Professional Documents
Culture Documents
DIRECT CHARGES *
1. Packaging: The cost of the outer covering of biscuits i.e. the poly bags in which
they are packed is a selling and distribution cost. The colorful and attractive
packaging is to promote sales. Also the packaging helps in easy distribution of
biscuits without damaging them. The cost of labeling is a part of the packaging
cost only.
2. Advertising: Expenses to advertise the biscuits on hoardings, T.V. and radio are
selling and distribution costs. The biscuits industry is highly competitive and
advertising is of much importance to boast sales. Expenses for promotion
activities, like sponsoring local events, or special events to attract customers also
come under advertising expenses.
3. Sales commission: As a part of encouragement for sales people , they are given a
percentage of total sales done them as sales commission. This is to promote sales
and is therefore classified as selling and distribution cost. PARLE G for instance,
gives 5% of the total sales done by the sales people as sales commission.
4. Loose biscuits: On the stalking table one to two rows of baked biscuits are kept
aside for selling it as loose biscuits. They are normally assumed to be damaged
biscuits but they are not damaged or broken but company keep such loose packets
of biscuits to sell it to the local people for marginal rate of Rs. 33 / kg. Sometimes
these can also be distributed as free samples as a part of introductory schemes or
simply for tasting. All these initiatives are to promote the sales and hence fall
under selling and distribution costs.
5. Carriage outward: Mostly the factories making biscuits are located on the
outskirts of the city. The transportation cost to make these finished goods
available to wholesalers and retailers for sale to the final consumer is a part of its
selling and distribution cost. The carriage outward for PARLE G biscuits for
instance is Rs.0.12798 per unit.