-828 1488
yew.chau.khiong@prudential.com.my

Evon Tan
Director -
Agency Support
019-263 8999
evon.tan@prudential.com.my

Information is correct as at 20 June 2010


AGENCY DISTRIBUTION
TEAM'S CONTACT NO.

AGENCY DEVELOPMENT TEAM


NORTHERN REGION (PENANG, KEDAH, PERLIS & PERAK)

NAME POSITION EMAIL H/PHONE TEL. NO. FAX

Ang Tiam Kit Director ang.tiam.kit@prudential.com.my 019-230 8883 03-2076 3815 03-2070 6713
- HQ Level 9 (main office)
Jo Leong SRDM jo.leong@prudential.com.my 019-221 7782 - -
- HQ Level 9 (main office)

Ken Ong Kean Teik RDM ken.kt.ong@prudential.com.my 019-475 9826 04-217 6508 04-398 0867
- KWSP (main office)
- Seberang Jaya
- Wisma Prudential, Penang
Lai Chong Yee DRDM lai.chong.yee@prudential.com.my 019-458 1128 04-383 7550 04-398 0867
- Seberang Jaya
Sharizad Binti S A Ghouse RDM sharizad.ghouse@prudential.com.my 019-330 1840 04-217 6507 04-229 3351
- Alor Setar (main office)
- Sg. Petani
- Kangar
Brandon Lee Chi Ping DRDM brandon.cp.lee@prudential.com.my 019-212 8909 04-700 8800 04-734 6486
- Alor Setar (main office)
- Kangar
Erny Seow Ching Wei BDE erny.seow@prudential.com.my 019-452 4830 04-217 8803 04-226 1989
- Wisma Prudential, Penang
- KWSP (17th Floor)
Grace Tan Cue Gim BDE grace.cg.tan@prudential.com.my 019-228 8418 04-422 6814 04-422 7200
- Sg Petani
Teh Seng Ghee RDM teh.seng.ghee@prudential.com.my 019-550 9338 05-254 0197 05-253 4818
- Ipoh (main office)
- Sitiawan
- Taiping
- Teluk Intan
Stephanie Chai Lai Foong SBDE stephanie.chai@prudential.com.my 019-260 2031 05-254 0197 05-253 4818
- Ipoh (main office)
- Sitiawan
- Taiping
- Teluk Intan

SRDM = Senior Regional Development Manager


RDM = Regional Development Manager
DRDM = Deputy Regional Development Manager
SBDE = Senior Business Development Executive
BDE = Business Development Executive

Information is correct as at 30 June 2010


AGENCY DISTRIBUTION
TEAM'S CONTACT NO.

AGENCY DEVELOPMENT TEAM


SOUTHERN REGION (NEGERI SEMBILAN, MELAKA & JOHOR)

NAME POSITION EMAIL H/PHONE TEL. NO. FAX

Ang Tiam Kit Director ang.tiam.kit@prudential.com.my 019-230 8883 03-2076 3815 03-2070 6713
- HQ Level 9 (main office)
Parklas Chua Assistant Director parklas.chua@prudential.com.my 019-669 6911 03-2076 3836 03-2070 6713
- HQ Level 9 (main office)

Ng Yung Kang RDM ng.yung.kang@prudential.com.my 019-717 7765 06-337 3915 06-337 3905
- Melaka (main office)
- Muar
- Segamat
Jimmy Lai Woon Foo SBDE jimmy.lai@prudential.com.my 019-662 7549 06-761 1868 06-761 5989
- Seremban (main office)
- Bahau
Zufirah Binti Kamarudin SBDE zufirah.kamarudin@prudential.com.my 019-668 9294 06-337 3915 06-337 3905
- Melaka (main office)
- Segamat
Cherries Lee Chieu Ling BDE chieu.ling.lee@prudential.com.my 019-663 2065 06-337 3915 06-337 3905
- Melaka (main office)
- Muar

Ting Pek Huat RDM pek.huat.ting@prudential.com.my 019-388 1420 07-334 6687 07-334 9233
- City Plaza, JB (main office)
- Mersing
- Batu Pahat
- Kluang
- Skudai
Kee Wei Hua SBDE wei.hua.kee@prudential.com.my 019-271 2071 07-334 6687 07-334 9233
- City Plaza, JB (main office)
- Mersing
- Skudai
Ellen Wong Hui Shyan BDE hui.shyan.wong@prudential.com.my 019-276 1573 07-775 7700 07-772 8800
- Kluang
Cheng Chee Yong BDE chee.yong.cheng@prudential.com.my 019-778 3931 07-436 7888 07-438 8200
- Batu Pahat

SRDM = Senior Regional Development Manager


RDM = Regional Development Manager
DRDM = Deputy Regional Development Manager
SBDE = Senior Business Development Executive
BDE = Business Development Executive

Information is correct as at 30 June 2010


AGENCY DISTRIBUTION
TEAM'S CONTACT NO.

AGENCY DEVELOPMENT TEAM


EAST COAST REGION (PAHANG, KELANTAN & TERENGGANU)

NAME POSITION EMAIL H/PHONE TEL. NO. FAX

Ang Tiam Kit Director ang.tiam.kit@prudential.com.my 019-230 8883 03-2076 3815 03-2070 6713
- HQ Level 9 (main office)
Rafiqa Shireen Binti Jemaat RDM rafiqa.shireen.jemaat@prudential.com.my 019-272 7122 03-2031 8228 03-2070 6713
- HQ Level 9 (main office)
Stephanie Tan Bee Gim SBDE stephanie.tan@prudential.com.my 019-957 5415 09-748 5550 09-748 5360
- Kota Bahru (main office)
- Kuala Terengganu
Aziatul Hayati Binti Nizar BDE aziatul.hayati@prudential.com.my 019-277 7891 09-515 6949 09-515 6950
- Kuantan (main office)
- Mentakab
Tinah Binti Tay @ Tay Chun Tien BDE tinah.tay@prudential.com.my 019-955 9662 09-355 7485 09-355 8633
- Raub
- Bentong

AGENCY DEVELOPMENT TEAM


SABAH / SARAWAK REGION

NAME POSITION EMAIL H/PHONE TEL. NO. FAX

Yew Chau Khiong Assistant Director yew.chau.khiong@prudential.com.my 019-828 1488 088-238 322 088-231 008
- Kota Kinabalu (main office)
- East Malaysia
Chi Poh Yung RDM poh.yung.chi@prudential.com.my 019-228 8419 082-423 393 082-251 836
- Kuching (main office)
- Sibu
- Bintulu
- Miri
Angie Ng Joon Lian SBDE angie.ng@prudential.com.my 019-886 1922 082-423 393 082-251 836
- Kuching
Chong Siew Lee BDE siew.lee.chong@prudential.com.my 019-915 8855 088-238 322 088-231 008
- Kota Kinabalu (main office)
- Sandakan
- Tawau
Houng Shuk Yen BDE shuk.yen.houng@prudential.com.my 019-817 6653 085-420 837 085-420 749
- Miri

SRDM = Senior Regional Development Manager


RDM = Regional Development Manager
DRDM = Deputy Regional Development Manager
SBDE = Senior Business Development Executive
BDE = Business Development Executive

Information is correct as at 30 June 2010


AGENCY DISTRIBUTION
TEAM'S CONTACT NO.

AGENCY DEVELOPMENT TEAM


CENTRAL REGION (KUALA LUMPUR & SELANGOR)

NAME POSITION EMAIL H/PHONE TEL. NO. FAX

Cecilia Tan Beow Yan Director cecilia.tan@prudential.com.my 019-328 0222 03-7721 6868 03-7960 9377
- Jaya 33 (main office)
Goh Chian Chang (C2) Assistant Director goh.chian.chang@prudential.com.my 019-359 8125 03-7727 1488 03-772 84710
- Damansara Intan (main office)
Wong Yen Siang RDM wong.yen.siang@prudential.com.my 013-361 6104 03-7712 7671 03-7726 1364
- Damansara Intan
- Kajang
Nurul Jannah Bte Zulfadzli SBDE nurul.jannah.zulfadzli@prudential.com.my 019-282 2264 03-7712 7670 03-7726 1364
- Damansara Intan
Wee Joo Han SBDE joo.han.wee@prudential.com.my 019-310 6878 03-7727 1488 03-772 61364
- Damansara Intan
- Menara KH
Ong Hui Ying BDE hui.ying.ong@prudential.com.my 019-655 4847 03-7721 6800 03-7960 9377
- Jaya 33 (Ext 6863)

David Liew Shyue Lii (C1) RDM david.sl.liew@prudential.com.my 019-437 9989 03-7666 3888 03-7660 3160
- Phileo Damansara (main office)
- Klang
- Taipan
- Taman SEA
- Banting
Frederick Wong Chow Cheok DRDM wong.chow.cheok@prudential.com.my 019-328 0081 03-8024 5682 03-8024 5681
- Subang
- Klang
- Banting
- Taman SEA
Muzaimah Binti Mohamad SBDE muzaimah.mohamad@prudential.com.my 019-241 2231 03-7660 7320 03-7660 3160
- Phileo Damansara
Delores Yam Pen Nie BDE delores.pn.yam@prudential.com.my 019-219 2231 03-7880 0100 03-7804 4194
- Taman SEA

AGENCY SUPPORT TEAM


AGENCY ADMIN, CONTESTS, EVENTS & RECRUITMENT

NAME POSITION EMAIL H/PHONE TEL. NO. FAX

Evon Tan Director evon.tan@prudential.com.my 019-263 8999 03-2076 3883 03-2070 6713
- Agency Support Team
(Agency Admin, Contests,
Events & Recruitment)

Reena Sari Manager reena.sari.binti.abdul.halim - 03-2076 3974 -


- Agency Support Team @prudential.com.my
(Agency Admin)

SRDM = Senior Regional Development Manager


RDM = Regional Development Manager
DRDM = Deputy Regional Development Manager
SBDE = Senior Business Development Executive
BDE = Business Development Executive

Information is correct as at 30 June 2010


BRANCH
OFFICE LISTING

KUALA LUMPUR

MENARA KH BRANCH HEADQUARTERS


PIC : SHAMSUL KAMAL BIN SULAIMAN PIC : NORHASIMAH ISMAIL
LEVEL 28, MENARA KH MENARA PRUDENTIAL
JALAN SULTAN ISMAIL GROUND FLOOR
50250 KUALA LUMPUR NO.10, JALAN SULTAN ISMAIL
TEL : 03-2145 0303 50250 KUALA LUMPUR
FAX : 03-2145 3577 TEL : 03-2076 3941
FAX : 03-2072 4306

SELANGOR

PHILEO DAMANSARA BRANCH DAMANSARA INTAN BRANCH


PIC : HENG SIEW LI PIC : SITI ZAHRAH
UNIT 108-1208, BLOCK B G-29 & G-31, BLOCK A, GROUND FLOOR
PUSAT DAGANGAN PHILEO DAMANSARA 17TH FLOOR, DAMANSARA INTAN
NO. 9, JALAN 16/11, OFF JALAN DAMANSARA NO. 1, JALAN SS 20/27
46350 PETALING JAYA, SELANGOR 47400 PETALING JAYA, SELANGOR
TEL : 03-7666 3888 TEL : 03-7727 1488
FAX : 03-7660 3160 FAX : 03-7726 1364

TAMAN SEA BRANCH SUBANG BRANCH


PIC : CHAN MUN FUN PIC : AMELLIA BT IBRAZI
NO. 67, 69 & 71, JALAN SS 23/15 NO. 6, JALAN USJ 9/5T
TAMAN SEA UEP SUBANG JAYA
47400 PETALING JAYA, SELANGOR 47620 SUBANG JAYA, SELANGOR
TEL : 03-7803 9930 TEL : 03-8024 5682
FAX : 03-7804 4194 FAX : 03-8024 5681

KLANG BRANCH JAYA 33 BRANCH


PIC : NOOR HASLINDA PIC : AMY KOK PIK SEE
NO. 1ST & 2ND FLOOR, SINMAR BUILDING LOT 33, NO. 3, 5TH-10TH FLOOR, TOWER 3
JALAN ANGSA, TAMAN BERKELEY JALAN SEMANGAT, SEKSYEN 13
41150 KLANG, SELANGOR 46100 PETALING JAYA, SELANGOR
TEL : 03-3343 2991 TEL : 03-7721 6800
FAX : 03-3343 9937 FAX : 03-7960 6399

Get your copy of the latest Branch Office List at www.prudential.com.my > Corporate Website > Contact Us > Prudential Offices

Information is correct as at 3 May 2010


BRANCH
OFFICE LISTING

SELANGOR (continue)

KAJANG BRANCH
PIC : JASMINE, LEE SOO PENG
NO: 1, GROUND, 1ST & 2ND FLOOR
JALAN CAHAYA SURIA 1
TAMAN CAHAYA SURIA
SUNGAI CHUA
43000 KAJANG, SELANGOR
TEL : 03-8739 9982
FAX : 03-8739 8680

NEGERI SEMBILAN

BAHAU BRANCH SEREMBAN BRANCH


PIC : ROSMAWATI BT KASIM PIC : ELAINE CHOY OI LING
NO. 19 & 20, JALAN RAJA MUDA NO. 103-106, JALAN TOMAN 5
72100 BAHAU, NEGERI SEMBILAN KEMAYAN SQUARE
TEL : 06-454 7336 70200 SEREMBAN, NEGERI SEMBILAN
FAX : 06-454 4877 TEL : 06-7611 868
FAX : 06-7615 989

MELAKA

MELAKA BRANCH
PIC: JENNIE TEH
NO. 2 & 4, JALAN KESIDANG 3/11
LORONG 1, MELAKA MALL
OFF JALAN TUN PERAK
75300 MELAKA
TEL : 06-337 3915
FAX : 06-337 3905

Get your copy of the latest Branch Office List at www.prudential.com.my > Corporate Website > Contact Us > Prudential Offices

Information is correct as at 3 May 2010


BRANCH
OFFICE LISTING

JOHOR

CITY PLAZA BRANCH KLUANG BRANCH


PIC : CATHERINE LEE PIC : HALLIE LIOW
LEVEL 20, 21 & 22, CITY PLAZA NO. 1, GROUND-2ND FLOOR
NO. 21, JALAN TEBRAU NO. 3, 1ST & 2ND FLOOR & NO. 5, 1ST FLOOR
80300 JOHOR BAHRU, JOHOR JALAN RAMBUTAN
TEL : 07-338 1080 86000 KLUANG, JOHOR
FAX : 07-334 6727 TEL : 07-772 8880
FAX : 07-772 8800

MUAR BRANCH BATU PAHAT BRANCH


PIC : IRENE CHHU SIA GEOK PIC : BERNICE GOH PEY FANG
NO. 1, GROUND & 1ST FLOOR 10th & 11th FLOOR, WISMA SING LONG
PUSAT PERNIAGAAN SULAIMAN NO. 9, JALAN ZABEDAH
JALAN SULAIMAN 83000 BATU PAHAT, JOHOR
84000 MUAR, JOHOR TEL : 07-436 7888
TEL : 06-9565 688 FAX : 07-438 8200
FAX : 06-9515 996

MERSING BRANCH SEGAMAT BRANCH


PIC : THENG LAI KWAN PIC : WONG JUN CHEIN
NO. 1848, JALAN JAMALUANG NO. 10, 1ST & 2ND FLOOR, JALAN MUHIBAH 1
TAMAN MERSING TAMAN MUHIBAH, BANDAR UTAMA
86800 MERSING, JOHOR 85000 SEGAMAT, JOHOR
TEL : 07-799 1401 TEL : 07-932 5388
FAX : 07-799 7162 FAX : 07-931 7288

SKUDAI BRANCH
PIC : SERENA NANG BOON WEI
NO: 149, GROUND, 1ST & 2ND FLOOR
JALAN SUTERA TANJUNG 8/2,
TAMAN SUTERA UTAMA
81300 SKUDAI, JOHOR
TEL : 07- 5584 626
FAX : 07- 5584 599

Get your copy of the latest Branch Office List at www.prudential.com.my > Corporate Website > Contact Us > Prudential Offices

Information is correct as at 3 May 2010


BRANCH
OFFICE LISTING

PAHANG

KUANTAN BRANCH RAUB BRANCH


PIC : PATRICIA LEE PIC : IRENE PANG
NO. A125, JALAN TUN ISMAIL LOT P.T. 16483 & LOT P.T. 16482
SRI DAGANGAN KUANTAN JALAN TRAS
25000 KUANTAN, PAHANG 27600 RAUB, PAHANG
TEL : 09-515 6949 TEL : 09-355 6633
FAX : 09-515 6950 FAX : 09-355 8633

MENTAKAB BRANCH BENTONG BRANCH


PIC : CELINE LAI SUIT FONG PIC : TAN SIEW LIN
NO. 123, JALAN TEMERLOH P-19-1, P-19-2 & P-18-2, JALAN CHUI YIN
28400 MENTAKAB, PAHANG 28700 BENTONG, PAHANG
TEL : 09-277 4196 TEL : 09-222 5222
FAX : 09-278 3196 FAX : 09-222 2000

TERENGGANU

KUALA TERENGGANU BRANCH


PIC : SARINA BT AWANG
NO. 15, 1ST FLOOR
JALAN BATAS BARU
20300 KUALA TERENGGANU, TERENGGANU
TEL : 09-622 0512
FAX : 09-624 4053

KELANTAN
KOTA BHARU BRANCH
PIC : TAN SIEW MING
LOT NO. 1432, TAMAN KOPERATIF
JALAN WAKAF MEK ZAINAB
MUKIM PADANG GARONG
15300 KOTA BHARU, KELANTAN
TEL: 09-748 5550
FAX: 09-748 5360

Get your copy of the latest Branch Office List at www.prudential.com.my > Corporate Website > Contact Us > Prudential Offices

Information is correct as at 3 May 2010


BRANCH
OFFICE LISTING

PERLIS

KANGAR BRANCH
PIC : AZALIZA BT AZIZAN
NO. 267, 1ST FLOOR
TAMAN PENGKALAN ASSAM
JALAN KANGAR BARU
01000 KANGAR, PERLIS
TEL : 04-977 7941
FAX : 04-977 1380

KEDAH

ALOR SETAR BRANCH SUNGAI PETANI BRANCH


PIC : MOK CHUAN CHUN, MICHAEL PIC : LEE LAI CHING
NO. 1070 & 1071, 2ND & 3RD FLOOR LOT 19748 & 19749, A-1
WISMA PRUDENTIAL GROUND, MEZZANINE, 1ST, 2ND & 3RD FLOOR
JALAN TELUK WANJAH HADAPAN SEKOLAH MENENGAH CHE TOM
05594 ALOR SETAR, KEDAH BAKAR ARANG
TEL : 04-730 0029 08000 SUNGAI PETANI, KEDAH
FAX : 04-734 6486 TEL : 04-422 6814
FAX : 04-422 7200

PULAU PINANG

CANTONMENT BRANCH PENANG KWSP BRANCH


PIC : ANNA ONG PIC : YEOH SAW SUAN
NO. 41, 6TH & 7TH FLOOR LEVEL 17, 18 & 19, MENARA KWSP
WISMA PRUDENTIAL NO. 38, JALAN SULTAN AHMAD SHAH
JALAN CANTONMENT 10050 PENANG
10250 PENANG TEL : 04-228 8878
TEL : 04-229 1919 FAX : 04-229 3351
FAX : 04-226 1989

Get your copy of the latest Branch Office List at www.prudential.com.my > Corporate Website > Contact Us > Prudential Offices

Information is correct as at 3 May 2010


BRANCH
OFFICE LISTING

PULAU PINANG (continue)

SEBERANG JAYA BRANCH


PIC : ANNIE TEOH CHEE HOOI
NO. 1, GROUND-3RD FLOOR &
NO. 2, GROUND-2ND FLOOR
JALAN TODAK 4, PUSAT BANDAR
BANDAR SEBERANG JAYA
13700 PERAI, PENANG
TEL : 04-398 8811
FAX : 04-397 7682

PERAK

IPOH BRANCH TAIPING BRANCH


PIC : HAH LAI FOON, EVELYN PIC : MEGAT ROSNANI
NO. 35-37, WISMA PRUDENTIAL NO. 125, GROUND & 1ST FLOOR
JALAN SEENIVASAGAM JALAN BARRACK
30450 IPOH, PERAK 34000 TAIPING, PERAK
TEL : 05-254 0197 TEL : 05-808 2801
FAX : 05-253 4818 FAX : 05-807 8019

SITIAWAN BRANCH TELUK INTAN BRANCH


PIC : WONG SIEW FONG PIC : TAN HOOI FUN
NO. 13, GROUND, 1ST & 2ND FLOOR NO. 36, 1ST FLOOR, MEDAN MAHKOTA
TAMAN SITIWAN 1 JALAN PASAR
32000 SITIAWAN, PERAK 36000 TELUK INTAN, PERAK
TEL : 05-691 1948 TEL : 05-622 6553
FAX : 05-692 7067 FAX : 05-623 3831

Get your copy of the latest Branch Office List at www.prudential.com.my > Corporate Website > Contact Us > Prudential Offices

Information is correct as at 3 May 2010


BRANCH
OFFICE LISTING

SARAWAK

KUCHING BRANCH MIRI BRANCH


PIC : YEO JUI JOO PIC : JONG MING CHUI
GROUND, 3RD-6TH FLOOR, WISMA PRUDENTIAL NO. 45, GROUND
LOT 70, SECTION 54, JALAN ABELL BROOKE ROAD
93100 KUCHING, SARAWAK 98000 MIRI, SARAWAK
TEL : 082-423 393 TEL : 085-434 679
FAX : 082-251 836 FAX : 085-420 749

SIBU BRANCH BINTULU BRANCH


PIC : DOREEN WONG PIC : UNG CHURN HUI
NO. 16B, GROUND-2ND FLOOR TINGKAT G, KEMENA COMMERCIAL CENTRE
NO. 16C, GROUND-3RD FLOOR & 237, JALAN TANJUNG BATU
NO. 16D, 2ND & 3RD FLOOR 97000 BINTULU, SARAWAK
LANANG ROAD TEL : 086-334 541
96000 SIBU, SARAWAK FAX : 086-314 510
TEL : 084 -328 749
FAX : 084-329 375

SABAH

TAWAU BRANCH KOTA KINABALU BRANCH


PIC : AZIMAH BT MOKHSIN PIC : LILLY YUEN
GROUND FLOOR, LOT 1 & 8 3RD & 4TH FLOOR, WISMA PRUDENTIAL
BLOCK A, BANDARAN BARU KOLAM PLAZA
91000 TAWAU, SABAH OFF JALAN LINTAS, LUYANG
TEL : 089-765 637 88300 KOTA KINABALU, SABAH
FAX : 089-775 737 TEL : 088-238 322
FAX : 088-231 008

SANDAKAN BRANCH
PIC : ANNIE YAP YUET FOON
LOT 1 & 2, 1ST FLOOR, BLOCK 20
BANDAR INDAH, MILE 5, NORTH ROAD
90000 SANDAKAN, SABAH
TEL : 089-210 964
FAX : 089-210 967
Get your copy of the latest Branch Office List at www.prudential.com.my > Corporate Website > Contact Us > Prudential Offices

Information is correct as at 3 May 2010


PRODUCT
OVERVIEW

Insurance

1 Basic Life 2 Non-Life 3 Employee Benefits Solutions

General Insurance Group Insurance

• PRUgroup life

Worksite Marketing

• PRUguard my family

Personal Accident (PA) Fire Motor

• PRU Flexi Plan • PRUshield Fire • PRUshield Motor Insurance


• PRUshield Essential PA • PRUshield Home
• Family Protection Plan
• PRUshield Exclusive PA
• PRUshield Group PA
• Students PA (Group)
• PRU Holiday

Traditional
• PRUterm • PRUvalue plus
• Crisis Cover Plus • PRUlady Standlone
Non-Par Term
• PRUmultiple crisis cover • PRUsenior med
• PRUmortgage

• PRUcash
Par Anticipated endowment • PRUcash premier
• PRUcash double reward

Investment-linked

• PRUlink investor account


Single Premium • PRUlink global investor account
• PRUretirement growth

• PRUlink assurance plan


Regular Premium • PRUlink global
• PRUretirement accumulator
• PRUmy child

Universal Life • PRUvantage


• PRUguard my family

For the latest life insurance products, visit www.prudential.com.my > Corporate Website > Our Products > Life Insurance
PRODUCT
OVERVIEW

Unit Trust
1 Onshore Funds

Conventional Structured Islamic

• PRUsmall-cap fund • PRUjade structured fund • PRUdana al-ilham


• PRUgrowth fund • PRUdana al-islah
• PRUbalanced fund • PRUdana wafi
• PRUbond fund • PRUdana dinamik
• PRUcash fund • PRUIslamic income fund
• PRUdynamic fund
• PRUequity income fund
• PRUinstitutional income fund

2 Offshore Funds

Conventional Islamic

• PRUasia pacific equity fund • PRUasia pacific Shariah equity fund


• PRUasia select income fund • PRUdinasti equity fund
• PRUglobal leaders fund
• PRUglobal basics fund
• PRUglobal equity blend fund
• PRUenhanced income fund
• PRUglobal emerging markets fund
• PRUcountry selection fund
• PRUemerging market rates fund
• PRUglobal market navigator fund

For the latest unit trust products, go to http://www.prudentialfunds.com.my > Our Funds
PRODUCT
OVERVIEW

Takaful

1 Family Takaful 2 General Takaful

• Takafulink • Takafulink Cerdik

• Takaful Pelindung • Takaful Rumahku

For the latest takaful products, go to https://www.prubsn.com.my/accounts/prubsn/ > Products


PRODUCT
BROCHURES

SAVINGS & PROTECTION &


PROTECTION RETIREMENT
INVESTMENT INVESTMENT
PRUlink assurance plan INVESTMENT-LINKED
PRUretirement growth
P RETIREMENT INSURANCE
PRUcash
“ We are in control with a
“ We now have guaranteed plan that provides complete
income for a fulfilling protection and more
retirement. ” flexibility! ”
6% cashback every 2 years

Pays even as it grows

PRUsenior
PRU senior
i med
d PRUretirement growth PRUcash PRUlink assurance plan

PRUmultiple crisis cover MEDICAL PRUretirement accumulator


P RETIREMENT PRUcash premier SAVINGS
PRUmy child
P INVESTMENT-LINKED
INSURANCE

“ We can look forward to “ Just what we want... “ I have peace of mind


“ A plan that allows me to maximising our savings
bounce back after a critical a worry-free retirement knowing that all my hopes,
with guaranteed monthly and getting rewarded wishes and dreams for my
illness… again and again! ” doing it! ”
income… and more. ” child are well secured.”

PRUmultiple
p crisis cover PRUretirement accumulatorr
PR PRUcash premier PRUmy child

PRUlink global INVESTMENT-LINKED INSURANCE


PRUvantage
“ I can now experience
overseas investment while
enjoying home grown
protection benefits! ”

Don't let your savings sleep.


Get guaranteed returns and protection from it.

PRUlady plans PRUlink global PRUvantage

To obtain the life insurance product brochures, go to Point of Sales > Info

Download takaful brochures from https://www.prubsn.com.my/accounts/prubsn/ > Downloads

You may obtain the hardcopies of unit trust product brochures from any of the Prudential branches

Information is correct as at 3 May 2010


7-STEP
SALES CYCLE

7
N
IO

2
TR
CT

U
A

ST
SF
TI
SA

6 DESIRE
3
S
ED
H
EL

E
N
P

5 4

1. Prospecting 4. Fact Finding Interview


Continuous activity of observing, identifying and To find the financial problems and with some
qualifying people around you and explore for a analysis, propose the best solutions to the
new people to meet and talk to about your prospect.
business.
5. Case Preparation
2. Pre-approach To prepare solutions that fit the prospect’s needs
To prepare (mental readiness and physical) to get in and budget.
front of decision makers and create a selling
climate that will encourage prospects to take 6. Closing
action on your recommendations. To motivate the prospect to make a decision and
take action.
3. Approach
To set the stage for a smooth transition to the Fact 7. Delivery & Post-sales service
and Feeling Finding. To maintain relationship with client

To find out more or enrol in any of the PRUbusiness academy's training and development courses,
go to https://pba.prudential.com.my/LMS or email to pba@prupartner.com.my or call 03 - 7721 6800
PEOPLE
DEVELOPMENT

CAREER DEVELOPMENT
CAREER DEVELOPMENT
Corporation
Premier Agency Leader Corporation

Senior Executive Wealth Manager

Senior Wealth Manager Agency Building

Executive Wealth Manager 2

Executive Wealth Manager 1 Personal Sales +


Agency Buidling

Wealth Planner
Personal Sales
Quality Agent

BASIC TRAINING REQUIREMENT FOR


NEW RECRUITS AND AFS AGENTS
QUALITY AGENT/
MANDATORY ELECTIVE
WEALTH PLANNER
Non AFS M101 PRUsprint & E101 PRUhigh Achiever
Sales Compliance Exam E102 PRUinduction
E104 POS (formerly known as E104 PRUway)

AFS M102 PRUessential E101 PRUhigh Achiever


E104 POS (formerly known as E104 PRUway)

Important Note:
• Non AFS and AFS agents who have attended and completed PRUsprint and Sales Compliance Exam or PRUessential
within 6 months from their contracted date, are deemed to have completed the 20 hours LIAM requirement.
• Both Non AFS and AFS agents are highly encouraged to attend more Elective programs - E101 PRUhigh Achiever,
E102 PRUinduction and E104 POS (formerly known as E104 PRUway)

Compulsory Requirements:
1) All agents and leaders need to complete RFP Module 1 and Module 2 once in his entire career in life insurance
industry. A grace period of 2 years is given to complete each of the modules.
2) All Year-2 and above agents or leaders are required to comply with the minimum of 30 Continuing Professional
Development (CPD) hours every year.

For more information on training, please refer to Training Handbook from PRUbusiness Academy or
contact PRUbusiness Academy at pba@prupartner.com.my or call 03 - 7721 6800

Information is correct as at 3 May 2010


POINT OF SALES
(PRUDENTIAL WAY)

Point of Sales (Prudential Way) is specially designed for you with the “one sales tool” concept in mind.
By using just one access ID and one password, you will be able to conduct sales and access to a myriad
of up-to-date information, anytime and anywhere at your convenience!

Your Lifestyle Sales Product Information


eSubmission
Profile Quotation Brochures Enquiry

Ability to Present sales Submit Access to Portal


conduct fact illustration eProposal electronic Sales Info
finding on forms with product Takafulnet
customer electronic brochures in
PRUpartner
profile and signature multiple
financial captured to languages LMS
information HQ via For more
to identify eSubmission information on
RAISe, go to the
needs and next page
goals

For further enquiries on PRUway, please contact the Service Desk Hotline 1800-88-7838 ext 2233
or email to servicedesk@prupartner.com.my

Information is correct as at 3 May 2010


POINT OF SALES
(PRUDENTIAL WAY)

Forms cabinet Customer Proposal & Policy


on TAKAFUL PProducts
d
Fund factsheets
Related links

For agency training


management &
administration
(e.g. online registration
for events & trainings,
CPD hours monitoring,
etc.)

Sales Production, Customer


Proposals & Policy
Statement on Life Products,
Customer Birthday List & Access to email services
Premium Due Statement,
Monthly Commission, Top Send e-greetings to customers
Awards & Ranking Marketing & Agency Contests Information
Purchase sales materials from PRU Store (via your Quality Leader)

For further enquiries on PRUway, please contact the Service Desk Hotline 1800-88-7838 ext 2233
or email to servicedesk@prupartner.com.my

Information is correct as at 3 May 2010


REWARDS &
RECOGNITION

New agents get a chance to prove themselves in our Rookie Agents Contest. Step up to the
challenge and win exciting gifts - the bigger the challenge the better the prize!

ROOKIE AGENTS CONTEST


3 Months New Agents Marathon 2010

1st Month Achieve YTD 10,000 NPC production Exclusive


usive
16.8747
al Pen cm
Prudential

2nd Month Achieve YTD 20,000 NPC production Exclusive


Prudential Watch

• Invitation to the 3 days 2 nights PRUstarter


Convention 2010 in our very own training
3rd Month Achieve YTD 30,000 NPC production centre at Ukay Height.
• A certificate
• A plaque

PRUstarter Convention 2010

Eligibility:
All PAMB New Agents contracted in year 2010 only.

For more information and latest updates, visit www.prupartner.com.my > Contest / Event

Information is correct as at 3 May 2010


REWARDS &
RECOGNITION

STAR CLUB 2010 -


EGYPT
Travel the world with
Prudential! Discover
new places on our
incentive trips!

Excitement and
wonder await you as
Prudential organises
the most
enchanting holiday
trips to reward
agents who
achieve their
target goals.

Find out how you


can qualify for
Star Club 2010 by
logging in to
www.prupartner.
com.my
> Info Bulletin
REWARDS &
RECOGNITION

RECOGNITION AD

Success and fame go hand in hand at Prudential. Our top


agents are honoured and frequently featured in newspaper
advertisements for their admirable achievements.

They serve as an inspiration to every one and are testament


that your dreams can come true at Prudential.
PRESS
CLIPPINGS

Meet some of the people who have made it in the business. Discover what drives
them to achieve their sucesses and how you can too!

For the latest news clippings and press releases, go to www.prudential.com.my > Corporate Website
> About Us > Press Room
PRESS
CLIPPINGS

NEWS CLIPPING

Publication : Mingguan Wanita (Women’s Weekly)


Date : Jan 15 TH Issue 2010
Section : -
Page : 32-33
Headline : Shamsina joins PruBSN with the hope for better income and to help the society

Note: The following article talks about Shamsina A. Bakar’s journey into the insurance industry. Her foray into the
industry began when she took up insurance on a part time basis in 2003. After seeing the success of her peers in the
industry, Shamina was convinced that in surance was the way to go for her and she decided to quit her job of 15 years
to join PruBSN as a full time agent. Within just 2 years after joining the business, she was able to achieve an income
that was double of what she was earning as an account supervisor. Her unflagging persistence and effort have not only
earned her numerous trips to overseas but also the chance to be promoted as Unit Manager recently.

For the latest news clippings and press releases, go to www.prudential.com.my > Corporate Website
> About Us > Press Room
PRESS
CLIPPINGS

NEWS CLIPPING

Publication : The Edge Financial Daily


Date : 21 Jan 2010
Section : Personal Finance
Page : 11
Headline : Prudential Assurance looks to increasing bumiputera market

For the latest news clippings and press releases, go to www.prudential.com.my > Corporate Website
> About Us > Press Room
PRESS
CLIPPINGS

NEWS CLIPPING

Publication : Sin Chew Daily


Date : 8 April 2010
Section : National
Page : 22
Headline : Hard work and integrity paid off for Prudential Wealth Planners

Note: The following article features the success story of both our top Prudential Wealth Planner, Lua Kim Chu as well as top
Rookie Wealth Planner for 2009, Siow Mu Long. Barely a year since he joined Prudential in March 2009, Siow Mu Long has
made his mark as Prudential’s Top Rookie Wealth Planner. He quipped that joining the industry has enriched his life where
he was able to meet with customers from different walks of life while trying his very best to help secure their lives and
belongings. On the other hand, Lua who is into her twelfth year with Prudential, felt that the only way to succeed is through
perseverance and professionalism. Since joining, she has had the chance to travel the world where she has consistently
qualified for the MDRT for the past 9 years.

For the latest news clippings and press releases, go to www.prudential.com.my > Corporate Website
> About Us > Press Room
BRAND USAGE
GUIDELINES

The Serpent
signifying strength ancient symbol of wisdom signifying the ability to
of purpose see the world and oneself
as they really are
BRAND USAGE
GUIDELINES

The chart below shows you what guidelines cover the development and printing of different materials.

get guidelines get approval get approval


from Brand & from Brand & from Brand &
Communications? Communications Communications
prior to production? after production?

yes give sample


to Brand &
must adhere to Communications
business cards and for record
stationery guidelines

yes

must adhere to
domain names & agent
website guidelines

yes

submit Final Artwork


or colour proof

yes give sample Follow the chart and contact Brand &
to Brand &
must adhere to logo Communications Communications to ensure you have
for record
usage guidelines the necessary guidelines and approvals.
For any applications not covered here,
please contact Brand & Communications
yes at (603) 2031 8228.
submit Final Artwork
or colour proof
BRAND USAGE
GUIDELINES

Chief Marketing Officer

• From time to time, Brand & Communications will appoint quality leaders or agents to be interviewed by
the media on specific PR initiatives, highlighting their business and the Prudential brand. Such interviews
will follow a predetermined script by Brand & Communications in agreement with the interviewee.

• Only PAMB appointed spokespersons can give statement to the media.


• Forward all journalists' queries to Brand & Communications (B&C),
who can respond directly. Wherever possible, please obtain the
journalists' full name, name of media they represent, and their contact number.
• In cases where members of the Agency force are approached directly for an interview
by the media, B&C must be notified beforehand.
• Members of the Agency force are not allowed to give or make any company forecasts
and/or projections, releasing information on company business performance, and/or
corporate matters pertaining to Prudential, Prudential Corporation Asia (PCA) and/or
Prudential Group operations, financial statements, legal proceedings and legal matters.
You are only allowed to give information regarding your own business production.

• Issued by B&C with CEO approval.


• Sales/Agency offices are not allowed to issue press releases on behalf of Prudential.
• In cases where information other than a press release are distributed and composed
by the media into an article and/or photo publication, those articles and/or photo
publications should be approved by B&C.

• Placement of advertorials can only be done by B&C.


BRAND USAGE
GUIDELINES

guidelines for Prudential’s domain names


and agent web sites

Our Philosophy

The Prudential brand has been built up over many years and achieved its position of leadership based on its
financial services expertise, its customer centricity and its integrity.

We must ensure that we continue to protect the integrity of the Prudential brand to minimise confusion to
customers / prospects; to build synergy across all Prudential brand reference web sites.

Therefore, the following guidelines must be strictly adhered to in developing all Prudential brand reference web sites.

Domain Names
• Agents, distributors and staff are prohibited to registering any domain names that begin with “PRU” as the
trademarks of “PRUDENTIAL”, “PRU” and other “PRU” derived names are the intellectual properties of
Prudential Group.

• Other than those domain names approved by the Chief Marketing Officer / local Brand & Communications
Manager, in accordance to the established domain name protocol for each market (eg www.prupartner.com.my),
agents, distributors and staff cannot use or own any domain name beginning with “PRU”.

• Agents, distributors and staff should not use domain names when they cease their service contract with
Prudential.

Agent web sites

1. Brand
1.1 Agent web sites that include the Prudential Brand or make reference to Prudential in any form must be
approved by the Brand & Communications Department. (Please check with your Agency Manager to find
out who the person-in-charge is)

1.2 Usage of Prudential’s logo must be in accordance to the Corporate Identity Guidelines and the PICA
trademark agreement (a copy of the guidelines and the trademark agreement can be obtained by the
Brand & Communications department)

1.3 To comply with the Prudential regional trademark agreement all agent websites in “Prudential” markets
(i.e. Malaysia, Singapore, Hong Kong, Thailand, Indonesia, Philippines, Vietnam, China, India) need to
include the following disclaimer on their landing page :
“Prudential Assurance Malaysia Berhad is an indirect subsidiary of Prudential plc, a company incorporated
in the United Kingdom. Neither Prudential Assurance Malaysia Berhad nor Prudential plc is affiliated with
Prudential Financial Inc, a company whose principal place of business is in the United States of America.”
BRAND USAGE
GUIDELINES

guidelines for Prudential’s domain names


and agent web sites

2. Content
2.1 The home page of the agent web site must clearly include:

• A statement that the agency web site is for information purposes only. It should not be used for selling,
promotions, investment advice or trading.

• A statement that the agent is an agent of Prudential and is wholly responsible for the content contained
in the web site

• A link to the official web site (www.prudential.com.my)

2.2 All quoted statistics or examples must be obtained from a reliable source. Sources for all data must be
provided on the web site.

2.3 Agency web sites must NOT be used as a forum for public discussion or interaction.

2.4 Contact details of the agent responsible for the web site must clearly include name, mail address, contact
numbers and email.

2.5 Agent web sites must NOT include banner advertising (either free or sponsored) from third parties

3. Products
3.1 Agent web sites must NOT include descriptions or benefit illustrations of Prudential products. Should
mention of a Prudential product be included, there must be a direct link to the products section on the
official Prudential web site. In the absence of a local web site, a link must be included to the products
section of Prudential’s regional web site.

4. Third Parties
4.1 Agent web sites must NOT include reference to other insurance / financial services companies’, their products
or services, and must not include any competitive product comparisons.

4.2 Agent web sites should NOT include links or provide reference to other third parties (related or otherwise),
their products or services

5. Misrepresentation
5.1 All information contained on agent web sites must be accurate and NOT provide misleading information.

5.2 The agent or agency must NOT falsely claim to be an investment advisor

CAUTION:
Local regulators impose severe penalties for persons who provide misleading information or misrepresent
themselves with intention to defraud.

In the event of a breach of the above terms and conditions, Prudential reserves the right to withdraw all
references to Prudential in agency web sites, and to pursue disciplinary actions, if deemed appropriate.
www.prudential.com.my

Prudential Assurance Malaysia Berhad (107655-U)


Menara Prudential, 10 Jalan Sultan Ismail, 50250 Kuala Lumpur Tel: 03-2116 0228 Fax: 03-2032 3939

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