Customer Perception towards Bajaj Auto Bikes

I am conducting a survey on the customer perception and customer satisfaction for Bajaj Bikes,
as a summer trainee in Bajaj Auto Ltd. The information you provide will be confidential and will
only be used for the research work. Hope for your support and co-operation.

Q.1. Do you own a motorcycle?

a. Yes b. No

Q.2. Which motorcycles do you own?

a. Bajaj b. Hero Honda c. TVS d. Yamaha e. Other

Q.3. Which motorcycles of bajaj would you prefer?

a. Pulsar b. Discover c. XCD d. Platina e. Other

Q.4. Which series of Bajaj motorcycle do you prefer?

a. 150cc b. 180 cc c. 200 cc d. 220 cc

Q.5. 5 reasons for selecting Bajaj motorcycle?

a. Style
b. Brand Image
c. Mileage
d. Pick up
e. Price
f. Resale Value
g. Popularity
h. Comfort
i. Safety
j. Low maintenance

Q.6. What is the source of information you look for before the purchase of a motorcycle?
a. Family b. Friends c. Advertisements d. Mechanics e. Dealers f. Others

Q.7. What is your level of satisfaction towards Bajaj motorcycles?

a. 0-25% b.25-50% c. 50-75% d. 75-100%

Q.8. How do you feel when you ride Bajaj motorcycles?

a. Excited b. Playful c. Happy d. Boring e. Uncomfortable

Q.9. What is your experience related to the availability of spare parts?

a. Excellent b. Satisfied c. Average d. Not satisfied at all

Q10. Overall, how would you rate Bajaj Auto?

a. Excellent b. Good c. Neither good nor bad d. Bad e. Very bad
Q.11.Would you wish to buy any of the Bajaj motorcycles in future?
a. Definitely b. Probably c. May or may not d. Probably not e. Definitely not

Q.12. Are you aware of the free services being given by the showroom?
a. Yes b. No

Q.13. Are you satisfied with the after sales services being provided?
a. Yes b. No

Q.14. Any suggestions for Bajaj Auto?

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Personal Information:

Name: _____________________________________

Gender: _____________________________________

Age: _____________________________________

Occupation: _____________________________________

Income: _____________________________________

Signature

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