JET

AIRWAYS
 CUSTOMER SEGMENTATION
 Tier 1: Economy Class
 Tier 2: Business Class
 Tier 3: Luxury Class
 DELTA MODEL
System Lock-In

Customer Solution Best Product

Competition based on
differentiated Position
•Pursue Economies of Scale through
large market share (47%)
•Higher On Time Performance(96%)
 Jet Airways Revenue
2010 2009 2008 2007 2006
Revenue 10,438.57 11,571.15 8,811.10 7,057.78 5,693.73
CAGR 12.9%

NACIL; 18.7 Jet Airways; 19.5

Indigo; 16.2

Jet Lite; 26.9

Go Air; 5.8

SpiceJet; 12.6
KingFisher; 19.8
 COMPETITIVE ANALYSIS

Chart Title
Cost/pay WTP Revenue/ Pax SOC
6800
6000 6000 6100
5500
5200

3800 3800
3200
2900

Jet Airways King Fisher Spice Jet Go Air Indian Airlines

ON TIME PERFORMANCE
Adaptive Process in Supporting Strategy

BEST PRODUCT
•Rationalizing routes
•Cost controlling measures
• Discontinuing long haul routes
Operational effectiveness • Uses Airbus 330 instead of Boeing 777
• Lending Boeing737-800 on lease
• Decreasing block hours

•Setup Customer Interface like Web Check-in

•Optimizing Channel Mix like Web Check-in & Distribution
Customer targeting Agents.

•Jet Airways Konnect

• No Frill jet airlines
Innovation •Significant initiative in its ecommerce for convenience of
guest and passenger.
Characteristics for Strategic Position

BEST PRODUCT
•Differentiatated
• Through Better Service
• Better On Time Performance
Scope • On Board Entertainment

•Increase Market Share(47%)

Scale

•Better Service Capabilities like

•Online web check-in and seat selection and food selection.
Bonding
COMPANY LIFE CYCLE: GROWTH
 BUSINESS CHALLENGES
•Increase its geographical reach
•Quick response to customers queries across the
globe.
•Knowledge management of the customers.
•Efficient administrative management for large
transactions.
•Database management for the effective marketing.
•Increasing internal productivity.
EXISTING STRATEGIES
 Expand alliances with other international carriers in
order to improve the global connectivity
 Jet Airways has continuously invested into state of
the art technology in Information Technology through
out.
 Route Rationalizing Programme.
 Reduction in Wide Bodied Flights operated in
International Route.
FUTURE STRATEGIES
 Continuing to expand alliances with other
international airlines
 Expanding current market (UK, Asia, South
Africa, Europe)
 Improve customer service quality
 Better on-time reliability
Thank You