Professional Documents
Culture Documents
Project Details
Date:
Requestor name: Phone: Email:
Project name:
Project type:
New project Dot release Minor revision
Copy only Graphic only Project flag
Executive Summary
Use this section to summarize the content of this document by briefly explaining the
objectives/highlights of the project, and very basic project scope.
Business Objectives
Use this section to list the detailed business objectives of the project, including the
following types of objectives:
• Project Objectives (for example, financial, look and feel, functionality, etc.)
• Success measurement (for example, intended behavior change, financial
goals, increased membership, etc.)
• Business objectives (for example, how will the project be supported
financially, staffing issues, maintenance plan, intended business goals, etc.)
Implementation Plans
Use this section to describe the implementation plans for the project. Include
information about the following areas:
• Branding (for example, co-branding, partners, etc.)
• Marketing
Schedule
Insert or attach a rough schedule of the project. At a minimum, the schedule should
include the project’s major milestones (for example, the project’s launch date, beta
date, etc.).
Team
Use this section to list the team members for this project (for example, Team Lead,
UI Designer, Visual Designer, Web Technologist, Writer, User Experience Researcher,
Web Producer, etc.).
Title Name and extension
Title Name and extension
Title Name and extension
Potential Risks
Use this section to list any known issues or risks to the project’s schedule (for
example, approval chain, partner relations, technology, etc.).