Professional Documents
Culture Documents
2. Fax 2: How come my request for an interview letter did not receive
a response?
b. Secondary audience
i. Who might see or hear this message in addition to the
primary audience?
ii. How do these people differ from the primary audience?
Writing Techniques:
1. Research:
a. Search manually
b. Access electronically
c. Go to the source
d. Look in the files
e. Talk with your boss
f. Conduct an informal survey
g. Brainstorm for ideas
2. Outline
3. Direct pattern
a. Main idea placed at the beginning
b. Followed by details, explanation, or evidence
c. Is used if audience:
i. Is pleased
ii. Is mildly interested
iii. Is neutral
d. Saves the reader’s time
e. Sets a proper frame of mind
f. Prevents frustration
(The management council voted to begin a college internship pilot program
next fall)
4. Indirect pattern
a. Main idea placed later in the message
b. Is used if audience:
i. Is unwilling or neutral
ii. Is displeased or disappointed
iii. Is hostile
c. respects the feelings of the audience
d. encourages a fair hearing
e. minimizes a negative reaction
(Our company seeks to attract better-qualified job candidates. For this
reason, the Management Council has been gathering information about an
internship program for college students. After investigation, we voted to
begin a pilot program next fall)