PRODUCTFOCUS The Smartest Battery Charger in the World? hhat’s the claim of the ICTEK Power Inc., the Cleveland, Ohio based di- vision of CTEK Sweden AB, a manufacturer of high quality battery charg ers. Ctek battery chargers are designed to bea very safe, almost fool-proof chargin system that works with a variety of bat- teries, in any condition, jometimes its nice when nothing hap- pens. For example, should the user acci- dentally touch the positive and negative clamps together (of a powered charger), nothing happens. No sparks or explo- sions, like some charging systems warn could happen if this were to happen while using their system. If the unit should somehow get wet while charging battery, nothing happens. No short cir cuits, just continuous battery charging. 4 Powersports Management © In fact approved for outdoor use, so if you have to use it in the rain, go ahead. Ifthe con- necting clamps are connected to the re- verse polarity of the battery, nothi happens. Should the power supply surge or sag, the charger makes the correction internally and continues to output the correct charge to the battery tok chargers utilize multiple charging ‘modes, so one unit can charge a motor- cycle, ATV, snowmobile, car, lawn- ‘mower or more. Italways helps make the sale when the customer can justify a pur- chase because a product can be used in ‘multiple applications. Since powersports, enthusiasts typically own more than one vehicle, and often several types of vehi- cles, the multi-tasking capabilities of Ctek chargers quickly move them to the “must- hav category = www powersportsmag.com The chargers are small and light- weight, and charge quickly, without worry of over-charging. Its fully sealed so it is dustproof, splash and weather- proof. It can be connected to the battery the battery from the vehicle, and the charger is smart enough to protect any sensitive vehicle electron- ies like onboard computers, alarms, ra dios ete. Ctek chargers will work with any lead-acid type battery and is the rec: ‘ommended charger for Optima Red Top batteries. Ultimately cost is another factor that your customers will consider. Ctek of- fers two very affordable models to choose from; the US800 retails for $49.99 and ‘the MUS3300 is only $69.99, Many dealers are concerned with competing with the internet for sales. No one operates a showroom, only without removihave customers save a dollar or wo buying online the products they ested out in that showroom. Matt am at Ctek explained why their ers don’t lose out to internet will work for cycles, atv's, snowmobiles or watercraft, stores will only need a small number of SKU’s to set up, and this will also help reduce the necessary shelf space, while allowing a generous inventory. Ctek also works to promote in-store sales by providi s.* The chargers we sell on our site are sold through Shopatron, fh means th ter 0 do 0, get the business as that customer had bought it in the store that day. We don’t sell direct end consumer, so we pass the ers. Our pricing structure is very strict and generous, 0 all dealers and online retailers, no ter who they order through, will t the same structure to keep the market fai From the business side of the quation, Ctek offers increased vol ne and profit per unit sold. Many alers pre-wire the Quick Connect every unit in stock, and either uild it into the cost of each unit as an easy up-sell for the point of purchase material such as ‘counter and floor stands, counter mats, posters, and brochures, Battery ch en’t typically one of the products displayed with several brands lined up side by side for com- our dealers who Parison. But since chargers are one of th accessories customers buy within a or two of their bike purchase, most of your customers will be (or soon will be) prospects for buying a battery charger. If you can only carry one brand ery charger, the Ctek combina: tion of compact size, safety features and Fordability might just make it the ‘Smartest Battery Charger in the World.” g CIRCLE 107 ON READER SERVICE CARD any CEs) ‘CIRCLE 38 ON READER SERVICE CARD aww powersportsmag.com Powersports Management 25