Spring 2010(Jan-June)

Bachelor of Business Administration-BBA Semester 1

BB0001 – Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 1 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 “Marketing is not just a function of business, it is the function of business.”

Discuss. [10 Marks]

Q.2 Name a major force in the current Indian political, economic, social and

technological environment and explain how each of these would affect marketing

strategy. [10 Marks]

Q.3 Explain how the buying process for a product like soap would be different

from the buying process for a luxury or durable item such as a car. [10 Marks]

Bachelor of Business Administration-BBA Semester 1

BB0001 – Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 2 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Give an example of a product category in the Indian market which is currently

in the growth stage of the product life cycle, explaining why. What are some of the

strategies being used by Indian marketers? [10 Marks].

Q.2 Explain why it is more beneficial for manufacturers to go through distribution

channels, rather than selling directly to the consumer. [10 Marks]

Q.3 Describe the main differences between advertising and sales promotion. What

are their relative advantages and disadvantages? [10 Marks]

Spring 2010(Jan-June)