QUESTIONNAIRE

AIM: The objective of this questionnaire is to know the Mc Donald’s Ad’s effectiveness. i.e.
how many persons get motivated to go the Mc Donald’s after seeing the ad.

Q1. What medium of entertainment is preferred by you?

o Television Internet

o Radio Cinema halls

Q2. What type of ads do you prefer?

Serious Humour

Comedy Emotional

Q3. Rank the following fast food joints according to your preference (4 for most preferred
and 1 for least preferred)

S.NO. Names Rank

1 Mc donalds

2 Pizza hut

3 dominoz

4 haldiram

Q4. Which fast food joint you visited recently ( selecting from above 4)?

________

Q5. Why you visited that fast food joint?

Quality service

Price advertisemsnt

Q6. Do you recognize this line I’m loving it?

Yes no

Q7. With which brand it is related to?

_____________

Q8. Have you seen Mc donalds ad?

Yes no

Q9. Where have you seen mc donalds ad?

 Tv Commercials hoardings

Print media others

Q10. How do you feel when you seen the ad?

Excited bored

Humorous eager

Q11. What is the message conveyed by the ad?

Quality taste

Price value

Q12. Is the message clear?

1---------------2----------------------------------3--------------------4

Not clear somewhat clear neutral very clear

Q13. Did the ad motivated you to go the mc donalds?

1 -------------------------2-----------------------3

No partially yes

Q14. Did you visit the mc donalds after seeing the ad.

Yes no

Q15. Can you recall the ad before going to mc donalds?

Yes no

Q16. Which ad comes to your mind?

Lucky ram, luck sham purane zamane ke daam

Rs 20 me itna.? Any other

Q17. Rate the following ads according to your liking?

Advertisements 1 2 3 4 5

Lucky ram , lucky sham

Purane zamane ke daam

Rs 20 me kitna
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