Title: An Assessment of the Vision Statement of AIUB

Vision Statement of AIUB:

AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH (AIUB) envisions promoting
professionals and excellent leadership catering to the technological progress and development
needs of the country.

Assessment of the Vision:

The vision statement of AIUB, of course a future view of the organization looks very clear and
desired along with the era. Now, let’s do a brief assessment on the vision.

Is it customer oriented?
The customer of AIUB is mainly students. Students are being transferred as commodity to the
national and international organizations with the professional and leadership characteristics.
Consequently the customers of AIUB are increasing over the years.

Is the product market oriented?

The product (student) of AIUB is now acquainted product in our country due to updated and
technology oriented knowledge. Some organizations at the time of recruitment put a list of few
universities likely to get application from these university graduates. In most of the cases, AIUB
is there.

Is there ‘Technology (means and acts)’ to meet vision?

AIUB give preferences in recruiting faculty members on higher degree from renowned
universities as well as experience so that the students of AIUB to have the significant learning
environment to be excellent leaders and professionals. Moreover, AIUB has been favorably
approved by PAASCU (Philippine Accrediting Association of Schools, Colleges and
Universities) for AIUB’s MBA/EMBA program which is the result of continuous endeavor of
AIUB to meet its vision.

Is there adequate resources?

There are adequate library facilities, co-curricular activities club, AIUB ICT facilities,
laboratory, auditorium, student health service and security service facilities with experienced
teachers and enthusiastic technologically updated team of administration except own campus to
meet the vision.

To sum up, it can be said from the above study, the vision statement of AIUB is rational and it is
on the right track towards its vision.

Submitted to: Submitted by:

Dr. Rahim B. Talukdar Md. Motiur Rahaman Chowdhury
ID: 09-92961-2
Professor, AIUB Section: B (Strategic Management)