Professional Documents
Culture Documents
Internship
Report
Line Manager
Mr. Imran Malik Awan
(Asst. Manager S&D)
Submitted By:
Muhammad Talha Sultan
Telenor Pakistan Internship Report
Telenor Pakistan
(Pvt.) Ltd.
Telenor Pakistan Internship Report
Internship Report
Organization:
Telenor Pakistan
Department:
Sale and Distribution
Topic:
Market conditions of Muzafargarh.
Primary Focus:
Primary Recharge (Easy Load)
Line Manager:
Mr. Imran Malik Awan
(Asst. Manager S&D)
Submitted By:
Muhammad Talha Sultan
Telenor Pakistan Internship Report
ACKNOWLEDGEMENT
I
CONTENTS
1) Telenor History
01
2) Telenor Vision
03
3) Structure of Organization
04
4) Telenor Products
05
5) Sale & Distribution Hierarchy
05
6) Sale & Distribution Model
07
7) Telenor Easyload ComparisonV/s Competitor
08
a. Telenor Easy Load Intro
09
b. Khanpur Bagga Sher and Sultan Colony Sales
10
c. Ada Baseera and Chowk Qurashi Sales
11
d. Qasbah Gujrat Sales
12
e. MZG City and Doabba Sales
13
Telenor Pakistan Internship Report
TELENOR HISTORY
Telenor Pakistan is 100% owned by the Telenor Group, an international
provider of high quality voice, data, content and communication services in
14 markets across Europe and Asia. Telenor Group is among the largest
mobile operators in the world with over 179 million mobile subscriptions (Q1
2010) and a workforce of approximately 40,000.
At the end of May 2010 it had a reported subscriber base of 23.65 million,
and a market share of 24% making it the country's second largest mobile
operator.
Telenor Pakistan provides wide EDGE connectivity across the country. It has
one of the largest data networks (GPRS) in Pakistan providing Internet
services to customers.
TODAY
CORPORATE RESPONSIBILITY
ENVIRONMENTALLY CONSCIOUS
TELENOR VISION
Telenor values describe what behaviors are necessary to realize that vision.
Corporate responsibility mindset ensures that vision and values nurture
social concern and help to create shared value.
VISION
Vision is simple: We're here to help
Telenor exist to help its customers and get the full benefit of
communications services in their daily lives.
The key to achieving this vision is a mindset where everyone works together:
Making it easy to buy and use services. Delivering on our promises. Being
respectful of differences. Inspiring people to find new ways.
Telenor Pakistan Internship Report
1. Technical
2. Customer Relation
3. Finnace
4. Administration and Procurement
5. Human Resource
6. Co-ordination (Govt. Relations)
7. Marketing
8. Sales and Distribution
TELENOR PRODUCTS
Products of Telenor are:
1) Telenor EasyLoad
2) Telenor Scratch Cards
3) Telenor SIM,s
4) Easy paisa
5) Shaulat Ghar
Telenor Pakistan Internship Report
Sale
&
Distribution
Model
Telenor Pakistan Internship Report
Telenor Easyload
V/s
Competitors Load
(Mobilink)
Telenor Pakistan Internship Report
Telenor Easyload
Telenor is pioneer in this service in Pakistan
telecommunication sector. This service facilitates the
customer to recharge his account as per his pocket
needs. Telenor easyload range varies from Rs10
recharge to Rs 5000 recharge and validity is as per
ones price plan. Telenor launches this service in
Pakistan because there is large number of prepaid
users in Pakistan and the Easyload proves a giant for
the market and users rush towards it. This innovation of Telenor Pakistan
revolutionizes the pattern of mobile account recharge.
Telenor Pakistan Internship Report
Sales
Telenor
28%
Mobilink
72%
Reason
Network coverage in Sultan Colony is poor. Problem of signals dropping is
the main issue. Retailers claim that they sale Easy Load more than the
Mobilink Load in past, but due to poor network of Telenor people are
switching to Mobilink.
Telenor Pakistan Internship Report
Sales
Telenor
Mobilink 46%
54%
Reason
Competition in this market is tough and both companies are competing head
to head
Telenor Pakistan Internship Report
3) Qasbah Gujrat
Sales
Mobilink
Telenor
48%
52%
Reason
We have first mover advantage in this market.
Telenor Pakistan Internship Report
Sales
Telenor
31%
Mobilink
69%
Reason
Mobilink has high sale in this market because they force retailer to maintain
buffer stock.
Telenor Pakistan Internship Report
Availability
In the Market
Telenor Pakistan Internship Report
SIM,s Availability
Telenor
32%
Mobilink
68%
Telenor Pakistan Internship Report
SIM,sAvailability
Telenor
35%
Mobilink
65%
Telenor Pakistan Internship Report
3) Qasbah Gujrat
SIM,sAvailability
Mobilink
28%
Telenor
72%
Telenor Pakistan Internship Report
SIM,sAvailability
Telenor
44%
Mobilink
56%
Telenor Pakistan Internship Report
Swot
Analysis
Telenor Pakistan Internship Report
WEAKNESS
1) Visibility of Telenor is low than competitors
OPPORTUNITIES
1) Easy Paisa penetration is a great tool to get through the market.
3) Make RSO regular and quick so he can be first at the shop than
competitors.
5) Service should be quick. Define criteria about how much time would be
needed to done a job.
THREATS
1) Mobilink strong push strategy in the market.
Strategies
To
Increase
Primary load
Telenor Pakistan Internship Report
STRATEGIES
1) Give customer choices in numbers. Available wide variety of numbers
to the customers so that one can choose his favorite number in
telenor.
3) RSO should be first at the shop; this can increase our primary load.
7) Prize Scheme for retailers motivates them to sell our load (like recent
activity of mala maal). Competition for retailers time to time will
increase their involvement in selling our load.
Conclusion
Telenor Pakistan Internship Report
CONCLUSION
The focus of this report is the situation of Telenor Easyload (primary Load) in
the Muzafargarh market versus its competitors. Telenor position in most of
Muzafargarh market is behind the Mobilink. Telenor is competing head to
head in many areas but still need an edge to leave behind mobilink.
Telenor bring innovation for their customers and in this matter mobilink
follow them. They see the result of telenor innovation and then redefine it
and make it part of their product package.
Easy Paisa is really an attraction for retailers and they are really willing to
make their shops as FS outlet.
In the end Telenor is giving tough competition in the market and is growing
day by day due to his customer care policy. People are now begin to realize
that only telenor SIM card is just not a SIM card for call or messaging but it is
a package of different services in just one SIM card, like mobile account on
your number and other VAS. This image of telenor is making the company
stand above all.
Telenor Pakistan Internship Report