PRINT MEDIA ANALYSIS

THE NEW BEETLE FROM

VOLKSWAGEN
 PREPARED BY:-
• Vijay Kr. Barma
• Rishabh Agarwal
• Vikas Darbari
• Vijayendra Tiwari
 “IT’S OFFICIAL CURVES
ARE BACK”
• Volkswagen are known for their
quality and the new beetle is no
exception.
• Widely acclaimed in world now
beetle will be seen on the Indian
Road.
• German engineering recreating
legends.
 FACTS
Advertising agency:- DDB MUDRA

Creative Director:- Bobby Pawar

 CRITICAL ANALYSIS
• The background of the advertisement is
completely white so as to highlight the
Car in red and the tag line in bold black.
• The footer shows the name of the car in
bold black and the quality of the car.
• The sub footer shows the dealers and
the contact number for assistance.
 STEPS ADOPTED FOR
EFFECTIVE
COMMUNICATION
• STEP 1:- Identifying the target audience.
The target audience for this car is the elite class ,
adventure loving.

• STEP 2:- Determining Communication Objective:-

Creating awareness among the customers about
the new launch.
• STEP 3:- Designing a Message:-
The message contains a Rational Appeal
telling about the quality value and
features of this car.
• STEP 4:- Choosing Media:-
The print media has been chosen for this
advertisement. The advertisement has
been established in TOI.
• STEP 5:- Selecting the Message Source:-
The reason behind selecting TOI is that it is
very credible source and is more
persuasive.
• STEP 6:- Collecting Feedback:-
The feedback till now is very good as
the customers have started enquiring
for the car.