Comparative Industry Analysis

Category Actual Industry Variance

Services - Publishing Services $ % $ % $ %
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Total Revenue (Sales) $2,010,000 100.00% $2,010,000 100.00% $0.00 0.00%
Total Expenses as % of Revenue $1,663,353 82.75% $1,388,910 69.10% $274,443 13.65%
Net Income to Owner as % of Revenue $346,647 17.25% $621,090 30.90% ($274,443) -13.65%

Detail of Expenses (as % of Revenue)

Cost of Goods Sold $945,000 47.01% $404,010 20.10% $540,990 26.91%
Salaries & Wages $190,000 9.45% $90,450 4.50% $99,550 4.95%
Advertising $50,000 2.49% $30,150 1.50% $19,850 0.99%
Auto & Truck Expenses $30,000 1.49% $110,550 5.50% ($80,550) -4.01%
Depreciation $5,000 0.25% $54,270 2.70% ($49,270) -2.45%
Employee Benefits $3,000 0.15% $6,030 0.30% ($3,030) -0.15%
Home Office Business Expenses $1,000 0.05% $18,090 0.90% ($17,090) -0.85%
Insurance $1,000 0.05% $12,060 0.60% ($11,060) -0.55%
Interest Expense $2,133 0.11% $18,090 0.90% ($15,957) -0.79%
Legal & Professional Services $11,000 0.55% $16,080 0.80% ($5,080) -0.25%
Meals & Entertainment $4,000 0.20% $12,060 0.60% ($8,060) -0.40%
Office Expense $6,000 0.30% $44,220 2.20% ($38,220) -1.90%
Retirement Plans $1,000 0.05% $2,010 0.10% ($1,010) -0.05%
Rent - Equipment $3,000 0.15% $18,090 0.90% ($15,090) -0.75%
Rent - Office & Business Property $1,000 0.05% $36,180 1.80% ($35,180) -1.75%
Repairs $1,000 0.05% $4,020 0.20% ($3,020) -0.15%
Supplies $1,000 0.05% $30,150 1.50% ($29,150) -1.45%
Taxes - Business & Payroll $1,000 0.05% $16,080 0.80% ($15,080) -0.75%
Travel $6,000 0.30% $36,180 1.80% ($30,180) -1.50%
Utilities $0 0.00% $34,170 1.70% $0 0.00%
Other Expenses $0 0.00% $397,980 19.80% $0 0.00%
Total Expenses as % of Revenue $1,262,133 62.79% $1,388,910 69.10% ($126,777) -6.31%
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Comparative Industry Analysis
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