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    The BRICI nations--brazil, russia, india, China and Indonesia--are also witnessing a shift into the digital mainstream. About 60% of BRICI Internet users are under the age of 35. As they earn ever higher incomes and start using the Internet more, there will be a huge opportunity for companies to monetise services and products.

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    The BRICI nations--brazil, russia, india, China and Indonesia--are also witnessing a shift into the digital mainstream. About 60% of BRICI Internet users are under the age of 35. As they earn ever higher incomes and start using the Internet more, there will be a huge opportunity for companies to monetise services and products.

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    44 views1 page

    Olb Page23 20101113

    Uploaded by

    OutlookMagazine
    The BRICI nations--brazil, russia, india, China and Indonesia--are also witnessing a shift into the digital mainstream. About 60% of BRICI Internet users are under the age of 35. As they earn ever higher incomes and start using the Internet more, there will be a huge opportunity for companies to monetise services and products.

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    of 1

    TAKE 1

    INTERNET

    Digital Dawn
    The Internet is no longer the preserve of the First World. The BRICI nations—Brazil,
    Russia, India, China and Indonesia—are also witnessing a shift into the digital mainstream.

    Number of Internet users in the BRICI Number of PCs in use


    countries will more than double to
    462
    1.2 billion by 2015
    137 2006 2009 2015
    China

    384
    650 313
    267 283
    49 250
    216
    India

    81
    237 163
    121
    36 87
    Brazil

    68 55 66 45
    24 39 38
    155 23
    6 11
    26 China India Brazil Russia Indonesia US
    Russia

    (In millions)
    44
    76
    Indonesia

    20
    31 According to a survey by the Boston Consulting Group, about 60% of BRICI
    94 Internet users are under the age of 35. As they earn ever higher incomes and
    start using the Internet more, there will be a huge opportunity for companies to
    211 monetise services and products.
    US

    223
    238
    2006 2009 2015
    (In millions)

    India’s about E-mail


    100
    China India Brazil

    Russia Indonesia US
    80

    60

    40

    20

    0
    Instant Online Reading Online Search Online E-mail Blogs Social E- Job
    messaging music news video Engines gambling Neworking Commerce hunting
    Percentage of Internet users engaging in various online activities.

    Email us at business@outlookindia.com or SMS OLB <feedback> at 575758

    OutlookBusiness > November 13, 2010 23

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