INDUSTRY OVERVIEW

• Worldwide, the gems and jewellery industry is estimated at

over US$ 130 billion.

• The Indian gems and jewellery industry grows at the rate of 15 % annually.

• Domestic market is estimated to be around US$ 16.1 billion.

• India is the largest diamond processor .

• India’s gems and jewellery industry has been allowed 51 per

cent foreign direct investments.


 Indian Retail Jewellery
Overview
Yesterday Today
Unbranded Branded

Silver & Gold jewellery Gold & Diamond jewellery

Investment Investment + Fashion

Traditional design Fashionable & innovative design

Marriage & festival is peak season Wearability and gifts

Jewellery sold on commodity basis Jewellery being sold on a per piece basis
with labor charges
 GITANJALI GEMS
Established presence
§ The company is one of India’s largest integrated diamond and
jewellery companies Established in 1966. Sight holder
status with DTC through a promoter group company
§ Sophisticated and scalable diamond and jewellery manufacturing
facilities
§ Approximately 1,246 retail outlets in India and 143 outlets in
the U.S.
Leading brands
 VISION
• To be globally diversified in infrastructure and integrated
operations efficiently linking diamonds from rough to
retail.
• To create a single value chain that spans the distance from
mines to the market stand in doing so transform the
Indian jewellery market into one dominated by brands
offering certified and trustworthy jewellery through a
contemporary shopping experience.
• MISSION
•
To develop, produce and sell high quality jewellery and
accessories worldwide and help our customers to get the
maximum value for money.
To create incremental enterprise and brand value to increase
the net worth of the group.
 BUSINESS MAP
Gitanjali Gems

Diamond and Jewellery Lifestyle Infrastructure

Manufacturing and whole selling

Diamond Processing

Retail

India USA
 LINE OF BUSINESSES
The Diamond and Jewellery arm of Gitanjali Gems is
divided further:

 Diamond processing
 Jewellery manufacturing
 Jewellery retailing in India and Aboard
 Branded jewellery
 Gems & jewellery SEZs
 STRATEGIES USED FOR
MARKETING
• The company has various exhibitions all throughout the
world.
• Leading Jewellers of the World (LJW)
• The company has taken various famous personalities to
endorse and promote their brands eg. Katrina Kaif,
Kareena Kapoor, Bipasha Basu and so on.
• The company sponsors various Fashion Weeks for the
promotion and visibility of their brand.
• The company partners with Force India for
“Speed Nights VIP Access.”
BRANDS RECALL

2008
 KEY FACTS
• Has won many awards from the Ministry of
Commerce.
•
• Today its a $900 million multinational group.
•
• Integrated multi-location operations.
•
• Product range and innovation.
 MERGERS AND
• ACQUISITIONS
Gitanjali Gems acquires Samuels Jewellers Inc, USA.
• Gitanjali USA Inc acquires 70% equity stakes in Tri-Star
worldwide LLC.
• Gitanjali Gems acquires 100% stakes in Rogers Limited,Inc.
• Gitanjali Group Acquires "LUCERA" - Flagship Jewellery
Brand of Renaissance Retail - Buys over the Retail
business of Renaissance for Rs. 25 Crores.
• The Company’s wholly owned subsidiary Gitanjali USA Inc.,
has acquired 51% stake in Diamlink Inc. Diamlink, a US
based Company is engaged in the business of diamond
and diamond studded jewellery.
• GGL has acquired 100% shares of Decent Securities &
Finance Pvt. Ltd. and Eureka Finstock Pvt. Ltd.
• The company has acquired the balance stake in its Gili
brand to make it a wholly owned subsidiary.
• The company has acquired the balance stake in Modali
Gems to make it a wholly owned subsidiary.
SHARE PRICE TREND
S H A R E P R IC E
 VALUE CHAIN
Diamond Polishing Diamond Distribution Shopping Experience

Rough Distribution Jewellery Manufacturing Jewellery Retailing

Direct From Mines Jewellery Whole Selling Jewellery Branding

COMPETITORS ANALYSIS
 CURRENT HAPPENINGS
• The company divested its stake in Ivida technologies
pvt.ltd with a view to concentrate on its core
business.
• The government approved 180 cores of investment
proposal of damas LLC for setting up a retail joint
venture with gitanjali lifestyles for opening
jewellery and lifestyle store.
• Launch of luxury lifestyle brand Giantti
• The Company’s wholly owned subsidiary, Gitanjali
Lifestyle Limited has entered into an agreement for
 FUTURE
Expansions
Expanding stores in India
 Manufacture and distribution
Acquisitions including Samuels, Rogers
and Tri-Star
Plans to make further inorganic growth
in the U.S. & Far-east.
Expanding manufacturing capabilities to
address increasing demand
Diversification
Gitanjali Lifestyles to focus on
Of luxury and lifestyle products
Developing 200 acres gems & Jewellery
SEZ in Hyderabad
Plans to develop more SEZs at Panvel,
Nanden, Nashik, Nagpur,
Aurangabad and Calcutta.
 FUTURE
• Gitanjali plans to open 60 stores
• Gitanjali to open 150 stores in Tier-II cities
• Gitanjali to foray into apparel biz
• Gitanjali Gems to add 150 stores in US
• Gitanjali Group to invest $30 m to expand retail
presence in China
• Moralleto, Gitanjali Group to set up assembly plant
in Himachal
• Training institute to be set up at the Mani
Kanchan SEZ
• Gitanjali Group Plans Tie-up With Japanese
Designer
• Gitanjali Lifestyle to hold stake in ‘MobileNXT’
Targets 70% stake in MobileNXT

 CHALLENGES
• Increase in the price of Gold & Diamonds.
•
• Other local competitors. According to the data 94%
jewellery sales are by family jewelers.
•
• Emergence of Low-Cost Brands in the
upcoming market.
•
• International Competition:China, Sri Lanka and
Thailand's entry in small diamond jewellery.
•
• Threat from producing nation like S.A. & Russia.
 RECOMENDATIONS

• New markets in Europe & Latin America.

•
• Growing demand in South Asian & Far East countries.
•
• Industry moving from a phase of consolidation.
•
• Expansion possibilities in lifestyle and luxury products in India.
•
• Increase exports.
THANK YOU !