SCOPE OF RADIO MIRCHI

Radio has been the most cost effective source of entertainment in India for a long time, the radio
industry was dominated by the state broadcaster All India Radio. However, the radio sector has
been opened for private and foreign investment.

 Radio Industry recorded an impressive performance in 2007, having recorded a growth of

24% over the previous year and is estimated at Rs.6.2 billion in2007.
 Up from Rs.5 billion in 2006. In the last 4 years 2004-2007.
 The radio industry recorded the second highest cumulative growth of 37% on an overall
basis after online advertising. The radio industry is projected to grow to Rs. 17 billion by
2011, implying a 28% CAGR( Compound Annual Growth Rate) over the next 5 years.
ENIL currently operates radio stations under the brand name ‘Radio Mirchi’ in 25 cities.