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Our Vision is we want to make a study of the analysis of a leading company in Malaysia

that could be an example to other companies.

Our missions:

1. To study the system of management of a company with more systematically.

2. To study the history of the companies have successfully did the country proud in the

international arena.

3. To learn how a leading company achieve its goals and objectives of their companies.

 
   

We chose this company because the company Genting Highland is a long way in two

aspects of society and government. They help the community in providing job opportunities and

in terms of government, they assist in developing the national economy. In addition, these

companies have efficient management systems and proper in carrying out its activities. This

company also has strategic locations and use the environment as an interest in running

activities. in addition, the company is also important to our country in promoting Malaysia to the

international in other words they are to it the name of our country˜


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The Genting Group is Malaysia¶s leading multinational corporation and one of Asia¶s best-

managed companies. The Group has over 35,000 employees, 4,500 hectares of prime resort

land and about 133,000 hectares of plantation land.

The Genting Group is the collective name for Genting Berhad and its subsidiaries, and

comprises the following four listed entities with a combined market capitalisation of about

RM87.9 billion (US$27.6 billion). (* as at 31 July 2010)

Genting Berhad

Genting Malaysia Berhad1

Genting Plantations Berhad2

Genting Singapore PLC3

 
 

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The Genting Group was founded in 1965 by the late Tan Sri (Dr.) Lim Goh Tong with the

development of a beautiful highlands resort in Malaysia named Resorts World Genting (formerly

known as Genting Highlands Resort). Located at 2,000 meters above sea level and 58

kilometers from Kuala Lumpur, Resorts World Genting is now one of the world¶s leading

integrated entertainment resorts, attracting 19.5 million visitors in 2009 (see History for further

details). Under the leadership of Tan Sri Lim KokThay, the Genting Group continues to grow

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from strength to strength. His commitment to excellence, innovation and growth has resulted in

the birth of premier global brand names.

Genting Berhad is the investment holding and management company of the Genting

Group. The principal activities of the Group are leisure & hospitality, power generation, oil palm

plantation, property development and oil & gas.The Group is committed to continue to grow

strongly as a leading Asian multinational corporation.

 

When it comes to the Genting story, most Malaysians will

recognise it as synonymous with the rise of its namesake hill

resort,c      Many though may not have truly

appreciated the mammoth task involved in its construction and the

vast resources and reserves mobilised to ensure what has proven today to be an

unprecedented success in resort development.

The idea of a hill resort was chanced upon by late Tan Sri Lim Goh Tong amidst

the crisp air of Cameron Highlands in 1964. Tan Sri Lim was then working on a

hydro-electric power project at the popular hill resort, patronised mostly by

British colonials seeking cool refuge from the tropical heat, when he foresaw a

prosperous Malaysia of the future desiring a cool mountain holiday resort within

the reach of all Malaysians.

Setting up a private company called Genting Highlands Berhad on 27 April 1965, with the late

Tan Sri Haji Mohammed Noah bin Omar, Tan Sri Lim successfully obtained approval for the

alienation of 12,000 acres and 2,800 acres of land from the Pahang and Selangor State

Government respectively between the years 1965 and 1970.

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On 18 August 1965, a technical and construction team began the herculean task that would

take four years to complete the access road from GentingSempah to the peak of GunungUlu

Kali.

To ensure the sound and prompt construction of the hotel-cum-resort, Tan Sri Lim devoted all of

his time, capital and resources, including the reserves of his family company, KienHuatBerhad

towards the making of this "dream resort".

On 31March 1969, the late YTM Tunku Abdul Rahman, Malaysia¶s

first Prime Minister graced the official laying of the foundation stone

for the company¶s pioneer hotel, the then Highlands Hotel, marking

the completion of the access road to Genting Highlands Resort.

The Prime Minister was impressed that the private sector, without the assistance of the

Government, could develop a mountain resort for the enjoyment of all Malaysians; a gaming

licence was suggested to help accelerate the development of this remote area.

In 1971, the first hotel at Genting Highlands was successfully completed and was then named

Highlands Hotel (now renamed Theme Park Hotel).

Since the opening of the first hotel in 1971, Genting Highlands Resort

continued to grow from strength to strength. The development of the

area continued to this present day to enhance Genting Highlands Resort

as the premier holiday destination in the region while ensuring that the natural beauty of the rain

forest is maintained.

To date, Genting Highlands Resort has five hotels (namely Genting Hotel, Highlands Hotel,

Resort Hotel, Theme Park Hotel and First World Hotel) and two apartment blocks (Ria and

Kayangan Apartments) at the hilltop and AwanaGenting Highlands Golf and Country Resort.

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Together with integrated world-standard entertainment facilities encompassing various leisure,

indoor and outdoor theme parks and gaming facilities, Genting Highlands Resort has become

the "City of Entertainment" and Malaysia's Premier Resort.

In 1997, Genting Highlands Resort further boosted its facility attraction

with Genting Skyway cable car system that provides a 3.38 km transport

to the hilltop. Genting Skyway is also recognised as the "World's Fastest

Mono Cable Car System" with a maximum speed of 21.6 km per hour and the "Longest Cable

Car in Malaysia and Southeast Asia".

Sadly, our Founder Tan Sri Lim Goh Tong passed away peacefully on 23 October 2007 and

was laid to rest at Gohtong Memorial Park on 29 October 2007. He will be greatly missed by the

management and staff of the Genting Group.

]

  

 

  




 







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- Tan Sri Lim Goh Tong, Founder

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In recent years, the 1200-seat Genting International Showroom (GISR), the 6,000-seat Arena of

Stars (AOS) and the 1,700-seat The Pavilion have set the stage for a pantheon of world-class

entertainment.

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Built at a cost of over RM100 million, the park covers 38.4 acres and contains a dazzling variety

of indoor and outdoor rides and entertainment centers.

c!& !' (')!'

GICC is a favourite international destination for meetings, incentives, conferences and

exhibitions (MICE). GICC has one of the largest column-free Grand Ballroom in Malaysia with a

totalbuilt-up area of 181,467 sqft and is equipped with state-of-the-art audio video and

information technology equipment.

''*+) &

With over 90 F&B eateries at the resort, there is a place for all taste buds. Besides the resort¶s

owned restaurants, popular franchises have also set up shop at the resort. A delectable

selection is available practically everywhere to cater for a full meal, fast food or a short snack,

practically around the clock.

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The First World Plaza, a first-of-its-kind theme park cum shopping mall, has around 77 retail

shops and kiosks with a wide range of branded merchandise. The Body Shop, Padini Concept

Store, Bonia, Lovely Lace, Bonita, Esprit and MNG are just a small selection of the big names

which you can find at this shoppers¶ haven.

( - !'+!%%

M Spa & Fitness is a heavenly treat for visitors of Resorts World Genting . With a total built-up

area of about 18,200 square feet, this sanctuary offers tranquility and relaxation with its varied

selection of treatments. The award-winning spa had gained recognition from various parties

such as from Asia Spa & Wellness.

.  '(+%'

Awana Hotels & Resorts Malaysia offers three unique holiday destinations namely in Genting

Highlands, Terengganu and Langkawi Island. All three Awana properties, Awana Genting

Highlands Golf & Country Resort, Awana Kijal Golf, Beach & Spa Resort and Awana Porto

Malai, Langkawi are designed with luxurious hospitality in mind to suit holiday and leisure

makers and meetings, conventions and exhibitions organizers.

 ./0 "

Located at Gohtong Jaya just opposite the Sports Complex is a 5-acre land that grows within it

over 100,000 juicy red strawberries. But do not be fooled by its name because it is really much

more than the endless rows of berries you see upon stepping into the farm.

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Waltex Biotec, a Phalaenopsis orchid specialist has recently opened an Orchid Farm here just 9

km from the Resort, a little further ahead from Awana Genting Highlands Resort.


      

We are a leading multinational corporation committed to enhancing shareholder value and

maintaining long-term sustainable growth in our core businesses.

2
      

We will:
1. Be responsive to the changing demands of our customers and excel in providing quality

products and services.

2. Be committed to innovation and the adoption of new technology to achieve competitive

advantage.
3. Generate a fair return to our shareholders.

4. Pursue personnel policies which recognise and reward performance and contributions of

employees and provide proper training, development and opportunities for career

advancement.

5. Be a responsible corporate citizen, committed to enhancing corporate governance and

transparency.

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In 1997, Genting Highlands Resort further boosted its facility attraction with Genting
Skyway cable car system that provides a 3.38 km transport to the hilltop. Genting
Skyway is also recognized as the "World's Fastest Mono Cable Car System" with a
maximum speed of 21.6 km per hour and the "Longest Cable Car in Malaysia and
Southeast Asia".

Genting Highlands Resort has five hotels (namely Genting Hotel, Highlands Hotel,
Resort Hotel, Theme Park Hotel and First World Hotel) and two apartment blocks (Ria
and Kayangan Apartments) at the hilltop and Awana Genting Highlands Golf and
Country Resort. Together with integrated world-standard entertainment facilities
encompassing various leisure, indoor and outdoor theme parks and gaming facilities,
Genting Highlands Resort has become the "City of Entertainment" and Malaysia's
Premier Resort.

Today, Genting Berhad is a leading multinational corporation in Malaysia that has
constantly been acknowledged by various organisations for its exemplary leadership and
management. Genting Berhad was acknowledged as the No.1 Leading Company in
Malaysia for 10 years, i.e. in 2004 and from 1994 to 2002 by The Asian Wall Street
Journal 200 (formerly Far Eastern Economic Review 200). Genting Berhad was also
rated No.1 in Malaysia and No.2 in Asia for Overall Best Managed Company for the
Decade by Asiamoney.

Geographically, Genting highland is a mountain peak of Titiwangsa Mountains, located
in Malaysia. It is situated at an altitude of 2000 meters above sea level. Genting features
lush green forest in its valley, the characteristic feature of equatorial region. The
soothing temperature, which ranges between 16 to 23 degrees, provides a natural feel of
air conditioning. The climate is usually cold and refreshing, often clouded and misty. The
view from the highlands offers a memorable experience of enchantment. The serenity of
the highland attracts the native crowd, which offers them a refreshing breath that they
lack in the dusty city.

Getting to Genting is very easy, since rental taxis to charter helicopters are available for
transportation. According to the budget, the travelers can choose rental car, taxis,
express bus, limousine coaches, shuttle services, or charter helicopter. Sky way cable
car offers a unique picnic ride, while getting to Genting. A number of hotels are available
in highlands, which offer comfortable accommodation and delicious cuisine. The large
shopping malls offer an opportunity to grab anything that the visitors wish for.

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As an entertainment destination, Genting satisfies every need of a pleasure seeker. The
supreme attraction of Genting is its famous casinos, the only legal casinos in Malaysia.
The casinos feature all the popular gambling games and in addition, some of the
Chinese games. The casinos attract a large crowd to the highlands. Theme parks are
another popular attraction of the entertainment village, which include an outdoor theme
park and an indoor one. The theme parks provide unique experience of snow villages
and haunted adventures, and feature separate rides in different categories such as
thriller family and children. For cyber addicts, Genting offer the most modern cyber
games in its cyber parks.

4 $%%%

The cost to run out service to the customer is large because it was including many things
such as expert in technology, good service for food, drinks, hotels, and the safety plan
to make customer feel convenience.

The company have to face the risk of landslide because some of their business is
running on and located at the hill such as theme park and casino.

This company is located in an Islamic country and one of the business that running on is
only can be participated by non-muslim that is casino.

The business is located on hill so then government don¶t have a budget to support an
electrical source and water in the first built. So, they have to make it by themselves.

The service and the price that charge to the customer is high because of the cost to run
out the service on the hill is also high.

,,'6!!%

Malaysian population continues to grow at a rate of 2.4% per annum since July 2010.In
state of Pahang ware Genting Highlands operate , the population increased from 1
288 376 peoples in 2000 to 1 534 800 peoples in July 2010 19.13% or 246 424 peoples
ware increased.


Locate within the Titiwangsa Mountains on the border between the states
of Pahang and Selangor of Malaysia. It is accessible by car from Kuala Lumpur in one
hour, or also accessible by a cable car called Genting Skyway (3.38 km)which at its
opening used to be the world's fastest and South East Asia's longest gondola lift.


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Genting Highlands enjoys a spring-like climate, with temperatures no higher than 25°C
and rarely falling below 14°C yearly. The temperature in Genting Highlands ranges from
16°C to 24°C all year round.


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The geographical reach of the Internet enables distant competitors such as
what Singapore and China want to do, where they want to open a gambling area for
gamblers as well as the hotel to bring competition into the local market, or even an
indirect competitor to compete more directly with Genting Company.

The internet increases the threat of new competitors by sharply reduces traditional
barriers to entry, such as the need for sales force or a travel agent to sell rooms and
services to the customers.

Although the support of the Malaysian government is a strength for Casino de Genting, it
could also be a threat. Provided that foreign participation in the casino industry is limited,
it will be an opportunity for them to divert investments in any other Asian region with
more open gambling laws such as the Philippines as alternative locations.


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In conclusion, Genting Highland was able to making Malaysia as a major company that

offers a wide range of facilities, entertainment, and so on. The company also has an efficient

and effective management strategies to further develop the tourism sector as well as help

increase the national income. The company's success also means success for Malaysia.

Today, the Genting Group is Malaysia's leading multinational corporation and one of

Asia's best-managed companies. The Group has over 40,000 employees globally, 11,000 acres

of prime resort land and more than 200,000 hectares of plantation land. The Genting Group is

the collective name for Genting Berhad and its subsidiaries and associates that comprises five

listed entities with a combined market capitalisation of over US$22 billion.

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Article in an internet :

Genting Highland Overview. Retrieved from

http://www.scribd.com/doc/34463717/Genting-Highlands-Overview

My Group Assignment. Retrieved from

http://www.facebook.com/l.php?u=http%253A%252F%252Fnurinabalqis.tripod.com%25

2Fid14.html&h=f3127&ref=nf

Group Profile ± Genting Berhad. Retrieved from

http://www.genting.com/groupprofile/gb.htm

Genting Highlands in Malaysia. Retrieved from

http://hubpages.com/hub/Genting-Highlands-in-Malaysia

Genting Bhd. ± Company Profile, Information, Business Description, History,

Background Information on Genting Bhd. Retrieved from

http://www.referenceforbusiness.com/history2/90/Genting-Bhd.html

SWOT Analysis ± Term Papers ± Bentley1124. Retrieved from

http://www.oppapers.com/essays/Swot-Analysis/61595

GENTING HIGHLAND my: Genting Bhd. ± SWOT Analysis. Retrieved

fromhttp://jb5872527.blogspot.com/2009/09/genting-bhd-swot-analysis.html

Genting Malaysia | Result World Genting | City Of Entertainment. Retrieved

fromhttp://www.rwgenting.com/

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